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Best Airbnb Markets in New Mexico (2026)

Based on Airbtics data from September 2025 to August 2026, this page ranks the best Airbnb markets in New Mexico by Market Grade. The grade compares short-term rental yield, year-over-year revenue growth, and occupancy (demand), then adjusts for local regulation. The table also shows listing count, average daily rate, and annual revenue for every market.

Markets on this page are ranked by the Airbtics Market Grade, not by the number of listings. The grade compares each market with the other markets in this ranking on three measures, then adjusts for local short-term rental regulation.

  1. Yield: Annual short-term rental revenue divided by property price. A higher yield ranks higher.
  2. Growth: Year-over-year change in revenue. Faster revenue growth ranks higher.
  3. Demand: Average occupancy rate over the last 12 months. Higher occupancy ranks higher.

Stricter short-term rental regulation lowers the letter grade. Occupancy, average daily rate, and annual revenue are shown for every market. Exact yield and revenue growth are published for the three highest-graded markets. For every other market those two figures are in Market Explorer. The rankboard plots the same markets by occupancy and average daily rate, and the table under the chart lists those values in text.

Learn more about how we collect the data and accuracy

Last updated: 16th October, 2026

New Mexico Short-Term Rental Market Overview (September 2025 to August 2026)

National averages across all New Mexico markets
Average Occupancy Rate i
58.71%
Average Annual Revenue i
$42,152
Average Daily Rate (ADR) i
$190
YoY Supply Growth i
30.94%
YoY Revenue Change i
13.58%

Top 7 New Mexico Cities for Airbnb in 2026

Tick the markets you like to track their revenue, occupancy, and ADR in your Airbtics watchlist. Free to start, up to 10 markets.

Position Market Grade Market Name Regulation No of Listings Avg. Occupancy Rate Avg. Daily Rate Revenue Short-term Rental Yield Revenue Growth
1AAmarillo
Lenient
76266% 🚀$140$35,56225.9%+25.3%
2BSanta Fe
Strict
1,25967% 🚀$260$66,58321.7%+10.8%
3BLas Cruces
Lenient
58961%$153$35,77517.1%+14.7%
4B+El Paso
Lenient
2,01562%$121$28,657Unlock in Market ExplorerUnlock in Market Explorer
5CTaos
Lenient
1,35253%$257$51,617Unlock in Market ExplorerUnlock in Market Explorer
6D+Albuquerque
Lenient
2,24062%$160$37,918Unlock in Market ExplorerUnlock in Market Explorer
7D+Ruidoso
Lenient
1,11140%$243$38,953Unlock in Market ExplorerUnlock in Market Explorer

Data Seen By

BiggerPockets
Trustpilot

Market Explorer

Filter markets by occupancy, price, and yield

Filter New Mexico by occupancy, ADR, yield, rent gap, and property price, then compare markets side by side.

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Find the Best Airbnb Markets with Our Interactive Tool

Use our interactive Market Explorer to find the best places to start an Airbnb in New Mexico. Compare multiple markets side by side, apply filters like regulations, budget (property or rent prices), and market size, and even export the results to Excel.

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Why Invest in Airbnb New Mexico in 2026?

The highest-graded short-term rental markets in New Mexico are Amarillo, Santa Fe and Las Cruces. The table ranks every tracked market by Airbtics Market Grade. Occupancy, average daily rate, annual revenue, yield, and revenue growth are the figures behind that grade.

Top 3 Airbnb markets in New Mexico by Market Grade

These are the three highest-graded Airbnb markets in New Mexico. Market Grade compares yield, revenue growth, and occupancy (demand) with the other markets on this page, then adjusts for short-term rental regulation. The chart repeats those three percentiles in text so the ranking is readable without the graphic.

Rank 1 — Amarillo (Grade A)

Amarillo is rank 1 of 7 markets in this New Mexico ranking by Airbtics Market Grade A, with 25.9% short-term rental yield, 66.0% occupancy, and +25.3% year-over-year revenue growth.

Compared with the other markets on this page, Amarillo ranks top 7% for yield, top 7% for growth, and top 21% for demand. The market shows an average daily rate of $140, annual revenue of $35,562, a rent gap of 3995.8%, 762 active listings, lenient short-term rental regulation, and a typical 2-bedroom property price of $150,000.

  • Market gradeA
  • Yield25.9%
  • Revenue growth+25.3%
  • Occupancy66.0%
  • Average daily rate$140
  • Annual revenue$35,562
  • Rent gap3995.8%
  • Active listings762
  • 2-bedroom price$150,000
  • RegulationLenient
top 7%Yieldtop 7%Growthtop 21%Demand

Percentile versus other New Mexico markets on this page. Farther from the center is stronger.

  • Yield: top 7%
  • Growth: top 7%
  • Demand: top 21%

Rank 2 — Santa Fe (Grade B)

Santa Fe is rank 2 of 7 markets in this New Mexico ranking by Airbtics Market Grade B, with 21.7% short-term rental yield, 67.0% occupancy, and +10.8% year-over-year revenue growth.

Compared with the other markets on this page, Santa Fe ranks top 21% for yield, top 50% for growth, and top 7% for demand. The market shows an average daily rate of $260, annual revenue of $66,583, a rent gap of 4645.4%, 1,259 active listings, strict short-term rental regulation, and a typical 2-bedroom property price of $350,000.

  • Market gradeB
  • Yield21.7%
  • Revenue growth+10.8%
  • Occupancy67.0%
  • Average daily rate$260
  • Annual revenue$66,583
  • Rent gap4645.4%
  • Active listings1,259
  • 2-bedroom price$350,000
  • RegulationStrict
top 21%Yieldtop 50%Growthtop 7%Demand

Percentile versus other New Mexico markets on this page. Farther from the center is stronger.

  • Yield: top 21%
  • Growth: top 50%
  • Demand: top 7%

Rank 3 — Las Cruces (Grade B)

Las Cruces is rank 3 of 7 markets in this New Mexico ranking by Airbtics Market Grade B, with 17.1% short-term rental yield, 61.0% occupancy, and +14.7% year-over-year revenue growth.

Compared with the other markets on this page, Las Cruces ranks top 50% for yield, top 36% for growth, and lowest 36% for demand. The market shows an average daily rate of $153, annual revenue of $35,775, a rent gap of 2699.6%, 589 active listings, lenient short-term rental regulation, and a typical 2-bedroom property price of $180,000.

  • Market gradeB
  • Yield17.1%
  • Revenue growth+14.7%
  • Occupancy61.0%
  • Average daily rate$153
  • Annual revenue$35,775
  • Rent gap2699.6%
  • Active listings589
  • 2-bedroom price$180,000
  • RegulationLenient
top 50%Yieldtop 36%Growthlowest 36%Demand

Percentile versus other New Mexico markets on this page. Farther from the center is stronger.

  • Yield: top 50%
  • Growth: top 36%
  • Demand: lowest 36%

Market Rankboard: New Mexico

Each dot is a vacation rental market in New Mexico, plotted by occupancy rate (x-axis) and average daily rate (ADR) (y-axis). Dashed lines mark the national median.

New Mexico Airbnb markets rankboard scatter chart showing occupancy rate versus average daily rate (ADR)
Occupancy rate and average daily rate for each New Mexico market plotted in the chart above, in Market Grade order.
MarketOccupancy rateAverage daily rate
Amarillo66.0%$140
Santa Fe67.0%$260
Las Cruces61.0%$153
El Paso62.0%$121
Taos53.0%$257
Albuquerque62.0%$160
Ruidoso40.0%$243

Compare property prices, short-term rental yield, rent gap, annual revenue, and supply growth in the Airbtics Market Explorer watchlist.

See all Airbnb markets in New Mexico

Browse all 7 markets we track in New Mexico. Each link opens the market's Airbnb revenue and performance data page.

New Mexico Airbnb market FAQs

  • What are the best Airbnb markets in New Mexico?

    Airbtics ranks short-term rental markets in New Mexico by Market Grade. The grade compares yield (annual revenue divided by property price), year-over-year revenue growth, and occupancy, then adjusts for regulation. The highest-graded market in this dataset is Amarillo. The main table lists markets in that order; use the Market Explorer to filter by budget, regulations, and more.

  • How many Airbnb markets does Airbtics track in New Mexico?

    We currently analyze 7 active short-term rental markets in New Mexico with listing supply, median occupancy, ADR, and revenue estimates.

  • What is the average Airbnb occupancy rate in New Mexico?

    The national average occupancy rate across tracked markets is 58.71% (LTM). Rates differ by city. Use the rankboard on this page, or open a market page for that city's numbers.

  • How do I compare Airbnb markets in New Mexico?

    Use the occupancy vs ADR rankboard on this page for a quick view, or open the Market Explorer to compare markets side by side, change chart axes, export to Excel, and save markets to a watchlist.

  • How can I estimate Airbnb income in New Mexico?

    Use our Airbnb income calculator to estimate revenue for a specific address, or open any market link below for median revenue and occupancy benchmarks.




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For trends, supply, and year-over-year changes, see the 2025 short-term rental report for New Mexico.