Is it profitable to do Airbnb in Taormina, Italy?
What is the occupancy rate of Airbnb in Taormina, Italy?
What is the average daily rate of Airbnb in Taormina, Italy?
Airbnb Revenue in Taormina, Italy: 2025 Short-Term Rental Data & Insights
Average Airbnb Revenue in Taormina
A typical short-term rental in Taormina is booked for 255 nights per year, generating a medium Airbnb occupancy rate of 70% and an average daily rate (ADR) of €137 ($148). In June, 2024 - May, 2025, the average annual short-term rental revenue in Taormina was €34K ($37K). As of 4th July, 2025, there are 1,133 active Airbnb listings in Taormina.
Taormina Airbnb Income Data Summary
Taormina Average Monthly Revenue
€2,899 ($3,118)
Taormina YoY Revenue Change
8.7%
Taormina Average Airbnb Occupancy Rate
70%
Taormina Average Daily Rate
€137 ($148)
Mid Scale
Taormina Number of Listings
1,316
Medium
Airbnb Seasonality in Taormina
Strong
Most Profitable Month for Airbnb in Taormina
May
** Period: June, 2024 - May, 2025 | Last Updated on: 4th July, 2025
Taormina Airbnb Revenue by Month
June, 2024 - May, 2025
Low
€1,364
Average
€2,925
High
€4,963
Is Airbnb Profitable in Taormina, Italy?
Yes, starting an Airbnb business in Taormina can be very profitable as there is strong short-term rental demand. An average vacation rental revenue of €34,799 ($37,419) and a median occupancy rate of 70% are considered good in the hospitality space. With 1,316 active listings, the Taormina Airbnb market is strong but not oversaturated.
Tip: Investing in a short-term rental can be both stable and highly profitable.
Stability: Vacation rentals in a market like Taormina are a stable investment strategy because they combine investing in real estate and in hospitality. While many potential investors worry about increasingly stricter Airbnb laws, if you can no longer rent out your property on Airbnb, you can convert it into a long-term rental and lease it to tenants on a monthly basis. Monthly rentals yield less, but they are less heavily regulated and even more stable than short-term rentals.
Profitability: Buying an Airbnb property in a city like Taormina is highly profitable because the monthly cash flow from a short-term rental investment is typically double the rental rate of traditional rentals.
As a Taormina Airbnb host, you can boost the performance of your short-term rental by choosing the optimal property type and the right property size and furnishing your listing with the most demanded amenities in the area.
Demand by Amenities
Average Airbnb Occupancy Rate in Taormina
You can find the distribution graph of daily rate and revenue in our market dashboard. A typical Taormina listing recorded a 70% average short-term rental occupancy between June, 2024 - May, 2025. The Taormina vacation rental market has Strong seasonality, with May and September being the busiest months for Airbnb hosts.
About 87.7% of Taormina Airbnb guests are international guests, and visitors from France constitute the largest group. Learn more about guest origin to inform your vacation rental marketing strategy.
On the graph below, you can see the occupancy rate distribution per number of listings.
To view the distribution of average daily rates and annual revenue, refer to our Taormina market dashboard.
About 87.7% of Taormina Airbnb guests are international guests, and visitors from France constitute the largest group. Learn more about guest origin to inform your vacation rental marketing strategy.
On the graph below, you can see the occupancy rate distribution per number of listings.
To view the distribution of average daily rates and annual revenue, refer to our Taormina market dashboard.
Occupancy Rate: 70%
1,133 Active Listings
Starting an Airbnb in Taormina: Short-Term Rental Regulations
Before launching an Airbnb in Taormina, it's important to understand the local short-term rental rules and regulations. While Airbnb, Vrbo, and similar listing platforms are widely used in Taormina, the legal landscape can be complex, especially for a beginner host.
In general, Taormina Airbnb regulations are strict at the city level, but zoning regulations might apply to some parts of the market. Hosts might be required to register their short-term rentals with local authorities, and there might be limitations on the number of licenses that a single host can hold. You also need to pay applicable Airbnb taxes to make your Taormina vacation rental business legally compliant.
In general, Taormina Airbnb regulations are strict at the city level, but zoning regulations might apply to some parts of the market. Hosts might be required to register their short-term rentals with local authorities, and there might be limitations on the number of licenses that a single host can hold. You also need to pay applicable Airbnb taxes to make your Taormina vacation rental business legally compliant.
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Explore Taormina's Airbnb Data ⟶
Most Popular Airbnbs in Taormina
Airbtics has been tracking all Airbnb listings since 2019. This allows us to understand interesting metrics, like which properties earn the most in the market. Here are our top picks. Go to the app to find detailed information about 1,133 listings.
See Airbnb Statistics on All 1,133 Listings
Professional Airbnb Property Managers in Taormina
You can turn your Taormina Airbnb investment into a source of passive income and navigate the short-term rental regulatory framework easily by hiring one of the best Airbnb property management companies in the area.
To help you get started, we’ve compiled a list of the professional short-term rental property managers in Taormina with the most Airbnb properties.
To help you get started, we’ve compiled a list of the professional short-term rental property managers in Taormina with the most Airbnb properties.
| Name | Listings | Rating | Revenue |
|---|---|---|---|
| Best Holiday Homes Limited | 194 | 4.7★ | $1,23,234 |
| Interhome Group | 41 | 4.6★ | $1,23,234 |
| Rebecca'S Apartments | 33 | 4.5★ | $1,23,234 |
| Welcome To Italy | 815 | 4.4★ | $1,23,234 |
| Novasol | 287 | 4.5★ | $1,23,234 |
Find out the top Airbnb management company in Taormina, Italy for your needs.
Other short-term rental market data in Taormina
Here is a breakdown of short-let properties in Taormina. You might wonder about more specific data before buying an Airbnb property. For example, how much can an average listing with 4 bedrooms and a pool make? Or, what is the seasonality in booking? When is the peak month? Click the below button and check out more in-depth vacation rental data for free.
Taormina Airbnb Listings by Property Size
Taormina Airbnb Listings by Property Type
Taormina Airbnb Listings by Cancelation Policy Type
Taormina Vacation Rentals by Channel
Estimate Your Potential Earnings in Taormina with the Airbtics Airbnb Calculator
Ready to start looking for the most profitable Airbnb investment opportunities in Taormina?
Use our Airbnb income calculator to instantly get an accurate estimate of the earning potential of any neighborhood and area.
Use our Airbnb income calculator to instantly get an accurate estimate of the earning potential of any neighborhood and area.
Taormina Airbnb FAQs
How Much Can You Make on Airbnb in Taormina, Italy?
The average Taormina Airbnb host was able to make €34K ($37K) in June, 2024 - May, 2025. Your actual vacation rental revenue can vary depending on your listing's location, type, size, amenities, target guest persona, property management style, marketing strategy, and other factors. Check out our detailed Taormina Airbnb data to see how different factors affect revenue and estimate your potential income.
How Profitable Is Airbnb in Taormina?
With an ADR of €137 ($148) and a median occupancy rate of 70%, short-term rentals in Taormina can be very profitable. However, exactly how much money you can make from Airbnb in Taormina is determined by multiple factors. Remember that profitable Airbnb investments start with the best location. Buy an Airbnb property in one of the most profitable locations in Taormina.
What Is the ROI on Airbnb in Taormina?
The return on investment (ROI) on Airbnb properties in Taormina depends on factors like the purchase price, rental income, and operating costs. While the exact ROI varies by property, you can get an estimate by using key metrics such as annual rental income, daily rates, and occupancy.In Taormina, the annual Airbnb revenue is €34K ($37K). To estimate your ROI, compare this income against your property's purchase price and operating expenses. Our Airbnb calculator can help you run the numbers based on your investment and strategy.
What Is the Average Occupancy Rate for Airbnb in Taormina?
The median Airbnb occupancy rate in Taormina was 70% in June, 2024 - May, 2025. However, your actual occupancy depends on many factors, such as your property type, number of bedrooms, pricing strategy, and marketing efforts.
How Many Airbnbs Are There in Taormina?
As of March 2025, there are 1,133 active listings on the Airbnb platform in Taormina.