Best Airbnb Markets in New Mexico (2026)

Based on Airbtics data from September 2025 to August 2026, this page shows the top Airbnb locations to invest in New Mexico with key statistics and information, like short-term rental regulations, number of listings, occupancy rate, average daily rate, and annual revenue. This allows you to discover the most profitable cities to invest in, buy, and own Airbnb rental properties in New Mexico.

The Airbtics Market Score indicates how attractive a location is for investing in an Airbnb rental property. We determine this score based on the following criteria:

  1. Short-term rental yield: The ratio between annual revenue and property price, as a percentage. Locations with higher Airbnb rental yield score better.
  2. Short-term rental regulations: How STR-friendly the local Airbnb rules and laws are. Markets with more lenient regulations get a higher score.
  3. Market size: The number of Airbnb listings. Larger vacation rental markets get a higher score as it is easier for investors to buy and sell properties.
  4. Growth: How fast the market is becoming saturated. Priority is given to markets that are already developed but are not approaching saturation yet.
  5. Seasonality: To what degree Airbnb performance is affected by seasonality. Less seasonal impact is preferred as investors can enjoy a more stable short-term rental performance throughout the year.
Learn more about how we collect the data and accuracy

Last updated: 16th October, 2026

New Mexico Short-Term Rental Market Overview (September 2025 to August 2026)

National averages across all New Mexico markets
Average Occupancy Rate i
58.71%
Average Annual Revenue i
$42,152
Average Daily Rate (ADR) i
$190
YoY Supply Growth i
30.94%
YoY Revenue Change i
13.58%

Top 7 New Mexico Cities for Airbnb in 2026

Tick the markets you like to track their revenue, occupancy, and ADR in your Airbtics watchlist. Free to start, up to 10 markets.

Position Market Grade Market Name Regulation No of Listings Avg. Occupancy Rate Avg. Daily Rate Revenue Short-term Rental Yield Rent Gap
1D+Albuquerque
Lenient
2,24062%$160$37,91812.3%34.5%
2B+El paso
Lenient
2,01562%$121$28,65712.3%34.5%
3CTaos
Lenient
1,35253%$257$51,61712.3%34.5%
4BSanta fe
Strict
1,25967% 🚀$260$66,58312.3%34.5%
5D+Ruidoso
Lenient
1,11140%$243$38,95312.3%34.5%
6AAmarillo
Lenient
76266% 🚀$140$35,56212.3%34.5%
7BLas cruces
Lenient
58961%$153$35,77512.3%34.5%

Market Explorer

Filter markets by occupancy, price, and yield

Filter New Mexico by occupancy, ADR, yield, rent gap, and property price, then compare markets side by side.

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Find the Best Airbnb Markets with Our Interactive Tool

Use our interactive Market Explorer to find the best places to start an Airbnb in New Mexico. Compare multiple markets side by side, apply filters like regulations, budget (property or rent prices), and market size, and even export the results to Excel.

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2025 short-term rental report for New Mexico

Trends, supply, and year-over-year changes for New Mexico.

View 2025 Market Report

Why Invest in Airbnb New Mexico in 2026?

The short-term rental markets we track in New Mexico include Santa fe, Taos and Ruidoso. The tables on this page list occupancy, average daily rate, and annual revenue for each city.

Property prices and rental rules differ by city. The budget sections below group markets by purchase price.

Market Rankboard: New Mexico

Each dot is a vacation rental market in New Mexico, plotted by occupancy rate (x-axis) and average daily rate (ADR) (y-axis). Dashed lines mark the national median.

New Mexico Airbnb markets rankboard scatter chart showing occupancy rate versus average daily rate (ADR)

Compare property prices, short-term rental yield, rent gap, annual revenue, and supply growth in the Airbtics Market Explorer watchlist.

Best Cities for Airbnb in New Mexico by Budget

Top 3 Affordable & Mid-Range Airbnb Markets: $500,000 & Below

Property prices in these markets are $500,000 or less.

  1. El paso
    • Property price: $150,000
    • STR revenue: $28,657/year
    • Yield: 18.6%
  2. Amarillo
    • Property price: $150,000
    • STR revenue: $35,562/year
    • Yield: 25.9%
  3. Las cruces
    • Property price: $180,000
    • STR revenue: $35,775/year
    • Yield: 17.1%

Top 3 Best Places for Airbnb Arbitrage in New Mexico

  1. Santa fe
    • STR revenue: $66,583/year
    • Rent gap: $4,645
  2. Amarillo
    • STR revenue: $35,562/year
    • Rent gap: $3,995
  3. Taos
    • STR revenue: $51,617/year
    • Rent gap: $3,745

New Mexico Airbnb market FAQs

  • What are the best Airbnb markets in New Mexico?

    Airbtics ranks short-term rental markets in New Mexico using revenue, occupancy, regulation, yield, and growth. The top market in our latest dataset is Albuquerque. The main table on this page lists the highest-scoring markets; use the Market Explorer to filter by budget, regulations, and more.

  • How many Airbnb markets does Airbtics track in New Mexico?

    We currently analyze 7 active short-term rental markets in New Mexico with listing supply, median occupancy, ADR, and revenue estimates.

  • What is the average Airbnb occupancy rate in New Mexico?

    The national average occupancy rate across tracked markets is 58.71% (LTM). Rates differ by city. Use the rankboard on this page, or open a market page for that city's numbers.

  • How do I compare Airbnb markets in New Mexico?

    Use the occupancy vs ADR rankboard on this page for a quick view, or open the Market Explorer to compare markets side by side, change chart axes, export to Excel, and save markets to a watchlist.

  • How can I estimate Airbnb income in New Mexico?

    Use our Airbnb income calculator to estimate revenue for a specific address, or open any market link below for median revenue and occupancy benchmarks.

See all Airbnb markets in New Mexico

Browse all 7 markets we track in New Mexico. Each link opens the market's Airbnb revenue and performance data page.




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