Is it profitable to do Airbnb in Florence, Italy?
What is the occupancy rate of Airbnb in Florence, Italy?
What is the average daily rate of Airbnb in Florence, Italy?
Airbnb Revenue in Florence, Italy: 2025 Short-Term Rental Data & Insights
Average Airbnb Revenue in Florence
A typical short-term rental in Florence is booked for 274 nights per year, generating a medium Airbnb occupancy rate of 75% and an average daily rate (ADR) of €152 ($164). In September, 2024 - August, 2025, the average annual short-term rental revenue in Florence was €40K ($43K). As of 3rd October, 2025, there are 11,341 active Airbnb listings in Florence.
Florence Airbnb Income Data Summary
Florence Average Monthly Revenue
€3,397 ($3,653)
Florence YoY Revenue Change
8.93%
Florence Average Airbnb Occupancy Rate
75%
Florence Average Daily Rate
€152 ($164)
Mid Scale
Florence Number of Listings
11,341
Big
Airbnb Seasonality in Florence
Strong
Most Profitable Month for Airbnb in Florence
May
** Period: September, 2024 - August, 2025 | Last Updated on: 3rd October, 2025
Florence Airbnb Revenue by Month
September, 2024 - August, 2025
Low
€1,582
Average
€3,490
High
€5,616
Is Airbnb Profitable in Florence, Italy?
Yes, starting an Airbnb business in Florence can be very profitable as there is strong short-term rental demand. An average vacation rental revenue of €40,769 ($43,838) and a median occupancy rate of 75% are considered good in the hospitality space. With 11,341 active listings, the Florence Airbnb market is strong but not oversaturated.
Tip: Investing in a short-term rental can be both stable and highly profitable.
Stability: Vacation rentals in a market like Florence are a stable investment strategy because they combine investing in real estate and in hospitality. While many potential investors worry about increasingly stricter Airbnb laws, if you can no longer rent out your property on Airbnb, you can convert it into a long-term rental and lease it to tenants on a monthly basis. Monthly rentals yield less, but they are less heavily regulated and even more stable than short-term rentals.
Profitability: Buying an Airbnb property in a city like Florence is highly profitable because the monthly cash flow from a short-term rental investment is typically double the rental rate of traditional rentals.
As a Florence Airbnb host, you can boost the performance of your short-term rental by choosing the optimal property type and the right property size and furnishing your listing with the most demanded amenities in the area.
Demand by Amenities
Average Airbnb Occupancy Rate in Florence
You can find the distribution graph of daily rate and revenue in our market dashboard. A typical Florence listing recorded a 75% average short-term rental occupancy between September, 2024 - August, 2025. The Florence vacation rental market has Strong seasonality, with May and April being the busiest months for Airbnb hosts.
About 83.71% of Florence Airbnb guests are international guests, and visitors from United states constitute the largest group. Learn more about guest origin to inform your vacation rental marketing strategy.
On the graph below, you can see the occupancy rate distribution per number of listings.
To view the distribution of average daily rates and annual revenue, refer to our Florence market dashboard.
About 83.71% of Florence Airbnb guests are international guests, and visitors from United states constitute the largest group. Learn more about guest origin to inform your vacation rental marketing strategy.
On the graph below, you can see the occupancy rate distribution per number of listings.
To view the distribution of average daily rates and annual revenue, refer to our Florence market dashboard.
Occupancy Rate: 75%
11,341 Active Listings
Starting an Airbnb in Florence: Short-Term Rental Regulations
Before launching an Airbnb in Florence, it's important to understand the local short-term rental rules and regulations. While Airbnb, Vrbo, and similar listing platforms are widely used in Florence, the legal landscape can be complex, especially for a beginner host.
In general, Florence Airbnb regulations are strict at the city level, but zoning regulations might apply to some parts of the market. Hosts might be required to register their short-term rentals with local authorities, and there might be limitations on the number of licenses that a single host can hold. You also need to pay applicable Airbnb taxes to make your Florence vacation rental business legally compliant.
Learn more about the Airbnb rules in Florence, Italy.
In general, Florence Airbnb regulations are strict at the city level, but zoning regulations might apply to some parts of the market. Hosts might be required to register their short-term rentals with local authorities, and there might be limitations on the number of licenses that a single host can hold. You also need to pay applicable Airbnb taxes to make your Florence vacation rental business legally compliant.
Learn more about the Airbnb rules in Florence, Italy.
Signup and check out more in-depth vacation rental data for free.
Explore Florence's Airbnb Data ⟶
Most Profitable Areas for Vacation Rentals in Florence
Wondering where to invest in Florence for the best Airbnb returns? Look no further!
The best Airbnb markets in Florence are:
The best Airbnb markets in Florence are:
- Piazza Del Duomo
- Airbnb Annual Revenue: €65,737 ($70,686)
- Airbnb Occupancy Rate: 82%
- Airbnb Average Daily Rate: €217 ($234)
- Chiasso Cozza
- Airbnb Annual Revenue: €61,910 ($66,570)
- Airbnb Occupancy Rate: 78%
- Airbnb Average Daily Rate: €215 ($232)
- Lungarno Degli Acciaiuoli
- Airbnb Annual Revenue: €60,845 ($65,425)
- Airbnb Occupancy Rate: 75%
- Airbnb Average Daily Rate: €219 ($236)
- San Marco, Florence
- Santa Croce, Florence
- Borgo Allegri
- Via Dei Macci
- Viale Della Giovine Italia
- Oltrarno, Florence
- Borgo San Lorenzo
Find the top Airbnb location in Florence for your specific needs and aspirations.
Most Popular Airbnbs in Florence
Airbtics has been tracking all Airbnb listings since 2019. This allows us to understand interesting metrics, like which properties earn the most in the market. Here are our top picks. Go to the app to find detailed information about 11,341 listings.
See Airbnb Statistics on All 11,341 Listings
Professional Airbnb Property Managers in Florence
You can turn your Florence Airbnb investment into a source of passive income and navigate the short-term rental regulatory framework easily by hiring one of the best Airbnb property management companies in the area.
To help you get started, we’ve compiled a list of the professional short-term rental property managers in Florence with the most Airbnb properties.
To help you get started, we’ve compiled a list of the professional short-term rental property managers in Florence with the most Airbnb properties.
| Name | Listings | Rating | Revenue |
|---|---|---|---|
| None | 2019 | 4.45★ | $1,23,234 |
| None | 1386 | 4.55★ | $1,23,234 |
| Vita SRL | 494 | 4.35★ | $1,23,234 |
| HostForYou | 131 | 4.4★ | $1,23,234 |
| Itinere Villas | 82 | 2.35★ | $1,23,234 |
Find out the top Airbnb management company in Florence, Italy for your needs.
Other short-term rental market data in Florence
Here is a breakdown of short-let properties in Florence. You might wonder about more specific data before buying an Airbnb property. For example, how much can an average listing with 4 bedrooms and a pool make? Or, what is the seasonality in booking? When is the peak month? Click the below button and check out more in-depth vacation rental data for free.
Florence Airbnb Listings by Property Size
Florence Airbnb Listings by Property Type
Florence Airbnb Listings by Cancelation Policy Type
Florence Vacation Rentals by Channel
Estimate Your Potential Earnings in Florence with the Airbtics Airbnb Calculator
Ready to start looking for the most profitable Airbnb investment opportunities in Florence?
Use our Airbnb income calculator to instantly get an accurate estimate of the earning potential of any neighborhood and area.
Use our Airbnb income calculator to instantly get an accurate estimate of the earning potential of any neighborhood and area.
Florence Airbnb FAQs
How Much Can You Make on Airbnb in Florence, Italy?
The average Florence Airbnb host was able to make €40K ($43K) in September, 2024 - August, 2025. Your actual vacation rental revenue can vary depending on your listing's location, type, size, amenities, target guest persona, property management style, marketing strategy, and other factors. Check out our detailed Florence Airbnb data to see how different factors affect revenue and estimate your potential income.
How Profitable Is Airbnb in Florence?
With an ADR of €152 ($164) and a median occupancy rate of 75%, short-term rentals in Florence can be very profitable. However, exactly how much money you can make from Airbnb in Florence is determined by multiple factors. Remember that profitable Airbnb investments start with the best location. Buy an Airbnb property in one of the most profitable locations in Florence.
What Is the ROI on Airbnb in Florence?
The return on investment (ROI) on Airbnb properties in Florence depends on factors like the purchase price, rental income, and operating costs. While the exact ROI varies by property, you can get an estimate by using key metrics such as annual rental income, daily rates, and occupancy.In Florence, the annual Airbnb revenue is €40K ($43K). To estimate your ROI, compare this income against your property's purchase price and operating expenses. Our Airbnb calculator can help you run the numbers based on your investment and strategy.
What Is the Average Occupancy Rate for Airbnb in Florence?
The median Airbnb occupancy rate in Florence was 75% in September, 2024 - August, 2025. However, your actual occupancy depends on many factors, such as your property type, number of bedrooms, pricing strategy, and marketing efforts.
How Many Airbnbs Are There in Florence?
As of March 2025, there are 11,341 active listings on the Airbnb platform in Florence.