Last updated on August 7th, 2023
Looking for the best cities in Japan to invest in? Check out the best 20 cities for Airbnb in Japan with the highest occupancy rates!
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Looking for the best cities in Japan to invest in? Check out the best 20 cities for Airbnb in Japan with the highest occupancy rates!
- Last updated on
- August 7, 2023
Japan is a country that almost everyone has on their travel wish list in their lives, which is understandable considering how captivating this country is. This country offers many unique experiences linked to its culture, gastronomy, technology, the anime & manga world, literature, and has fascinating cities.
Dozens of tourists visit this Asian country every year looking to immerse themselves in Japan’s exciting culture and its natural surroundings. Hence, investing in an Airbnb property in Japan can be a profitable business idea.
Still, before taking a huge step and purchasing a property investment in Japan, you should analyze carefully which city to target and determine the profitability based on Airbnb’s important key metrics.
In this article, you will find the top 20 best cities for Airbnb in Japan along with their respective occupancy rates, monthly & yearly revenue, average daily rates (ADRs), and more. Are you eager to learn more? Then you should continue reading!
Why Invest in an Airbnb Property in Japan?
Japan is a country rich in history, tradition, culture and technology that opens the doors to endless adventures and opportunities. But what advantages does this country have for investors? Here are the top reasons why you should invest in an Airbnb property in Japan:
Japan’s bustling tourist market
Japan ranks high when it comes to being a tourist destination as it attracts millions of visitors every year. Before the pandemic, Japan welcomed around 31M tourist arrivals, ranking 3rd as the most visited country in Asia.
While after COVID, Japan’s tourism declined, but the digits were steadily growing. In 2022, nearly 4M travelers visited the country. In addition to this, Airbnb also worked alongside the Japanese government to support its tourism recovery!
Japan’s economy: Leadership in technology and innovation
Japan is widely known for its technological advances and innovative infrastructure. On top of that, Japan ranks 4th among the 17 economies in South East Asia, East Asia, and Oceania. Investing in Japan means that you will have access to many resources with one of the fastest internet connections and a great infrastructure. In addition to this, Japan also has one of the best public transportation systems in the world!
Buying property as a foreigner in Japan is easy
Japan is one of the few countries that doesn’t have legal restrictions on foreigners when it comes to buying property. Unlike most countries, if you’re a foreigner looking to invest in this country, you won’t be asked to do special procedures or pay high fees. At the same time, you won’t be required to have a Japanese residency card either. However, please note that purchasing a property here doesn’t mean that you will be qualified to obtain a residence visa.
In addition to the advantages mentioned above, you should also know that Japan ranks among the top 3 short-term rental markets in Asia. Japan also has an average occupancy rate of 23% and an average daily rate (ADR) of $72 (¥9,438)!
Is Airbnb legal in Japan?
While knowing Airbnb’s key metrics is important, it’s also essential to consider if short-term rentals are legal in the city you want to invest in or not. Now, let’s cut to the chase – Airbnb is legal in Japan!
If you’re wondering, “is Airbnb legal in Tokyo?” then you should also check on the short-term regulations.
For example, to operate a short-term rental in Japan, you need to register your listing and display the license number. However, depending on where is your listing located, you may need to follow different regulations. You can check Japan enforcement’s order to know more about each specific law.
Airbnb Occupancy Rates in Japan: Top 20 Japanese Cities
Japan offers attractive investment opportunities, thus, it’s understandable that this country caught property investors’ attention. But there are still major doubts: where you should invest in Airbnb properties in Japan? Should you invest in a short-term rental in Okinawa or Tokyo?
To figure out the best cities to do short-term rental investments in Japan, we used Airbtics’ calculator to find out the top 20 markets with the highest occupancy rates:
1. Matsue
- Total Number of Airbnb Listings: 28
- Airbnb Annual Revenue: ¥2,143,995 ($16,427)
- Average Daily Rate: ¥12,138 ($93)
- Occupancy Rate: 56%
- Median Property Price: ¥18,430,000 ($141,208)
- Gross Rental Yield: 11.6%
2. Sendai
- Total Number of Airbnb Listings: 46
- Airbnb Annual Revenue: ¥1,443,904 ($11,063)
- Average Daily Rate: ¥7,309 ($56)
- Occupancy Rate: 50%
- Median Property Price: ¥24,020,000 ($184,038)
- Gross Rental Yield: 6.0%
3. Matsuyama
- Total Number of Airbnb Listings: 53
- Airbnb Annual Revenue: ¥1,264,705 ($9,690)
- Average Daily Rate: ¥7,178 ($55)
- Occupancy Rate: 47%
- Median Property Price: ¥15,480,000 ($118,606)
- Gross Rental Yield: 8.2%
4. Hakone
- Total Number of Airbnb Listings: 99
- Airbnb Annual Revenue: ¥2,342,249 ($17,946)
- Average Daily Rate: ¥13,835 ($106)
- Occupancy Rate: 46%
- Median Property Price: ¥34,520,000 ($264,488)
- Gross Rental Yield: 6.8%
5. Saitama
- Total Number of Airbnb Listings: 31
- Airbnb Annual Revenue: ¥1,384,780 ($10,610)
- Average Daily Rate: ¥7,178 ($55)
- Occupancy Rate: 46%
- Median Property Price: ¥28,140,000 ($215,605)
- Gross Rental Yield: 4.9%
6. Kobe
- Total Number of Airbnb Listings: 142
- Airbnb Annual Revenue: ¥1,890,140 ($14,482)
- Average Daily Rate: ¥ ($95)
- Occupancy Rate: 41%
- Median Property Price: ¥23,590,000 ($180,743)
- Gross Rental Yield: 8.0%
7. Yokohama
- Total Number of Airbnb Listings: 179
- Airbnb Annual Revenue: ¥1,710,158 ($13,103)
- Average Daily Rate: ¥9,919 ($76)
- Occupancy Rate: 41%
- Median Property Price (2-bedroom): ¥34,520,000 ($264,488)
- Gross Rental Yield: 5.0%
8. Tokyo
- Total Number of Airbnb Listings: 8,426
- Airbnb Annual Revenue: ¥1,536,310 ($11,771)
- Average Daily Rate: ¥9,136 ($70)
- Occupancy Rate: 39%
- Median Property Price: ¥62,510,000 ($478,943)
- Gross Rental Yield: 2.5%
9. Kanazawa
- Total Number of Airbnb Listings: 307
- Airbnb Annual Revenue: ¥1,517,124 ($11,624)
- Average Daily Rate: ¥12,138 ($93)
- Occupancy Rate: 38%
- Median Property Price: ¥19,200,000 ($147,108)
- Gross Rental Yield: 8.0%
10. Nagoya
- Total Number of Airbnb Listings: 396
- Airbnb Annual Revenue: ¥1,486,322 ($11,388)
- Average Daily Rate: ¥8,614 ($66)
- Occupancy Rate: 37%
- Median Property Price: ¥23,170,000 ($177,525)
- Gross Rental Yield: 6.4%
11. Takayama
- Total Number of Airbnb Listings: 186
- Airbnb Annual Revenue: ¥2,001,471 ($15,335)
- Average Daily Rate: ¥14,226 ($109)
- Occupancy Rate: 36%
- Median Property Price: ¥17,090,000 ($130,941)
- Gross Rental Yield: 11.8%
12. Fukuoka
- Total Number of Airbnb Listings: 898
- Airbnb Annual Revenue: ¥1,029,906 ($7,891)
- Average Daily Rate: ¥6,134 ($47)
- Occupancy Rate: 36%
- Median Property Price: ¥21,850,000 ($167,412)
- Gross Rental Yield: 4.7%
13. Nara
- Total Number of Airbnb Listings: 172
- Airbnb Annual Revenue: ¥1,031,994 ($7,907)
- Average Daily Rate: ¥6,787 ($52)
- Occupancy Rate: 36%
- Median Property Price: ¥14,980,000 ($114,775)
- Gross Rental Yield: 6.9%
14. Beppu
- Total Number of Airbnb Listings: 139
- Airbnb Annual Revenue: ¥1,219,677 ($9,345)
- Average Daily Rate: ¥8,745 ($67)
- Occupancy Rate: 34%
- Median Property Price: ¥17,160,000 ($131,478)
- Gross Rental Yield: 7.1%
15. Sapporo
- Total Number of Airbnb Listings: 1,030
- Airbnb Annual Revenue: ¥1,256,221 ($9,625)
- Average Daily Rate: ¥7,962 ($61)
- Occupancy Rate: 34%
- Median Property Price: ¥20,010,000 ($153,314)
- Gross Rental Yield: 6.3%
16. Chiba
- Total Number of Airbnb Listings: 61
- Airbnb Annual Revenue: ¥1,001,323 (7,672)
- Average Daily Rate: ¥6,395 ($49)
- Occupancy Rate: 34%
- Median Property Price: ¥24,140,000 ($184,957)
- Gross Rental Yield: 4.1%
17. Okinawa
- Total Number of Airbnb Listings: 109
- Airbnb Annual Revenue: ¥1,409,187 ($10,797)
- Average Daily Rate: ¥9,789 ($75)
- Occupancy Rate: 34%
- Median Property Price: ¥34,300,000 ($262,802)
- Gross Rental Yield: 4.1%
18. Nikko
- Total Number of Airbnb Listings: 135
- Airbnb Annual Revenue: ¥1,249,826 ($9,576)
- Average Daily Rate: ¥9,267 ($71)
- Occupancy Rate: 33%
- Median Property Price: ¥19,510,000 ($149,483)
- Gross Rental Yield: 6.4%
19. Hiroshima
- Total Number of Airbnb Listings: 413
- Airbnb Annual Revenue: ¥1,202,318 ($9,212)
- Average Daily Rate: ¥9,397 ($72)
- Occupancy Rate: 33%
- Median Property Price: ¥22,670,000 ($173,695)
- Gross Rental Yield: 5.3%
20. Nagasaki
- Total Number of Airbnb Listings: 103
- Airbnb Annual Revenue: ¥1,023,771 ($7,844)
- Average Daily Rate: ¥7,048 ($54)
- Occupancy Rate: 32%
- Median Property Price: ¥20,440,000 ($156,608)
- Gross Rental Yield: 5.0%
Summary
Japan is undeniably a beautiful country that offers endless opportunities to property investors. On top of that, most Japanese cities offer affordable real estate options with attractive markets for Airbnb that can generate a nice amount of cash for hosts.
There are many profitable cities in Japan with good occupancy rates, yet there’s always a risk if you decide to invest in a market before analyzing the important metrics. Thus, it’s always recommended to conduct market research using short-term rental analytics tools like Airbtics.
Take the advantage of living in the digital era and use a short-term rental estimator to discover your market profitability and stand out among your competitors!
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