Is it profitable to do Airbnb in Rome, Italy?

What is the occupancy rate of Airbnb in Rome, Italy?

What is the average daily rate of Airbnb in Rome, Italy?

Italy / Rome

Rome, Airbnb Market Statistics & Data, Italy

A typical short-term rental listing in Rome is booked for 307 nights a year, with a median occupancy rate of 84% and an average daily rate of €129. In 2023, a typical host income (annual revenue) was €36K. As of 12th September, 2024, there are 25,720 active Airbnb listings.

Average Revenue: €36K/yr
Occupancy Rate
84%
Avg Daily Rate
€129
Mid Scale
No. of Listings
32,943
Big
YoY Revenue Change
-2.25%
Best Month
September
Regulation
Lenient
Learn More >
** Period: 2023 Aug - 2024 July | Last Updated on: 12th September, 2024
Revenue By Month
2023-08 - 2024-07
Low
€1,872
Average
€3,089
High
€4,311



Is Airbnb Profitable in Rome?

Yes, there is good short-term rental demand. A 84% median occupancy rate is considered a good market for Airbnb. The graph below shows the average monthly host income by month.
Tip! investing in a short-term rental can be highly stable and profitable. It’s stable because housing has been one of the most stable asset classes. Also, when you can’t do an Airbnb anymore, you can still rent it out to a long-term tenant with a lower yield. It is highly profitable because the monthly cash flow from short-term rental investment typically is double the amount of traditional rentals.

Starting an Airbnb in Rome

Short-term rental regulation is lenient in Rome. Very few Airbnb listing currently have put their license number on their Airbnb listing. This likely means the local government is not strictly enforcing the short-term rental-related regulations.
We made a guide on things you need to know before starting an Airbnb in Italy, learn how much it costs to start an Airbnb and if it’s profitable to start an Airbnb.
Average Airbnb Occupancy Rate in Rome
A typical listing recorded a 84% average occupancy rate between 2023-08 - 2024-07. In this graph, you can see the occupancy rate distribution. About 69.98% of the guests are international guests, and visitors from Italy is the largest group. Learn more about guest origin!.

You can find the distribution graph of daily rate and revenue in our market dashboard.
Occupancy Rate: 84%
25,720 Active Listings
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Explore Rome's Airbnb Data
market map image
Best Areas in Rome for Airbnb
Are you wondering where to invest in Rome? Look no further!
  1. Colosseum
  2. Vatican City
  3. Trevi Fountain
  4. Pantheon
  5. Roman Forum
  6. Spanish Steps
  7. St. Peter's Basilica
  8. Piazza Navona
  9. Villa Borghese Gardens
  10. Trastevere
Top demand Airbnb in Rome
Airbtics has been tracking all Airbnb listings since 2019. This allows us to understand interesting metrics, like which properties earn the most in the market. Here are our top picks. Go to the app to find detailed information about 25,720 listings.
listing_image
Entire home & 1 Bed
⭐5.0 (8)
La Mansarda EUR I.F.O.
$12,345
Revenue Potential
234
Days Available
$121,345
Revenue
74%
Occupancy Rate
€75
Daily Rate
View Listing
listing_image
Entire home & 1 Bed
⭐5.0 (32)
EAShome Nuovo Bilocale Eur Mostacciano 150m I.F.O.
$12,345
Revenue Potential
234
Days Available
$121,345
Revenue
74%
Occupancy Rate
€112
Daily Rate
View Listing
listing_image
Entire home & 1 Bed
⭐5.0 (24)
Eur Home... come a casa...
$12,345
Revenue Potential
234
Days Available
$121,345
Revenue
74%
Occupancy Rate
€73
Daily Rate
View Listing
listing_image
Entire home & 1 Bed
⭐5.0 (19)
L'aria di casa - Casa vacanze (jw)
$12,345
Revenue Potential
234
Days Available
$121,345
Revenue
74%
Occupancy Rate
€100
Daily Rate
View Listing
listing_image
Private room & 2 Bed
⭐5.0 (7)
The House of Sunsets
$12,345
Revenue Potential
234
Days Available
$121,345
Revenue
74%
Occupancy Rate
€91
Daily Rate
View Listing
listing_image
Entire home & 2 Bed
⭐5.0 (62)
Comfy cozy new apartment with parking
$12,345
Revenue Potential
234
Days Available
$121,345
Revenue
74%
Occupancy Rate
€78
Daily Rate
View Listing
See 25,720 listing Statistics
Professional Short-term rental property managers in Rome
We've compiled a list of host profiles that manage the most Airbnb properties in Rome. The dashboard shows their average occupancy rate, revenue, and year-over-year changes.
NameListingsRatingRevenue
IFlat1374.5$1,23,234
Francesco2174.3$1,23,234
Daplace194.5$1,23,234
Nicoletta474.8$1,23,234
The Best Rent534.6$1,23,234
Other short-term rental market data in Rome
Here is a breakdown of short-let properties in Rome. You might wonder about more specific data before buying an Airbnb property. For example, how much can an average listing with 4 bedrooms and a pool make? Or, what is the seasonality in booking? When is the peak month? Click the below button and check out more in-depth vacation rental data for free.
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