Best Airbnb Markets The United Kingdom

Based on data from Airbtics, this page shows the largest Airbnb markets with key statistics like regulations, average occupancy rate and daily rate. This allows you to discover the most profitable locations to buy, own or invest in rental properties.

Top 20 Largest Airbnb Markets in The United Kingdom
Updated June, 2025

The occupancy rate, daily rate, and revenue are averages from the last twelve months, starting from the last updated period. Methodology for Airbtics Market Score: The Airbtics Market Score indicates how attractive a location is for Airbnb investment. The primary criterion is short-term rental yield, which is the percentage of revenue relative to property price. The second criterion is regulation, with markets that have STR-friendly rules receiving a higher score. The remaining three criteria are:

  1. Market size (larger markets score higher due to the ease of acquiring and selling properties)
  2. Growth (whether the market is becoming saturated)
  3. Seasonality (less seasonality is preferred)
Learn more about how we collect the data and accuracy

PositionMarket NameRegulation No of ListingsAvg. Occupancy RateAvg. Daily RateRevenueShort-term Rental Yield Rent Gap
1 London
Lenient
60,30672%£140£37,40512.3%34.5%
2 Scottish highlands
Lenient
6,03774%£138£37,69812.3%34.5%
3 City of edinburgh
Lenient
5,12883%£148£45,29012.3%34.5%
4 Dorset
Lenient
4,12462%£129£29,76812.3%34.5%
5 Suffolk
Lenient
3,96361%£136£31,11312.3%34.5%
6 Gwynedd
Lenient
3,83963%£130£30,48712.3%34.5%
7 South lakeland
Lenient
3,15963%£155£36,24212.3%34.5%
8 Northumberland
Lenient
2,93968%£136£34,20412.3%34.5%
9 East suffolk
Lenient
2,36763%£155£36,40512.3%34.5%
10 Scarborough
Lenient
2,34062%£131£30,29512.3%34.5%
11 North norfolk
Lenient
2,27565%£153£36,94312.3%34.5%
12 North devon
Lenient
2,17959%£151£33,01412.3%34.5%
13 Cotswold
Lenient
1,98561%£193£43,61612.3%34.5%
14 Bath and north east somerset
Lenient
1,90869%£149£38,26912.3%34.5%
15 Isle of wight
Lenient
1,90357%£129£27,36612.3%34.5%
16 York
Lenient
1,89267%£142£35,41612.3%34.5%
17 South hams
Lenient
1,88855%£134£27,38412.3%34.5%
18 Derbyshire dales
Lenient
1,76867%£140£34,91212.3%34.5%
19 Chichester
Lenient
1,68656%£139£28,95412.3%34.5%
20 Causeway coast and glens
Lenient
1,68655%£134£27,46012.3%34.5%


  1. Starting an Airbnb in The United Kingdom? Check out our guide on how to start an Airbnb in The United Kingdom (Startup cost, profitability, and nationwide vacation rental statistics)
  2. Download the entire list in Excel. Also available in the zip code level. Request to purchase here.
  3. For short-term rental market analysis, visit our Airbnb Analytics app.