Is it profitable to do Airbnb in Sierre, Switzerland?
What is the occupancy rate of Airbnb in Sierre, Switzerland?
What is the average daily rate of Airbnb in Sierre, Switzerland?
Airbnb Revenue in Sierre, Switzerland: 2025 Short-Term Rental Data & Insights
Average Airbnb Revenue in Sierre
A typical short-term rental in Sierre is booked for 212 nights per year, generating a medium Airbnb occupancy rate of 58% and an average daily rate (ADR) of €187 ($202). In June, 2024 - May, 2025, the average annual short-term rental revenue in Sierre was €38K ($41K). As of 4th July, 2025, there are 1,756 active Airbnb listings in Sierre.
Sierre Airbnb Income Data Summary
Sierre Average Monthly Revenue
€3,225 ($3,468)
Sierre YoY Revenue Change
8.1%
Sierre Average Airbnb Occupancy Rate
58%
Sierre Average Daily Rate
€187 ($202)
Upscale
Sierre Number of Listings
2,084
Medium
Airbnb Seasonality in Sierre
Strong
Most Profitable Month for Airbnb in Sierre
February
** Period: June, 2024 - May, 2025 | Last Updated on: 4th July, 2025
Sierre Airbnb Revenue by Month
June, 2024 - May, 2025
Low
€1,946
Average
€3,129
High
€4,687
Is Airbnb Profitable in Sierre, Switzerland?
Yes, starting an Airbnb business in Sierre can be very profitable as there is strong short-term rental demand. An average vacation rental revenue of €38,702 ($41,616) and a median occupancy rate of 58% are considered good in the hospitality space. With 2,084 active listings, the Sierre Airbnb market is strong but not oversaturated.
Tip: Investing in a short-term rental can be both stable and highly profitable.
Stability: Vacation rentals in a market like Sierre are a stable investment strategy because they combine investing in real estate and in hospitality. While many potential investors worry about increasingly stricter Airbnb laws, if you can no longer rent out your property on Airbnb, you can convert it into a long-term rental and lease it to tenants on a monthly basis. Monthly rentals yield less, but they are less heavily regulated and even more stable than short-term rentals.
Profitability: Buying an Airbnb property in a city like Sierre is highly profitable because the monthly cash flow from a short-term rental investment is typically double the rental rate of traditional rentals.
As a Sierre Airbnb host, you can boost the performance of your short-term rental by choosing the optimal property type and the right property size and furnishing your listing with the most demanded amenities in the area.
Demand by Amenities
Average Airbnb Occupancy Rate in Sierre
You can find the distribution graph of daily rate and revenue in our market dashboard. A typical Sierre listing recorded a 58% average short-term rental occupancy between June, 2024 - May, 2025. The Sierre vacation rental market has Strong seasonality, with February and January being the busiest months for Airbnb hosts.
About 53.04% of Sierre Airbnb guests are international guests, and visitors from Switzerland constitute the largest group. Learn more about guest origin to inform your vacation rental marketing strategy.
On the graph below, you can see the occupancy rate distribution per number of listings.
To view the distribution of average daily rates and annual revenue, refer to our Sierre market dashboard.
About 53.04% of Sierre Airbnb guests are international guests, and visitors from Switzerland constitute the largest group. Learn more about guest origin to inform your vacation rental marketing strategy.
On the graph below, you can see the occupancy rate distribution per number of listings.
To view the distribution of average daily rates and annual revenue, refer to our Sierre market dashboard.
Occupancy Rate: 58%
1,756 Active Listings
Starting an Airbnb in Sierre: Short-Term Rental Regulations
Before launching an Airbnb in Sierre, it's important to understand the local short-term rental rules and regulations. While Airbnb, Vrbo, and similar listing platforms are widely used in Sierre, the legal landscape can be complex, especially for a beginner host.
In general, Sierre Airbnb regulations are lenient at the city level, but zoning regulations might apply to some parts of the market. Hosts might be required to register their short-term rentals with local authorities, and there might be limitations on the number of licenses that a single host can hold. You also need to pay applicable Airbnb taxes to make your Sierre vacation rental business legally compliant.
In general, Sierre Airbnb regulations are lenient at the city level, but zoning regulations might apply to some parts of the market. Hosts might be required to register their short-term rentals with local authorities, and there might be limitations on the number of licenses that a single host can hold. You also need to pay applicable Airbnb taxes to make your Sierre vacation rental business legally compliant.
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Explore Sierre's Airbnb Data ⟶
Most Popular Airbnbs in Sierre
Airbtics has been tracking all Airbnb listings since 2019. This allows us to understand interesting metrics, like which properties earn the most in the market. Here are our top picks. Go to the app to find detailed information about 1,756 listings.
See Airbnb Statistics on All 1,756 Listings
Professional Airbnb Property Managers in Sierre
You can turn your Sierre Airbnb investment into a source of passive income and navigate the short-term rental regulatory framework easily by hiring one of the best Airbnb property management companies in the area.
To help you get started, we’ve compiled a list of the professional short-term rental property managers in Sierre with the most Airbnb properties.
To help you get started, we’ve compiled a list of the professional short-term rental property managers in Sierre with the most Airbnb properties.
| Name | Listings | Rating | Revenue |
|---|---|---|---|
| Interhome Group | 824 | 4.67★ | $1,23,234 |
| CoucouNCo | 204 | 4.5★ | $1,23,234 |
| Nonanteneuf Appart-Hōtel | 66 | 4.5★ | $1,23,234 |
| Sasha - BELVILLA | 49 | 4.5★ | $1,23,234 |
| Bureau D'Affaires Touristiques | 26 | 4.9★ | $1,23,234 |
Find out the top Airbnb management company in Sierre, Switzerland for your needs.
Other short-term rental market data in Sierre
Here is a breakdown of short-let properties in Sierre. You might wonder about more specific data before buying an Airbnb property. For example, how much can an average listing with 4 bedrooms and a pool make? Or, what is the seasonality in booking? When is the peak month? Click the below button and check out more in-depth vacation rental data for free.
Sierre Airbnb Listings by Property Size
Sierre Airbnb Listings by Property Type
Sierre Airbnb Listings by Cancelation Policy Type
Sierre Vacation Rentals by Channel
Estimate Your Potential Earnings in Sierre with the Airbtics Airbnb Calculator
Ready to start looking for the most profitable Airbnb investment opportunities in Sierre?
Use our Airbnb income calculator to instantly get an accurate estimate of the earning potential of any neighborhood and area.
Use our Airbnb income calculator to instantly get an accurate estimate of the earning potential of any neighborhood and area.
Sierre Airbnb FAQs
How Much Can You Make on Airbnb in Sierre, Switzerland?
The average Sierre Airbnb host was able to make €38K ($41K) in June, 2024 - May, 2025. Your actual vacation rental revenue can vary depending on your listing's location, type, size, amenities, target guest persona, property management style, marketing strategy, and other factors. Check out our detailed Sierre Airbnb data to see how different factors affect revenue and estimate your potential income.
How Profitable Is Airbnb in Sierre?
With an ADR of €187 ($202) and a median occupancy rate of 58%, short-term rentals in Sierre can be very profitable. However, exactly how much money you can make from Airbnb in Sierre is determined by multiple factors. Remember that profitable Airbnb investments start with the best location. Buy an Airbnb property in one of the most profitable locations in Sierre.
What Is the ROI on Airbnb in Sierre?
The return on investment (ROI) on Airbnb properties in Sierre depends on factors like the purchase price, rental income, and operating costs. While the exact ROI varies by property, you can get an estimate by using key metrics such as annual rental income, daily rates, and occupancy.In Sierre, the annual Airbnb revenue is €38K ($41K). To estimate your ROI, compare this income against your property's purchase price and operating expenses. Our Airbnb calculator can help you run the numbers based on your investment and strategy.
What Is the Average Occupancy Rate for Airbnb in Sierre?
The median Airbnb occupancy rate in Sierre was 58% in June, 2024 - May, 2025. However, your actual occupancy depends on many factors, such as your property type, number of bedrooms, pricing strategy, and marketing efforts.
How Many Airbnbs Are There in Sierre?
As of March 2025, there are 1,756 active listings on the Airbnb platform in Sierre.