Is it profitable to do Airbnb in London, The United Kingdom?
What is the occupancy rate of Airbnb in London, The United Kingdom?
What is the average daily rate of Airbnb in London, The United Kingdom?
The United Kingdom / London
London, Airbnb Market Statistics & Data, The United Kingdom
A typical short-term rental listing in London is booked for 270 nights a year, with a median occupancy rate of 74% and an average daily rate of £136. In 2023, a typical host income (annual revenue) was £34K. As of 12th September, 2024, there are 55,484 active Airbnb listings.
Average Revenue: £34K/yr
Occupancy Rate
74%
Avg Daily Rate
£136
Mid Scale
No. of Listings
91,835
Big
YoY Revenue Change
6.4%
Best Month
July
** Period: 2023 Aug - 2024 July | Last Updated on: 12th September, 2024
Revenue By Month
2023-08 - 2024-07
Low
£1,912
Average
£2,690
High
£3,123
Is Airbnb Profitable in London?
Yes, there is good short-term rental demand. A 74% median occupancy rate is considered a good market for Airbnb. The graph below shows the average monthly host income by month.
Tip! investing in a short-term rental can be highly stable and profitable. It’s stable because housing has been one of the most stable asset classes. Also, when you can’t do an Airbnb anymore, you can still rent it out to a long-term tenant with a lower yield. It is highly profitable because the monthly cash flow from short-term rental investment typically is double the amount of traditional rentals.
Starting an Airbnb in London
Short-term rental regulation is lenient in London. Very few Airbnb listing currently have put their license number on their Airbnb listing. This likely means the local government is not strictly enforcing the short-term rental-related regulations.
We made a guide on things you need to know before starting an Airbnb in The United Kingdom, learn how much it costs to start an Airbnb and if it’s profitable to start an Airbnb.
Average Airbnb Occupancy Rate in London
A typical listing recorded a 74% average occupancy rate between 2023-08 - 2024-07. In this graph, you can see the occupancy rate distribution. About 43.29% of the guests are international guests, and visitors from United kingdom is the largest group. Learn more about guest origin!.
You can find the distribution graph of daily rate and revenue in our market dashboard.
You can find the distribution graph of daily rate and revenue in our market dashboard.
Occupancy Rate: 74%
55,484 Active Listings
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Explore London's Airbnb Data ⟶
Best Areas in London for Airbnb
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Top demand Airbnb in London
Airbtics has been tracking all Airbnb listings since 2019. This allows us to understand interesting metrics, like which properties earn the most in the market. Here are our top picks. Go to the app to find detailed information about 55,484 listings.
See 55,484 listing Statistics
Professional Short-term rental property managers in London
We've compiled a list of host profiles that manage the most Airbnb properties in London. The dashboard shows their average occupancy rate, revenue, and year-over-year changes.
Other short-term rental market data in London
Here is a breakdown of short-let properties in London. You might wonder about more specific data before buying an Airbnb property. For example, how much can an average listing with 4 bedrooms and a pool make? Or, what is the seasonality in booking? When is the peak month? Click the below button and check out more in-depth vacation rental data for free.
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