Airbnb Occupancy All About Airbnb

Latest Airbnb Data in London: Occupancy Rates, Legality, Best Neighbourhoods & more!

Last updated on September 21st, 2023

The beautiful capital city of England & United Kingdom – London, is one of the most visited cities in the world. Despite the restrictions implemented amidst the pandemic, this city remains to be one of the most popular destinations visited by numerous travelers across the globe.

Relatively, as travelers look for their ideal place to stay in London, the demand for Airbnb is expected to rapidly increase. According to iProperty management, over 50% of guests prefer to stay at an Airbnb than a traditional hotel for various reasons and an experienced host can earn an average of $10,000 annually.

While this may sound enticing to Airbnb hosts who would like to invest their time and money, you have to keep in mind that some neighborhoods may not offer an equal amount of return on investment.

The good news is that we’ve created this article to guide you through!

Frequently Asked Questions

Yes, it is! The government only allows Airbnb hosts to run a short-term rental in a residential area for 90 days a year.

A planning permission is ONLY required for property owners in London who are putting up their short-term letting for up to more than 90 nights in a calendar year.

The first thing that you need to do is apply to your local council for a planning permit and they will provide the succeeding steps & requirements.

Typically, the month of September is the highest season in London with an average of 53% occupancy rate.

According to Airbtics' Data, the average daily rate in London is £139 for private rooms & £92 for studio-type rooms.

As of April 2022, Islington has the highest occupancy rate of 71%.

Yes! We think that this is a great idea, as long as you find the right location to invest in!


It's important to know that there is also a huge number of business travelers and students in London - so even if your Airbnb doesn't flourish, you will still have a lot of fallback options.

Based on our in-depth research, if you are looking for maximizing your revenue in London, Hounslow is ranked 1st on our list with annual revenue of £46,308.

As of April 2022 when I conducted the research for London boroughs, Sutton has the least number of studio-type rooms in London's Airbnb listings. This means that there are only a few Airbnb hosts offering that particular type of listing in the said area.

According to our research, Bromley is one of the areas that ranks lowest on both annual revenue and occupancy rate in London. It was estimated to have the lowest annual revenue of £4,968 and an occupancy rate of 11%.

airbnb occupancy rate

airbnb occupancy rates London

A heatmap is a data visualization technique that helps users to comprehend and analyze the data presented in various colors.

For instance, this map of London above represents the boroughs with the highest & lowest annual revenues. 

Primarily, Airbnb hosts like you will benefit from using the heatmap by identifying which are the highly profitable neighborhoods in your area.

Through this accurate & reliable information, you can compare each listing in order to strategize properly and answer the most important question: is it going to maximize your revenue in the long run, or not?

If you are looking forward to running your Airbnb business in the long term, strategizing your occupancy & daily rates as well as learning where to invest in property in London are just as important as maximizing your revenue.

Thanks to technology, you can analyze all that using an accurate data tool that can help you estimate your earnings!

airbnb london revenue
how much can you make on airbnb
airbnb listings london

As of April 2022, here is the statistics for Airbnb listings in London!

This kind of market-specific information is important especially for hosts like you – whether you have an entire property available, or just wish to rent out private or shared rooms.

Through this, you can easily strategize & tap into the huge Airbnb market!

Based on our research, the most preferred listing in London is private rooms with a total number of 5,862.

Total number of listings: 18,398

  • Private rooms: 5,862
  • Studio: 422
  • 1 Bedroom: 2,602
  • 2 Bedrooms: 2,058
  • 3 Bedrooms: 729
  • 4 Bedrooms: 311
  • 5 Bedrooms: 109
  • 5+ Bedrooms: 48
  • Hotel Rooms: 130
  • Shared Rooms: 115

Having an estimated percentage of your occupancy rate is one of the most essential key performance indicators for hosts in the Airbnb business.

This refers to the proportion of days in a month for which your property has bookings.

Primarily, as seen on the stacked bar chart, London’s highest occupancy rate in 2021 is during the month of September with a percentage of 53%.

london occupancy rate
  • March 2021: 26%
  • April 2021: 30%
  • May 2021: 31%
  • June 2021: 34%
  • July 2021: 34%
  • August 2021: 42%
  • September 2021: 53%
  • October 2021: 43%
  • November 2021: 44%
  • December 2021: 45%
  • January 2022: 30%
  • February 2022: 39%
airbnb london daily rate



Here is a stacked row chart that contains the nightly rates in London. It’s noticeable that since March 2021, there has been a great increase!

Relatively, the month of June ranks first with the total amount of £147, while the month of March is ranked least with the total amount of £119.

  • March 2021: £119
  • April 2021: £122
  • May 2021: £143
  • June 2021: £147
  • July 2021: £146
  • August 2021: £141
  • September 2021: £139
  • October 2021: £141
  • November 2021: £143
  • December 2021: £145
  • January 2022: £143
  • February 2022: £142

Finally, here are the top 5 highest & lowest boroughs in London based on their respective annual revenues.

Top 5 Maximum Revenue:

1. Hounslow – £46,308

2. Lewisham – £32,9523

3. Islington – £25,584

4. Kingston upon Thames – £24,936

5. Camden – £22,968

Top 5 Minimum Revenue:

1. Bromley – £4,968

2. Greenwich – £5,592

3. Enfield – £7,200

4. Newham – £7,260

5. Waltham Forest – £7,320

highest and lowest revenue


Check out the highest Airbnb occupancy rates 2022!

Download London Boroughs Spreadsheet now!

Airbnb data in london

Based on in-depth research, this document contains accurate data on London boroughs for studio-type rooms including the annual revenue & occupancy rate using Airbtics tool. 

Here is a comparison chart between Airbnb & Hotels in London according to their occupancy rates from August 2021 to February 2022. 

Based on this data, we can say that hotel occupancy rates in London are ranking higher in comparison to Airbnb. 

Hotel Occupancy Rates:
August 2021£63.97
September 2021£82.7
October 2021£95.22
November 2021£100.76
December 2021£82.08
January 2022£42.69
February 2022£76.88
Airbnb Occupancy Rates:
August 2021£59.22
September 2021£73.67
October 2021£60.63
November 2021£62.92
December 2021£65.25
January 2022£42.9
February 2022£55.38

Download Airbnb vs Hotel Occupancy Rates Spreadsheet now!

airbnb vs hotel london

Based on in-depth research, this document contains an accurate comparison between Airbnb and Hotel Occupancy Rates in London using Airbtics tool. 

London Gross Rental Yield

Here is a comparison chart between Islington and Hounslow. Based on our spreadsheet about London Boroughs, you would know that these two are ranking first on both occupancy rates & annual revenue among all the boroughs in London.

As presented on this chart above, Hounslow has a higher gross yield of 2.27% which means that it is the best borough to invest in London! Please take note that during this research, we have filtered the properties in studio-type rooms. 

BoroughsStudio PriceAnnual Revenue
Islington, London£138,000£1,824
Hounslow, London£170,000£3,859
london boroughs annual rate

After a thorough investigation, we have come to the conclusion that as long as you have chosen the right location to invest in, it is definitely recommended to try investing in London! Aside from the fact that it is one of the most popular destinations in the world, the opportunity to maximize your revenue is limitless. In addition to this, Airbnb hosts like you should consider using a data analytics tool in order to get along with the fast-shifting industry. This will not only help you strategize in London but anywhere in the world, such as in other best buy to let locations in the UK!


Airbnb Data
Airbnb Data

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