Best Airbnb Markets Australia

Based on data from Airbtics, this page shows the largest Airbnb markets with key statistics like regulations, average occupancy rate and daily rate. This allows you to discover the most profitable locations to buy, own or invest in rental properties.

Top 20 Largest Airbnb Markets in Australia
Updated August 2024

The occupancy rate, daily rate, and revenue are averages from the last twelve months, starting from the last updated period. Methodology for Airbtics Market Score: The Airbtics Market Score indicates how attractive a location is for Airbnb investment. The primary criterion is short-term rental yield, which is the percentage of revenue relative to property price. The second criterion is regulation, with markets that have STR-friendly rules receiving a higher score. The remaining three criteria are:

  1. Market size (larger markets score higher due to the ease of acquiring and selling properties)
  2. Growth (whether the market is becoming saturated)
  3. Seasonality (less seasonality is preferred)
Learn more about how we collect the data and accuracy

PositionMarket NameRegulation No of ListingsAvg. Occupancy RateAvg. Daily RateRevenue
1Melbourne
Lenient
21,16668%$197$48,109
2Sydney
Strict
12,87578%$226$61,195
3Gold coast
Lenient
7,05777%$270$71,765
4Perth
Lenient
5,81284%$170$50,354
5Sunshine coast
Lenient
5,50572%$296$74,033
6Brisbane
Lenient
5,48179%$167$45,952
7Adelaide
Lenient
4,25071%$203$51,186
8Central coast
Strict
2,79947%$331$56,749
9Bass coast
Lenient
2,16646%$334$55,926
10Geelong
Lenient
2,06852%$253$46,863
11Cairns
Lenient
2,01875%$237$60,526
12Canberra
Lenient
1,96972%$179$46,957
13Canberra (australian capital territory)
Lenient
1,93573%$185$48,132
14Hobart
Strict
1,71072%$208$52,941
15Surf coast
Lenient
1,64450%$413$74,303
16Snowy river
Strict
1,31748%$446$76,671
17Tweed
Strict
1,27971%$373$90,177
18Blue mountains
Strict
1,26156%$302$60,786
19Newcastle
Strict
1,16866%$266$64,142
20Darwin
Lenient
1,13569%$215$53,975


  1. Starting an Airbnb in Australia? Check out our guide on how to start an Airbnb in Australia (Startup cost, profitability, and nationwide vacation rental statistics)
  2. For short-term rental market analysis, visit our Airbnb Analytics app.