Is it profitable to do Airbnb in Lucca, Italy?
What is the occupancy rate of Airbnb in Lucca, Italy?
What is the average daily rate of Airbnb in Lucca, Italy?
Airbnb Revenue in Lucca, Italy: 2025 Short-Term Rental Data & Insights
Average Airbnb Revenue in Lucca
A typical short-term rental in Lucca is booked for 219 nights per year, generating a medium Airbnb occupancy rate of 60% and an average daily rate (ADR) of €117 in local currency ($126). In June, 2024 - May, 2025, the average annual short-term rental revenue in Lucca was €24K in local currency ($26K). As of 4th July, 2025, there are 1,840 active Airbnb listings in Lucca.
Lucca Airbnb Income Data Summary
Lucca Average Monthly Revenue
€2,073 ($2,230)
Lucca YoY Revenue Change
5.24%
Lucca Average Airbnb Occupancy Rate
60%
Lucca Average Daily Rate
€117 ($126)
Mid Scale
Lucca Number of Listings
2,209
Medium
Airbnb Seasonality in Lucca
Strong
Most Profitable Month for Airbnb in Lucca
May
** Period: June, 2024 - May, 2025 | Last Updated on: 4th July, 2025
Lucca Airbnb Revenue by Month
June, 2024 - May, 2025
Low
€948
Average
€1,951
High
€3,073
Is Airbnb Profitable in Lucca, Italy?
Yes, starting an Airbnb business in Lucca can be very profitable as there is strong short-term rental demand. An average vacation rental revenue of €24,893 in local currency ($26,767) and a median occupancy rate of 60% are considered good in the hospitality space. With 2,209 active listings, the Lucca Airbnb market is strong but not oversaturated.
Tip: Investing in a short-term rental can be both stable and highly profitable.
Stability: Vacation rentals in a market like Lucca are a stable investment strategy because they combine investing in real estate and in hospitality. While many potential investors worry about increasingly stricter Airbnb laws, if you can no longer rent out your property on Airbnb, you can convert it into a long-term rental and lease it to tenants on a monthly basis. Monthly rentals yield less, but they are less heavily regulated and even more stable than short-term rentals.
Profitability: Buying an Airbnb property in a city like Lucca is highly profitable because the monthly cash flow from a short-term rental investment is typically double the rental rate of traditional rentals.
As a Lucca Airbnb host, you can boost the performance of your short-term rental by choosing the optimal property type and the right property size and furnishing your listing with the most demanded amenities in the area.
Demand by Amenities
Average Airbnb Occupancy Rate in Lucca
You can find the distribution graph of daily rate and revenue in our market dashboard. A typical Lucca listing recorded a 60% average short-term rental occupancy between June, 2024 - May, 2025. The Lucca vacation rental market has Strong seasonality, with May and April being the busiest months for Airbnb hosts.
About 79.61% of Lucca Airbnb guests are international guests, and visitors from Italy constitute the largest group. Learn more about guest origin to inform your vacation rental marketing strategy.
On the graph below, you can see the occupancy rate distribution per number of listings.
To view the distribution of average daily rates and annual revenue, refer to our Lucca market dashboard.
About 79.61% of Lucca Airbnb guests are international guests, and visitors from Italy constitute the largest group. Learn more about guest origin to inform your vacation rental marketing strategy.
On the graph below, you can see the occupancy rate distribution per number of listings.
To view the distribution of average daily rates and annual revenue, refer to our Lucca market dashboard.
Occupancy Rate: 60%
1,840 Active Listings
Starting an Airbnb in Lucca: Short-Term Rental Regulations
Before launching an Airbnb in Lucca, it's important to understand the local short-term rental rules and regulations. While Airbnb, Vrbo, and similar listing platforms are widely used in Lucca, the legal landscape can be complex, especially for a beginner host.
In general, Lucca Airbnb regulations are strict at the city level, but zoning regulations might apply to some parts of the market. Hosts might be required to register their short-term rentals with local authorities, and there might be limitations on the number of licenses that a single host can hold. You also need to pay applicable Airbnb taxes to make your Lucca vacation rental business legally compliant.
In general, Lucca Airbnb regulations are strict at the city level, but zoning regulations might apply to some parts of the market. Hosts might be required to register their short-term rentals with local authorities, and there might be limitations on the number of licenses that a single host can hold. You also need to pay applicable Airbnb taxes to make your Lucca vacation rental business legally compliant.
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Explore Lucca's Airbnb Data ⟶
Most Popular Airbnbs in Lucca
Airbtics has been tracking all Airbnb listings since 2019. This allows us to understand interesting metrics, like which properties earn the most in the market. Here are our top picks. Go to the app to find detailed information about 1,840 listings.
See Airbnb Statistics on All 1,840 Listings
Professional Airbnb Property Managers in Lucca
You can turn your Lucca Airbnb investment into a source of passive income and navigate the short-term rental regulatory framework easily by hiring one of the best Airbnb property management companies in the area.
To help you get started, we’ve compiled a list of the professional short-term rental property managers in Lucca with the most Airbnb properties.
To help you get started, we’ve compiled a list of the professional short-term rental property managers in Lucca with the most Airbnb properties.
Find out the top Airbnb management company in Lucca, Italy for your needs.
Other short-term rental market data in Lucca
Here is a breakdown of short-let properties in Lucca. You might wonder about more specific data before buying an Airbnb property. For example, how much can an average listing with 4 bedrooms and a pool make? Or, what is the seasonality in booking? When is the peak month? Click the below button and check out more in-depth vacation rental data for free.
Lucca Airbnb Listings by Property Size
Lucca Airbnb Listings by Property Type
Lucca Airbnb Listings by Cancelation Policy Type
Lucca Vacation Rentals by Channel
Estimate Your Potential Earnings in Lucca with the Airbtics Airbnb Calculator
Ready to start looking for the most profitable Airbnb investment opportunities in Lucca?
Use our Airbnb income calculator to instantly get an accurate estimate of the earning potential of any neighborhood and area.
Use our Airbnb income calculator to instantly get an accurate estimate of the earning potential of any neighborhood and area.
Lucca Airbnb FAQs
How Much Can You Make on Airbnb in Lucca, Italy?
The average Lucca Airbnb host was able to make €24K in local currency ($26K) in June, 2024 - May, 2025. Your actual vacation rental revenue can vary depending on your listing's location, type, size, amenities, target guest persona, property management style, marketing strategy, and other factors. Check out our detailed Lucca Airbnb data to see how different factors affect revenue and estimate your potential income.
How Profitable Is Airbnb in Lucca?
With an ADR of €117 local currency ($126) and a median occupancy rate of 60%, short-term rentals in Lucca can be very profitable. However, exactly how much money you can make from Airbnb in Lucca is determined by multiple factors. Remember that profitable Airbnb investments start with the best location. Buy an Airbnb property in one of the most profitable locations in Lucca.
What Is the ROI on Airbnb in Lucca?
The return on investment (ROI) on Airbnb properties in Lucca depends on factors like the purchase price, rental income, and operating costs. While the exact ROI varies by property, you can get an estimate by using key metrics such as annual rental income, daily rates, and occupancy.In Lucca, the annual Airbnb revenue is €24K in local currency ($26K). To estimate your ROI, compare this income against your property's purchase price and operating expenses. Our Airbnb calculator can help you run the numbers based on your investment and strategy.
What Is the Average Occupancy Rate for Airbnb in Lucca?
The median Airbnb occupancy rate in Lucca was 60% in June, 2024 - May, 2025. However, your actual occupancy depends on many factors, such as your property type, number of bedrooms, pricing strategy, and marketing efforts.
How Many Airbnbs Are There in Lucca?
As of March 2025, there are 1,840 active listings on the Airbnb platform in Lucca.