Best Airbnb Markets Tennessee, The United States

Based on data from Airbtics, this page shows the largest Airbnb markets with key statistics like regulations, average occupancy rate and daily rate. This allows you to discover the most profitable locations to buy, own or invest in rental properties.

Top 20 Largest Airbnb Markets in Tennessee, The United States
Updated August 2024

The occupancy rate, daily rate, and revenue are averages from the last twelve months, starting from the last updated period. Methodology for Airbtics Market Score: The Airbtics Market Score indicates how attractive a location is for Airbnb investment. The primary criterion is short-term rental yield, which is the percentage of revenue relative to property price. The second criterion is regulation, with markets that have STR-friendly rules receiving a higher score. The remaining three criteria are:

  1. Market size (larger markets score higher due to the ease of acquiring and selling properties)
  2. Growth (whether the market is becoming saturated)
  3. Seasonality (less seasonality is preferred)
Learn more about how we collect the data and accuracy

PositionMarket NameRegulation No of ListingsAvg. Occupancy RateAvg. Daily RateRevenue
1 Nashville
Lenient
8,69060%$212$45,413
2 Chattanooga
Lenient
2,29061%$134$29,809
3 Gatlinburg
Lenient
1,79766%$235$54,028
4 Pigeon forge
Lenient
1,74364%$202$49,241
5 Memphis
Lenient
1,60257%$116$24,990
6 Knoxville
Lenient
92964%$123$28,812
7 Sevierville
Lenient
57363%$232$48,340
8 Clarksville
Lenient
43768%$102$25,193
9 Murfreesboro
Lenient
26866%$135$33,525
10 Johnson city
Lenient
25360%$103$23,361
11 Franklin
Lenient
23174%$200$50,517
12 Townsend
Lenient
13261%$149$34,015
13 Columbia
Lenient
11661%$132$29,199
14 Kingsport
Lenient
11466%$95$24,739
15 Cleveland
Lenient
11260%$99$22,043
16 Cookeville
Lenient
5266%$109$25,974
17 Lebanon
Lenient
3373%$134$36,743
18 Crossville
Lenient
3161%$109$21,103
19 Maryville
Lenient
2072%$127$34,560
20 Greeneville
Lenient
1973%$105$29,730


  1. Starting an Airbnb in The United States? Check out our guide on how to start an Airbnb in The United States (Startup cost, profitability, and nationwide vacation rental statistics)
  2. Download the entire list in Excel. Also available in the zip code level. Request to purchase here.
  3. For short-term rental market analysis, visit our Airbnb Analytics app.