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Best Airbnb Markets in Missouri (2026)

Based on Airbtics data from September 2025 to August 2026, this page ranks the best Airbnb markets in Missouri by Market Grade. The grade compares short-term rental yield, year-over-year revenue growth, and occupancy (demand), then adjusts for local regulation. The table also shows listing count, average daily rate, and annual revenue for every market.

Markets on this page are ranked by the Airbtics Market Grade, not by the number of listings. The grade compares each market with the other markets in this ranking on three measures, then adjusts for local short-term rental regulation.

  1. Yield: Annual short-term rental revenue divided by property price. A higher yield ranks higher.
  2. Growth: Year-over-year change in revenue. Faster revenue growth ranks higher.
  3. Demand: Average occupancy rate over the last 12 months. Higher occupancy ranks higher.

Stricter short-term rental regulation lowers the letter grade. Occupancy, average daily rate, and annual revenue are shown for every market. Exact yield and revenue growth are published for the three highest-graded markets. For every other market those two figures are in Market Explorer. The rankboard plots the same markets by occupancy and average daily rate, and the table under the chart lists those values in text.

Learn more about how we collect the data and accuracy

Last updated: 16th October, 2026

Missouri Short-Term Rental Market Overview (September 2025 to August 2026)

National averages across all Missouri markets
Average Occupancy Rate i
57.57%
Average Annual Revenue i
$40,368
Average Daily Rate (ADR) i
$184
YoY Supply Growth i
34.64%
YoY Revenue Change i
17.52%

Top 7 Missouri Cities for Airbnb in 2026

Tick the markets you like to track their revenue, occupancy, and ADR in your Airbtics watchlist. Free to start, up to 10 markets.

Position Market Grade Market Name Regulation No of Listings Avg. Occupancy Rate Avg. Daily Rate Revenue Short-term Rental Yield Revenue Growth
1ASpringfield
Lenient
73661%$154$36,23823.7%+17.3%
2BHollister
Lenient
98958%$182$40,92917.4%+12.9%
3B+St. Louis
Lenient
1,63964% 🚀$152$37,63218.1%+18.2%
4B+Kansas City
Strict
1,17962% 🚀$202$47,813Unlock in Market ExplorerUnlock in Market Explorer
5B+Columbia
Lenient
45054%$164$33,824Unlock in Market ExplorerUnlock in Market Explorer
6CLake of the Ozarks
Lenient
2,78747%$276$49,823Unlock in Market ExplorerUnlock in Market Explorer
7CBranson
Lenient
1,63857%$164$36,320Unlock in Market ExplorerUnlock in Market Explorer

Data Seen By

BiggerPockets
Trustpilot

Market Explorer

Filter markets by occupancy, price, and yield

Filter Missouri by occupancy, ADR, yield, rent gap, and property price, then compare markets side by side.

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Find the Best Airbnb Markets with Our Interactive Tool

Use our interactive Market Explorer to find the best places to start an Airbnb in Missouri. Compare multiple markets side by side, apply filters like regulations, budget (property or rent prices), and market size, and even export the results to Excel.

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Why Invest in Airbnb Missouri in 2026?

The highest-graded short-term rental markets in Missouri are Springfield, Hollister and St. Louis. The table ranks every tracked market by Airbtics Market Grade. Occupancy, average daily rate, annual revenue, yield, and revenue growth are the figures behind that grade.

Top 3 Airbnb markets in Missouri by Market Grade

These are the three highest-graded Airbnb markets in Missouri. Market Grade compares yield, revenue growth, and occupancy (demand) with the other markets on this page, then adjusts for short-term rental regulation. The chart repeats those three percentiles in text so the ranking is readable without the graphic.

Rank 1 — Springfield (Grade A)

Springfield is rank 1 of 7 markets in this Missouri ranking by Airbtics Market Grade A, with 23.7% short-term rental yield, 61.0% occupancy, and +17.3% year-over-year revenue growth.

Compared with the other markets on this page, Springfield ranks top 7% for yield, top 50% for growth, and top 36% for demand. The market shows an average daily rate of $154, annual revenue of $36,238, a rent gap of 3639.8%, 736 active listings, lenient short-term rental regulation, and a typical 2-bedroom property price of $150,000.

  • Market gradeA
  • Yield23.7%
  • Revenue growth+17.3%
  • Occupancy61.0%
  • Average daily rate$154
  • Annual revenue$36,238
  • Rent gap3639.8%
  • Active listings736
  • 2-bedroom price$150,000
  • RegulationLenient
top 7%Yieldtop 50%Growthtop 36%Demand

Percentile versus other Missouri markets on this page. Farther from the center is stronger.

  • Yield: top 7%
  • Growth: top 50%
  • Demand: top 36%

Rank 2 — Hollister (Grade B)

Hollister is rank 2 of 7 markets in this Missouri ranking by Airbtics Market Grade B, with 17.4% short-term rental yield, 58.0% occupancy, and +12.9% year-over-year revenue growth.

Compared with the other markets on this page, Hollister ranks top 50% for yield, lowest 36% for growth, and top 50% for demand. The market shows an average daily rate of $182, annual revenue of $40,929, a rent gap of 3924.1%, 989 active listings, lenient short-term rental regulation, and a typical 2-bedroom property price of $220,000.

  • Market gradeB
  • Yield17.4%
  • Revenue growth+12.9%
  • Occupancy58.0%
  • Average daily rate$182
  • Annual revenue$40,929
  • Rent gap3924.1%
  • Active listings989
  • 2-bedroom price$220,000
  • RegulationLenient
top 50%Yieldlowest 36%Growthtop 50%Demand

Percentile versus other Missouri markets on this page. Farther from the center is stronger.

  • Yield: top 50%
  • Growth: lowest 36%
  • Demand: top 50%

Rank 3 — St. Louis (Grade B+)

St. Louis is rank 3 of 7 markets in this Missouri ranking by Airbtics Market Grade B+, with 18.1% short-term rental yield, 64.0% occupancy, and +18.2% year-over-year revenue growth.

Compared with the other markets on this page, St. Louis ranks top 36% for yield, top 36% for growth, and top 7% for demand. The market shows an average daily rate of $152, annual revenue of $37,632, a rent gap of 2893.0%, 1,639 active listings, lenient short-term rental regulation, and a typical 2-bedroom property price of $215,000.

  • Market gradeB+
  • Yield18.1%
  • Revenue growth+18.2%
  • Occupancy64.0%
  • Average daily rate$152
  • Annual revenue$37,632
  • Rent gap2893.0%
  • Active listings1,639
  • 2-bedroom price$215,000
  • RegulationLenient
top 36%Yieldtop 36%Growthtop 7%Demand

Percentile versus other Missouri markets on this page. Farther from the center is stronger.

  • Yield: top 36%
  • Growth: top 36%
  • Demand: top 7%

Market Rankboard: Missouri

Each dot is a vacation rental market in Missouri, plotted by occupancy rate (x-axis) and average daily rate (ADR) (y-axis). Dashed lines mark the national median.

Missouri Airbnb markets rankboard scatter chart showing occupancy rate versus average daily rate (ADR)
Occupancy rate and average daily rate for each Missouri market plotted in the chart above, in Market Grade order.
MarketOccupancy rateAverage daily rate
Springfield61.0%$154
Hollister58.0%$182
St. Louis64.0%$152
Kansas City62.0%$202
Columbia54.0%$164
Lake of the Ozarks47.0%$276
Branson57.0%$164

Compare property prices, short-term rental yield, rent gap, annual revenue, and supply growth in the Airbtics Market Explorer watchlist.

See all Airbnb markets in Missouri

Browse all 7 markets we track in Missouri. Each link opens the market's Airbnb revenue and performance data page.

Missouri Airbnb market FAQs

  • What are the best Airbnb markets in Missouri?

    Airbtics ranks short-term rental markets in Missouri by Market Grade. The grade compares yield (annual revenue divided by property price), year-over-year revenue growth, and occupancy, then adjusts for regulation. The highest-graded market in this dataset is Springfield. The main table lists markets in that order; use the Market Explorer to filter by budget, regulations, and more.

  • How many Airbnb markets does Airbtics track in Missouri?

    We currently analyze 7 active short-term rental markets in Missouri with listing supply, median occupancy, ADR, and revenue estimates.

  • What is the average Airbnb occupancy rate in Missouri?

    The national average occupancy rate across tracked markets is 57.57% (LTM). Rates differ by city. Use the rankboard on this page, or open a market page for that city's numbers.

  • How do I compare Airbnb markets in Missouri?

    Use the occupancy vs ADR rankboard on this page for a quick view, or open the Market Explorer to compare markets side by side, change chart axes, export to Excel, and save markets to a watchlist.

  • How can I estimate Airbnb income in Missouri?

    Use our Airbnb income calculator to estimate revenue for a specific address, or open any market link below for median revenue and occupancy benchmarks.




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For trends, supply, and year-over-year changes, see the 2025 short-term rental report for Missouri.