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Interview with an ex Airbnb Host and owner of Trashmitter – S2 EP39

Welcome back to another episode of Into The Airbnb, where we talk with Airbnb hosts about their short-term rental experience.

Our guest for today is Jason Centeno, an ex Airbnb host from the Philadelphia area, who recently decided to quit Airbnb with his over 20 listings, move to Tampa and take a break from the short-term rental world. Come to hear about his years of experience with Airbnb, what made him quit the platform and also about his current startup project: Trashmitter, an on demand waste disposal service.

This episode is sponsored by Airbtics, short-term rental analytics for high return investment, comprehensive data for insights, ideas and inspiration. Go to app.airbtics.com to find precise Airbnb data such as occupancy rate, revenue, average daily rate and so on. So, without further ado, let’s get into it!

Into The Airbnb Podcast S2 EP 39: Ex-Airbnb host tells us about why he decided to leave and his takes on the business – Featuring Jason Centeno from Trashmitter
airbnb challenges in philadelphia

You can also listen to this Into The Airbnb Podcast Episode on Otter.

Delia:

So can you tell me how did you get started on Airbnb back then when you were working on that?

Jason Centeno:

So let me see in 2017, probably, so I, you know, I was a short-term rental host in the city of Philadelphia, I found out about it from, you know, various sources and I was, you know, to be honest with you, I was having some trouble in a specific building that I had and I was either going to sell it or try this, right? So I took a chance and I put, it was a five unit building or two buildings with five units between them. So I took a chance on one unit. As you know, with Airbnb, your first one’s always going to cost the most because you got to kind of get used to what things cost to do. But you know, as soon as I did it, it started to produce right and this was, you know, back before everybody and their grandma was doing Airbnb, that started to produce results and so I decided to go all in and convert the two unit and a three unit to five units for Airbnb, that’s kind of got how I got started. And over time I expanded to about, might have been 28 at the highest point, it’s hard to say because one of them was kind of like a shared space, so it’s kind of like, do you count each room? Or do you count the whole building? So the numbers kind of throw me off there and how somebody would count that, but each, we had one building that had six individual units, as rooms a shared space, so you know, that would have been six, but it was an all in one building. So you know, between 25 to 28, I was managing an operating and all of those, so you know, the three flavors of hosting is usually you own and operate, you know, you don’t have arbitrage you’re just doing, you just take your own property, so that’s the one. The second would be on rental arbitrage, you’d go out there and you would lease an apartment, go sheet that and you know, make the spread in between. So I had a good amount of those two, after I took over all the properties that I could. And the third is co-hosting, which each one of those has pros and cons to it. To be honest with you, co-hosting is almost as being an employee and you have cost to that. So it’s imagine you being an employee with like a lot of, you know, overhead, especially if you have a built, you know, if you’re using stuff like PriceLabs, or post flyer or, you know, just integrations that you have to pay for, each post that you take on, each co-hosting UT has a set of expenses that go with it, you might have a virtual assistant that’s helping operate part time even and so the costs associated with that, you know, I want to say that for me, as I recall, as a co-host, I’d have, you know, between services and an employee, I’d have $180 or so per unit that I would co-host that had to be covered. So the trick with that is, you don’t want to be co-hosting a property that’s not making that much money because you won’t even cover your nut with their, if it’s like I said, if it’s like a $2,000 small apartment, it’s kind of not worth it. So that’s something I learned, you know, just by doing it. But yeah, I mean, you know, I got all sorts of flavors of Airbnb, you know, operations I guess you could say.

Delia:

And out of those three operations, you said, own and manage rental arbitrage and CO-hosting, which one is your favorite and why? Which one brings like less expenses to you and more revenue?

Jason Centeno:

Ideally and this gotta keep in mind that it’s because of taxes that own and operate is going to be your best bet, you know, obviously, you spend the most money there because you have to buy a property, then you have to furnish it. So it’s not just buying a property and then putting it and turning into a rental, you also got to do the setup costs and then utilities and everything are on top are on you as well, maintenance, everything. So everything is on you, so you have complete and total control. Having said that complete and total responsibility. So the benefits being like, hey, you know, if you bought the property right and you didn’t try to buy it based off of like, I see a lot of people trying to sell it off the potential for short term rental and they’ll call that the cash flow, like that’s going to be actual cash flow. Terrible idea would never buy a property based off of that because as we’ve been seeing, you know, whatever location you’re at, the local legislators could change their mind in a heartbeat about is it going to be legal, what’s going to be the new standards and unless you have something in place where like, you know, in Florida, where they can never really shut down vacation rentals, totally, you know, you might buy something way overpriced just because you think you’re gonna get Airbnb type money and find out that, you know, four months after you bought it, something changed and now you’re screwed. So the benefits of ownership is like, if that happens, you can kind of just switch back to long-term or medium-term is ideal because if you already started as a short-term rental company, you’d want to go after the maybe you know, short-term rentals, obviously, the highest prices you’re gonna get. But the medium-term rentals, the corporate renters, the you know, traveling nurses, the workforce people, the corporate renters, everybody’s going after them. But you know, you could probably get a piece of that too, depending on your location or how good your marketing and branding is. Having said that, that would be my favorite, but it’s also the most expensive, but you get to control everything. The reason why arbitrage is so high is because people think you can get in for like less money, but it’s also way riskier, if you think about it because you’re not going to get your money back from a lease, you might get some of your money back from furniture, but probably not because you’re buying it at you know, buying expensive furniture generally or just brand new and all you got to do is go on Facebook marketplace to see, you know, people selling brand new furniture for cheap. So it’s kind of like and there’s a lot more work involved trying to put together something cheaply. So sometimes it’s better to just, you know, go to one place and get everything nice and coordinated. But with arbitrage too like, if you’ve haven’t negotiated a great lease or something past a year, you’re probably not going to make your money back. For me, my calculation was, I would not be make my money back normally until 18 months, after 18 months and spot where I’d get all my money back, right? Because yes, you’re making money on that time period, but you’re also spending it. So realistically, you might be making three times the amount of a normal rental. Keep in mind, this is for like a smaller one, maybe two bedroom. Three and four or five bedroom houses have different numbers. So yes, you can make more money, but there’s still more maintenance, more cleaning, more everything, right? So it’s kind of relative. But with arbitrage, you got to be in a place like a year and a half, just to break even after everything that you’re spending there, so people don’t really kind of see that. They see the money coming in, but they’re forgetting how much they’re spending to keep it up. So it’s kind of like three times the income, but two times the amount of work and expense. You have to kind of decide like, “is it really worth it for me to do this to be constantly landing planes, as I like to call it on the weekends, on Fridays when everybody’s coming in and making sure everything’s clean on Sundays when everybody’s going out?” And that’s the kind of norm. How much of that is it really worth to me? And you’ll never know until you hit a market and kind of get a taste of one to see, but as a market might get oversaturated or you might just have a unique property, the more unique property obviously you cannot say like across the board, everybody’s going to make this kind of money because it’s a unique property. It makes money because it’s a unique property sometimes because of the location, but sometimes it’s just because it’s so unique that it’s just going to always be in demand. So what kind of product you’re putting out it’s really not about it’s the prettiest or the most well designed, it’s like how unique is it really because at the end of the day, not too many people want to pay $300 a night for a one bedroom unless that one bedroom happens to be, I don’t know, on the top of a mountain hanging over a cliff or something, I don’t know. Or you’re in the middle of the woods or a tree house or something like that because they can go get a hotel for a lot cheaper and not have to pay a cleaning fee and you know not have to worry about parking, neighbors or trash or doing chores as they like to say now like, people were complaining that Airbnb is like a hotel except with chores. I thought that was kind of funny, but kind of true, too. So I hope that explains kind of what you were asking me.

Delia:

Yes, it explains completely! And about rental arbitrage, there are also some, you know, challenges when it comes to get to convince, for example, the landlord and stuff like that, did you get to experience that?

Jason Centeno:

Yeah, so one of the things about rental arbitrage is, you kind of halfway got to be a Property Inspector, like people getting into rental arbitrage that have no real estate experience at all are going to be hurt because I don’t know if you’ve ever just moved into an apartment, but you know, the first day you go through, they make you sign off on like, do the lights work, how’s the water pressure and sometimes you just run through it, right? But unless you stay in a place for a while, you’re not going to know that now you have a slow clog. Now you have a toilet that runs a lot. Now you have a leak that just started to show up because you know when you moved in the landlord painted over, but now it’s a chronic situation, but now you’re embedded with this person. So it’s these chronic problems that pop up that sort of affect your guests experience and then how fast the landlord has to respond to these problems. Because if it’s me and I know it’s messing with my money and I own the place, I’m going to make it happen like that, somebody’s going to come fix that like right away because obviously it affects your reviews, right? versus a regular tenant is not going to be meeting some, they’ll complain, but it’s not like they can leave a review on Airbnb about you or Google or whatever. Landlords speed to handle you is their attitude is the same as if you were a regular tenant because you are renting monthly from them. So you got to be prepared to come out of your pocket and have like something in place that like pre negotiate and say, “Look, if I have to fix this problem, I’m taking it out of your rent” and that causes issues sometimes because if you have an automatic rent payment and you got to go in and mess with it. So there’s all these kinds of wrinkles to arbitrage that people don’t really get. They only see like, “Oh, I can get all in for $5,000 to start making Airbnb money”, great until you have a crappy landlord that just took you because he was looking for a consistent tenant, but wasn’t really that, you know, diligent about keeping his tenants happy, you know what I mean? So, I experience a little bit of that. And then COVID definitely showed how some landlords were going to be because they got desperate and they start putting, for example, we had a building that we have five units in, like an apartment building, it was like 40 apartments and they had just bought it and they were starting to do renovations and then COVID hit so then, because of COVID, they started accepting any old person to hold rent, including, like, hate to say about six or eight tenants. And the last thing you want to see when you’re going to stay somewhere like a kind of place where you know, the pictures do great and things are great is looking and watching people walking around, you know, half undressed in hallways, smoking weed and you know, cooking and talking loud on phones, like really obnoxious because they don’t care. They don’t care, they don’t have pride of ownership, I guess you can say. Most people that are renters in a nicer building well, but if you start putting in renters that you just putting into stabilize the building, you end up with this mess. So I literally had to like abandon five units because that’s what happened in the middle COVID and I was like, “Look, I can’t keep having this experience”, people worrying about, you know, people knocking at their door in the middle of the night, you know, thinking is somebody else’s apartment because somebody else used to live there banging on the door crazy, like just nonsense like that. They weren’t keeping up their end of like, the property management. So I was just like, look, I gotta break these leases because you guys are killing me, like we can’t keep people in here. We keep having to give people money back. So some things that look great in the beginning, don’t turn out so after you know, you can’t blame the pandemic, you know, hit everybody, so that’s not the biggest issue. The biggest issue is how you handle it moving forward and detach without being unethical or just doing bad business. I mean, you can’t drown with people but you can’t like also just trash a lease or something like that because that also affects people. So that’s the part of rental arbitrage that I think a lot of people would not be able to handle, you know, come another pandemic or just any kind of challenges like that. How do they handle it? I don’t know. So.

Delia:

Yeah, what you just heard is very important. It is actually my first time listening about these because usually when people tend to talk about rental arbitrage they use talk about the good side of it. These challenges are what is really important to know about to be transparent about your experience, so other people know what they might get into if they try arbitrage, right? So thank you for telling us about this. And one thing I’d like to know is how much you were making back then with Airbnb and why did you decide to quit?

Jason Centeno:

That’s hard to say because, you know, they frown on it, but I have multiple accounts, three accounts. So one, you should always have more than one because they are just algorithms been canceling people left and right for a lot of different reasons I’m hearing because of background checks or people that are even associated with them. Somebody with a jail record logs into their WiFi somehow and next thing, you know, your account cash, is so many dumb things going on. But back before that was the craziness, I would say, one point, I think we’re getting close to like 90 across all of them, but they didn’t stay that good. It’s just because for all the reasons I said, you know, apartments started getting like leaks and then we were getting bad reviews and it really I had to have one account that was kind of like I call it the quarantine account, where it would just be you’d put a property on there and give it like you know two or three stays, just make sure that it was okay. And then I would move it from that one to a better like more reviewed account and just take all the information and just shut the one down and put it on the other one. So I actually had like one account, like I said, it was like a quarantine account in case anything goes wrong, you know, that count means nothing to me. And, you know, having said that, you know, we never got shut down and if we ever had like two or three bad ones in a row, we would just get rid of that one account and start another one just to keep it so that when you’re doing arbitrage especially or even co-hosting, whenever these problems sneak up on you, it’s not killing you from, you know, as you’re getting going. Like when you first get started, they gave you a lot of extra SEO and put you higher into placings to get you rolling. So you take advantage of that, but then when it goes away, you’re gonna be screwed if you have like three and four stars, right? So that was something I sort of developed over time, I will say like I said the top we might have been doing like 90 and I say “we” because at that point I had like two people helping me, so not all mine, but you know.

Delia:

That quarantine account you told me about it’s also good to saving yourself, like from the bad reviews that you might get at the start because that one listing it’s best condition yet when it’s starting, right? So it’s a really good strategy. I’ve never heard about that, so thank you for sharing that.

Jason Centeno:

And that’s like I say there’s things with those, you’ll never know until somebody stayed there. I’ll tell you one in particular, like if you can ever avoid being on the top, if it’s a high value blankie place, like a new construction, I would never on an older building like anything like just not brand new, take a top floor because all the heat rises, no matter how much air conditioning you put into a place, all the heat from the whole building goes up there and God forbid, that’s where your bedroom, I had like a unique property like that. But I had to get an extra air conditioner just to put in there and buy one of those portable ones because the heat was just so bad that it would overwhelm what was already there and like cook people and I was like, that was one of them that thank God I had that quarantine account. But when I first got the property, it was like, in nicer weather, but once summer hit it was like ungodly and I found out in the hard way out of put in my own external on portable air conditioner in that place just to make it bearable for people, which was, you know, you’re in there in the summer and got, you know, maybe you got your arbitrage property in the winter or the spring or the fall, you will know that so.

how much can you make on airbnb

Delia:

And how did you come with the idea of that one quarantine account you have?

Jason Centeno:

So I’m a retired firefighter and we always have like multiple plans. So I just take and think like “okay, everything’s great, but what happens if something goes wrong?”. So I just started to put up these measures in case and test them out and, you know, it was necessary. So I like at least a Plan B and Plan C with everything I do.

Delia:

That’s good to know. And one thing I’ll like to know about is why did you decided to quit on Airbnb, even after all of these buildings you already owned and all this profit you were making, why did you decided to just quit that?

Jason Centeno:

A few things. COVID was the big reason for a lot of it because I just had to get out of most of the arbitrage units. It was taking more than it was giving because of what I mentioned moving in bad elements into one apartment building affecting one account. Travel was just shut down completely in Philadelphia for like, longer than most places actually, so it was more like to stop the bleeding. The ones I own, were the last to go. I actually, I moved through Philadelphia, so I was like I mentioned, I was a firefighter, I retired and when COVID hit, I decided that I just want didn’t want to live in Philadelphia anymore because I didn’t like what was going on. I thought it was ridiculous. I saw what the administration was doing. We’re not going to get into all the specifics just because people feel the way they feel. I just felt for me and my family, I needed to us to be out of there. So I decided to leave, I said, I can go and start to somewhere else. So we ended up moving in Tampa, just in time. When I got here, you know, my management that was still in place for the ones that I still had, wasn’t really doing a great job, I thought I had a pretty good handle on it, but come to find out when you’re, when they say the cat’s away, the mice will play, it wasn’t so much that, but everything that used to cost me let’s say $10, when I was there would cost me six and seven times that. So every little thing just got way more expensive for me to do and it got to the point where I was like, you know, this long distance handling of it, it’s not worth it to me. It bugs me, right? So that I started seeing some things about Airbnb I didn’t like specifically and it was accumulation of things. And then some of it was instinct that was just like it’s getting oversaturated, I would rather pull back and do something in the industry, but not that because I personally like to operate in places where there’s like, I have a little niche. I had one there that I really liked, but again, being far away, it wasn’t really working anymore and the travel industry across the board was kind of knocked sideways. So I was just like, “well, you know what I think I’m just going to pull out and then start over when things get better or when I like the environment again”. To that end, I sort of just did nothing for a year, I kind of unattached myself from everything so that I could kind of look at it from like 1000 foot view instead of being too close to it and that’s kind of where my tech company kind of came from, which was one of the things that bugged me the most was trash became such a problem, something so small, but it affected everything. You know, if you ever go on the boards, people are like, “Oh, this area is sketchy”. In urban areas, there’s not a lot of room for things, right? Like there’s just, we don’t have a lot of garages, we have some alleyways, we don’t have big yards or anything, so storing trash, you know, if you’re in the hospitality business, trash is important because if you don’t get rid of it quickly, you don’t get the bedbugs of people bring the bedbugs, but you’ll get the, you know, the roaches, the fleas, the flies, the rats, you’ll get everything, as clean as you keep your building, they’re going to find it, right? So if you can’t store it outside because the neighbors or because you get fined or whatever and you can’t store it inside because you’re attracting these pests and affecting reviews and getting, you know, you’re like damned if you do and damned if you don’t. So it became such a big problem and I had some people working on it, but it was always agony, like to find the right person to make sure they got it out on time, that I didn’t catch a fine, that I didn’t piss off neighbors and it was just kind of like this complicated problem from something that we all kind of disregard. And it affected the, you know, affected the surroundings too because, you know, I don’t know if people have been to New York lately, but just seeing trash on the sidewalk, that kind of stuff just puts you in a bad mood. So if you want to go on vacation and you want to see maybe not the beach, but like you want to be somewhere you want to feel like you’re like relaxed and enjoying yourself, the last thing you want to see is piles of trash smelling like dead fish and dead bodies. Wherever you’re walking, it doesn’t matter if the place is gorgeous, if you smell that or see that it throws you off, it messes up your attitude. So I look at that and I was like, “You know what, this is a problem that I want to sink my teeth into” and never thought I would be the person to do this, but apparently, God saw a different and put a bunch of things in my lap and said, “You’re the guy” and you know, here I am. But I created this app called Trash matter because, you know, short-term rental hosts, small businesses, cleaning companies, you know, restaurants even or just people that have a party in their home, like we just had Memorial Day weekend and people are like, “who’s gonna pick up my trash” and it’s like, we don’t know right now because, you know, the city might take off. And you know, if you live in a place that gets hot or just you don’t have a lot of room and you just did a big cookout and you got all this food in the trash, you’re going to attract the rats, the fleas, the dogs, the cats, the raccoons, the bears, wherever you’re at or if you got to put it in a hot garage, it’s gonna stink up your garage. So there’s just people out there to just like, “I don’t want that I don’t want to be waiting for five days for this” and that’s what we’re there for. And it became the beginning of something, but right now that’s what it is. We’re like Uber for trash, we get rid of 2 to 10 bags quickly or under the amount that a normal junk person would pay attention to like, when you call those guys out, it’s usually over 100 bucks to just show up and it’s two guys in a truck and you don’t need all that. You got to three bags, you’re like, “Well, I just don’t have time to take it to the dump myself”, well, that’s what we’re for. We were there for that in between kind of a little bit too much for you, but not enough for the other guys and you don’t want to spend, you know, $100, you want to spend 50 or whatever. So like that, that’s where we live.

Delia:

Can you tell us a little bit more about how does the app works? How does the person who wants the trash taken out contact this person who is going to come and take trash out? How much are the prices for it? And stuff like that.

Jason Centeno:

So right now, we’re still on the app store now. But trashmitter.com, you could go and download in your Google or iPhone. We’re only available right now in Philadelphia, but people can start to sign up and when they do, we’ll start to make a list of where we’re being asked for. So ideally, we’re going to, you know, spread out, you know, Tampa, Miami and Dallas, like there’s places we already kind of know we’re going to be headed. But right now we’re just in Philadelphia vicinity, trying to work out the kinks. So we’re still kind of fundraising and still fixing it, but it works like Uber like you would go on, you put in your address, you know, your credit card, everything that, you know, to set up your account, put in your address and you’ll be basically, you can say “I got three bags, I need to get rid of”, you put in three, like you just pick three and then you take a picture of it so that we know like where it is. So ideally, we tell people, “hey, just put it wherever your address is to make it easy, right in front” and then when we’re up and running, ideally, we want to be kind of like dominos half an hour or less, but we don’t have enough people yet, so it’s more like a couple hours. But you know, you will press the button and then the sign goes out, the trip goes out to potential drivers and as we fill that up with you know, like Lyft and Uber drivers, anybody that just wants to do this as a side gig because the cool thing about Airbnb type trash really is like most of it is not nasty trash. It’s kind of like junk food wrappers and pizza boxes and stuff like that. So people are like, “Oh, my car’s gonna get nasty”, it’s like, nah you can put something in the trunk or a tarp even and this does really not that bad, but of course, that’s right now, so who knows what they’re going to do in the future. So you know, basically, you call it and then we send somebody they come, they pick it up, they take a picture to verify that they took it and then it’s gone. Like we take it to a local dump, a passing by truck, eventually, we want to be tied into all the other Junkers and even the city systems, where our people could kind of just see one close by and throw it off there and then they would share the cost. So you know, you don’t have to drive far, you could literally just be in a one or two square mile radius and never have to leave that because there’s always some place to put it. That’s kind of where we’re going with it. And eventually, it’ll just be waste management across the world is just crowdsource that way. And then we can start working on litter. I mean, the future of this thing is we’re trying to make an app or a game where like Pokemon, kids pick up litter and pick it up and they would get cryptocurrency for it or rewards for every piece of trash or glass or mask or whatever they pick up, they will get reward points that we would eventually turn into crypto, you can go on a store and put you know, buy stuff with it. That’s where we’re going with this because I didn’t want to look at this as a simple solution just for Airbnb hosts. When I think of things I want to be bigger than that. I want it to be useful for everybody. So I went in with the thought of like “How can I make Airbnb hosts life better?” I went into thinking, “how can I make the whole world a better place?” And then that’s kind of where this all came from. So this is just the beginning of it though.

Delia:

That’s a great idea! And are you going to continue like in the future working with Airbnb hosts and these type of people you’re covering on now?

Jason Centeno:

I mean, yeah, they’re always going to be my people. In fact, I run multiple Airbnb host groups because I can advise, it’s not like, you know, I don’t want to be the guru cake person that’s out there selling education because to me, it’s kind of a zero sum game, you know, for me to keep up on that stuff and be day to day activities. There’s people better at it than I am, right? But I still want to give value. So what I do is I just create really welcoming places where people get actual information, you know, we try to give them all sorts of like, right now, I’m creating a resource manual for Airbnb hosts, like, what are all the things you can do? Well, you know, there’s property management systems, there’s cleaning apps, there’s all these things and it’s like, well, I can just put them all in one little place and download it and now you’re in my ecosystem and then all I care about is this. Whenever you have a trash disposal, you call me first, I’ll give you everything else for free. And that’s kind of like my MO and it’s been working. I mean, that’s how I’m growing. So.

Delia:

Yes, that’s great! I mean, it’s also good that people can get access to the groups, but education when it comes to this, I think it’s more valuable when it comes from people who wants to give it for free, who wants to teach you like from their heart for you to grow, right?

Jason Centeno:

Yeah, I mean and again, also because if you pay thousands of dollars for something, but you feel like there’s a missing link because everybody’s different, like, you cannot give everybody 100% of the information because each market is different. Everybody’s situation is different. I mean, just in our group alone, it’s like, “are you a co-host? Are you arbitraging? Are you an owner? What’s the zoning? You know, what’s this? What’s that? It’s like, there’s so many variables that are, I got six kids, I don’t have time to be kids’ father to a million more people. It’s just like, I’ll do the best I can and I hope you got to be able to fill in the blanks on your own. But the problem is that the Guru’s to me, so in one package, and that’s what you buy. But there’s no such thing, you know, you just have to keep educating yourself, educating yourself. So why pretend that I’m the expert or the full answer to everything, I’ll give you as much as I can give you and that’s it and that’s all I promise and I feel like, for me, that works. Other people, I’m not gonna knock anybody else, there’s some guys out there that I learned from that were great, you know, I can start rattling off names, but I know they’re about their business. I just could not do what they do as consistently as they do it. So I choose to do it this other way because that’s what suits me better.

Delia:

Yes, fully understand and appreciate what you do. So you told me previously that you are currently investing in an Airbnb competitor called Workbnb, right? Can you tell us a little bit more about this and why did you decide to invest in them?

Jason Centeno:

So Workbnb, I love the model because it’s basically a b2b business instead of a b2c business, meaning all the scammers, all the people that are coming on Airbnb now that are learning how to play the system will be avoided because you’re simply dealing with an employer and their employees are being placed in these places, that person has a lot of incentive to be well behaved because I don’t know about you, but if my employee goes and has a party at a place that I put him in and wreck something and cost me thousand of dollars, that boy is getting fired, right? So like, it just keeps people more honest, you know, people get paid, hosts get paid up front, you can’t just like Airbnb be started in 10 minutes, there’s a barrier of entry, there’s some training you got to take, which I also love. So it keeps out the casual hosts, right? And it deals only with professional, it’s a professional platform and it caters, like I said, to a niche and the niche is infrastructure workers, as specifically with me and Yeves, the founder, we’re like really trying to be the housing sort of plug for tech companies because we both have tech companies, he has that tech company, I have my tech company and we’re trying to like create a little infrastructure of tech companies where we become the people that they go to when they want to place their people in different cities, while they’re trying to expand their operations, since we understand both sides of that, that’s kind of who we want to appeal to. So I invested in them simply because I was like, it answers the problem, I’m sick of the way Airbnb has been treating hosts and making things worse instead of better and the culture that they’ve created around, you know, around guests, now it’s just bottom of the barrel and they don’t seem to care about it or do too much about it. So this is why I back the competitor because I was like, I would just rather deal with that type of customer on a smaller scale and know that I’m not going to have the rug pulled out of me if something pops up, you know, businesses work together better, like if you’re not a tenant, but like if you’re a business and your landlord is a business, you’re gonna have a different conversation on negotiations and what will be a tenant versus a landlord because that’s not business to business that’s, you know, lease or lease, I like that because if there is a problem like another COVID, you can work that out with the business a lot better than you could work it out with an individual because all they want to be like, “Ah, I’m hurt, everything’s bad”, like they forget that the rest of the world is also hurt. So they don’t try to get a mutual sort of mutual solution together. I also like that about Workbnb, so I back them.

Delia:

Yes, that’s great. Thank you for telling us about it, it’s going to be great value for the hosts that my are looking to, you know, invest or work in same kind of platform you’re currently investing in. So thank you so much for that. Yeah, that’d be it for today. Thanks a lot for your time and for all the knowledge you shared with us today!

Jason Centeno:

My pleasure. Thank you for having me.

Do you want to maximize your profit?

As a professional in the short-term rental industry, you’d definitely know that there are intense competitors who are probably obsessed with maximizing profit & exert efforts to promote Airbnb listings. What are their unique tools, you ask? We say:

A super-accurate & reliable data analytics tool.

If you prefer to have financial freedom through passive income, then maybe Airbnb rental arbitrage is right for you! Learn more about how you can make money without owning a property with this Airbnb rental arbitrage guide.

Designed to showcase accurate short-term rental analytics data, not only does our app help you optimize your listing, but it can also provide VERY useful data for simulating cash returns using the Airbnb Calculator. try looking at real-time data from Airbtics & stand out among your competitors!

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Categories
Podcast

Interview with an Airbnb Property Manager from Charlotte, NC – S2 EP38

Welcome back to another episode of Into The Airbnb, where we chat with Airbnb hosts about their short-term rental experience.

Our guest for today is Chad Hensel from RentLyne, a luxury vacation home management service based in Charlotte, South Carolina. Join us in this episode to hear about his journey and experience as both Airbnb host and property manager, how the market has changed these past years, insights on his current markets and how much can you do in suburban vs warterfront areas.

This episode is sponsored by Airbtics, short-term rental analytics for high return investment, comprehensive data for insights, ideas and inspiration. Go to app.airbtics.com to find precise Airbnb data such as occupancy rate, revenue, average daily rate and so on. So, without further ado, let’s get into it!

Into The Airbnb Podcast S2 EP 38: Get useful insights on properties acquisition, revenue and more – In conversation with Chad Hensel from RentLyne

You can also listen to this Into The Airbnb Podcast Episode on Otter.

Delia:

So can you start by telling us how did you get started with short-term rentals or with Airbnb?

Chad Hensel:

Sure, I came from a hospitality background. I was in restaurants for about 15 years and after that I got into real estate, it was an agent and a broker for roughly seven years. And when my time for that was coming to an end, I really kind of thought about those two careers that I had and try to figure out crossroads where those paths crossed. By chance I stumbled into a company here in Charlotte, that was doing short-term rentals and I thought it was a good overlap of the two things that I really enjoyed. So I reached out to them, they brought me on board, so that they could focus on their tech product, while I kind of built up their real estate portfolio and spun off to the races ever since.

Delia:

That’s great. And you told me you manage around 51 listings, is that including yours? I mean, the ones you own or you don’t own any of your listings?

Chad Hensel:

I do own seven of my own listings and it is included in that 51. The rest are managed for others.

Delia:

Okay, and do you still work for that company you talked about before?

Chad Hensel:

No, after I’d grown their portfolio from 26 properties up to about 72 by the time I left, it was just time for a new challenge kind of started over with a different company. And kind of taking them from 18 listings up to, I think we’re about 42 right now, so we’re still growing, we’re being much more intentional about it. So the nice I could learn from the COVID times is that we can’t just accept everything. We set out on a path that we all agreed on and are very intentional growth and we’re very happy with it.

Delia:

Okay, that’s great. Can you tell me how does your work as a property manager and as an Airbnb host is together? Like, how is the experience doing both at the same time? I know, it’s kind of related, like it’s almost the same thing. But I will choose like to hear about your experience like in general doing both.

Chad Hensel:

Sure. I mean, yeah, they’re very similar, but there are some differences, you know, when it’s your property and your listings, kind of take it a little bit more personally, when your guest writes in about something that’s not quite up to their expectations. But yeah, we kind of wrap it up all into one package and keep it as consistent across the board as we can. We host all the properties on the same platform, for example, we have the same remote customer service team that works for both sides. So we really try to, like I said, to make it as simple across the board as we can. But yeah, you do take a little bit more personally on your own personal properties.

Delia:

Yeah, that’s right. I completely understand. And you told me you own about seven listings, right?

Chad Hensel:

Yes.

Delia:

So did you get started with short-term rentals already with the seven properties? Or did you start it with just one and started acquiring more?

Chad Hensel:

Yeah, so when I first got into short-term rentals, I was working for prior company and during the course of growing their portfolio, I was looking at the properties that we already own. So we could purchase just as regular long-term investment properties. And so I can make so much more money doing it on the short-term market. So in between my private company, my present company, it took about a year off in between to really get my properties up to a level I was happy with and then kind of got back into the game of managing for others.

Delia:

Managing process for your properties?

Chad Hensel:

I’ve done a little bit of everything. The first one that we put up as a short-term rental had been our primary residents that we had just moved out and the property, we had it rented in a couple of months, so we kind of moved it into the short-term space. From there, we’ve done a couple of just regular investment property, mortgages. One of them was a failed flip that we turned into a short-term rental and that was with a hard money lender, we just got done closing with a company called Vizio and they have a short-term rental financing product available that’s just starting to pop up. So we’ve kind of done a little bit of everything, a couple of them we bought for cash when they were foreclosure. So we’ve really done one or two, just about every financing you can imagine.

Delia:

And out of your own financing experience, which one would you recommend? Which one was the easiest to do and the less expensive also?

Chad Hensel:

Obviously, if it’s a primary residence or your second home, those are much easier. And then as you get into the investment property, financing with your local banks, it’s most similar, it’s just much more stringent. You have to have the cash flow to back it up. Once you start getting into the more exotic programs, it takes much longer to get through underwriting and the rates are more expensive. So I was going to tell people to go with the traditional routes first. And then kind of once you’ve exhausted those and start looking for some of the newer products.

Delia:

Okay, thank you for your advice on financing them! And can you tell me all of your selling listings are currently located in the same market?

Chad Hensel:

All the ones that I own are in the Greenville market. And we do some of the listings for others down there. But the majority of our properties are in Charlotte. Neither of those markets has a terribly large seasonal adjustment, that there aren’t any gigantic weather changes. You know, it’s not like South Florida where it’s warm in the winter and so we don’t get that. It’s pretty steady all year round.

Delia:

Okay, great. So both of them are all year round markets, you don’t see a big revenue difference in any of them?

Chad Hensel:

Well, the area that we’ve chosen to grow either results out of Charlotte, there are a couple of very large freshwater lakes and so that’s where, as a company we’ve chosen to really put our efforts in. Those do have a bit of seasonality. But the more urban properties and the suburban properties, those ones hold steady.

Delia:

That’s great! And can you tell me how much monthly revenue or annual revenue can someone estimate in those markets?

Chad Hensel:

Sure, for kind of a more urban and suburban properties, you know, a three bedroom, two bathroom, can range anywhere between $35,000 a year and $55,000 a year, depending on the exact location. Then when you get out into the lakefront properties, that number jumps up pretty significantly to anywhere between 80,000 and 200,000.

Delia:

Wow, that’s a lot of difference between the lakefront and the suburban. I’ve heard about the benefits of doing lakefront or like going out, you know, the revenue is way higher. But is there any particular challenge that comes to rent a property that is lakefront?

Chad Hensel:

Sure, I mean, there are some regular logistical things like making sure that you have all of the rent water toys available, the floaties and all that kind of stuff and that they’re cleaned and always, you know, refresh. Yeah, we’ve worked with a local boat rental company, that we were not handling the boats ourselves. And so we’re kind of looking at the whole several different things. Yeah, there are some strange things that pop up being like houses that you won’t get with a normal house in the suburbs.

Delia:

So can you tell us if there is any seasonal change, how much would you say is the occupancy rate in those kind of big seasons if there’s any?

Chad Hensel:

Sure. We use kind of some pricing and marketing strategies, we always target between 65% and 75% occupancy. That’s kind of where we found to be our sweet spot. Here in Charlotte, the fall tends to be kind of be our higher season, especially now that the concert venues are reopened, the football stadium is opened. We do have more frequent large events in the fall. But even then the difference on our occupancy is only 5% to 10%. It’s not a wild difference, we’re not getting, you know, 30-40% differences.

Delia:

That’s still a good number of occupancy for all year round. So can you tell us a little bit about how much would be the revenue difference in Greenville and in Charlotte? I thought I heard some numbers before, but I’m not 100% sure.

Chad Hensel:

Yeah, the difference between the two markets, you know, a fairly normal house are very minimal. Both markets do a real, very good job of having year round events in the tourism industry that’s kind of outweighing the rest of the economy. So yeah, they’re very comparable.

Delia:

Okay, that’s great to hear. And how about how do you manage pricing? Both for your personal listings and also for the listings you manage?

Chad Hensel:

Sure, we use dynamic pricing tool to refer to the club PriceLabs, in the past, we used Wheelhouse, Beyond to talk to the folks that were rented for their version of the art. We use those to create a nice basis and to set up some programming. But then for our lake houses, it’s much more manual. We look at those individually about every week or two to make sure that we’re hitting our occupancy targets and earnings targets for those properties.

Delia:

And can you tell us, how much would be the price difference between a lakefront and suburban?

Chad Hensel:

Oh, yeah. That, do you mean on a daily rate or for the earnings potential?

Delia:

Yes, daily rate.

Chad Hensel:

Right now we’re coming into our summer season, so this is kind of prime time for the lakes. In the rates here can go anywhere between $700 a night and up to $1,300 a night. When you’re getting near like July 4th, Memorial Day, Labor Day. Versus there are properties that are in the more central markets. We’re looking at around a generally $150 to $200 a night. So it’s a pretty big difference.

Delia:

I understand the price difference. But in the specific events, like you said, Fourth of July, Memorial Day, how much do you raise the price for both of them?

Chad Hensel:

It tends to be somewhere around 30% for our market. Occasionally we do get kind of more unique events or one time events, like this year, as a good example, we have the Presidents Cup, which is a very large golf event. And we have several lake houses where that event is being held. So even though that one is in late September, we’re able to basically get our privacy’s and rates for that even though it’s out of season.

how much can you make on airbnb

Delia:

And how can you pull on the strategy to price those event dates? Do you already open the calendar for, I don’t know, maybe four months before and start already raising the prices? How do you do if, for example, it’s already one or two weeks before the event and there are some dates left? How do you manage that?

Chad Hensel:

Sure, in PriceLabs we use their far out pricing. So you can set up kind of a rolling pricing category. So we open up our calendar actually a year out in advance and we tend to charge higher prices, you know, for the folks that want to kind of book early, you know, lock in their time. And then as the event draws closer, kind of our normal pricing kicks in. And then once we’re within, I think it’s about 10 days, that’s when we start offering small but incremental discounts to make sure that we’re hitting our occupancy numbers. And then also, within PriceLabs, we have a set up so that once we get a certain occupancy number, our prices go back to their floor, we get rid of any discounts,

Delia:

And how much would be the discount you offer when you get closer to those dates?

Chad Hensel:

I believe we have ramped up, kind of starting around 5% and goes up to 15% over the course of several days.

Delia:

Those are good rates. And do you only offer a discount when it gets closer to, you know, a date, you know, it should be good? Or are there any particular other events or occasions where you also offer discounts?

Chad Hensel:

We tend to be a little bit more stingy on the discount side, we try to get a price right on the front end. So we’re not happen to try to manage as many discounts as the date gets closer.

Delia:

Yeah, I understand completely. So now that we talked about pricing completely, can you please tell me a little bit of the challenges that you have encountered? Both as an Airbnb host of your own properties and of the properties you manage for other owners?

Chad Hensel:

Sure, it’s very similar in the challenges that we’ve faced. Finding a strong cleaning team, I think it’s everyone’s problem here in the industry, we all have difficulty, especially once you get into more than three or four units, you really need that outside help. Gonna really from there, it’s maintaining the consistency and the quality. We saw when COVID happened, my personal property kind of took a little bit of a hit, so I had to hit pause on some of the ongoing maintenance. So some of that got deferred a little bit. And then kind of once we started getting through that we took a, you know, a real hard honest look at everything that’s going on. So okay, we may have pulled back a little bit too far here and there. It’s now time to get caught up. I don’t think that’s too unusual for everyone.

Delia:

Yeah, that’s right. And is there any particular challenge you face as a property manager, especially when it comes to the people you manage for?

Chad Hensel:

The number of units that we have and the number of teammates we have on our staff, making sure to set time aside to communicate with our clients, everything that’s going on, what’s gonna happen in their properties, and what we’re doing proactively to increase their revenue and to take better care of their properties. That’s been a challenge, just because there’s only so many hours in the day. So with the properties is easy to tend to forget that step of having a great time to just communicate with the clients and keeping them fully informed.

Delia:

Yes, I fully understand them. And can your clients get involved in many aspects of the management, if they want to?

Chad Hensel:

No, we try to be as turnkey of a service as possible. Most of our clients have other jobs or other careers they’re working in, so they don’t have to be as involved. Very occasionally we will have situations arise where you will need their input or their advice on how they would like a specific situation handled. But outside of that, we try to keep it as simple as possible.

Delia:

Okay, that’s great. I’ve heard about that before. But if someone wants to get involved in, you know, some aspects they don’t usually do, they are allowed to, right?

Chad Hensel:

Yeah, we on a case by case basis, I mean, at the end of the day, the properties that we’re managing, we’re not the owners. We’re not gonna be telling someone who owns a million dollar lake house that no, you can’t come out and take a look at something well, I guess is there. That’s kind of the one that we run into every now and then. But yes, we try to just keep as much distance as possible. We give them all of the reviews on a nice printout, we let them see the messaging, like we’re very transparent and open with everything. But we really try to keep the distance, just as the communications everything, we want this to be a business for our clients and not just kind of them renting out, you know, the extra house for a little bit extra money. We want them to really know that, yes, this is a business asset. You’re hiring managers to handle everything, you know, let us do the work. And you know, as those rare occasions pop up, then we’ll get them involved.

Delia:

I understand. And it seems like your communication with the client is very good, so you keep a lot of clients, right?

Chad Hensel:

Yeah, so far, we’ve been looking at a knock on wood there. In the two and a half years of in this current company, we haven’t lost a client, and we’re going to keep pushing on that.

Delia:

That’s great. So you’ve been in the property management industry or doing inging short-term rentals also during the COVID period, you know, the COVID outbreak on 2020?

Chad Hensel:

Oh, yeah. I was there for that.

Delia:

Okay. So can you talk a little bit about that? How was the market back then? How did it you impact? And how it is  for you right now? How did you came out of that?

Chad Hensel:

Sure, at the time, that was actually when I was still in the process of onboarding my personal properties into short-term rentals. And we went from, you know, having a, at the time a very kind of slick team and set up. When the first time initial panic came through, I had two cleaners that were on my team, they both left, like with no notice, you know, they really did panic. And obviously, with Airbnb, essentially allowing everyone to just cancel their reservations. You know, there was a lot of uncertainty. So we really cut back on everything that wasn’t a mandatory spend. Essentially, anything that wasn’t the mortgage payments or utilities kind of got put on hold for a little while. And so we just kind of stayed with it. We thought that things were going to eventually return to normal or normal ish, that if we could just outwait everything that we’d be fine. And then, by the time we may started rolling around, you know, we’re two months into lockdown. So everything else so we saw a pretty much an explosion of people that were tired of being, you know, within their own four walls or being separated from family and so people started traveling again. At the same time, we had this kind of trickle that didn’t turn into a rush of travelers. A lot of our competition dropped out because they did not have the reserves to last 2,3,4 or 5 months with no income. And so just like we thought would happen, kind of washed out. The folks that didn’t have the staying power and the folks that were able to last through actually reap depth and reap the benefits for basically the last two years. So that’s kind of where we were and all that mix, we were able to make it.

Delia:

That’s great. It’s great that you were able to make it! And how long did it take for the market start picking up again with your personal experience?

Chad Hensel:

It took our markets, probably about four or five months, for the urban markets to start recovering this weird juxtapositions of here for the lake properties, they recovered almost immediately. You know, a lot of folks were looking around saying, “hey, if we’re gonna be stuck in a house and we have to quarantine somewhere, let’s go ahead and get the whole family together. Let’s go rent a giant lake house for, you know, two, three weeks, you know, we’ll spend the money, it’s fine. Now’s the time to do it”. So the property is here on the lake, they just didn’t really slow down, they actually got much busier than we had expected. So it was kind of a two tier recovery here locally.

Delia:

Yeah, that’s very particular and never heard about something like that. That makes a lot of sense. So can you tell me a little bit about the revenue difference during the pandemic when it started picking up and how it is like by now?

Chad Hensel:

Yeah, during the pandemic, obviously, it was a much lower. I’d say, we probably saw about a 40% decrease for the first six months and then started steadily creeping up and creeping up and creeping up. And I’d say, probably by the middle of 2021, we were fully recovered. And then in the second half of 2021, and the first half year of 2022, we’re actually outperforming everywhere pre COVID. So for our end, we’re going gangbusters.

Delia:

Also, you can still relate to your rates or to your pre COVID rates, would you say that is like your top performing numbers pre COVID and right now?

Chad Hensel:

Oh, yeah, we’re doing much better now than we were pre COVID.

Delia:

Okay, yeah, that’s great to hear. So lastly, are there any tips that you would like to give for other Airbnb hosts, people who might would like to also hire a property management company?

Chad Hensel:

For anyone who’s interested in hosting, think very long and hard about all the details that can go into everything and start to exist and put those in place before you hire anyone or before you even really get too far down the road. There’s a lot of detail, especially as you start managing multiple units because at that point, you’re essentially running a decentralized hotel. And if you think about everything that has to go on there, you’re doing all of that same work and activity just in multiple places. So it actually gets much more complex. For any property manager who’s thinking of bringing on a property management company, I would say you’ve to talk to several of them. And you really get a feel for how they operate as to talk to some of their existing clients for references. And you know, at the end of the day, go with the one that’s going to give you the best feeling, the most comfort and give you the most information as to how your property is actually performing. You will see that right now the industry hasn’t quite coalesced around specific standards of information to be given over us aside from the basically top line sales numbers and your bottom line revenue. But there’s a whole wealth of information out there other than just those key figures.

Delia:

That’s right. Thank you a lot for your tips! And if you’d like to promote your company you can do it now.

Chad Hensel:

Sure. My name is Chad Hensel, I’m with RentLyne. We also operate the lake line brand here in Charlotte, and the upstate co-host brands in Greenville, South Carolina.

Delia:

Thank you a lot for your time and for your tips and all of your information. These have been really helpful and interesting to hear about!

Chad Hensel:

Alright, thank you so much for your time Delia. It was wonderful speaking with you!

Do you want to maximize your profit?

As a professional in the short-term rental industry, you’d definitely know that there are intense competitors who are probably obsessed with maximizing profit & exert efforts to promote Airbnb listings. What are their unique tools, you ask? We say:

A super-accurate & reliable data analytics tool.

If you prefer to have financial freedom through passive income, then maybe Airbnb rental arbitrage is right for you! Learn more about how you can make money without owning a property with this Airbnb rental arbitrage guide.

Designed to showcase accurate short-term rental analytics data, not only does our app help you optimize your listing, but it can also provide VERY useful data for simulating cash returns using the Airbnb Calculator. try looking at real-time data from Airbtics & stand out among your competitors!

Airbtics
Categories
Podcast

Interview with an Airbnb Host from Lake Havasu City, Arizona – S2 EP37

Welcome back to another episode of Into The Airbnb, where we talk with Airbnb hosts about their short-term rental experience.

Our guest for today is Mollie McGuire, based in Pasadena, California, who just got started this April on Airbnb with a listing on Lake Havasu City, Arizona. Join us today to hear useful tips on how to get started with a listing remotely and how to decide the right market for your Airbnb business.

This episode is sponsored by Airbtics, short-term rental analytics for high return investments, comprehensive data for insights, ideas and inspiration. Go to app.airbtics.com to find precise Airbnb data such as occupancy rate, revenue, average daily rate and so on. So, without further ado, let’s get into it!

Into The Airbnb Podcast S2 EP 37: $4,000 future projection – Useful Insights on how to get started on Airbnb in Lake Havasu City
airbnb hosting tips lake havasu

You can also listen to this Into The Airbnb Podcast Episode on Otter.

Delia:

So can you tell me how did you get started with Airbnb or short-term rentals?

Mollie McGuire:

Yes, I’ve been thinking about it for about two years now at the start of the pandemic and I thought “how else can I make money?” and a friend of mine had three Airbnbs. So we just started helping me look for a property and a place that would make sense that had a good return on investment. And, you know, the main thing was, “where do you like to vacation?”, so I ended up choosing Lake Havasu City, Arizona and that is where I bought my house and I’m now currently doing Airbnb.

Delia:

And how did you find out about that one market?

Mollie McGuire:

So I just was doing research on Zillow, I’ve been looking at like Airbnb forums and just on actual Airbnb and VRBO just seeing like, where places were very hot and where everyone was getting booked. So just a lot of research, especially on Airbnb and then cross referencing Zillow to see if like the price would be right and all that stuff.

Delia:

Okay, that’s great to hear! And does anybody who you know have also an Airbnb there? Did you get like advice from someone from that area as well?

Mollie McGuire:

So funny enough, in my house here in California, my roommate has a friend who just bought a house in Lake Havasu as well. So I actually connected with her and we went live the same week, in April. So we’ve been in communication just like, “hey, how are you doing? What’s working? What’s not working?” all that good stuff.

Delia:

I see that’s great! And how has been your experience with remote hosting so far?

Mollie McGuire:

Honestly, I don’t think I will have a manager because they would be remote too. So I have the time to send the check in the checkout information and I don’t mind doing it, so I’m glad that I chose to do it myself.

Delia:

And how do you deal with cleaning and turnovers?

Mollie McGuire:

So I kept reaching out on forums like, “hey, is there any cleaners in Lake Havasu?” and then, I actually just went on Yelp and I found the highest rated cleaner gave her a call and she wasn’t taking on any clients. So I said, “Hey, do you have any recommendations? You know, I don’t want to be stepping on your toes or rude or anything” and she said, “No, I have the perfect person who took over my business last summer when she was ill”. So I called that lady up, who’s my current cleaner and when I was at the house in Arizona, she came and met up, we walked through the house, walked through expectations. Now I just text her and let her know when she has to clean and then she just goes, cleans and sends me pictures.

Delia:

Okay, that’s great. And how do you deal with maintenance as well?

Mollie McGuire:

So right now, I haven’t really had much maintenance, but I do have a home warranty, so everything’s covered with a home warranty.

Delia:

Okay, that’s good to hear. And can you tell me a little bit about how did you finance this property you bought there?

Mollie McGuire:

I got a conventional loan and had a bunch of money saved up, so that’s how I bought the house.

Delia:

Okay, that’s great. And how much did it take for the loan to be approved?

Mollie McGuire:

Oh, it was really quick. I mean, my credit is good. So the lending company has to get all the information for you, but it was super easy and super, super quick.

Delia:

That’s great. And in case you’re planning on doing like future investment again, you’re planning to use the same loan type?

Mollie McGuire:

Yeah, in the same lender. The lender that I have now is a great friend and he’ll be looking out for me if I ever have, you know, I can refinance or whatever. So if I get another house, I’ll definitely go through him.

Delia:

Okay, good to hear that. And what can you tell me about your market there? How is it? Is it very seasonal? How is your average occupancy rate like? If there any high seasons or low seasons?

Mollie McGuire:

Um, yeah. So for Lake Havasu, summer is definitely the craziest, busiest. So I expect in the next couple of weeks, my my summer is going to be booking out. The winter time, a lot of snowbirds from the Midwest or Canada, they come to have a sun to get away from the freezing temperatures. So that’s all I’ll be looking into, like, you know, maybe not due to months, but maybe a couple of weeks here, a couple of weeks there just so I can have someone always in the house. So definitely expecting high occupancy rates for the summer. And then we’ll kind of just see, since it’s my first go out.

Delia:

You have already been live for a whole year, right? You told me April, was it April last year or this April?

Mollie McGuire:

No, this year.

Delia:

This year only. Okay. And what rates have you seen when you are doing market research? What kind of occupancy rates were you seeing during summer time and wintertime?

Mollie McGuire:

So for summertime, it was like 85 and above. Winter time depending on if you were doing short-term or kind of long-term as an over 28 days above 70. And then of 70% if you’re doing snowbirds.

Delia:

Do you also plan on extending the stays during wintertime?

Mollie McGuire:

I mean, I’m definitely going to look into it. Like if it’s pretty slower, if someone asked to book, I’ll just have to do the calculations and see if it’ll be worth it.

Delia:

That makes sense! And for now, you’re only doing short-term? Or you also accept mid-term or long-term?

Mollie McGuire:

Right now we’re just gonna stick to short-term for the summer.

Delia:

Short-term, that’s great. And so far, how much can you estimate for monthly revenue?

Mollie McGuire:

Right now, I’m looking at around 35 to 4000 a month.

Delia:

Those are good numbers. And are those real rates you’re receiving right now? And how much is your occupancy rate with those numbers?

Mollie McGuire:

So right now, that’s my projection. This month is a lot lower because this is the first month that I started. I’ve had three guests so far. So right now, my occupancy rate is super low, but that’s also because just slow season. So once June hits at all, it’ll start picking up.

how much can you make on airbnb

Delia:

And since you have recently started, are there any strategies you’re taking so you can like upgrade your listing?

Mollie McGuire:

I made a talk, I made an Instagram, a Facebook business page and I just kind of mess around with the photos every day and description just to try to get it boosted. And just posting in like the Facebook forums like “hey, heart for heart” or just “take a look at my listing” and also just having like family members and friends go in and see if they can find my listing on for example, Airbnb.

Delia:

Those are good strategies to be honest. And what about lowering the rates and letting many guests come in first, so you can get a good amount of reviews and stuff like that?

Mollie McGuire:

Yeah, so right now, my rate is pretty low. I mean, I’m definitely going to be raising it for the summertime. But again, yeah, those reviews are just really crucial.  

Delia:

Yes, that’s right. How much would be your average daily rate for now?

Mollie McGuire:

Right now is 150 to 160 per night, depending on Fridays for Saturday or, you know, Monday or Tuesday.

Delia:

I was about to ask you that. Do you have any pricing strategy for weekends, for example? Or any close events?

Mollie McGuire:

Yeah, so I mean, I just raise it a little bit on the weekend. And then for example, like Fourth of July, I do like a three or four night minimum as well as Memorial Day and Labor Day like the major holidays.

Delia:

What is going to be your average daily rate in the future? What are you planning to raise it to?

Mollie McGuire:

I’m hoping to get at least around 220 to 240.

Delia:

Yeah, those are good rates are you planning to pricing competitively according to the other listings in your area?

Mollie McGuire:

Yeah, that’s kind of just what I’ve been doing, just checking out all their rates.

Delia:

And how competitive is the market as for now there?

Mollie McGuire:

I mean, it’s pretty saturated. But at the end of the day, there’s so many people that come to have a sun, so I’m very confident that I’ll be booked out.

Delia:

Okay, that’s great. So you still think is a good place to invest in?

Mollie McGuire:

Oh, yeah, definitely. I mean, my sister’s gonna be probably paying some of my mortgage this summer because she goes all the time.

Delia:

Can you tell me a little bit about your property price? Maybe people might be interested now that you talked about the market. How much did you pay for your property and some numbers that you’ve lived before for other properties as well?

Mollie McGuire:

Well, let me tell you, if I would have bought summer of 2020, I would I got the house for like 300 grand, but because the market is really hot right now, I paid 450 and at a good interest rate before that also skyrocketed. So definitely a lot more pricey these days and, you know, it was a lot better a couple of years ago.

Delia:

Okay, so thinking expect around 450 and about for… How many bedrooms and bathrooms?

Mollie McGuire:

Yeah, for a three bedroom, two bathroom, that’s like, updated.

Delia:

Okay, that’s great. Sounds good. And can you tell me a little bit about the challenges so far do you have encounter, either in your market or as an Airbnb host?

Mollie McGuire:

I think the biggest struggle that I had is, like two weeks ago, my sister went out there and the hot water wasn’t working. And then I had a plumber come out and he was like, the water’s fine. So I’m like, “did she not turn it on to the right temperature? What’s going on? The water heater is good”. So I think that was my biggest stress. But other than that, I really haven’t had any issues. Of course, you know, a lot of people will go to have a sun and they want it really, really cold inside, but when it’s 120 degrees out, you can’t put the thermostat at six degrees, it will blow. So I think that’s just something that is interesting for the location. But other than that, really having any issues.

Delia:

And if this one issue that you said about the thermostat and also the hot water, can be presenting to you again, in the future, how do you plan on dealing with that?

Mollie McGuire:

I just have a person on call that’ll get out there right away. And then was like the thermostat, it’s in my contract, so they read what the AC is able to get to.

Delia:

Are there any particular things you say to your guest as a remote host? Do you offer like the list of the rules, the list of what situation should they call you for and stuff like that?

Mollie McGuire:

Yeah, you know, I just have house rules and I have a rental agreement. I just have my number and my email and I just say “let me know if you have any questions or anything I’m available”.

Delia:

That’s great. And lastly, any tips that you could give out for other future Airbnb hosts or current Airbnb hosts who are starting as well like you in your market?

Mollie McGuire:

I think get things done sooner rather than later. Have your cleaners lined up, your handyman lined up, your trash people lined up. And don’t be afraid to manage it by yourself because at the end of the day, if you have a really good cleaner, you can always have them check on the property, pay them a little bit extra. But don’t be afraid to host by yourself because at the end of the day, they’re remote host as well, so it’s not like they can put out a fire any quicker than you can.

Delia:

That’s right. Yeah, thank you a lot for your tips. It has been really nice talking to you. So that’d be it for today. Thank you a lot for your time!

Mollie McGuire:

Yeah, thank you so much for having me and good luck!

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Interview with an Airbnb Host from Ludowici, Georgia – S2 EP36

Welcome back to another episode of Into The Airbnb, where we chat with Airbnb hosts about their short-term rental experience.

In this episode, we welcome Jessica Fontenot-Simms, an Airbnb super host from Ludowici, Georgia, who rents two bedrooms in her primary residence. Today, she’ll tell us about her story and journey on Airbnb and how to make out of short-term rentals a source of passive income.

This episode is sponsored by Airbtics, short-term rental analytics for high return investment, comprehensive data for insights, ideas and inspiration. Go to app.airbnb.com to find precise Airbnb data such as occupancy rate, revenue, average daily rate and so on. So, without further ado, let’s get into it!

Into The Airbnb Podcast S2 EP 36: $20K Passive gross income in 2021 renting 2 bedrooms in her Primary House

You can also listen to this Into The Airbnb Podcast Episode on Otter.

Delia:

So can you tell me how did you get started with Airbnb and short-term rentals?

Jessica Fontenot-Simms:

So my husband is active duty in the army and we used to live on Post and we obviously couldn’t do Airbnb there. I also happen to get into an accident in our apartment on Post and the trauma of that, that I just couldn’t stay there. So then we began house hunting and we found our home last year and I just had reconstructive surgery when we moved in. So I knew I’d be out of work for a while and I was also finishing up with my bachelor’s degree. So we decided to utilize the other two bedrooms in our home as a source of additional income and that way, it kind of doubled into me having something productive to do in my spare time. It was it was really fun putting together the rooms and finding little complementary ways, I could enhance them for my guests and stayed in Airbnb ourselves in the past, some that were really lackluster. So I knew that I could offer an affordable accommodating stay that was unmatched when compared to places we’ve stayed in the past. And given our age, we’re both 23 now, but given our age, when we were dating and all of that, we couldn’t stay in hotels because we weren’t old enough, so Airbnb was our go to, if we could find them.

Delia:

So have you been an Airbnb user since the very beginning of it?

Jessica Fontenot-Simms:

No. So we actually moved into our house a little over a year ago and we’ve been doing Airbnb since then.

Delia:

So around 2021, right?

Jessica Fontenot-Simms:

Well, we moved into our house last year in 2022, early last year. This year is 2022. I’m sorry, 2021, yes!

Delia:

And how has been your hosting experience, purely after the pandemic?

Jessica Fontenot-Simms:

How has been my hosting experience during the pandemic?

Delia:

Purely after the pandemic. I mean, how was this situation during the pandemic when you started doing hosting?

Jessica Fontenot-Simms:

I mean, surprisingly, the world didn’t stop, you know, I mean, everyone still had things to do. Everyone still traveled for work. We have a fiber plant down the road and they employ a bunch of interns from a college out of Florida, that’s where quite a few of my guests have come from. Then military families, especially being between that plan and a military installation, they’re going to travel regardless, we’ve had plenty of military members stay here as well waiting for housing. So I mean, we haven’t lost business just because of the pandemic. We’ve just taken extra precautions to make sure the rooms are clean and sanitized and that our guests have, you know, things like hand sanitizer and antibacterial wipes if they need them.

Delia:

Okay, that’s great. So it wasn’t that bad when you started hosting, right? It was actually going down, right?

Jessica Fontenot-Simms:

Right. No, not at all. I mean, we made a decent bit of money just passively doing this.

Delia:

Okay, that’s great. And when you both bought the house, were you already thinking of doing Airbnb with it?

Jessica Fontenot-Simms:

We had actually discussed doing Airbnb before when we were living on base, but like I said, you can’t have a business like that when you’re on Post. So we had discussed it before and it was always kind of like in the back of our heads. if push ever came to shove and we needed extra income we do it. But now it’s kind of just like, we do it passively and it gets us by so.

Delia:

Okay, and if it’s not too personal, can you tell me if it has help you pay, for example, the mortgage of the house you bought?

Jessica Fontenot-Simms:

So actually, we don’t really rely on Airbnb as a source of income for our mortgage or anything like that because with my husband being in the military, we already get benefits that pay for our mortgage essentially. Like I said, it’s just extra income for us and we just kind of put it up into savings or buy this and that. Now the Airbnb money has, in a way, provided for us to have the nicer things in life. So we’re very fortunate to that fact, but Airbnb does not provide our bills for us.

Delia:

Okay, I understand. And can you tell us a little bit of what are the benefits on mortgage that you have as your husband being in the military, in case other military families are interested in doing Airbnb as well?

Jessica Fontenot-Simms:

Well, other military families know that they get a stipend, if you will, to pay for rent or mortgage wherever they decide to either live on post, rent a house off post or buy a house. We chose to buy a house because typically mortgages are cheaper than rent. Whoever may be listening that’s in the military, is aware of the fact that they get a stipend for their housing. Of course, you know, Airbnb, helps with bills if we need it, but mainly most of our Airbnb money goes into just our savings account or like I said, buying our shed outside or putting a down payment on a new vehicle, it doesn’t really pay for, you know, our utility or gas or water or mortgage.

Delia:

I understand that completely. Thanks for sharing that with us! And can you tell us with the current state of your market, how is your Airbnb business doing?

Jessica Fontenot-Simms:

You know, in the year that we’ve been doing this, we haven’t had but probably one slow season and that was really strictly our fault anyways, we had blocked out our calendar to allow her family to come stay with us for a couple of weeks to visit because our family start to narrows away and from the time of like, March through September, we’re completely solid booked out. Then we may have one or two slow seasons in between and that may last a month or so. And in that time, we normally we’re not really bothered by it because it’s nice to have the house to ourselves every once in a while and take that little hiatus. But other than that, we typically have guests come and go, especially during the summer months. The plant up the road is hiring for the interns and military families are taking leave or coming in waiting for housing or family members are coming in visiting military members. So we stay pretty solid booked out.

Delia:

Okay, so summer is high season for you, right?

Jessica Fontenot-Simms:

Oh yeah, 100% and then we’re perfect relative distance between Brunswick and the Jekyll Island area and Savannah and the Tybee Island area. So it’s not too far from the tour side of everything to really make a huge difference in our numbers.

Delia:

So you have a good location, then that’s great! And can you tell me during the high season, how many minimum nights do you keep?

Jessica Fontenot-Simms:

So for the high season, usually, this is the second year in a row that we’ve had our long-term stayers, like I said, like right now, for example, I have a guest, who is interning at that plant. So she is here all summer as a long-term guest. So all of my nights are booked out for the next three months. And the gentleman that’s in the military, he’s actually here on a contract to work on the base as a civilian contractor. So he’s also booked out through September. So all of our minds are absolutely booked.

Delia:

Oh, so you have not, for example, one week minimum staying, like two days, is usually long-term, right?

Jessica Fontenot-Simms:

Not usually, I allow for long-terms, I’ll bet the guests who may acquire to stay long-term and if I’m comfortable with their stay, I’ll allow it. But we do have guests that travel overnight or a week or a little bit longer than that.

Delia:

And so it’s more usual to get short-term stays, right?

Jessica Fontenot-Simms:

During the slower or off seasons, yes, we get short-term stays.

Delia:

Okay, I see and for example, for the longer stays, what kind of background check do you run on your guests to be comfortable with them for, you know, all these time they’re going to stay at your house with you?

Jessica Fontenot-Simms:

Right. So obviously Airbnb has their own parameters for allowing people to create accounts and that’s, you know, uploading a government issue ID, etc, etc. I particularly that my own guests and just ask, you know what their reasoning for coming into town is, how long they’ll be staying. Usually they’re all pretty responsible. They typically give me straight up answers on what they’re doing here, why they’re coming here, what their workday is going to be like. A lot of my guests aren’t here throughout the day, they’re working all day and then they’re here in the evenings. But if I get, you know, even an ounce of uncomfortableness, I won’t accept it just because, you know, this is my whole my investment if I don’t really find a good reason for you to be here, if you’re already asking for certain amenities or discounts or stuff like that, you’re kind of taken away from the fact that other people realistically should be here.

Delia:

I understand. And with the current Airbnb policy, do you think this is going to be harder to do for you?

Jessica Fontenot-Simms:

So far from what I’ve heard, with them completely revamping their policies and procedures, it is taking a hit on a lot of hosts. However, I’ve already learned from my mistakes and I’ve had to change my cancellation policy to strict or non refundable and that gives them a discount for their stay and I’m perfectly comfortable with that discount. But I’ve had numerous guests requests to stay and then leading up to that reservation, even just as much as hours before they’re supposed to check in, they’ll cancel and they get all their money back. And that money is not there anymore that you’re relying on or you’re expecting to come in, so I’ve tailored my listing for that reason. So I do have a strict non refundable cancellation policy. However, I understand that there are circumstances that would allow or allow for a refund and I’m understanding of that and I’m more than happy to come to a resolution with any guests that may be having an issue or extenuating circumstances that may or may not be covered by Airbnb.

how much can you make on airbnb

Delia:

Yeah, I understand. And what would be, for example, the reasons for you to accept to do a full refund of the stay or even half of it?

Jessica Fontenot-Simms:

For example, there was a gentleman who requested, I think it was like a month long stay if I’m not mistaken and he booked it without realizing that the listing was non refundable and he decided that he was going to speak with his superiors to make sure that the contract wasn’t deed viable and that he would be here that day, so he said because he wasn’t exactly sure. He booked that reservation and then realize it was non refundable and he had to cancel it. I did give him probably about 75% of his money back, which it wasn’t, it wasn’t too much and he was happy that I was able to do that and I was more than happy to do that for him. But when you’re expecting money to come in and you’ve had those days blocked for X amount of days, you could have booked them within that time. And, you know, like I said, I’ve had people cancel last minute and it’s unfortunate because you’re expecting that money, not that you’re necessarily relying on that money, but you’re running a business. There’s been other times too where, you know, I’ve got a guest that had to leave suddenly or had to cancel because a contract cancellation or work cancellation that I would be more than happy to refund them based on the dates that get rebooked and I did that quite a few times for guests as well.

Delia:

Now, I would like to ask you of your open calendar days, how much would be your occupancy rate during, you know, the lower season and the high season as well?

Jessica Fontenot-Simms:

So percentage was, during our high season, our occupancy rate is 100% without a doubt. But in the slow seasons, we may typically have at least one room booked out and whether that’s lodging overnight for a few days or just for a week or two for family that’s just visiting or individuals passing through. Then again, you know, we may cancel or we may block out the dates for a week or two for family to come in or visit. But you know, the additional income pales in comparison to just a couple of weeks of downtime with your loved ones. So that’s the great thing about this industry is that there are no commitments to each particular dish. You’re not dealing with a roommate, it’s strictly business, you can block dates, take a hiatus, have some extra spending money and everything’s still okay. It’s a fantastic source of passive income, if you don’t mind doing what we do, I’m sharing.

Delia:

If you don’t mind talking about numbers, can I now, how much would be your revenue? It can be either monthly or annual, whatever you want to talk about.

Jessica Fontenot-Simms:

For example, because I changed my rates often, just when I noticed that, obviously, supply and demand, right? So if you know that you’re picking up on the summer season, you’re gonna raise your rates a little bit, you know, that slower seasons coming, you’re gonna drop your rates a little bit. For special circumstances, especially for military members, I really try to utilize a military discount because, you know, we’re a military family, ourselves. And for, you know, health care workers and people of that nature, you know, cops, military members, nurses, I try to provide discounts and I really don’t tell them that I’m providing a discount, but I’ll kind of adjust their nightly rate, so that they save a little extra money. So it wouldn’t really be accurate to tell you how much I make monthly because I do change my rates every now and then. But just a really rough, gross income of last year, for example, we made almost $20,000 and that was just like I said, passively.

Delia:

Passive income during, you know, whole year, right?

Jessica Fontenot-Simms:

Right, that was about what we made last year.

Delia:

Okay, those are good numbers, to be honest. And what about your expenses? What kind of expenses do you have, you know, like precisely for Airbnb? And how much would them be, you know, yearly?

Jessica Fontenot-Simms:

You know, I don’t really factor in expenses necessarily, just really for the simple fact that, for example, last year, Airbnb didn’t have, from what I could tell a security deposit option. Now Airbnb implement security deposits, which is great, great, great tool, getting money from a guest that you don’t technically receive, but if anything, were to happen, damages, anything of that nature, you are able to delve into that money to replenish whatever was lost. I don’t have a budget for like detergent, you know, toilet paper or anything like that. That’s just neither I don’t own multiple Airbnbs where I have to budget my monthly expenses. I just kind of roll with it. So.

Delia:

Yeah, I can really understand. And can you talk a little bit about your experience as homesharing host? How is your experience with homeshare? How do you deal with it? Have you had any problem? Or anything you can really tell us like generally.

Jessica Fontenot-Simms:

So I wasn’t going to talk about this, but I’ll go ahead and say my piece about it and it’ll be very controversial and that’s okay because at the end of the day, this is my home, this is my investment. We don’t plan on staying here forever and I want to be able to sell our house and we move back to where we originated from. We have to take into consideration the fact that my husband is in military, at any given point in time, he could leave me for nine months or two weeks, I’m also disabled, I’m pregnant, I’m a female and I’m allowing strangers into my home. So we do have security cameras set up outside the premises of the doorbell and two in our living room. Well, one in our living room and one of the kitchen and it’s very, very controversial. But at the end of the day, those cameras protect me from liability, protects my guests in case anything were to happen and at the end of the day, they have saved me on many occasions. We had a guest, for example, said that they tripped in the, I think they said something about tripping over a chair in the dining area and you know, the cameras, they didn’t catch anyone tripping. I’ve also had a few guests trip over certain stuff in the living room, like a dog bed and tried to get a full refund for it and it’s just like, the cameras caught you not paying attention and you’re trying to you know, get a full refund because of your ignorance. So, as controversial as it may be, my cameras serve a purpose. I’m not sitting there watching my guests all day. I don’t have time to do that. I’m here most of the time, so I don’t need to watch my guests and it’s just a little ridiculous and redundant to have to say that everywhere you go publicly, you’re videotaped, you’re monitored. Even if you go to a hotel, you’re monitored. And it’s important for hosts to know that they should be allowed to protect their investment. These cameras, like I said, have caught numerous instances in favor of me. Just like, I’m sure there’s a bunch of hosts that may have situations where guests won’t leave. We’ve had a few guests, who lately told us to house the next guests coming in after them in another room that was already booked and, you know, we wouldn’t have known that they were still here had we not had those security cameras up. So they do help no matter what other people might think.

Delia:

Yeah, I understand why he’s controversial, but I also can fully understand why you have them. Like I can comprehend 100%. So guests usually agree with these, right? When they book your place, right?

Jessica Fontenot-Simms:

Oh, yeah and you know, I’ve never had a single complaint from any guest. Honestly, I don’t even think that they really care that they’re there, they don’t acknowledge them at all, really because I mean, it’s not like they’re right in your face or they make any sort of noises or anything like that, you know, they’re in the corner, you don’t really see them, they’re kind of out of the way, out of your mind. I mean, you know, you don’t really have time to sit there and watch what people are walking around your house doing. When you get a suddenly notifications of movement a day, you’re not, you’re not sitting there watching it, you just want the notifications to stop, really. But I just think it’s a little comical that the argument is perceived by stalkerish or stalking your guests is kind of weird.

Delia:

Yeah, it’s kind of weird, but I can see why people would think about it. Not every host is, you know, in your position in there are some hosts that like use the cameras to do, you know, not weird stuff, but definitely would check a lot more on their guests, right?

Jessica Fontenot-Simms:

100% and it’s really, really weird. I don’t even think even as much as I agree with my house having cameras, I know that I wouldn’t want to be watched or perceived as me being watched in another Airbnb. But when you’re home sharing and I’ll say this, if I had a house that, you know, we didn’t live in, I’d probably put up, you know, outdoor cameras and stuff, but I don’t think I’d worry too much about putting cameras in the house. But since I live here, since we live here, this is our home. It’s really just a matter of liability and protection for us.

Delia:

Yeah, I fully understand and thank you a lot for talking about this. So we’re running out of time. So lastly, I would like to ask you about the challenges that you have encountered as an Airbnb host and also for you to share some tips if you have any of them, for other people who might be interested in running home sharing listings.

Jessica Fontenot-Simms:

Sure, yeah, the biggest challenge for me that, I’ve come in contact with the very, very few people that you can just never really please no matter how affordable your unit is, no matter how many small sentimental touches you add, no matter how nice the conversations are, no matter how accommodating you can be, there will always be those that you just can’t satisfy and that’s okay. We’re, you know, we’re all in the hospitality business here and that’s one of the negative consequences. But it’s really important for other hosts to know that it’s your business, your investment, your home, your rules. I encourage all hosts to stick to their rules. It’s always great to offer a little discount here and there be nice and many people taking advantage of those acts of kindness ended up being some of the worst type of guests, destroying comforters, asking for a refund because the temperature isn’t just to their specifications or, you know, just outright lying about you and your listing and you have to be prepared to combat those kinds of individuals. So those have been some of the most negative experiences, but they’re very few and far between. We don’t deal with those very often. Then tips, most seasoned hosts know that they’ve had to adapt our listing to reflect challenges that they’ve come across in the past, things like adding new rules, discontinuing old rules, improving your rooms for the guests, changing old habits like using white towels to finding something more stain resistant or easier to clean. One of the things that I’ve adapted that’s been my favorite so far is changing our lock system at our front door. We’ve integrated from having to give out individual keystore to ouy guests and having them lose them all the time to investing in one of the Schlage encode locks. So I can put up to 80 combinations in there, I can have it on a schedule, you know, it gets deleted after the guest leaves automatically, I don’t have to worry about it. It’s done and over with. It’s really important for hosts to be able to run their business smoother and save as much money as possible even if you’re operating only one Airbnb, rising inflation costs are hitting everyone right now. Many seasoned hosts typically run more than one Airbnb will tell you that that’s just the cost of business, just move on and forget about it, but running one will have you protecting your investment a lot more closely. And other hosts do typically make enough money to just chalk it up to a loss tower or ruin parachutes and just go out and buy more. But there’s nothing wrong with starting an air cover request, replace lost merchandise that came out of your own pocket or, like I mentioned before, accepting a security deposit for instances as such and you know, things happening in your house is going to happen, but you can be prepared for it and you can replenish those things and fix those things and it’s all materialistic, but if you can help run your business smoother and run it more efficiently and more cost efficient, you got to get thing going, passively, at least.

Delia:

Yes I fully understand and that is a great tip and it’s the first time hearing about it in all of my interviews. Yeah, it’s my first time hearing about it, so it’s great that you’ve talked about it. So thank you a lot for your time and for your tips. Thank you for sharing your story with us! And yeah, that’d be it for today.

Jessica Fontenot-Simms:

Okay, thank you so much for having me!

Do you want to maximize your profit?

As a professional in the short-term rental industry, you’d definitely know that there are intense competitors who are probably obsessed with maximizing profit & exert efforts to promote Airbnb listings. What are their unique tools, you ask? We say:

A super-accurate & reliable data analytics tool.

If you prefer to have financial freedom through passive income, then maybe Airbnb rental arbitrage is right for you! Learn more about how you can make money without owning a property with this Airbnb rental arbitrage guide.

Designed to showcase accurate short-term rental analytics data, not only does our app help you optimize your listing, but it can also provide VERY useful data for simulating cash returns using the Airbnb Calculator. try looking at real-time data from Airbtics & stand out among your competitors!

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Interview with an Airbnb Host from Selden, Kansas – S2 EP35

Welcome back to another episode of Into The Airbnb, where we chat with Airbnb hosts about their short-term rental experience.

Today’s guest is Maureen Bruggeman, a super host based in Selden, Kansas; she owns and manages a small studio, which she built in a compact portion of a big barn. In this episode, she’ll tell us about her experience and journey as a host of the only Airbnb listing in town, some numbers and demographic insights of her area and how the market behaves through different seasons.

This episode is sponsored by Airbtics, short-term rental analytics for high returning comprehensive data for insights, ideas and inspiration. Go to app.airbtics.com to find precise Airbnb data such as occupancy rate, revenue, average daily rate and so on. So, without further ado, let’s get into it!

Into The Airbnb Podcast S2 EP 35: “The LQ Studio” – 100% CoC, $8K Yearly with a small rural studio in Selden, Kansas
airbnb occupancy selden kansas

You can also listen to this Into The Airbnb Podcast Episode on Otter.

Delia:

Can you please tell us how did you get started on Airbnb and short-term rentals?

Maureen Bruggeman:

When we bought our farm, I think it was in 2013, there was an old barn here and we were going to restore the barn, but it costs more to do that than to put on a new shop. So we put up a new shop and at the time, we had a hired hand, so we built living quarters for him inside the shop. Then he decided he wanted to go more over the road stuff, so he left us which was fine, you know, he left it was good. So then it sat for a little bit and we rented it long-term to somebody who was working on some wind turbines. Then it sat for a while and then I offered it to the Sheriff Department as a place for domestic violence situations where people come hide out or whatever, I just wanted it to be used. They never used it in a whole year, so then I decided, “well, what the heck, let’s try Airbnb”.

Delia:

Okay and how did you discover Airbnb? How did you decide to try it out?

Maureen Bruggeman:

Actually, our higher hand told us about it because he uses Airbnb a lot when he travels places.

Delia:

Okay, you started renting this old barn, is that?

Maureen Bruggeman:

We don’t have it in the barn, we’ve leveled the barn and built a brand new building in the place.

Delia:

A brand new building, is it inside the barn, in the barn?

Maureen Bruggeman:

The living quarters is on the east side of the building and then we got a shop that goes down the middle of it and then the barn is on the west side of the building. So there’s a shop in between the animals and the LQ and the Airbnb.

Delia:

Oh, I see now. What year did you started Airbnb with that building?

Maureen Bruggeman:

It will be two years in July, I believe, so 2020.

Delia:

So July 2020?

Maureen Bruggeman:

Right.

Delia:

In the middle of the pandemic and how was your experience starting to rent, you know, with the current situation at that time?

Maureen Bruggeman:

To be honest, we went into thinking that, you know, we’ll go ahead and list it in July because we figured that mostly we would get hunters because this is a big place where people would come hunt and immediately it started getting booked by travelers who were just traveling through. So it went really well actually, we were just so surprised.

Delia:

Also, there were many travelers still around your area around that time?

Maureen Bruggeman:

We live right on a major highway and people travel a lot, but mostly it’s truckers. But yeah, there’s nothing really around here for people. There’s no sightseeing anything here. So I’m surprised people stop.

Delia:

So they just stop to stay like night and then continue their road?

Maureen Bruggeman:

Right. Now I did have one lady come stay a whole week just because she wanted to get out of the big city and get away for a while. In fact, that was cool.

Delia:

Okay, that’s cool. So since the very beginning, it has been short-term rentals? You do one night minimums and things like that?

Maureen Bruggeman:

Correct.

Delia:

Okay, that’s great. So you told me there is a barn, so I assume there’s animals. Do you also offer like an experience with those for people who might stay longer?

Maureen Bruggeman:

We tell them if they want to meet because we do have one very friendly cow that you can pet. If they want to meet it they have to let us know and we will, we won’t let them in the pasture, but we’ll bring her up to the fence, so they can pet her because liability, when they go in the pasture, could be outrageous. And same with the chickens. I mean, I’ve had some that really wanted to hold the chickens so, yeah, okay.

Delia:

And do they just request it or you also offer it as an Airbnb experience?

Maureen Bruggeman:

I don’t offer it. They see them and they asked about them and then yeah, I’ll let them.

Delia:

Okay, so around there in Selden, Kansas, are there many Airbnbs or short-term rentals in general?

Maureen Bruggeman:

There’s getting to be more. I was the first one in Selden and now, there’s a gentleman redoing an old Victorian house in Selden. I think he’s thinking about Airbnbing it. But his nephew, bought another house in Selden. He actually lives in Colorado and he comes out here for, we have a big Fourth of July fireworks, huge and he’s part of that and so they’re out here part-time. So he thinks he’s going to Airbnb his house while he’s not there. So.

Delia:

So by now, how many would you say are there?

Maureen Bruggeman:

Right now, I’m the only one, but probably by the end of the year, there might be three.

Delia:

You’re the only one Airbnb there.

Maureen Bruggeman:

In Selden, yes, there’s one about eight miles away.

Delia:

So you told me you mostly get travelers and…

Maureen Bruggeman:

And hunters.

Delia:

Travelers and hunters. So is there any seasonality really, for you?

Maureen Bruggeman:

Yeah, I’m really busy from like September through the first of February because it is hunting season and I do offer some pretty good amenities for hunters. We’ve got a hanging game gambrel, so if they shoot a deer, they can bring it into the shop and clean it and cut it up and package it if they want or keep it out or whatever they want to do. Same with peasants. We’ve got a place where they can clean them and then we’ve got, you know, warm water and whatnot in the shop. And they’re not putting it down my sink in the oil in my Airbnb and they’re not, you know, the one guy says, “oh, I’ve cleaned the deer in a hotel bathtub before”. Let’s not do that. So I just have the amenities for them to be able to do that. So.

Delia:

Okay, it’s great that you offer those amenities. Do you think about getting those just along the way when you started doing Airbnb? Or did you already have it before for personal use?

Maureen Bruggeman:

Not the gambrel. I mean, we did have the sink in the shop for cleaning birds because we do have regular pheasant hunters that come out once a year. So yeah, the gambrel was something else and it’s been used a lot. It’s okay.

Delia:

Okay, that’s great then! And can you tell me, how much would be your occupancy rate during, you know, these high seasons?

Maureen Bruggeman:

I generally try to keep it about the same. It’s about $85 at night.

Delia:

And you get booked during all the month?

Maureen Bruggeman:

I get booked frequently, yes, as much as I want to. A lot of times, I’ll go in and block off dates because I know I’m working and I don’t want to have to deal with turnover a room or whatever. Or when my mom was going through cancer treatments, I would be taking her to and from Hays, which is like a two hour and 50 mile round trip, something like that. So, you know, on those days, I would rock things off, so I didn’t have to worry about people. Our community is only 200 people, so finding somebody who come and clean to my standards.

Delia:

Yes, that’s right! Okay, so for the days you have opened your monthly book during the high season and during the low season, how would you say it’s the occupancy rate?

Maureen Bruggeman:

Probably once or twice a week.

Delia:

And you get the calendar open during all the months if you don’t have, you know, anything to do?

Maureen Bruggeman:

Right. Yes, yes.

Delia:

That’s great. So you talked about cleaning, you just do it yourself. Right?

Maureen Bruggeman:

Correct.

Delia:

Okay, so is it, you know, a hard work, is it a big place or is it easy to read for you?

Maureen Bruggeman:

It’s 15 by 15 foot square and then it got an attached nine by eight bathroom or something like, I can’t remember the size of it, so it’s fairly small, but I wash everything. I wash the beds all the way down to the mattress cover, I wash the curtains, I wash the shower curtains, I wash the rugs, I wash everything, every turnover, you know and then I have an ozone machine that I run to kill off any germs. Then I run an air scrubber and then I, you know, wipe everything down with microbiome just to be safe because, you know, COVID.

Delia:

Cleaning, even cleaning the curtains in between stays.

Maureen Bruggeman:

Yes, I clean all everything because you don’t know what people touch.

Delia:

That’s right. I agree with that. So you told me about your average daily rate being $85, you keep that during all year?

Maureen Bruggeman:

Pretty much yeah.

how much can you make on airbnb

Delia:

Okay, so, in the past years, can you give me like, an estimate of your annual revenue?

Maureen Bruggeman:

I could not. I just let my accountant deal with all of that stuff because money is just like, it goes in the account and my husband deals with it. So.

Delia:

Okay, so can we do a quick calculation just to keep it?

Maureen Bruggeman:

A weekly calculation is probably, let’s see about two nights, 180 because they take their taxes and whatnot out. 180 a week, I would guess.

Delia:

180 per week. I’ll do the calculation later to get the monthly minimum.

Maureen Bruggeman:

I don’t have a pen here. I would try to do it for you.

Delia:

So $180 x 4 weeks would be 720 per month, would you say is it okay?

Maureen Bruggeman:

Roughly. Yeah, yeah.

Delia:

Okay and x 12 months… 8000 a year?

Maureen Bruggeman:

Roughly, yeah, roughly.

Delia:

It’s still a good number, really good number.

Maureen Bruggeman:

We do it as a part time thing, yes because I don’t want to be that busy. So it’s mostly because I don’t want the space to deteriorate because when you don’t use a space, like a house or whatever, it goes downhill fast. Our long-term goal is with this space, when we get too old and we don’t want to do the mowing and we don’t want to have to fix things or whatever, feed the cows, we will let a young man or woman stay here for free in exchange for that. That’s your long-term plan.

Delia:

Okay, so you’re not planning on continuing with the Airbnb business?

Maureen Bruggeman:

No, not forever. I mean, probably until we retire, which is another 10-15 years.

Delia:

And during this time, are you planning on doing something more with Airbnb adding, you know, some more locations, doing some renovations? Anything you have planned for this Airbnb business, part time business you have?

Maureen Bruggeman:

No at the moment because we live in a small community and if there’s going to be two other ones, I don’t want to have that much competition around here, you know?

Delia:

Yeah, I fully understand. So for now, you’re pretty good. It’s like passive income, right? You don’t use it  or rely on the money to do anything, right?

Maureen Bruggeman:

No, I use it to upgrade things here in the LQ. Like, I bought a towel warmer and I bought robes. I’m just trying to make it more high end and good value for your dollar, you know?

Delia:

Yes, that’s right. That’s right. Okay, yeah, that’s great to hear! And usually, like most kinds of guests you get, would you say it is like travelers or hunters?

Maureen Bruggeman:

I would say 50/50.

Delia:

50/50 okay. So you try to keep it really friendly to the both audiences, right?

Maureen Bruggeman:

Right.

Delia:

Okay, that’s great. So another thing I would like to ask you is, how do you figure out pricing or how did you figure it out like at the start?

Maureen Bruggeman:

I looked at what a hotel room costs in our hotel, we do have a hotel here in Selden, but it’s a very old hotel and it’s usually booked up because of all the regular people who come through like, last year, I think, somebody went through one of her walls and took out two of her hotel rooms, but she’s backed up in business. But she doesn’t like to be very busy either because she also runs a cafe right there. She does give rooms to people who can’t afford it. I mean, I know that one time there was a lady that was walking by, a lady that I worked with salsa, which is clear out in the country and they picked her up and brought her into town and Gloria put her in one of the rooms. Then I took her to Oakley I believe because she wanted to go there because she knew somebody, anyhow, so we all work as a community to help each other out and to help others who need our help and I’ve let people stay here for free also. People traveling through that had have hard times. So.

Delia:

Yeah, I can really understand. That’s very kind of you and that’s very kind of your community as well.

Maureen Bruggeman:

We’ve got a great community.

Delia:

That’s great! And do people have, you know, if someone gets to visit you, you know, in their way to their destination, what do they have to do in the city? Is there any cafe or anyplace they can visit?

Maureen Bruggeman:

Our little town has a cafe and then on Thursday, Friday and Saturday, we got a bar and it has nicer food, you know. Our community has everything, for a town as small as we are, we got a chiropractor, we got a doctor that comes in for two or three days a week, we got a body shop, we got two construction workers, we got the biggest Lumberyard around, we got a furniture store, we got a grocery store, got a gym, a library, a walking trail, just all kinds of things. So it’s a really cute little community.

Delia:

Is everything close to your listing?

Maureen Bruggeman:

It’s about a mile away. I live about a mile out of town, right on the highway, though.

Delia:

Okay, so not too far away. And you told me previously about, you have a big Fourth of July event, right?

Maureen Bruggeman:

Oh, man, yes. Our little town of 200 grossed about 5000 to 6000 people. We got rocket scientists and NASA engineers that have developed a ignition system specifically for our firework show, they come out and they set it up and they put, then they set it off and it’s just amazing.

Delia:

Oh my God, that’s great! And do you usually get really busy around that time?

Maureen Bruggeman:

I do. Yes.

Delia:

Okay. Do you raise your daily rate?

Maureen Bruggeman:

No.

Delia:

You just keep it the same?

Maureen Bruggeman: 

Yeah. Well, the people that are coming in, that are renting the room are usually people that are helping with the fireworks. So, you know, because the other people that come into town, it’s just from communities around because we got like a town 20 miles north of us, there’s a town 20 miles south of us and a bigger town about 30 miles west of us. So we have a lot of people that come in.

Delia:

Okay and all those people that come in are from surrounding areas?

Maureen Bruggeman:

Most of the time, yes, unless they’re visiting other people.

Delia:

I completely understand. So big Fourth of July event, I get it. Okay, great.

Maureen Bruggeman:

Huge, huge!

Delia:

What do they have there? Just like the fireworks or is there activities?

Maureen Bruggeman:

No, they got, it’s like an all day event. They’ve got a dunk tank. They’ve got kids for games, they’ve got corn food tournament. They used to have chicken poop bingo and I provided the chickens for it. But they haven’t had that since the COVID thing. The Girl Scouts were huge in our area and they do so much.

Delia:

Okay, I see. So that’s the big event of your area. That’s great! So can you tell me, where there any particular challenges or a challenging time during, you know, all these periods you have as a host?

Maureen Bruggeman:

It’s been pretty easy I think, so I don’t know. My most complicated guest was immunocompromised, her son was, so she had me strip everything cloth out of the Airbnb.

Delia:

Yeah, you have a pretty good experience. So are there any tips that you would like to give for future Airbnb hosts, current Airbnb host regarding I don’t know, maybe your Airbnb experience?

Maureen Bruggeman:

The very specific about what they could potentially encounter at your place. Like we’re a farm stay, so you know, there’s critters, there’s bugs, we’ve had foxs in our yard, coyotes in our yard, snakes in our yard. I put all of that in the listing, so people cannot go back to Airbnb and say, “they didn’t tell me this. I want a refund”, you know, cuz I’ve heard horror stories where people get everything refunded because they saw a little bug. You know, bugs are everywhere.

Delia:

Yeah, that’s right.

Maureen Bruggeman:

Things will go better if you can relax about things.

Delia:

Yeah, those are great tips. Thank you for that! And the last thing I’d like to ask, you know, that you talked about snakes and foxes around there, people don’t have trouble with that, right?

Maureen Bruggeman:

They haven’t yet. Nope.

Delia:

Okay. So it’s not a casual thing that they’re going to go out and encounter them and be really scared or anything?

Maureen Bruggeman:

No, no, no. I mean, last night there was critters in the yard and the only way I knew that is because I could smell it this morning. You know, critters come through, it’s just part of life. So yeah.

Delia:

Yeah, I totally get it. So yeah, that would be it for today. Thank you a lot for your time and for your tips!

Maureen Bruggeman:

You’re very welcome!

Do you want to maximize your profit?

As a professional in the short-term rental industry, you’d definitely know that there are intense competitors who are probably obsessed with maximizing profit & exert efforts to promote Airbnb listings. What are their unique tools, you ask? We say:

A super-accurate & reliable data analytics tool.

Would you like to look at other cities that are recommended for Airbnb investment? Check out the Airbnb occupancy rates by city & turn your investments into gold!

Designed to showcase accurate short-term rental analytics data, not only does our app help you optimize your listing, but it can also provide VERY useful data for simulating cash returns using the Airbnb Calculator. try looking at real-time data from Airbtics & stand out among your competitors!

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Interview with the owner of a Property Management for Airbnb from North Bay, Ontario – S2 EP34

Welcome back to another episode of Into The Airbnb, where we chat with Airbnb hosts about their short-term rental experience.

Today’s guest is Renee Meyer, the owner of Savvy Shores, a Property Management and Co-hosting business located North Bay, Ontario. In this episode, Renee will dive with us in her business, how does it work for both her side and the client’s side, what services do they offer and how has her company’s management positively impacted all her clients’ listings and increased their revenue!

This episode is sponsored by Airbtics, short-term rental analytics for high return investment, comprehensive data for insights, ideas and inspiration. Go to app.airbnb.com to find precise Airbnb data such as occupancy rate, revenue, average daily rate and so on. So, without further ado, let’s get into it!

Into The Airbnb Podcast S2 EP 34: Increase your Occupancy rate by over 90% and mae Hosting easier – Savvy Shores Property Management in North Bay, Ontario
airbnb property management ontario

You can also listen to this Into The Airbnb Podcast Episode on Otter.

Delia:

So can you tell us how did you get started with Airbnb?

Renee Meyer:

So we originally started with managing long-term tenant properties for owners who generally live out of town and or out of province. We are having issues finding some good quality tenants for one of the vacant units and between us and the owners, we decided to give Airbnb a try. So that unit launched January 27 of 2022 and since then, it has had five days of vacancy.

Delia:

Oh, that’s great! You told me you have about four listings, right? Do you own all of them?

Renee Meyer:

I don’t own any of the listings. So all of our clients are investors, they generally invest in the property, we manage everything, so we turn their Airbnb into a passive income for them.

Delia:

Oh, so you don’t run these Airbnbs like personally? Are you part of a company?

Renee Meyer:

I own a business. Yes.

Delia:

You own a business. Oh, that’s great! Can you tell us a little more about your business?

Renee Meyer:

Absolutely. So long story short, we’re from the Hamilton area. We started The Spotless Samurai, which is a cleaning service with dealing with a multiple property management companies down, so we started doing Airbnb turnover cleanings. Right around before the pandemic hit, we moved up to North Bay. At that point we transitioned from just cleaning to managing not only Airbnbs, but long-term tenant and properties. So at that point, it felt right to open up Savvy Shores Property Management and Co-hosting. So now we manage and take care of Airbnbs and tenanted properties.

Delia:

Okay, so right now, under your management, you have only those four listings or do you have more?

Renee Meyer:

No. So those four listings we co-host completely. There are other listings that we build the Airbnb profile for our clients. We set their guests rules, we build their guests books. We’re speaking with a client right now in New Brunswick, they want their Airbnb listing setup out there, so we’re working on that.

Delia:

I see. That’s great! And can you tell us more about the services you offer in this business?

Renee Meyer:

Absolutely. So when it comes to Airbnbs, like I said, we like to make it a passive income for investors. Most of our investors are generally very, very busy. They don’t just own one property, they own multiple properties all over the world. So what we do is we take care of all our guests communications, we take care of our guests screening, we can go in, we can provide renovations or oversee those renovations before the listing gets started. We staged them, we clean them. We also offer listing optimization. So some clients have Airbnbs that maybe they’re not getting as many bookings as they’d like, so we can sit there and go through their listing, give them some tips on what we suggest to try to get more bookings because at the end of the day, you want the highest occupancy rate as you can.

Delia:

That’s great and can you give us like an example of how did you achieve some occupancy rate increasing in some of your client listings?

Renee Meyer:

So our biggest thing is the more amenities you offer your guests, the higher your nightly rate can be. So at the end of the day, you know, a lot of our properties up here in North Bay are waterfront. So guests want to come to a waterfront property, they want to be able to use a kayak or a canoe and maybe some lawn games. So at the end, you know, they don’t want to have to bring their own linens and towels, they’re already traveling with enough things. So we find that most of these properties that are having issues with occupancy rates, their amenities just aren’t quite there. Also updating is very, very important, right? So a lot of guests want to go to, you know, a rustic cottage feel, but they still want to have a nice updated fresh bathroom and kitchens.

Delia:

So you’d say that those are the main amenities that could work for listings in the North Bay area?

Renee Meyer:

Absolutely because like I said, North Bay is a lot of waterfront properties. So at the end of the day, the guests want to be able to have activities that they can do outside or things that they can do on the water. There’s a kayak or a canoe, they can go fishing, they can paddle out to, you know, one of the neighboring islands and explore. It just provides a lot more things for the guests to do when they come.

Delia:

That’s great and can you tell us a little bit about the area? Do you only co-host or offer your services for listings in the North Bay area? Or do you go to other places as well?

Renee Meyer:

So when it comes to co-hosting, like to be a local co-host, it does have to be in North Bay within 100 kilometer radius. So with being a local co-host, we offer emergency calls, so if there’s a problem with the cottage, the guests needs assistance with anything or there’s an emergency call to the cottage, we’re close enough that we’re able to attend right away for homeowners because generally they live at least four to five hours away.When it comes to online hosting, we can do that virtually where we are for anywhere in the world. So if clients just want us to screen their guests, to schedule their bookings, to send their cleaners, the schedule of when the turnovers need to be done, we can do that here anywhere around the world.

Delia:

That’s great and can your clients expect to be involved in any of these? Like, can they make suggestions, you work with them and stuff like that?

Renee Meyer:

Absolutely. So the biggest thing in this business is communication and compromise. So everybody has differing opinions as to what’s going to work what’s going to be best. So I think it’s very important to listen to what your clients want and need and at the end of the day to come to a compromise where not only us Savvy Shores are happy with how the listing is turning out, but that the clients are also happy. So some of our clients choose to be very involved within their Airbnbs, other clients choose to have a take a backseat and choose to have a take control over it.

Delia:

I see, that’s great! Can you tell us a little bit more about how do you manage pricing for all these listings? I can imagine you manage different end listings, like they have, I don’t know different amenities, they are different types of listings. How does a company like yours manage pricing for these listings?

Renee Meyer:

So generally what we do is we start with the general vicinity. So we just did one in Barry’s Bay not too long ago, myself nor my husband and co-owner have ever been to Barry’s Bay. So at the end of the day, you figure out what your occupancy rate for the cottage that you’re listing, you figure out what amenities you’re offering and then you go on Airbnb and you try to find comparable cottages based on those. Then from there, you can find kind of a starting rate. Obviously, you know, if you’re searching and you find that other cottages don’t have the amenities that you have and you have way more then your nightly rate can go up. So it’s a balanced game between having a low enough nightly rate that you’re getting bookings, but you still want it high enough that, you know, you’re also happy with the income that you’re generating.

how much can you make on airbnb

Delia:

Do those listings work in the high season in your area versus the low season, like what’s the occupancy rate in those seasons there?

Renee Meyer:

So generally our on-season is from May 30th, so June 1st to about September 30th. In those seasons, you can see an occupancy rate of at least 90% to 95%. Right now, we’re seeing a higher occupancy rate, so there’s not many cottages in the area that have weeks available in the summer, most are completely fully booked. So it’s good for new owners who are opening Airbnb is in North Bay because at the end of the day, we don’t have enough cottages for the people looking to get away and your nightly rate can increase. In the off-season, North Bay has a lot of access to skiing, downhill skiing, cross country skiing, ice fishing, snowmobiling trails everywhere. So we find the occupancy rate it’s at least 60% to 70% in the off-season, which is still pretty good and sometimes it’s higher depending on how you market your listing, if you market it to those people who want to come up here in the winter, you’re gonna see a higher occupancy rate.

Delia:

Yeah, those are still good numbers during low season, I agree on that. How about their revenue? Is there an average number they can expect like, either monthly or annual revenue number they can expect when they hire your services?

Renee Meyer:

So that depends on multiple items. So our cottages who have an occupancy rate of 6 guests are going to obviously have a much lower nightly rate of an occupancy of 12 to 14 guests. So at the end of the day, the revenue is all based on their occupancy rate, the amenities that they provide and then how much we think that they can get nightly. So I can’t give you a general idea because at the end of the day, it differs from cottages are getting, you know, $200 a night, some cottages are getting upwards of $50 a night.

Delia:

Yeah, those are good numbers, but can your clients expect for their revenue to rise with your services?

Renee Meyer:

Absolutely. So at the end of the day, our number one concern, aside from keeping the guests happy because that’s where your reviews come from, is ensuring that the customers are not only making money, but that they can see a considerable increase between the long-term tenants that, you know, maybe they’re used to seeing and the shorter-term tenants, which are more through Airbnb.

Delia:

I see! And now that you’ve mentioned the Airbnb, do you only manage listings that are on Airbnb? Or do you also do other platforms? Like VRBO or booking.com.

Renee Meyer:

We do, if our clients request us to do so, we will. As of right now, Airbnb seems to be the quickest place to get bookings. At this point, we haven’t felt the need to reach out to other booking websites to fill our occupancy rates.

Delia:

Okay, that’s great. If you can share this, can you tell us what would be the average cost of your services? Either for co-hosting like, online co-hosting or in person co-hosting.

Renee Meyer:

So generally, if someone was to hire us to be a local co-host, which means we’re available for emergency calls, I’m going to be set off the Savvy Shores taking care of all of the listings. So these allowances is a passive income, we’re looking at about 17% to 19% of the nightly rate is the equivalency of our charges for that. Now, obviously, if we’re doing this virtually and we’re not a local co-host, we’re going to have somebody else who’s close who can take care of it. So at that point, our percentage goes down closer to like 13% or 14% because at that point, we’re just dealing with the online aspects of it, making sure we screen your guests, schedule your cleanings and leave your guests reviews and their pre-check in messages, check out messages.

Delia:

Would you recommend people to hire a company like yours for managing their short-term rentals than then doing it themselves?

Renee Meyer:

I love that question. So Savvy Shores is all about responsible ownership and co-hosting. We all know that there’s short-term rental bans happening all over Ontario and I think at the end of the day, the biggest issue with that is owners are not having property managers who are close by, who can keep an eye on the cottage. A lot of owners, like I said, live hours and hours away. They don’t know if their guests are partying, if their guests are bothering their neighbors and I think at the end of the day, neighbor relations are very, very important. You don’t want your neighbors being bothered by, you know, unruly guests. So I think, you know, screening your guests and making sure that you have somebody close makes a big difference when it comes to owning an Airbnb. You can’t just rent it out and hope for the best, you need to make sure that there’s somebody there overseeing your investment and ensuring that everything is running smoothly.

Delia:

That’s right! And was that a common problem before your company started working? Like they used to have problems with their neighbors out there?

Renee Meyer:

Yeah, so what we’ve learned and how Savvy Shores kind of came to be is, at north we are lacking good property management, both long-term rentals and short-term rentals. So a lot of small municipalities in the area are banning short-term rentals completely because the neighbors are getting frustrated with different people coming up all the time and I don’t even think it’s different people, I think it’s a quality of guests. So yeah, the whole goal of an Airbnb is to make money, but at the same time you want to do so responsibly because if we continue to rent out these Airbnb irresponsibly, how many more restrictions and you know, Airbnb lock downs are we going to have?

Delia:

Yeah, I’m aware of that! And for your area, North Bay, are there any laws or regulations for short-term rental?

Renee Meyer:

There is no laws or regulations in North Bay and some of the surrounding communities do have restrictions against Airbnb. Personally, us at Savvy Shores, we feel every Airbnb owner and co-host should be licensed, feel that everybody should follow the same sets of policies, rules and regulations straight across the board and this again, goes for long-term owners as well, not just short-terms. So I think if there were policies and procedures scraped straight across the board, there would be a lot more responsible Airbnb ownership and management.

Delia:

Yeah, that’s right. I agree with that. And lastly, if you can share this with us, what would be the highest revenue someone could get there in North Bay? Like having, I don’t know, you put the type of listing and being managed by you or by a company like yours?

Renee Meyer:

Again, it all depends. So you could bring in anywhere between $200,000 upwards of $1,000,000 depending on your listing, your amenities you provide and how you market it.

Delia:

Okay, that’s great. That’s a good number actually!

Renee Meyer:

There’s a lot of variables up here and like I said, there’s a huge, huge price range. So it’s kind of nice because there’s a lot of different cottages in the area.

Delia:

So would you say it’s not that competitive, right now?

Renee Meyer:

It is, absolutely very competitive right now. So if you’re looking in North Bay to rent a cottage, it is few and far between to find anything in the summer that is available either for a weekend or a week.

Delia:

Okay, yeah, I see. I understand screen completely. So lastly, if you’d like some time to advertise your company, you can say right now.

Renee Meyer:

Perfect, thank you! My name is Renee and I own Savvy Shores, Property Management and Co-hosting services, we are located in North Bay. To be a local co-host, we do service North Bay and surrounding area up to 100 kilometers. If you are outside of our service area, we are still able to offer co-hosting services virtually, that means communicating with your guests, booking your cleaners as well as sending out your welcome messages, check out messages and answering any questions that your guests may need. If you would like to give us a call 905-979-3663.

Delia:

Okay, that’s great. Thank you so much for your time! That’s it for today.

Renee Meyer:

Thank you!

Do you want to maximize your profit?

As a professional in the short-term rental industry, you’d definitely know that there are intense competitors who are probably obsessed with maximizing profit & exert efforts to promote Airbnb listings. What are their unique tools, you ask? We say:

A super-accurate & reliable data analytics tool.

In order for you to get started with Airbnb, you also have to have in-depth knowledge about Airbnb rules in Canada & start earning money the worry-free way!

Designed to showcase accurate short-term rental analytics data, not only does our app help you optimize your listing, but it can also provide VERY useful data for simulating cash returns using the Airbnb Calculator. try looking at real-time data from Airbtics & stand out among your competitors!

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Interview with Airbnb Hosts from Penticton, British Columbia – S2 EP33

Welcome back to another episode of Into The Airbnb, where we talk with Airbnb hosts about their short-term rental experience.

Our guests for today are Dale and Debbie Wheeldon based in Penticton, British Columbia, Canada. These amazing hosts have achieved success by renting in different rental platforms by treating and pampering their way to the heart of every guest they have. In this episode, they’ll tell us about their journey and experience as short-term rental hosts and share great insights of their area.

This episode is sponsored by Airbtics, it’s the only one analytics dashboard for short-term rental investors managers, where you can find precise Airbnb data such as occupancy rate, revenue, average sale rate and so on. So, without further ado, let’s get into it!

Into The Airbnb Podcast S2 EP 33: Guests are the key to Successful Rental Business – Learn from Outstanding Airbnb hosts from Penticton, B.C., Canada
hosting in penticton bc

You can also listen to this Into The Airbnb Podcast Episode on Otter.

Delia:

So can you tell me how did you get started with Airbnb?

Dale Wheeldon:

Sure, yep. We decided that we wanted a little bit of a change in our life and just start planning for the future and we had come up to the Okanagan and we were living elsewhere at the time and we decided to buy a place and decided that we would rent it out as a short-term rental, but still live in the other community. But we did hire a property manager and then, we ended up spending so much time at the condo that we decided that we should maybe try to sell our house in the other community and then move to the Okanagan and we found a place in the same building that were rented downstairs. Our property manager had to quit due to illness, so it was perfect timing in that sense and then now we’re running it herself. We’ve been running it on our own since November of, oh sorry, since October of 2021.

Delia:

That’s great. But how do you see the fact that you hired a property management for your specific scenario? I think it was kind of helpful, right? But do you think it’s better to manage yourself?

Dale Wheeldon:

Honestly, it was I think, useful and correct me if I’m wrong, but I think it was useful to start with to give us a bit of a better understanding of the industry. But we have specific wants that we want to provide our guests, things that we want to provide our guests that our property manager, rightfully so we’re not condemning her at all, I never will, wasn’t providing because that’s not what she did. And whereas now we’re actually doing the things that really wanted to be innovative and to provide sort of a world class experience, if you will, for our guests.

Delia:

Can you comment a little bit about these experiences you like to bring your guests that you can do it only for yourself?

Dale Wheeldon:

Well, I traveled the world on business, doing work in other communities and spend a lot of time in hotel rooms, in resorts or in other, you know, in Airbnbs or short-term rentals. And over the years, you know, fortunately, my wife’s been able to come with me on occasion and we’ve experienced the things that we do like and the things that we don’t like. So what we tried to do in our condo is to do away with those things that we just never liked, and made sure that they were not in our place, but adopted some of the things that we did like, you know, for an example, special occasions, we celebrate people special occasions, you know, whether it’s birthday cakes or you know anniversaries and we kind of go that extra mile we probably put more than what we should, but we’re doing it for the passion of making other people have great experiences, sort of how we’ve lived. So we do things like that we actually put extra special treats in our property when guests arrive. I won’t necessarily say what those are, but it’s special things for kids that we do when kids are coming, whether it’s coloring books, art, we’ve got summary equipment, towels, a variety of different things to take to the beach, waggons for them to take to the beach. What else?

Debbie Wheeldon:

Beach toys.

Yeah, beach toys. We just provide a lot of extra things that you wouldn’t typically see in a lot of short-term rentals.
Delia:

That’s great. And how do your guests take that?

Dale Wheeldon:

Well, so far our goal has been and I don’t want to ever get too comfortable with it, but so far every single review that we have had on booking.com, it’s 10 out of 10, on Airbnb, it’s 5 out of 5, on VRBO, it’s 5 out of 5 and people comment that if they could give us higher scores, they would and these are people that have stayed in a lot of properties and they rank it as the best they’ve ever been in, in their comments that they post, in their reviews. Then we also have our own property booking site, which does also, you know, we’ve had perfect reviews on those as well. That’s what we strive for, do we think we’ll always maintain that? Probably not. But it’s definitely our goal to achieve that 5 out of 5 or 10 out of 10. But mainly, it is our goal to give our guests a great experience.

Delia:

What do you do it’s really great. I’ve heard other hosts that do similar things like you and they always get like the best guests and get guests who stay with them more than once that always choose them. So it’s great that you do that.

Dale Wheeldon:

We are getting a lot of repeat guests and honestly, we have not had one bad guest. They’ve just all been amazing. And we get to know our guests because we actually do live in the same complex and we ended up meeting our guests and I mean, it’s been just great experiences and we can’t, you know, thank our guests enough, it’s our guests that are going to make us successful, not just what we do.

Delia:

That’s right. I agree! And do you have any screening you do for guests before accepting their booking, for example, just so you ensure you you have good guests?

Dale Wheeldon:

We do typically. I will review as much of social media, LinkedIn, I like to find my guests on LinkedIn, if I can, I’ll do social media. I do find it difficult sometimes in doing other, you know, searching, basically on what, you know, Airbnb only provides first name, now which makes it hard. But again, I do what we can to screen them. But I really, you know, one of the things, you know, we do ask them to tell us why they’re visiting the area and if I feel like there’s a problem, I would probably turn it down. But honestly, we haven’t had a guest that we felt uncomfortable with. We live here and we’re pretty confident that if we had any problems, we’d be able to deal with it anyways.

Delia:

That’s great! And I was about to ask you, what’s your typical demographic of guests?

Dale Wheeldon:

Ah, that’s interesting because our guests have ranged from, you know, young rock climbers from Quebec to hockey players, younger, you know, hockey players, generally with parents because we have a hockey school right by our facility and we got a lot of seniors who are coming here to visit family or I would say seniors, I would say our age, my wife and I age, we’re not seniors, well, maybe getting close to that. But you know, people that have family in the area and come in and want to stay so and we typically we encourage them to host family events at our house, you know, not advance as an a party, but a dinner or something like that. You know, we’re very open for people doing this and we don’t charge extra for it.

Delia:

And so far, how has been your experience with allowing those type of reunions in your house? Everything good with that?

Dale Wheeldon:

Yeah, everything is fantastic. One of the things that our guests like to do and if they have family over our condo it’s called, you know, Grandma’s Elephant Hideaway and it has a significant number of elephants throughout the building or throughout the condo and they play games and they count them and we know how many are there and they have little competitions and it’s fun. So every single one has been great. We’ve never had a problem. Yeah.

Delia:

That’s great. Now like to ask you about the area you’re hosting in. Can you tell me the city again, please?

Dale Wheeldon:

The city is Penticton, British Columbia, located in the Central Okanagan of the province.

Delia:

Okay, so how is the market in there?

Dale Wheeldon:

We have a fantastic tourism organization that allows us to be part of the tourism Penticton. They do a lot of marketing. Penticton is, we host an Ironman annually, it’s received some great recognition as a place to visit. We have close to 50 wineries right in the community, right in the area. A lot of breweries that are literally a 10 minute walk away from the front door of our condo. The lake, we have two lakes, one on the south and one on the north end of the community, Okanagan Lake and Skaha Lake plus numerous lakes in the area. The Okanagan Lake is literally a five minute walk from our front door. beautiful sandy beaches, warm water in the summer, temperatures are very good getting into the area of 35 degrees to 40 degrees Celsius. So you know, very, very warm and then we have the ski hill. In the wintertime there’s a apex, which is right, which is about a 35 minute drive up on the hills, a lot of trails and hiking and rock climbing in the area. So it’s in biking, mountain biking, a lot of different things to do in the area.

Delia:

Wow, that’s great! It’s a very touristic area and does it make the short-term rental market very competitive there?

Dale Wheeldon:

There is a lot of short-term rentals in the Penticton area and in the Okanagan, there’s a lot of short term rentals. Some communities are starting to regulate them a little bit more, but I pay an annual license fee, we get inspected annually from the city, we’d find them very, very good to work with and the community has been very supportive of the short term-rental industry.

Delia:

That’s great to hear. And you told me that you were renting out in many platforms like Airbnb, VRBO, booking? Which of them have you found bring the more traffic to your listing?

Dale Wheeldon:

So far, it’s been VRBO that has brought the most bookings. For us, it’s funny because we have friends with another Airbnb in the area or with a short-term rental in the area and primarily their bookings come from Airbnb. So, you know, I don’t really know why, but we’ve been very happy with VRBO. Although we are seeing an increase, I’d say a dramatic increase actually, in the number of Airbnb bookings we’re getting now. Yeah.

Delia:

That’s good and what about the seasonality in the area you’re hosting?

Dale Wheeldon:

Well, the summer months are definitely the best for us, so from May to September, we’re typically running around 100% occupancy, we can’t take any more in the summer months, the odd little gap year in there. Then in the winter months, it’s a little bit slower, but our primary goal every month is to have enough guests to cover our costs and our monthly costs and we’ve been able to achieve that. So we’ve had guests every single month, it’s never been that we’ve never had guests, it’s always been more you know, maybe there’s fewer, more empty days than there is full days. But we’ve been very happy with what we’ve been able to get.

how much can you make on airbnb

Delia:

That’s great. How much would be the average occupancy rate in the slower months for example?

Dale Wheeldon:

In the slower, I’m gonna say about 50%.

Delia:

It’s still a good number! And do you change like your strategy when it comes to available days? How many days they can book the listing in those months?

Dale Wheeldon:

Yeah, we typically don’t allow bookings less than three days. But actually in the summer months, we’ll be changing next year. We didn’t do it for this year, however, our bookings worked out good enough that we didn’t need to worry about that. But we will be changing it from May to October to minimum five nights in those months and then we’ll go back to the three nights from October 1st to to April 31st.

Delia:

And how did you came that the five nights are more convenient for those months?

Dale Wheeldon:

Well, the the summer months, of course, our rates are higher and we don’t want gaps necessarily to be able to build, so you know what, two nights or a three nights rental makes it hard for us to be able to sometimes fill the other, you know, if people are looking for, you know, most of our bookings in the summer are a minimum of a week and some are two weeks in the summer months, but we’ve had instances where, you know, somebody would book for three nights, and then it kind of ends up leaving a gap with the rest of the week because people want a weekly booking.

Delia:

Yeah, I understand that makes a lot of sense. And what about your pricing strategy for your property throughout the year?

Dale Wheeldon:

Well, naturally, summer months are going to be our highest months, but where we, you know, our rates, we kind of more or less copied, we increased them slightly from what our property manager had been charging and she had been successful in that first year. Then when we took it over, we increased the prices about 10% for the summer months and we were able to get it. In the winter months, typically what I’ve been doing is sort of just going by what the market is doing. I don’t really, again, my main goal is to cover my costs and to give our, you know, give our guests a good time, tried to build a bit of a return clientele and well, you know, ideally, we’d like to see a lot of our guests be returned visitors over time. So our goal has been, you know, in the winter wants, we will be a little bit lower than what we are in the summer months, obviously, but again, just enough to cover what it is we need to cover costs.

Delia:

And since you told me, there are many short-term rentals in your area, do you usually check the market to price competitively against them?

Dale Wheeldon:

Yes, I do. I haven’t had to for the summer months just because you know, we’re there. But I do check even now, to see what my competitors are charging for the summer months that haven’t been fully booked and I’m finding my prices, I think we’re right online as to what they should be for the summer. But I do yeah, I do check, you know, probably weekly, actually, I will run different seasons dates because we allow bookings a year ahead and so I’m constantly, except now I’ve changed it to 10 months because I want to see it. I want to have a little bit of an overlap to be able to adjust my prices accordingly.

Delia:

I see and how has been your experience with opening your calendars so much time ahead? Because I know about some hosts that, I don’t know maybe don’t like that, maybe they open it three months ahead, just four months, ten months is a lot of time.

Dale Wheeldon:

I think for us because, you know, we’re kind of reaching that stage in our lives and I’m you know, I do travel a lot for, I still do work and I still will be starting to know that COVID zone been starting to travel quite a bit and for health reasons, you know, we’re trying, I’m trying to slow down and which is one of the reasons why we ended up buying the condo. But by having it open a year time it allows me to plan, it allows us to plan for it and I just like that, I like to know that sort of longer-term, where we’re going to be and honestly it’s worked well for us. So I don’t think I’ll change that.

Delia:

That’s very good. So in this past time being on Airbnb host and hosting in the other platforms as well, what have been your biggest challenges?

Dale Wheeldon:

Cleaners. We are hoping that we’ve got a good company now and it seems like that we have. We, you know, for the first at the very beginning, my wife Debbie was doing it and honestly with having to do that it kind of takes away from us being able to do things ourselves and to take the time that we want to spend together. So we have we have hired cleaners and Debbie is very particular about how things are set up for our guests, how our bedrooms are set up, how the welcome baskets and everything else that goes along our set up. And we just found that the care, that the cleaners take, that she was spending just as much time there, she was as if she was doing it herself making sure that it was done the way that she wanted it done. Tthen our cleaners, you know, they laughed for other reasons. But we found a company now that really understands and accepts that and is working well with us so far and we’re really quite happy with them. But that is the biggest challenge, I think for us.

Delia:

Yeah, I’ve heard that many times from other hosts as well. And what would be like, the criteria you used to screen these cleaning persons or companies you receive before?

Dale Wheeldon:

Honestly, we go by the kind of reviews on them, just like people go by reviews on us to whether they’re going to book. Then we meet with them, we interview them and this last one, she was just fantastic. She seems like a very nice lady, she’s got a good team and I think that was the other thing that we look for is where there’s a team of cleaners, not just one because we find with one of the concerns that we have with just one cleaner, if we need the same day turnover that sometimes can be a challenge, especially if they’re trying to clean multiple properties. Our condo typically can take, you know, our guests will leave our place really spotless, but because of the standards that we want to keep, it takes typically a minimum of four hours to clean our condo. So we need to be able to have a cleaner team that can take the time to be able to do that.

Delia:

Yeah, that’s right. I understand because cleaning is one of the most important things on short-term rentals, right?

Dale Wheeldon:

Yes, yeah.

Delia:

Okay! So lastly, is there any tips that you’d like to share for other Airbnb hosts?

Dale Wheeldon:

Well, you know, I think quit complaining about the stupid things. We hear constantly, you know, short property owners complaining about, you know, early check in or late check out. If somebody asked for a late check out or asks for early check in, don’t get offended by that. I asked for that everywhere as I travel if I need it and I don’t get charged for it. I’ve never been charged for it in my 30 years of doing what I do. I think things like that and going that extra mile, sometimes you can’t accommodate, we get that we get that ourselves and we have people that sometimes want to check in early, but because we want to provide that clean environment, if we’ve had a guest that leaves that same day, we know we can’t accommodate it and we tell our guests that right up front and they’re fine. We’ve never had a guest mad because they couldn’t get in early. But to me it’s just be more flexible with your guests, give them an experience. To have them respect your property, respect them. And like I say we go that extra mile for our guests, not every property owner can do that, we understand that. But I think, you know, have a little compassion for your guests. I think you’ll enjoy the business, I mean we really are enjoying it. We’ve enjoyed it for the two years, we’re enjoying a lot more now managing ourselves over the last seven months.

Debbie Wheeldon:

Sheets and stuff get ruined that’s always when doing business.

Dale Wheeldon:

Yes. The other thing is recognize the cost of doing business and the other thing is go away from the cameras, you know I understand why we do it, a ring doorbell is one thing, but when you’ve got cameras inside a home that’s it’s wrong. And you know, we want guests, we want to be seen as, exactly, we don’t want our guests to feel like they’re being spied on. And you know if we want to be in the accommodation industry, recognize we’re in the accommodation industry. If we’re going to be, our competitors, we can easily say that our competitors are not hotels, but our competitors are hotels and we need to be better than them. We provide more space typically we provide more things, but we need to be better than them and don’t be afraid of going that extra step.

Delia:

Yeah, I agree, totally agree with everything you say! So that’d be it for today. Thank you both for your time and tips. It has been really nice talking to you!

Dale & Debbie:

Thank you!

Do you want to maximize your profit?

As a professional in the short-term rental industry, you’d definitely know that there are intense competitors who are probably obsessed with maximizing profit & exert efforts to promote Airbnb listings. What are their unique tools, you ask? We say:

A super-accurate & reliable data analytics tool.

Make the best decision for Airbnb investment and start checking out some of the best cities for Airbnb investment in Europe instead!

Designed to showcase accurate short-term rental analytics data, not only does our app help you optimize your listing, but it can also provide VERY useful data for simulating cash returns using the Airbnb Calculator. try looking at real-time data from Airbtics & stand out among your competitors!

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Interview with an Airbnb Host from Atlanta, Georgia – S2 EP32

Welcome back to another episode of Into The Airbnb, where we talk with Airbnb hosts about their short-term rental experience.

Our incredible guest for today is Robert Watts from Atlanta, Georgia, who manages five listings in Atlanta and Stone Mountain. Today, Robert will share with us about his story, experiences and provide us some amazing tips to achieve high income with Airbnb.

This episode is sponsored by Airbtics, the only one analytics dashboard for short-term rental investors and managers, where you can find precise Airbnb data such as occupancy rate, revenue, average daily rate and so on. So, without further ado, let’s get into it!

Into The Airbnb Podcast S2 EP 32: $35k yearly revenue with a 1be/1ba unit – Smart investments and Viewpoints of the Atlanta market from a professional Airbnb host

You can also listen to this Into The Airbnb Podcast Episode on Otter.

Delia:

So how did you get started in Airbnb and with short-term rental investing?

Robert Watts:

Airbnb was something that I stumbled upon. When I bought my first property here in Atlanta in 2013, I had no idea about Airbnb, I bought it as a an investment property and mine in the future. But that was more so maybe just having a long-term tenant as opposed to short-term rentals. So when I found out about Airbnb when I started standing in Airbnbs as a guest when I travel, I love this so much, I love the idea, I did more research about it. So after visiting so many different Airbnbs in different cities and countries and things of that nature, I decided to try it out during the week. So what I would do was use my personal condo unit, I will go stay with one of my fraternity brothers and see how it will work out. So I did it a few times on the weekend and it booked religiously every weekend, anytime that I open the calendar. So I said well, this is interesting, I’m gonna step out on faith and have this unit vacant 30 days out of the month, so full time vacancy and just go rent another place where hopes this profit from this unit paying for my rent and another location, another apartment. So long story short, I did that and started that in 2015 and never looked back and it’s been paying for itself and paying for other multiple locations and other things and other entrepreneur endeavours that I want to indulgent. So like I say and tell people about Airbnb, it’s funny because most people still are not fully aware of what Airbnb could do and the profit that it could provide and a different method of passive income. So I tell people all the time, if you want to, you know, understand Airbnb in this holistic perspective, I suggest that you stay as a guest first, before you host an Airbnb unit. So that’s, in a nutshell how I got into Airbnb.

Delia:

That’s great! And did you have no problems at first with hosting in your condo?

Robert Watts:

So initially, not at first, I would run into a few struggles, dealing with maybe elderly neighbours that didn’t understand what was quite what’s going on. But that took communication and speaking with the board because again, I own my condo, so I would just really speak to the HOA and speak to other entrepreneurs that were finding out about Airbnb around the same time, I did and we just got together and formed, you know, a coalition of entrepreneurs and using our rental property as we are entitled to. So they’re years ago back in, like I said, 2015-2016 there was not as much height as it is now with the restrictions in the legality features that, you know, the city is trying to promote at this moment because it’s been a big, big, big thing now and a big, I wouldn’t say issue, but a big obstacle that may arise. But just having your ducks in a row and doing what you’re supposed to do and communicating with people about what you’re doing with your property. It resolves a lot of issues but more so now I just feel like Airbnb became so big that the city wants a piece of the pie as well. So that’s another story that we could definitely speak about, but it’s not as bad as people think and they doing this in every big city where tourist attraction is in demand. But that was the only obstacle that I had initially starting out. Now I notice one of your questions I didn’t want to jump ahead but I know one of your questions was about the challenges of Airbnb and I can go into that if you want. I can tell you the biggest challenge dealing with Airbnb in the beginning and anytime, if you would like.

Delia:

Yes, please go ahead! No problem.

Robert Watts:

Okay, okay. The biggest, biggest, biggest challenge for me and I know other hosts, if they’re doing it the way I do it, the biggest challenge is having and keeping a reliable cleaner, I’m gonna say that one more time, the biggest challenge is keeping a reliable cleaner because that is there’s high turnover rate. So if you don’t have a good cleaner, then you don’t have a good business period because your reviews are going to show for you’re going to consistently get bad reviews regarding cleaning and that’s something that you don’t want because they are hard to come back from especially starting out your first 10 reviews, when you start should always be five stars, if you get anything less than that, then it’s going to be a struggle because when you had over 100 reviews, one bad review won’t hurt, but when you have that first bad review out of your first 10, the system is this, the algorithm, the metrics, it just throws everything off. So you’ll be playing catch up for the rest of your journey, you know, if you continue with Airbnb in that particular listing. Now you can go and possibly start your new listing and start fresh, but with that listing and with that cleaning reputation, it kills you before you get started. I can’t harp enough on having a reliable cleaning.

Delia:

And how did you manage to get the one reliable cleaner?

Robert Watts:

It’s the story of, you know, the princess in the frog, you have to kiss a lot of frogs before you find your prince, so you go through a lot of different cleaners. You want to have the best of the best, the ones that understand the system that you’re trying to do that have the same professionalism that you portray efficient and responsive like you are. Just the way you want to run your business, you have to have almost a partner but know that their role is to keep the cleaning this at tip top shape because when you’re making money and booking, the cleaners making money and booking, but if you’re not booking, the cleaner is not making any money, so it’s a win win situation. And people don’t understand that as a partnership when you’re dealing with a cleaner and they have to know that you are just as good as the business because if I’m not booking, then there’s no work for you to clean, so it’s a two way street. So you can’t do one without the other, you can’t run a successful Airbnb location without a cleaner and a cleaner can’t find work if you’re not booking anything.

Delia:

Right, I understand, that’s right. And is there any particular method you recommend to look for cleaners? For example, looking on a specific online page?

Robert Watts:

Yes. So I will say the biggest, the most reputable asset is using the Facebook group, which I’m a part of, I’m a part of the superhosts Group for Atlanta and I’m are part of just the Airbnb host community on Facebook. Those groups seem to be pretty attentive and they are reputable because they send you good people when you ask, well, “hey, I’m in a Decatur area” or, “hey, I’m in the Stone Mountain area. Do you guys recommend good cleaners?” and 9 times out of 10, there are so many different hosts in the area, that they are going to have one or one to maybe five different good cleaners that you can pick from because these hosts have experienced with these cleaners and have used them. So it’s better to go to a community where the cleaners and the host, you know, are utilised 100% as opposed to reaching out with more so like a cold call as opposed to a warm call because this is a warm transfer when you speak directly with other hosts because they know exactly the type of environment that you’re in and knowing that you got, if you’re in a good location, you have about eight to 10 bookings a month and that’s on average. So they will know that you need a good cleaner that, like I said is attentive and can respond and know that they may be cleaning one night and be back tomorrow the next day. So you can have, you know, one minimum night bookings. Some people use that some people do two or three night minimum booking with me and in my experience, I would rather not leave any money on the table because you have to understand that a one night booking can easily yield you 200 bucks after you include your cleaning fee. So it’s about perspective and how you’re running your business.

Delia:

Oh, so you will recommend to do one night minimums?

Robert Watts:

That’s my personal stance. I know if you have a bigger location maybe like four to five bedroom house then that may be different and more strainless for the cleaner and the host to get that place clean for the next day. So most of the time when you see people that have three night minimum is because their location is much bigger, what I’m speaking about is one night minimum on a one to two bedroom condo unit.

Delia:

I understand completely! And now I’d like to talk about your area, I understand that Atlanta is a very big and competitive market.

Robert Watts:

Yes.

Delia:

How do you see it now? Is it more easier or harder to run Airbnb there?

Robert Watts:

So let me give you two scenarios: pre COVID, no. Pre COVID, it was not difficult at all because none of these things and dynamics existed, you know, travelling was the highest demand, Atlanta itself is a high tourist attraction destination city, we have one of the biggest and busiest airports in the world. So things like that play a pivotal role in having a successful Airbnb business because you constantly have that foot traffic, not only from your locals that come from the outskirts, that travelled from the outskirts to hang out in the city for the weekend, but you have that tourist attraction from international travellers that were coming in and they had never heard about Atlanta at all, but they know that the mountains are nearby or they know that }recreational parks are nearby or, for instance, the Georgia Aquarium where you have the specific dolphin show that can’t be seen everywhere. So it’s just different dynamics that we’re playing to our advantage as hosts in the area, but that’s pre COVID. So now, post COVID. Afterwards, I will say that it has slowed down a little bit and we are more at a steady average as opposed to a high peak and I think it’s a little bit more difficult now because so many dynamics have changed and the world has changed. So travelling has changed and you have to adapt and pay attention to things of that nature and not be so rigid with how you used to run your Airbnb business, know that you have to change to be more suitable for this type of guests or you may have guests that now, don’t book so much during the week as they did before and mostly now is the weekends or start from Thursday to Monday or Thursday to Sunday. Then your down days, you may have to adjust your price debating on how you want to run your business for essential workers or locals. So there’s so many different dynamics that play into the Airbnb business for pre COVID and post COVI, so I always give two different scenarios anytime that I speak with anybody about the business or just consultation because you got to know these things before you get into this type of business and put money into the property or buy investment property if that’s what you decide to do. So I hope that helps, I just wanted to give you two different scenarios of what it was and how it is and what is going to be. I don’t think we’re going to stay here, I think we’re going to increase. I think travel is going to be one of the most demanding extracurricular activity type deals sometime soon. I’m thinking about this summer, a lot of things are going to continue to increase. So I would tell people and other hosts to get ready and enjoy the ride.

Delia:

Yeah, I understand. And are there any more regulations right now that were before when you started?

Robert Watts:

Yes. Like that current regulation that I was speaking to when I was answering your other question. I’m telling you that, you know, Atlanta just submitted a leasing permit that you have to have, but we right now are still fighting it. The hosts, the super hosts, we’re putting up a good fight and you know, we have organisation like I said is on Facebook, that it’s free to join and they have hired a lawyer. We have a lawyer in place and we are fighting it because they’re making so so many different specific aspects, trying to push and weed out a lot of different hosts to where they are not allowed to host. They’re making different requirements like not being your primary residence and you know, that for ones is, could be damaging to a lot of hosts because you got to understand most of these hosts and they have Atlanta properties, they don’t live here, you know, they’re in West Coast, in New York, they’re out of the country, this is not their, you know, primary residence. So when you make that a requirement that we’ve got a lot of different posts and you mess up, you know, people’s Airbnb business that may have 10 locations or more. So it’s just different dynamics that they’re trying to propose, but in my honest opinion, I just think that we’re stronger. We’re much stronger as a team as a collective unit and I think we’re going to get past that and adjust the requirements, you know, and it is not a big deal, it’s $150 permit that you have to buy every year. But when you think about this was an expense that you have to worry about in the past that wasn’t even thought of, then it makes a difference, you understand? Sometimes it’s just, you know, they make things as unfair that is not in the best interest of the host, is in their best interest add more city or state tax dollars in my opinion and it’s just not right.

Delia:

Yeah, I understand and I completely agree with that. What about these specific areas you’re hosting in? What is the seasonality like in there?

Robert Watts:

Okay, so I host a few locations here in Atlanta, in the city of Atlanta and then I have hosting, co-hosting a property in Stone Mountain. Before COVID, pre COVID, I hosted 10 locations and majority was in Atlanta, Stone Mountain and then one property that was in Myrtle Beach, South Carolina, which was great because it was nearby the beach and like I said, location is everything and your spacing is everything. Most people don’t know, but more people you can sleep, the more money that you can make.

Delia:

And in the current lessons you’re hosting, what is our average occupancy rate like?

Robert Watts:

So high season occupancy rate between 80% and 90% a month. On a low season, I would say 70% to 80% out of the month and maybe my weekday or range anywhere between $75 and $85 a night and that’s just the rate not including any other fees and the weekend will range of about 100 bucks to 150 and that could fluctuate depending on, if there’s a concert, a art festival, if there’s Dragon Con or if there’s AmericasMart, just anything like that, that could change the dynamics of the pricing. I adjust my own price and that’s what I suggest to any hosts, I don’t use the price tip because they have a price tip that’s embedded in the Airbnb site and this is for smart pricing for, you know, inexperienced hosts or beginner hosts, they’re starting out and don’t know how to price their location. But for me with the experience and knowing the things that I know, I just know how to price, any type of location, I just need the comparables, I just look at comps based in the area of where are you located and I can have a better idea of what the market demand is. But it changes every week, it changes because there’s different events every week, so you can’t project your price every week being the same because you’d miss out on a lot of money depending on what’s going on in the city or wherever location out of your country, wherever you’re at. You need to know about the events.

how much can you make on airbnb

Delia:

That’s right. And you mentioned one of your units is near to an stadium, right?

Robert Watts:

Yes. Si!

Delia:

What usual kind of guests do you get there?

Robert Watts:

I get all types of different guests in this area and other units that are hosted in this area, we get locals we get essential workers that want to be nearby the local hospitals or they may have an assignment for a month or week and they need to be here. People adjust their time off your location because they want to you know see how long it takes them to get to their destination and when you have a place that’s close in the city or exit away from the Mercedes Benz stadium and I mean the balcony from the units that I host over here, the balconies view I 20. So when you can see I 20 and you can get on I 20 to go east or west or wherever you need to go, that helps with the traffic. And when you have a great location like that you’re 10-15 minutes from the airport, 10-15 minutes from the zoo, 10 minutes from downtown, 15 minutes from Buckhead and your Luxury Lifestyle, Luxury places that you want to visit, restaurants or Lounges, one of the biggest parks Piedmont Park only 10 minutes away from there, just different places that people want to tours that the guests they want to get, even to the mountains, to Stone Mountain and Kennesaw Mountain people that want to hike you still only about 30 minutes from there because you’re in the city, you’re downtown. So it’s about location and that has served us well, like I said, since I’ve been doing it since 2015 and I know location is everything. That’s one of the top reviews that I get is based on the location and the you know, professionalism, besides cleaning this as well, but your location is everything. So you always, always, always look at where are you located because it makes a big difference. I guess we’ll book another listing over years if it’s located closer to where they need to be.

Delia:

I see. So would you say one of the best locations is downtown Atlanta or are there any other particular places out there?

Robert Watts:

Yes, I would say downtown will be the best because you got to understand when you’re downtown or located nearby downtown, everywhere that you want to get, you can get there between 10 and 25 minutes, meaning your heavy transportation area like the airport because that’s where most people are coming from. Then not only that, you’re located by several different transit stations, you know, when you speak about MARTA, you’re near all of those places, so some of the guests here will speak about “hey, are you only like 5 to 10 minute walk to the MARTA or the bus station or the train station?” that’s perfect for what we’re trying to do if they don’t want to use Uber or Lyft or if they only drive their own vehicle, which another thing, you definitely need to have parking. So you pick a location which if not free parking, accessible parking, meaning that there’s just nearby, but always look for free parking, try to have a location with free parking on site that will help you make a lot more money and not miss out on money and leave anything on the table because you don’t have parking. A guest will choose another location over yours just because you don’t have free parking. I’ve seen it, I’ve heard it, I’ve experienced it. So with different locations are posted. So you know I always take the time to read my reviews and read my other location’s reviews just because I can be in tune with my past guests, so I can be more in tune with my future guests.

Delia:

I understand, that’s great advice actually! Would you still recommend for people to invest in the city of Atlanta or in the state of Georgia?

Robert Watts:

Absolutely. There’s a niche for every host, I will tell them you know, get in a good area, wherever you decide whether it’s in Atlanta, whether in Decatur, whether it’s in Stone Mountain, whether it’s in Marietta, just find your niche in that area and know the things that are located around your area and the things that are going to be attracting different guests. Just know where you are and know that, you you know, need to be in a good space, in a centre of those things that your guests could enjoy. Make sure you get in the centre of all of that, that way they can get to all those places that you can mention in your listing or your guide book that you should create. You should always create a guide book with all those things to do, all those places to eat, all those different trails and hikes to walk, all those different places to go and relax at a park or museum, all those historical sites, you should list all those things and you should try to be in the centre of all of those things. So depending on wherever you choose, just make sure that you are in the centre of all the local attractions. They don’t have to be in the city of Atlanta, you can be in the city of Decatur, maybe check out downtown Decatur and know what’s in that area for them to attend, what museums are there, you know, what restaurants that they may might like, you can suggest all those things in your guide book as well just so you can be redundant because it’s never a problem to be redundant when you’re displaying your listing because you want them to have all the guests information as possible and also put as much information as possible to be as detailed, so you won’t have, you know, a guest questioning anything or wondering “I liked it the way this unit look, but I don’t have enough information to tell me what’s around it, what’s close to it, what’s the distance, how safe is, is it a walkable?”, you know, because some things you can’t control, how the community or the neighbourhood actually looks something’s under the, you know, in your control, so control what you can control which is inside your location because, you know, back when I first started, we had to fight to get fair reviews from guests because guests used to be able to review you on everything that’s happening around you in the neighbourhood, in the community and you know as well as I know, when you go to big major cities, you’re gonna have some bad areas and some good areas. Most of the time you have your bad areas nearby the downtown area, that’s just the way it is, you can go to LA, you can go to New York, you have those, you know, homeless people that like to hang around in those areas. That doesn’t mean that you don’t have a good location to book Airbnb guest. So you shouldn’t be allowed to rate me on things that I can’t control, only rate me on things that I can’t control which is inside my unit and making sure it’s clean and making sure I provide the common amenities and have extra things for you to enjoy, you know, while you’re here on your vacation or if you’re here for work. So that was a whole another story that we finally got that pushed across. See a lot of these new hosts that are hosting now didn’t have to bear that, they don’t know anything about getting unfair reviews. We’ve been there, you know, I even had to fight so much to where I’ve had bad reviews removed because I work so hard. After you know, they look over and look at your account and show where these guests are leaving consistently good reviews and you have these one out of 10 or one out of 20 and it always has something to do with the neighbourhood or community, the things that are outside of your control. So they started realising “well, if we keep doing this we only hurting our hosts and if we’re hurting our hosts, we’re hurting that business as a collective unit as an Airbnb business because without us, Airbnb is nothing.

Delia:

I understand that. Would you mind sharing about some insights you’re particularly getting, for example, your gross rental yield? Your monthly income with Airbnb?

Robert Watts:

Yes. So monthly income, I’ll give you for my personal unit, anywhere between 2200 and 2500, I’m just being conservative, but I will say that’s most consistent, anywhere between there every month. So what’s the math on that, you do that, I will say for a year, anywhere arrangement, about 30-35 a year on a personal unit and I’m speaking about a one bedroom unit, which is so awesome. I’m not even speaking about two to three bedrooms, just one bed, one bath, you can yield that much if you’re professional, consistent, pricing your unit accordingly, based on the demand of the city, based on the events, based on your cleaning fee, you know, things of that nature. So if you’re pricing it right, and like I say and you’re getting constant bookings about 8 to 10 bookings a month, you can easily yield that much a month, anywhere between 2200 and 2500 value.

Delia:

That’s a great number for real! And would you mind sharing, like a little bit of your experience as a co-host?

Robert Watts:

Yes, yes. So as a co-host, most people didn’t know about that, as well. So I started a successful co-host business that’s embedded inside my hosting business, I’ve made about $10,000 to $15,000 a year only on co-hosts and I’m speaking about a couple of different locations. This is passive income, you know, that you paid out and the only thing you did was co-host this location, it’s not even your property and that’s amazing to me, you know, because that’s untapped money, you know, people still have not like delved into and really took the time to understand that you should always work smarter, not harder. So if I know how to utilise my professionalism and my skills and show that I’m running my successful unit at tip top shape, what makes you think another host that don’t have time that has a demanding job or may still have a corporate job, wouldn’t trust me to hosts their locations just as good as mine, that’s the only thing. You got tonnes of different hosts and tonnes of different personalities and backgrounds. Every host is not an entrepreneur, most hosts have a corporate job, so they don’t have the time to run their locations. So they may have the capital to fund more than one property, but they don’t have the time to actually communicate and run the day to day operations with the cleaner and maintenance and things of that such to organise and run that effectively. So they will pass off to a co-host that will have the time to make sure that that location is ran properly and has you know, 5-star reviews because it’s all about the reviews. I always suggest to hosts to wait, to protect your property because we have a, you know, a million dollar post guarantee insurance that’s covered, that’s always been covered since I started, so I’ve always felt good about that, anything that has been broken, stolen, anything like that, I’ve always been, you know, reimbursed and taken care of and you know, submit the claim to Airbnb and they research it and they investigate and make sure that you’re under the host guarantee insurance policy, that you’re reimburse for things that, you know, unfortunate circumstances. So that’s definitely true and I’m very grateful for that because they understand like I said, this is a partnership. This is no one working for anybody, you know, we’re hosts and you are the Airbnb, a company or organisation, so this is a partnership you know that you’re no better without us and you know, we have to utilise that mentality more so and leverage to know that you matter as a host and you matter as a guest. That’s the reason that a guest is able to leave a host a review and a host is able to leave the guest a review. It works both ways. So I always implore a host make sure that they read the guests reviews, the past guest reviews and its entirety to make sure that you protect your unit and know that you’re hosting a good guest because that’s the last thing that you want to do is host a bad guess and they tear up your property because that causes you delay, that causes you to have to close your calendar because you have to fix and renovate and adjust the issue before you allow another guest. It’s a number of things that a bad guest can cause you and money and time is two of the things that you don’t want to lose. You definitely want to own your time and you definitely want to control how your money is spend and the money flow as far as your passive income. So there are little nuances that you should always pay attention to and those are the details that you should pay attention to for sure, to keep your money flow consistently and keep your listing at tip top shape.

Delia:

Yeah, I agree with that! And lastly, are there any tips that you’d like to share for other Airbnb hosts?

Robert Watts:

These are things that I suggest, I would always suggest to own versus rent on the property because there are a lot of hosts that are subleasing, which is okay, if you want to begin and learn that you only be making a little amount of property profit, if any because you got to understand when you are subleasing, you have to cover the rent each month. So you have to take care of that first before you start making profits, that’s why I propose owning your location versus rent. Secondly, I will always tell you to get a location and the most bedrooms that you can get or that you can afford because I told you earlier, I mentioned that the more people that you can sleep, the more money you can make. Another tip is to which, you know you have a profile photo on your hosting link, I will always say not to use your personal photo, you should always use a picture of the city or the skyline or anything that is attractive in your area just because you won’t be pre judged by any guests. I know that may be kind of harsh, but it is honest and transparent qnd you have to know that you will be judged qnd it’s unfortunate that guests do that, but that’s just the nature of the business. So another tip will be to start with either a townhome, or a condo versus a house unless you have that type of capital ready and time to look after that house. Another tip was to be professional all the time and readily available when you speaking with guests. You don’t ever want a guest waiting 30 minutes to an hour to hear a response from you. In my opinion, that’s that’s a no go, you shouldn’t be in the business at all if you can’t respond in a timely fashion because that’s not attractive. It lets me know that either you don’t have the time or you’re not personable enough to connect with the guests because it gets the next immediately which you after they send you that first message, there’s an instant connection and you got to understand that that’s your first impression. Just because you’re not personally able to meet them don’t mean that this is not the first impression, so you have to understand that that rule still applies, this is your first impression. So you have to be attentive and respond in a timely fashion.

Delia:

Yes, that’s right.

Robert Watts:

Alright. Another tip would be to have at least 25 to 30 photos of your listing and make sure that they’re well lit, good lighting area, not only that, but make sure that you take nighttime photos as well. Also, I spoke about make sure that you read the guest reviews in its entirety before accepting a guest booking. Also, I would suggest doing 3pm check ins and 11am checkouts, I always suggest those times because those are are closely in standard time with the hotels and most people are already used to it, so why not keep that same flow as far as timing and professionalism as far as your structure? Not only that is gives your cleaner enough time to turn over your unit or your location from 11 to 3. That’s enough time to make sure that everything is washed and dried and all of those things. Another tip would be to create a guide book and I mentioned that earlier, a guide book will show photos of the tours attractions, it shows photos of your recommended restaurants or places that are nearby in a walking distance. You can list the different mountains and hiking trails, you list all the specifics about your unit and what your location and your area provides in your guidebook.

Delia:

That’s right, those were really great tips, thank you for that, they’re really useful. This is all the time we have today. Thank you for your time and thank you for tips!

Robert Watts:

No worries. Thank you for having me!

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Interview with an Airbnb Host from Albemarle, North Carolina – S2 EP31

Welcome back to another episode of Into The Airbnb, where we talk with Airbnb hosts about their short-term rental experience.

Today’s guest is Jefferey Lambert, an Airbnb host who owns and manages a unit in Albemarle, North Carolina. In this episode, he will share how he found out about leveraging the unit as much as possible by doing market research and paying special attention to the market’s need for big event venues.

This episode is sponsored by Airbtics, short-term rental analytics for high return investment, comprehensive data for insights, ideas and inspiration. Go to app.airbtics.com to find precise Airbnb data such as occupancy rate, revenue, average daily rate and so on. So, without further ado, let’s get into it! So how did you get started in Airbnb?

Into The Airbnb Podcast S2 EP 31: High demand for wedding venues in Albemarle, North Carolina made this Airbnb unit successful: learn about your market needs and take advantage of it
airbnb monthly revenue albemarle

You can also listen to this Into The Airbnb Podcast Episode on Otter.

Delia:

So how did you get started in Airbnb?

Jefferey Lambert:

Well, I’m not doing it as a business or a job. I think the best way to put it is, are you familiar with the expression, having your cake and eating it too? I didn’t want to have to sell that house, but intellectually, I couldn’t justify keeping it. You know, if I could have it paid for itself, then I can justify intellectually keeping it, why would I sell it if it’s paying for itself and use it when I want to. So I’m intentionally spending any money that comes in, from rentals back on the property to improve it, you know, yard work, put ceilings in the basement, you know, all kinds of maintenance and home improvement type things. It looked as good as now. I’m so proud when I pull up at the driveway when we spend the weekend there.

Delia:

So you don’t spend anything so far in the property?

Jefferey Lambert:

Oh, no, no, I’ve been spending a lot of money on it. But all the money is coming from the rentals, from the short-term rentals through Airbnb. All of it, I’m spending back on the property.

Delia:

So it pays for itself, it’s great! I’ve also seen the pictures of your listing, is really beautiful.

Jefferey Lambert:

I could not be more proud of that place. I designed that house and built it myself. Well, I hired carpenters and electricians to do the work. But I designed it myself and I built it in the footprint of my grandparents house, I had their house moved out and built that house there and that was in 2013. And I built it at the time I was married coming up on 30 years and I thought it would make everything better with the marriage. Well, she divorced me two years later and I had to leave the house for a year and a half, two years while we were going through the divorce. Then I had to take money out of my retirement to buy her out of the house, so I didn’t lose it. And then I lived there for a year by myself, a year and a half and spent all my weekends doing yard work. You know, it’s 3800 square feet heated an 800 square foot, two car garage underneath it and an 1100 square foot wraparound porch all under the same roof, that’s a lot for one person. Then the yard, I’ve seen pictures of the yard. I would spend all my weekends doing yard work and was still getting behind. Then I met Betsy, we met September 2019. She’s got a 550 square foot cabin out in the foothills of South Carolina, she owns no payment on it and I’m thinking why am I living here you know, but I couldn’t sell it. I just emotionally attached to the place. I looked at long term rentals. And it was difficult to, I’m not on a lake, I’m not in the mountains, I’m not at the beach, it’s just out in the country. So to find someone that would want to rent it long-term for what I needed just to cover the cost. What wasn’t what happened? I actually I went on the internet just looking out on my phone, “how do I, you know, do a listing with Airbnb? How does that work?” and I go through all these questions and then it says congratulations, you’ve listed your home, now add pictures and I’m like what? So I find some pictures I had on my phone to be put on and then I get a booking for Christmas. Now Betsy and I’ve been dating for two months. Well, September, October. We met in September, this is December. I look at Betsy and I’m like “are you serious about moving in together?” and she goes “oh hell yeah”. So we loaded up my jeep with everything I could get out of my house, that was my personal stuff. Put the rest inside the garage and we spent a week getting it ready. When we started I had three towels to have match. I had pillowcases as curtains on the windows downstairs. We spent a tonne of that week way more than I made it just buying towels, just getting it ready for guests emptied out all the closets, all the dressers, you know, we bought everything we needed, towels, curtains, Betsy helped me with all that. Then we started getting bookings after booking and I was shocked. I had no idea it would book.

Delia:

How come? Did you not know that your area is popular on Airbnb? Or is it not? It’s just your listing?

Jefferey Lambert:

It is. There’s not a lot of listings out that way and most of the listings are not, because it’s a five bedroom house so we can have 16. We list 16, well, 12 guests is what we list, but for five bedrooms on 28. Now again, it’s not on a lake and it’s not in the mountains and it’s not at the beach, it’s just out the country. But we happen to be rather than relatively close to three different wedding venues. So people having weddings, they’re out of town families, three families can stay in my house for about the same money as staying in the Holiday Inn Express in Albemarle. So that’s huge that you had a 1100 square foot wraparound porch. There’s 22 chairs on the porch right now, for people to sit with ceiling fans in the summertime and then their own kitchen. I designed the house as a place for friends and family to gather. We’ve set ourselves there with 40 people at one table in the dining room living room, moved the furniture and put one long table down the middle, you know, there’s no place like that in Albemarle where you can have 20/30 people hanging out under one roof for the weekend. We started getting people wanting to have weddings in the backyard smaller weddings. So I’m thinking if we’re gonna do this, let’s do it right. Now just coming out of a divorce, I didn’t have a lot of capital. So on my credit card, I put it in a parking area beside the households, 50 cars I put in outdoor lighting and all the trees in the backyard so you can light it up at night. I bought 89 yards of mulch at $27 a yard and had my landscaper put it out in the yard for me fix it up nice and we got bookings for weddings. Then the COVID hit and all the bookings started stopping. I still had the money on my credit cards. But then the interest rates dropped and I refinanced and the money I saved refinancing that house covers all of our expenses here at the cabin. Then all these people that had these huge vacations planned during COVID, their own house on 20 acres out in the country sounded really attractive. So I started getting a lot of families coming in and the bookings filled back up. That first year, I think we took in almost, right at $50,000 in bookings in the first year.

Delia:

Is there an estimated amount of investment?

Jefferey Lambert:

Well, keep in mind, my goal when I started this was that the house pays for itself without being more work for me. I wanted to be relieved of having to work in the yard and doing all these you know pressure washing the house and all these maintenance things you have to do with that much property. I wanted that to happen. So my brother does landscaping and I told him, I said “look, I want you to do the house, but don’t make me a deal, whatever your normal rate is, charged me that” and he did. Betsy was doing the cleaning and I was paying her the $180 I have for cleaning fee, which I thought was in line. So it’s done that and that’s my goal. I don’t have to sell it if it’s paying for itself. Now, when I started this, when I refinanced the house was around just over $300,000 is what the market value was. Right now I’ve got a real estate agent calling me wanting to sell it for almost a million dollars and I’m telling him, I don’t want to sell it. So it’s tripled, the value of the property is tripled in three years. So you know, again, when I took my retirement money to buy the house after the divorce, I looked at it as a reinvesting my retirement in the property. But again, I’m still sentimentally attached to this property because that land has been in my family for many generations, my grandparents house was in the same footprint. You know, when I built the house, I took stuff from my grandparents house and my great grandparents house and incorporated it into the new house. The door for the basement that goes into the basement, was the front door on my great grandfather’s house, my parents moved, so a lot of the family heirlooms ended up in that house and they’re still there, we’ve got no place else to put them. So that really is my family home and we use it as a vacation home. But it’s been a sound investment obviously it’s taking in, this year, I’m going to show a profit because I’m taking in just, there’s only so much I can do. I’ve spent thousands of dollars in yard work. The yard has never looked this good. We’ve receipted over four acres of grass the last two years, three years and fertilised it twice a year. I mean, that’s thousands of dollars each time we do it, but the yard never looked this good. So the value of the property itself and not having to sell this piece of property because once I sell it I’ll never get it back. You know, it’s family property. That was my goal and that’s what we’re doing. This year, this April has just worked out to be the biggest month we’ve ever had, there’s five weeks and again, it’s kind of a weekend rental, rarely do we have a booking that does not include the weekend. There are five weekends in April, we normally don’t get a booking in weekdays, it’s a three night minimum, so that normally leaves a couple of days in the middle open, which is fine because it takes time to clean a five bedroom house properly, then we’ve had a few people fill in the weekdays. So this month, we’re taking in almost $10,000 in bookings and I just added it up, my housekeeper and my landscaper is about $2,500. This year is gonna be difficult not to show a profit.

Delia:

Wow, that’s impressive! I think the good thing you’re doing is you know how to take advantage of the listing. I know there are many people out there with property that is this big and maybe people want to rent it out for a wedding, like you said or familiar gatherings and they don’t allow it But the fact that you allow it and their wedding venues around you, that is like a real good way to take advantage of the location of the property and the size of the property. So I get like you’re getting a great revenue.

Jefferey Lambert:

Again, I’m not in a big vacations spot, like the mountains. But I found out that town because there’s no place like it that you can compare it. Airbnb when I first started, they were like $70 a night. Well, 70$ no, I can’t clean it for $70, you know, you can’t clean that house. When the COVID hit the rental place in Albemarle didn’t deliver their chairs and tables anymore. So I bought 90 brand new white folding chairs that we use for outdoor wedding and I bought 10 five foot diameter banquet tables and we were able to store those in the downstairs garage that guests can use, we charge $2 a chair and $10 for the tables, that’s the same price as the Albemarle place, except they’re there, use them or don’t. If you need 20, take 20 If you need 30, take 30 and then whatever they use put back and they can pay for that through the Airbnb app. So we tried to just make it more of a convenience. But it’s been incredibly rewarding. If you read through our reviews, they’re great, but the real heartfelt messages that we’ve gotten in our guest book and we’ve had a young girl, I think she was eight, she met her godparents and caught her first fish at that house. We’ve had families the few times we’ve had weekends that weren’t booked, inevitably, at the last minute, we have a family for a funeral that are coming into town and they need a place to go and we’ve had families have big memorial services in the backyard. And just those type of things. I didn’t expect that I’ve always enjoyed hosting and I’m proud of that property. I love it when other families get to enjoy it like I do. But it’s been incredibly rewarding.

Delia:

I get it completely. I congratulate you for it, it’s really great what you’ve done! By any chance, do you find your area to be any seasonal? Are there any specific months where you don’t get that much bookings or something similar?

Jefferey Lambert:

I’ve looked back over the last couple of years. Typically January, February is the slowest months. The last year by March we were booked up every weekend for the rest of the year. I think we had one weekend in December. But I’ve been blocking July 4th weekend for my family, we have a July 4th party and I blocked a weekend between Thanksgiving and Christmas where all my family comes. This year we’ve got a few extra weekends that aren’t booked. I think there might be four or five weekends right now that aren’t booked. But I’m blocked a week in June, my dad and my mom are celebrating their 60th wedding anniversary and my dad’s turning 80. So we block that week for the house and all of our families meeting there to celebrate their anniversary and my dad’s birthday. The two weeks after that, I’ve a friend that’s getting married and they’re gonna have a big party and they’ve rented it out two weeks in a row. My son and his wife, volunteer at their church youth group and they’re doing it a camp out in the backyard a weekend in May. Those type of things again, I get to do that for people. We’ve had several neighbours on. Now the streets out in the country, there might be 12 driveways and two miles on this road, but we’ve had two neighbours, three neighbours rent the house for a Marines reunion, a birthday party and a wedding and that’s a huge compliment for me, for my neighbours to think that much of that place that they would want to rent it for their events.

Delia:

Because there are many neighbours out there that don’t like Airbnb properties around. So you’re very lucky with that.

how much can you make on airbnb

Jefferey Lambert:

And you’re right and I’m sensitive to that. All my neighbours know what I’m doing. They all have my number and I’ve let them know if you ever see any problems or having problems let me know. We did have somebody booked, not through Airbnb but through another listing, through VRBO and they wanted to have outdoor reggae Festival and I thought that was awesome. They set up the stage in the backyard, they had two solid days of reggae. Now the neighbour three and she’s probably 200 yards away, she put on Facebook the video, she was quarantine because she had the COVID. But she put the video up of the reggae concert in my backyard and it was loud, but she was digging it because she had her own concert. Some of the other neighbours complained and let me know, they wanted to do the reggae thing again this year and I told them that it wasn’t a good fit for the property because they know we had some neighbours that didn’t like it. I try to be conscientious and not disturbing my neighbours. But like I said that property, it’s been in the family for generations. So most my neighbours are blood relatives, my cousins live on both across the street. So most people there, you know, we’re family, they know me.

Delia:

That’s great also! They understand about your business and they also see that you’re getting good guests as well. So I bet they like it and is there any particular strategy you use for pricing?

Jefferey Lambert:

Now with pricing, like we started with a two night minimum because it takes at least a day and a half, two days for Betsy to clean the place by herself. We learned that you have a better chance of getting someone that comes in there and try to treat it more like a cheap hotel. Two nights, three nights, and we raise the price a little bit, we get people that are, we’re finding our target clientele and again, it’s for friends and family gatherings and events, you know, birthday parties. IIt seems like right now the price range in the three night minimum, we’ve been getting exactly that, we’ve been getting family events up. Now this week, we had a family there during the weekdays, celebrating their dad’s 75th birthday. We get a lot of families from, they booked from either up north or down south in Florida and they meet halfway which is in North Carolina and they spend a week together at my house. So we’re hitting our target audience with the way we’ve got it structured right now.

Delia:

Outside of that, is there any particular thing you base your price on because, you know, there are many hosts, for example, look at the competition to put their price. And I don’t think you have much competition around there and yours is a very particular listing like you said before, so is there anything you have in mind aside of the three nights minimum to price your property?

Jefferey Lambert:

I have looked at other listings in that area and I find something that can sleep 12. Typically, they’re going to be on the lake, you know, a large lake house, but their parking is limited and again, my event parking area holds 50 cars and the driveway holds 10, so parking is not a problem at my house. As far as you know, pricing too high or too low, finding that sweet spot, so that we’re getting people that come in there and they’re gonna respect the property and not pricing ourselves out of the market so that we stay booked regularly. You know, again, I kind of compare it to three nights at the Holiday Inn Express there in Albemarle, you know, if we have three families there for three nights, that’s about the same price as my house for three nights and you can easily have three families in my house. The thing as far as pricing, you know, I’d have looked at it, maybe I could raise my price and at the end of the year taking just as much money, but not having it booked every weekend less, you know, wear and tear on the house, same amount of dollars. But then I have to take into consideration my landscape. Well, my landscapers every week, pretty much regardless, but my housekeeper, Betsy was doing it to start with, but she was diagnosed with neurological disease, so physically, she’s not able to do the cleaning. So we lucked into finding this wonderful lady named April and first started just kind of doing the days giving us a day off so we can go out of town. But once Betsy’s health declined, she started doing every cleaning for us and I want to stay on her schedule, she’s wonderful. She’s got a family that’s got a cleaning business, do house cleaning. We’ve found her through a friend, she came to look at the house and I think she priced it at 220 to do the house. Then we met with her after Betsy’s diagnosis and said “we need you to do every cleaning, can you do that?” and she said yes. Now the cleaning business, they can have their own accounts. We were her first account and right now we’re the largest account that their company has because she’s cleaning it five, six times a month. It’s not just cleaning, she stages the house, she prepares the house for the guest and she knows the house better than I do as far as where the pictures need to be and how the chairs need to be. She’ll send me a picture of a little Dean in the shade on a lamp and I’m like “yeah I did that last year, my apologies, sorry I did that”. She is the most important person on our team and if I price it higher, but she’s not working every week, I need to take keep that in consideration because I don’t want to lose her and I raised her up to 240 last year and just raised her up to 280 this year because she’s worth every penny. You know, she started just doing the basics, but now she’s doing more, you know, as far as organising our toys, then the downstairs garage, we have a whole bunch of toys that we keep, you know, cycling through every time I go shopping for supplies, in the toy aisle, a new game or something to play in the yard, we just put that downstairs for the guest. I want to stay on her schedule, so pricing myself higher and having less bookings for the same amount of money affects the people that I depend on to make this happen.

Delia:

I understand and I also admire how you meant to keep your housekeeper because cleaning is one of the most important things on Airbnb and many hosts,  the guests also to know to appreciate it.

Jefferey Lambert:

Oh, a real quick story though. She’s got broken English because she’s Mexican, but she speaks really good English, it’s a little bit of an accent. Betsy and I were there and she comes up and asked me and Betsy, she about something with a pillowcase or a comforter and I looked at I said, “would you let your kids sleep on that?” and she was “oh no” and I’m like, “okay, from now on, that’s the criteria, if you wouldn’t let your family stay there or sleep on or use that bathroom, it’s not good enough”, you know. So we went and got more pillowcases or whatever it was. But we’ve got a storage now, so we’ve got backups of everything and she’ll send us pictures of the guest book now because it’s two hours from where I live to the house. So we try to still get by there once a month at least every two months just to see it and make sure and get more supplies.

Delia:

So you do kind of remote hosting as well? How had that gone?

Jefferey Lambert:

That first year Betsy cleaned it, so we were there every week, which was kind of fun, we’d get there and it’s been a couple of nights during the weekdays. I work remote, I’m an engineer for a construction management company and a lot of my works is remote, so I can work here or there. But then, once Betsy’s health started declining, we got April doing it every week. We’ve been there once since before Christmas. I’d like to go back but like I said this month is booked back to back. There’s not a night there for me to go. Go spend a day and a night there and kind of, you know, look over everything.

Delia:

Yeah, so your calendar is fully booked for April, that’s amazing! In this time being an Airbnb host, have there been any major challenges that you’ve found yourself?

Jefferey Lambert:

Well, I mentioned already the, finding that sweet spot with minimum number of nights and the price so we were attracting the clientele that we’re trying to get. And again, the idea of family get togethers friends meeting, you know, like I said we had that military group, they were retired Marine, they met out there for a long weekend, those type of events. Gatherings is what I’m trying to attract. Early on we did have, when the two nights we had a group that was rowdy, the place was really didn’t, the floor was so sticky throughout the main level of the house, I had to wear my shoes, my slippers inside because the floor was sticky. It was just nasty the way they left that, the condition of the house. But since we’ve raised to the finding that sweet spot for our target clients was number one. Number two right now was finding a quality housekeeper and calling her a cleaning lady is not good enough, she is a housekeeper she stages the house, she makes sure it’s clean, she keeps us updated. If something’s looking worn that we may not have seen. She’s vital in finding someone that can do that and you the trust is worth every penny it takes to find them. Right now I think the biggest challenge I’ve got is because I’m on VRBO and Airbnb, I do have the calendars linked, but I have yet found how to make VRBO add a day at the beginning and end of a booking automatically for cleaning or in prep time. Airbnb, it’s pretty simple, I’ve got it set up. But because I’ve got an 8am check in, that’s eight in the morning, people can check in and they don’t have to check out till 3pm. The way they typically do it, someone checks out on the 22nd, the next person can check in on the 22nd and I can’t do that because it takes at least five hours for April and her aunts to get the house ready, so I need that day. So when they book on VRBO, I’ve got to instantly go and block the days, so that they don’t get booked over.

Delia:

I see. Yeah, I’ve heard from other hosts also that they don’t like VRBO because it’s a little bit hard to use and not as trustable as Airbnb.

Jefferey Lambert:

Yes. Now I do almost all of it on my phone, but on the Airbnb app, you can go into your stats and click on your feed and tap the dot the income and it shows you your total this year in bookings. It shows each month how much is booked and your percent booking, your occupancy rate. I haven’t found that on VRBO, I can’t find that. So I’m gonna go through and manually add up all the bookings on VRBO to see what my total projection is for these total future bookings are for this year. That means when I’m going to do a large improvement at the house, you know, we’re going to be putting a kitchenette downstairs in the basement area. I designed the house for that kitchenette eventually and that’s going to take some capital and I don’t mind floating the expense if I know the bookings are there and that’s a big challenge. Another minor challenge I guess is keeping up with the supplies, I do a lot of ordering through Airbnb and other delivery startup, Amazon and other delivery services. But timing the delivery so they get there between guests and April, our housekeeper, can get it and restock whatever she needs to restock in our storage area.

Delia:

I see I understand! And lastly, are there any tips that you’d like to share for other Airbnb hosts?

Jefferey Lambert:

I have recommended doing the Airbnb thing to many of my friends, especially people that are getting close to retirement age and they’re doing more travelling and the flexibility and the options available with Airbnb, you can list it for one week a year. You can do a minimum booking, you can change your price, it’s very versatile and it’s not like you’ve got to move out of your house completely. The advice that I give them is you know there’s no reason not to try it. And the key that, I heard someone say and I believe it completely is undersell and over deliver, you know, in our listing we don’t mention that we’ve got candy drawer in the kitchen, but I’ve got a candy drawer in the kitchen full of low chocolates for the guests. We make sure it’s not between guests. And we’ve got all those toys that we don’t advertise those are surprises those are little bonuses, so when they show up, oh my gosh, there it is. We advertise we’ve got a fire pit. We don’t advertise it, we’ve got a lot of sawmill slats and wooden pallets beside the barn and they’re welcome to use to have bonfires. So we try to undersell and over deliver with all these extras after they get there.

Delia:

Yeah, that is a great tip. It’s my first time hearing about it, but I think it’s really good. I think it’s like a way to impress guests.

Jefferey Lambert:

And again, that is been more satisfying than I could have imagined. Reading these notes in our guestbook, I mean these heartfelt notes. Oh, we had adults, they were in their 40s, siblings that had never met each other. They met at my house for the first time and spent the week together and she told me the more I know about guests and what can I do to to make it more special event or a case stay for them. She mentioned it was her birthday and she never fished before. Well, I ordered a little fishing pole and had it delivered to the house while she was there, with her name on it said “happy birthday, from Jeff and Betsy”. You know it was a $20 fishing pole, but I want to do it as she was there first time fishing, first time meeting her brother.

Delia:

That was really kind of you! I’m really happy to meet a host that thinks about their guests as you do, like that’s really important.

Jefferey Lambert:

Well, I told you from the beginning, I don’t know if I’m the standard host nowadays. So I’m not doing it for extra income. You know, looking into the future, if everything continues to be as smooth as it is now. We had nine repeat guests, they changed their vacation plans, they want to come here again. When I do retire, then I could maybe start bringing in an extra couple $1,000 a month on the big months to supplement with my retirement, but more than sell the house. But right now it’s very little effort on my part. It hasn’t been a hassle at all and it’s incredibly rewarding to hear these stories and then when I go there myself to enjoy the place, it has never looked this good.

Delia:

That’s great for you. It have been a pleasure talking with you. Thank you for your time and thank you for your tips as well!

Jefferey Lambert

All right, well, thank you!

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Interview with a Remote Airbnb Host from Harpers Ferry, West Virginia – S2 EP30

Welcome back to another episode of Into The Airbnb, where we talk with Airbnb hosts about their short-term rental experience.

Our guest for today is Jennifer O’Riley from Harpers Ferry, West Virginia, who remotely manages an Airbnb unit in Louisa, Virginia. Today, she’ll share with us her unique themed cabin and how her special amenities give her guests an unforgettable stay.

This episode is sponsored by Airbtics, the only one only dashboard for short-term rental investors and managers, where you can find precise Airbnb data such as occupancy rate, revenue, average daily rate and so on. So, without further ado, let’s get into it!

Into The Airbnb Podcast S2 EP 30: Offer a different and unique Airbnb experience – A cabin managed remotely in Louisa, Virginia
hosting tips louisa va

You can also listen to this Into The Airbnb Podcast Episode on Otter.

Delia:

Can you tell me how did you get started on Airbnb?

Jennifer O’Riley:

Well, my husband and I had about almost a dozen long-term rentals and we actually bought one five years ago, a house that we were going to renovate and we wanted to do an Airbnb with it, but we just weren’t sure, we hadn’t gotten into it yet and we weren’t sure if it was the right area. So although we got it all ready to go, we decided to just do a long-term rental with that as well. But about a year and a half ago, my husband’s father, my father-in-law, built a log cabin at Lake Cana in Virginia and he started building in 85. He built it log by log himself and he finished and then he sold in 2007. We ended up contacting the owner and we just said, you know, if he ever want to sell it back, sell it. So it turned out he was looking to sell it and we were blessed with the opportunity to purchase it back into the family. But we weren’t going to be able to, we wanted to do it as a rental opportunity and get into the Airbnb market. So we decided to just go ahead and do it. So we spent about two three months getting ready to go and you know, it has worked out really well. We’re looking to do additional ones now.

Delia:

According to your experience, would you rather do short-term rentals or long-term rentals?

Jennifer O’Riley:

Short-term rentals are awesome and they’re really exciting. It gives you depend on the area. Long-term rentals have their advantages as well. But I think short-term rentals are definitely more lucrative and I would love to do it full time and even maybe manage some, but certainly I’m on more short-term rentals.

Delia:

Okay, great! Currently in the area you’re hosting, which you told me was Louisa Virginia, right?

Jennifer O’Riley:

Yes.

Delia:

How is the seasonality like there?

Jennifer O’Riley:

So we were really sure, I mean, we vacation down there a lot, so we weren’t sure how the winter was. So it’s a spring, summer high season, meaning most people go for the lakes. We weren’t really sure how the winter would do, but we had pretty much every weekend, it was booked more so just weekends in the winter. But we had people that just wanted to go to the cabin in the woods, you know, we offer a fireplace indoors and an outdoor fireplace. So we were really pleasantly surprised at how much interest there was through the winter months, which is typically the slower months there.

Delia:

Oh, so it’s a cabin in the woods?

Jennifer O’Riley:

Yeah, I mean, it’s on an acre. So there are neighbours, but it’s very wooded. It’s about a block from the lake. There’s not a lot of things like winter activities, like skiing stuff close by, but we did definitely have a lot of people that just kind of wanted to retreat to get away to in the winter. Towards the fall and early spring, we’ve had some people who do a lot of fishing. So that has sort of been an additional market that we really hadn’t thought about, but we did sort of make some additions to the Airbnb to accommodate and market to those types of renters.

Delia:

Oh, and can I ask which changes do you made for them?

Jennifer O’Riley:

Yeah, so we took one of the bedrooms, you know, they just had pretty simple decor. We focused that one on fishing, we got a lot of antique fishing lures and then also some additional fishing lures and we have a whole wall of them. And we love to sign for people that if they want to swap out for a fishing lure and maybe leave a note about why that’s a interesting fishing lure or there’s a some people have left sentimental fishing lures, they’ve just sort of swapped out what we have for something if there is and it’s kind of been this neat little quirk and we also we’ve got kayaks, one of them was a fishing kayak, so you can take the kayak out and go fishing. Then our community has local boat ramps, so people can bring their boats by, we’ve left a small fishing boat as well, that we haven’t left for our guests yet, but we’re considering maybe even adding that in, we’re just not sure about insurance and liability yet, but that’s something else we’re considering.

Delia:

Oh, that’s great. As a cabin, what experiences do you offer?

Jennifer O’Riley:

So the main experience that most people who come down to our lake for is really just the lake, the water, the summer, boating. Most people have really been interested in the summer, some people have asked for boat rental places, which we do have in our online guest book. But we also had people that brought their own boats. But we have a four person golf cart with seat belts, that people can use to get down to the lake. Our community has a beach on the lake, so people have you know, with smaller kids have come down for a week to just take their kids to the beach and also there’s a state park down the street, so that’s something that’s very interesting for people. We’re very close to a pretty large amusement park that people will go to and stay at our place. We have an outdoor firepit, with six adirondack chairs that people love. We also have a hibachi grill and a grill on the back, the hibachi grill has been somewhat interesting, people will definitely like to use that. Then inside we have a wide array probably 40 different games, old games, new games, games from home when I was a kid that are fun to play. And we have little reading now for people with some old books, again, we’ve got a note there that says take a book, leave a book. So if somebody’s in the middle of reading a new book that we have, we encourage them to take it with them and maybe leave a book that they’re interested in and someone else could use. So we just have things like that throughout the cabin that are kind of interesting and unique, I think to our Airbnb.

Delia:

Yeah, I agree. Those are really unique, this is actually my first time hearing about many of them. And how has been your experience? I heard you mention a fireplace, right?

Jennifer O’Riley:

Yeah, we have an indoor fireplace, it’s a two storey fireplace, you know. So it’s pretty open and big. We do leave firewood for our guests to use, both outdoors, we have some outdoors, we lost a few trees this winter, so we cut those up and we have left them out for the guests to use. We also have plenty of stocks firewood right by the doors, so people can have a fire inside that, you know, they don’t have to worry about going and buying firewood or figuring out who sells it and things like that.

Delia:

And how has been your experience with that with the fireplace and also the grill? Because I know these are like two main things hosts are really afraid about having and relying on the guest with those fire related things.

Jennifer O’Riley:

So we did have a outdoor fire morning where you are not allowed to have fires outdoors before four o’clock just because they wanted to keep, the you know, risk down for people having big fires during the day. And on windy days, you know, occasionally, they’ll put in a no fire warning and we communicate with our guests to let them know that. We’ve had no problems with the fireplace. We did have one guest say that the flue was dirty, so we had our chimney company come out and take a look that afternoon. But we’ve had many guests and most all of them have used the fire, we had one group of, I think there were six or eight lawyers, from Washington DC that came down and they had never had a fire before. So we walked them through it over the phone and what to do. Then we have good neighbours that if there was ever an issue, you know, they’re there next door and we were always in contact with them. But we did have that one group that got a little nervous about how to put the fire out before they went to bed, do they did use the fire extinguisher. We have fire extinguisher by the fire just for safety purposes right there. Then we also have one on each level, one in the kitchen and then one upstairs just for, you know, add safety for our guests. But we’re pretty quick to respond and make sure that if they have any issues or they’re not sure how to do something, we will walk them through it. Then I do have instructions on how to work the fireplace, you know, how to open the flue and check to see if that’s open. So I have those instructions in our guestbook just for our guests added safety and put the guestbook right in front of the fireplace.

Delia:

That’s a great strategy! And you told me there was an amusement parks near you, right? Near your listing location?

Jennifer O’Riley:

Yes, Kings Dominion is about 20 minutes away from us, I think. But we’ve only had one guest that actually came to stay with us to go there. But you know, she wanted to take her daughter on a little retreat and take her to the amusement park and so she, you know, really thought our cabin gives that fun experience of a place to stay.

Delia:

Is it a popular area for Airbnb or short-term rentals in general?

Jennifer O’Riley:

Yeah, I mean, when I started doing a research on, you know, looking at comparable places and stuff, there’s definitely two markets. There’s the on the water experience, you know, which is going to be very high price and then there’s the, you know, standard house to rent and then we were kind of in the middle. We started out renting at the lower end of the houses around our area because we didn’t, you know, we wanted to build up our reputation. But we have found that, because we offer this, you know, log cabin, you can see the whole entire, you know, the logs throughout the whole cabin, there’s no drywall or anything. Then we have pictures throughout the cabin of when it was being built. So we kind of found that we’re sort of in this niche market where we’re not obviously going to be charging the same as you would pay to go stay on the water, but we also have sort of a unique themed cabin that sort of offers itself to more amenities and a little bit higher than the other Airbnbs.

Delia:

And now that you mentioned about price, throughout the year, how is your pricing strategy like?

Jennifer O’Riley:

So when we first started out, like I said, we were a little bit lower, just trying to get some reviews up and to get a good reputation and we were just filling the market out. But after, because we did it at the end of a summer, we ended up buying it sort of in the middle of the summer, so through the winter, we sort of tested out different theories, you know, going up a little bit above the price range that we had been at and that seemed to work really well. So we, you know, move that price point up a little bit more when just sort of found a good niche where we were getting bookings, but we weren’t kind of getting that younger partying crowd. So we’ve kind of just sort of played with it a little bit. Throughout our first summer, we did four days minimum. But now that we’ve got sort of a base and we’ve got a lot of views, we’ve sort of moved that to a five day, we’re even considering going to a week for the summers.

Delia:

Oh because summer is low season, right?

Jennifer O’Riley:

No, summer is the high season, winter is low season. The winter, we were booked every weekend, most our average rental was about four or five days.

Delia:

I see. And now in the high season, how is your occupancy rate like?

Jennifer O’Riley:

Yeah, we’re pretty much booked every week. We do have sort of in the beginning of the summer end of May, early June, some five day weekend rentals and then we’re booked pretty much through the summer was some party and fall dates filling up now.

Delia:

And is this five day minimum because of convenience? Or is there any reason why you don’t do single night or two nights minimum?

Jennifer O’Riley:

Yeah, so just through our research we found that one night and two nights minimum is, you know, the people that come to our area are going to want to be there for a little bit right? Our cabin sort of offers this really relaxing kind of homey, it’s just an experience and we really worked hard to work with find a good cleaning company and our cleaning company is phenomenal. So we didn’t want to do back to back bookings, that was something we knew we wanted that one day in between for them to get in there and do, you know, the right kind of turnover, but we didn’t want to end up where we had Fridays or Saturdays that weren’t booked or even Sundays. So we’ve just found that, you know, we get that niche is usually couples or families with older kids. We’ve had a few families with their own kids, but so far we haven’t had any weekends really that don’t get booked for the five days. But when we did do the three days minimum little pretty blockages we sort of ended up with that Friday, Saturday, Sunday group and you lost the people that wanted a week because if, you know, somebody doesn’t want to come on a Monday, so you know, we found that just that longer booking really got us more higher, the less party in crowd.

Delia:

Yes, I understand completely. And I forgot to ask you, in the low season, how is your average occupancy rate like?

Jennifer O’Riley:

So in the low season, we do allow three nights, so we do three night bookings. We really don’t have too many weekends that we’re not booked. The weekends that we aren’t booked, like we’ll have like one every couple of months and we’ll run down there and do some maintenance, especially in the winter. We had a couple of weekends where we had a huge snowstorm, so we actually ironically didn’t have someone that weekend and we were concerned we would have a lot of snow the following weekend. But it turned out we were communicating with our guests that were coming in then, just so that they knew, you know, if the roads weren’t clear and stuff, but they came down and they had a great time even though we had a lot of snow. So we do 3-day bookings in the winter and then most of those people just are looking for a getaway weekend. So most of the winter is pretty much weekend, Thursday, Friday, Saturday, Sunday for the high nights.

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Delia:

And what about the activities to do in the winter? Is there any particular thing around, any attraction around your area?

Jennifer O’Riley:

There are, you know, there’s a lot of antique there’s, I mean, the wineries and breweries are plentiful around there. It’s certainly becoming more and more the case in the last year we I think we’ve had three new breweries open up within a 10 mile radius and about four or five wineries, so that there. But for the most part, what I’ve sort of noticed, you know, based on the questions that the guests asked us, they really are just looking for a place to get away the couple hours from Washington DC most of them live in the DC area and they work in the DC area. So most of our guests in the winter tend to be people that kind of want to come just get away from everything but not have to go too far and they don’t want to fly, so they’re just looking for some place to kind of unplug.

Delia:

I understand that’s nice. I think your listing is pretty nice for that.

Jennifer O’Riley:

Yes it is.

Delia:

And can you tell me in all these years being an Airbnb host, what have been your top challenges while running Airbnb?

Jennifer O’Riley:

We live two hours away so we have a contactless, you know, they just stop checking. We have a keypad on the front door and when they get the code is usually the last four of their phone number. So I think that has been a challenge just not being able to like greet the guests. And then, you know, we’ve had a couple of guests that have six guests they marked down with ended with 10 people and our occupancy is seven, that’s pretty much the the maximum we want to have. So that’s been a challenge, you know, just how do you handle that. And some of the other things that we’ve had to kind of learn on the fly, you know, we added a Wi Fi hot water gauge, so we could turn it off when people aren’t there, and we’re not heating the water. So that’s been a nice kind of helpful way to save money, you’re not heating water for four days, we don’t have a guest. And then we do leave a gift basket when they come and we leave a little basket for this thing with dishwashing stuff, soap sponge, things like that hand sanitizer, we added when we leave a basket for each bathroom and the laundry laundry area, we leave, you know, sort of starter staff, if you’re gonna stay for more than a week, you know, we’ll leave a little bit more. So we we’ve kind of worked with our cleaning company to sort of implement those. So it’s quick for them. Some of the other things that we’ve sort of had a challenge with, and we’ve worked through, but you know, the, we have seven beds, so we have five or six full beds and one queen bed. And so when we have those beds, you know, we have to turn them over, that’s a lot of washing the comforters and blankets and even will rewash the blankets that are in the drawers, you know, for extra warmth, more wash all of those as well. So that’s been a little challenge, you know, to have our cleaning company have to wait for the laundry. So we bought duplicates of everything, and we pay the cleaning company to bring them home and wash that she washes them at home when we did look into getting a laundry service. But it just seemed to be kind of hard and cumbersome to coordinate that with our cleaning company that we just pay her to bring them home and and wash them especially with COVID. You know, we’ve been a little bit more aware of things that our guests might want to be reassured about that the blankets and the towels have all been rewashed. So So we’ve made extra steps to make sure that they know that they’re clean and rewashed. And then also that, you know, there’s plenty of them for them as well. So we have extra sheets in the basement near the laundry room on top of it all so that if they do need to wash their sheets while they’re there, you know, they have new fresh sheets to put on the bed. So I think those are really the biggest challenges have just been trying to work out those you know how to do those extra things for people and not have a huge investment in the cleaning fees. We actually pay I think probably on the higher end of most people our area because it’s right outside of Washington, you see it, you know, you’re paying between 102 $100 for each cleaning fee. So in the beginning, we charged our guests about 100 of that, and then we paid the other 100. But as we went through, you know, every few months, we’d raise it $20 And just kind of feel it out. See if we noticed a drop in reservations. And now we’re recharged the $200 that we pay her as we found that our guests really they do appreciate the extra mile that we go and they’re willing to pay that fee for to have those conference you know, we leave in the basement, we have a huge basket of different things that our guests may forget from toothpaste to cough drops to you know, Tums just things they may have forgotten. You know, our area has one grocery store at a 20 minute radius. So they’ve realised they’ve forgotten something, they’re not going to be able to just run to the store at midnight and find a second letter. So we try to leave all that for them. And we leave spices for them. So that you know we’ve had a little bit of some games, we had one guest take probably all 25 spices with them. So that was that was a little bit of a shock. You know, our cleaning company ran out and got new spices for us because we couldn’t get there in time. Same thing with the gift basket the forget basket down in the basement, we had a guest take the entire basket, including the basket we have signed saying you know, please take what you need leave the rest that that won’t guess I guess took it all. So our cleaning company again, she jumped in and restocked in and now we have a good turnover service. So she has a stock in the back where she can go replenish it if she needs to. And she doesn’t have to go out and do that.

Delia:

Oh, that’s great. I’d like to ask you about your cleaning company or cleaning persona, how did you manage to get a good one? Because many couples struggle with that.

Jennifer O’Riley:

Yeah, I mean, I think the first thing for me was it honestly my husband and I disagreed about this. He thought 200 was ridiculous, but But I kind of feel like you know, the cleaning company is one of the most important aspects, right? Like I can decorate it, I can do all those things. But if somebody walks in and dishes are dirty or there’s knives that aren’t clean, you know, that’s gonna leave the impression for our guests that we are not you know, doing everything we can to make their stay top notch. So I interviewed probably 30 different cleaning companies wanting to find someone who was going to be flexible, but I also wanted to find someone that was going to treat it like it was their it was their Airbnb, you know, I didn’t want someone that was going to sort of act like well, you know, they’re not going to see the work. So it’s going to be the guests that taking shortcuts. I mean, our cleaning company has been phenomenal. And the one that we ended up choosing stay came out we I interviewed them over the phone and then we had a few people come out no we met with and her husband came out you know, they were both sort of that instant, like you could tell that they had a very high integrity and they really did value their work and they I think appreciated the fact that we valued them as well. So you know, they dropped off you know A whole quarter of firewood and stacked it for us, they used a blower to clean off the driveway from all the leaves, they clean off the deck, they’ve repaired our chair when it broke. So I mean, for us it was we really wanted a company that was going to be above and beyond the cleaning company that was kind of going to take that extra step. And then we had toilet seats broke, they fixed it. I mean, we paid them for it. But they fixed it. We had a chair that broke, her husband came and he fixed it. So it’s sort of that partnership that is really important to me, and making sure that you know, they knew that they were the face of our company, right? They’re the face of our Airbnb. They’re the last person that shuts the door before I guess walking. So they have to have that integrity, where they know that that is a huge importance, right? They’re not trying to like do a fast one, right? So I mean, I’ve had some cleaning company issues with my own house where if I’m at work, you know, I don’t see something. And like my cleaning company has taken shortcuts and stuff. So that was really important to us was to make sure that it was a relationship between us. And it wasn’t just that I didn’t value their work. And I think I read a lot of people that think 60 bucks, a turnover is too much. And I mean, I’ve had to do a turnover myself, I did one same day turnover because our cleaning company was out of town. And I mean, it was exhausting. It wasn’t even I don’t even know if you could pay me $200 to do it. I mean, I was for an hour and 45 minutes or maybe was two hours and 45 minutes, I was nonstop running up and down stairs cleaning for you know, like these people were going to drive into the driveway any minute and it was it was a lot of work.

Delia:

Yeah. Cleanliness, like is one of the most important things when it comes to Airbnb because there’s no place for mistakes or errors when it comes to guests, they can come in and look at their knife like you say and they’re going to leave a bad review.

Jennifer O’Riley:

Absolutely. And you know, when they walk into the Airbnb, you want them to have this like, oh my god, it’s better than it was in the pictures, right? I mean, I know, I see a lot of people taking professional pictures, which is great. But if your pictures are gonna look better than your place, when they walk in, that’s gonna stick with them, they’re gonna be like, Oh, I mean, it’s cool. But it’s not better than I expected. Like you want them to walk in and be like, wow, like, I want to move into this house. And then I also want them to feel like I want them to feel like their home, right? I don’t want it to be so cold that they don’t feel like home. And I think over the last few months, even some of that we have we have a guest book for our guests to write about their favourite memory. And then also just a note to other guests. And every single one of them has said that we that our cabin, flew them away from their expectations. You know, this has been the best Airbnb experience they’ve had. And that’s sort of I think, one of the things we strive for in partnership with our cleaning company is we want to give our guests that experience. We want them to have an experience where when they think about their vacation last summer, they remember our cabin, you know, we actually were Airbnb guests for many years before we owned our first Airbnb. And so those were kind of the things that stuck with me is like, you know, the location, the things that they did that sort of made me like wow, that they took away all the stress. Like we have Tupperware we have paper plates, plastic silverware, we have we have all the you know, nice silverware and stuff too. But we offer spices we offer Ziploc bags, those kinds of things that like, you know, people don’t want to have to run out and buy one of everything and they don’t want to buy Tupperware when they’re out. They just want to have a place to put their leftovers. So we try to just do all that best. So when they come come to our place, they don’t have to think about anything but relaxing.

Delia:

Yeah, I agree with that, the things you offer are we like cherry on top of every booking you have, right?

Jennifer O’Riley:

Absolutely.

Delia:

So lastly, I’d like to ask you, are there any tips that you’d like to share for other Airbnb hosts?

Jennifer O’Riley:

Yeah, I guess I would say one thing that I’ve found that really, people have commented on and I think I didn’t think about this at first, but we named our cabin knotty pines and you know, my kids and my husband kind of like doesn’t really need name, but we named knotty pines because obviously, there’s, you know, it’s all it’s a pine cabin. But we sort of incorporated that into every aspect. So we had signs with a logo, and the name we made the guests kind of almost feel like it was their cabin. So I guess one of the things too is I spent a lot of time doing the guest book, which I think I could have just use what Airbnb has, you know, the the places you can fill out, because I don’t think a tonne of people actually look at it these days. They basically, you know, Google Lake and what to do, one of the things I’m working on now is instead of the guest book, and I spent a lot of time on my guest book, but instead of that having QR code that pops up, you know, places to eat, and then they can just scan the QR code for it’ll come up on their phone, you know, like restaurants do nowadays. So I spent a lot of time making a really nice desk book. And then when COVID happened, people don’t want to thumb through a book that other people were kind of thumbing through so that would be one thing is I wouldn’t spend too much time on that but I would make sure to incorporate your personality your your homeless personality into all the different aspects from like the checkout list with your logo on it kind of making it warm and inviting. We have a QR code little cute we made a bit Vistaprint and they weren’t very much money but a $50 off and next visit if they take a card and scan the card. They also have $100 off any referral So little things like that. I wasn’t sure if they’d really work but people take them they we’ve had some Have a return visit. And we’ve had, I think one or two referrals, so those little things and then also just the extra things, you know, having baskets of things for people, if they forget them, giving them a quick you know, little basket for when they when they first get there, it’s a quick win for them to get a welcome basket, you know, we have two towels and they’re folded nicely. some snacks, some chapstick, bath salt, because we have a really nice clawfoot tub to them. And guests always comment on how much they appreciated that and nine times out of 10 they leave the things in the basket anyway. So you know, we’ll redo kits and things like that. But just little little kits for their first night for coffee. So they have sugar or Splenda or creamer so that if they get there late, they don’t have to go out and buy those things. So I think spending more time and energy on those things. I’ve seen a lot of people over decorate, and I would say simplicity. But still having things people would like like a closet full of games. You know, for us, seafood is big in the summer. So we have a bowl in a cabinet full of hammers, so those little crab hammers, so people can have crabs there. So just kind of, I think thinking about the things that people would do, and providing those extra accommodations for them, it really makes them kind of go, wow, they thought of everything and nine times out of 10 they don’t actually use them. But them knowing that you went out of your way to think about that stuff just makes it all about, you know, even the cost of the guests we’ve had that have had trouble that our place one guest actually last locked themselves out. And we didn’t have to be there, we did have a key there. So they did both have the lock. And they didn’t have a key. So we had to drive down and like 10 o’clock at night and bring them the key. But because we had done and they had eight people, I had to sell their cars and wait because we had no way for them to get in. Now we’ve since left to cue the neighbour, but we had so many things that they made in their mind made them think Wow, this place went above and beyond that they didn’t even mind they had to sit in the car for two hours like did you know you would have we would have thought for sure that we were going to get a bad review there. But we got a stellar review from them. Because they just felt like we really took it that extra step that I think that the last piece of advice I’d have for people is there’s a fine line between it’s a business and your host. And I think people get lost in that, you know, they think oh, no, it’s a cancellation policy, I’m going to stick to it. And nobody knows what what guests what you accommodated for other guests, they don’t know what you did. And there’s no reason to necessarily go and be you know, think everybody’s lying about why they had to cancel or guests who say I don’t know, the hot water wasn’t hot enough. And so you give him 100 hours off, you don’t have to do those things. But I really believe that those things are what kind of sets the successful renters from the ones that always end up having a headache or a hard time with Airbnb, because you end up sort of getting the kind of clientele that they complain about a lot of stuff, if a guest is thinking, wow, this was a phenomenal experience, and I want to come back are not likely to complain. So that would be my advice for people is just that I see a lot of this in the Airbnb in the Airbnb Chat, where people are just so on one side of being a host that they forget their hosting of family or people and this is maybe they’re only vacation in a year. And even though that’s your job, you know, you still want it to be a good experience. You want people to leave there and think like that place I remembered four years ago because I loved it so much.

Delia:

Yeah, that’s right, I agree with that. Those were great tips and that will be for today. Thank you for your time. Thank you for your tips.

Jennifer O’Riley:

Great. Thank you!

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