Is it profitable to do Airbnb in Florence, Italy?

What is the occupancy rate of Airbnb in Florence, Italy?

What is the average daily rate of Airbnb in Florence, Italy?

Italy / Florence

Florence, Airbnb Market Statistics & Data, Italy

A typical short-term rental listing in Florence is booked for 277 nights a year, with a median occupancy rate of 76% and an average daily rate of €138. In 2023, a typical host income (annual revenue) was €36K. As of 12th September, 2024, there are 11,369 active Airbnb listings.

Average Revenue: €36K/yr
Occupancy Rate
76%
Avg Daily Rate
€138
Mid Scale
No. of Listings
12,896
Big
YoY Revenue Change
-4.81%
Best Month
September
Regulation
Lenient
Learn More >
** Period: 2023 Aug - 2024 July | Last Updated on: 12th September, 2024
Revenue By Month
2023-08 - 2024-07
Low
€1,588
Average
€3,091
High
€4,465



Is Airbnb Profitable in Florence?

Yes, there is good short-term rental demand. A 76% median occupancy rate is considered a good market for Airbnb. The graph below shows the average monthly host income by month.
Tip! investing in a short-term rental can be highly stable and profitable. It’s stable because housing has been one of the most stable asset classes. Also, when you can’t do an Airbnb anymore, you can still rent it out to a long-term tenant with a lower yield. It is highly profitable because the monthly cash flow from short-term rental investment typically is double the amount of traditional rentals.

Starting an Airbnb in Florence

Short-term rental regulation is lenient in Florence. Very few Airbnb listing currently have put their license number on their Airbnb listing. This likely means the local government is not strictly enforcing the short-term rental-related regulations.
We made a guide on things you need to know before starting an Airbnb in Italy, learn how much it costs to start an Airbnb and if it’s profitable to start an Airbnb.
Average Airbnb Occupancy Rate in Florence
A typical listing recorded a 76% average occupancy rate between 2023-08 - 2024-07. In this graph, you can see the occupancy rate distribution. About 83.86% of the guests are international guests, and visitors from United states is the largest group. Learn more about guest origin!.

You can find the distribution graph of daily rate and revenue in our market dashboard.
Occupancy Rate: 76%
11,369 Active Listings
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Explore Florence's Airbnb Data
market map image
Best Areas in Florence for Airbnb
Are you wondering where to invest in Florence? Look no further!
  1. Duomo (Cathedral of Santa Maria del Fiore)
  2. Uffizi Gallery
  3. Ponte Vecchio
  4. Piazza della Signoria
  5. Palazzo Vecchio
  6. Galleria dell'Accademia
  7. Basilica of Santa Croce
  8. Piazzale Michelangelo
  9. Boboli Gardens
  10. Piazza Santo Spirito
Top demand Airbnb in Florence
Airbtics has been tracking all Airbnb listings since 2019. This allows us to understand interesting metrics, like which properties earn the most in the market. Here are our top picks. Go to the app to find detailed information about 11,369 listings.
listing_image
Entire home & 3 Bed
⭐5.0 (96)
Panoramic Modern Home near Florence
$12,345
Revenue Potential
234
Days Available
$121,345
Revenue
74%
Occupancy Rate
€132
Daily Rate
View Listing
listing_image
Entire home & 1 Bed
⭐5.0 (768)
TREEhouse/casaBARTHEL
$12,345
Revenue Potential
234
Days Available
$121,345
Revenue
74%
Occupancy Rate
€264
Daily Rate
View Listing
listing_image
Entire home & 4 Bed
⭐5.0 (50)
Country house on Florentine hills
$12,345
Revenue Potential
234
Days Available
$121,345
Revenue
74%
Occupancy Rate
€292
Daily Rate
View Listing
listing_image
Entire home & 2 Bed
⭐5.0 (11)
Borgo Ponte all'Asse
$12,345
Revenue Potential
234
Days Available
$121,345
Revenue
74%
Occupancy Rate
€180
Daily Rate
View Listing
listing_image
Entire home & 1 Bed
⭐5.0 (39)
LA GORA HOUSE: FLORENCE AND SURROUNDINGS IN 3 DAYS
$12,345
Revenue Potential
234
Days Available
$121,345
Revenue
74%
Occupancy Rate
€51
Daily Rate
View Listing
listing_image
Entire home & 1 Bed
⭐5.0 (95)
La CorteSUITE*15mins from center, easy parking.
$12,345
Revenue Potential
234
Days Available
$121,345
Revenue
74%
Occupancy Rate
€77
Daily Rate
View Listing
See 11,369 listing Statistics
Professional Short-term rental property managers in Florence
We've compiled a list of host profiles that manage the most Airbnb properties in Florence. The dashboard shows their average occupancy rate, revenue, and year-over-year changes.
NameListingsRatingRevenue
MMega Homes And Villas1784.3$1,23,234
Mamo1574.5$1,23,234
Welcome To Our Holiday Homes1404.2$1,23,234
Gessjca E Luca534.2$1,23,234
Andrea823.4$1,23,234
Other short-term rental market data in Florence
Here is a breakdown of short-let properties in Florence. You might wonder about more specific data before buying an Airbnb property. For example, how much can an average listing with 4 bedrooms and a pool make? Or, what is the seasonality in booking? When is the peak month? Click the below button and check out more in-depth vacation rental data for free.
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