In the dynamic world of Airbnb hosting, particularly in popular beach destinations, understanding and leveraging seasonal trends is crucial. For property owners and managers, aligning with these trends is essential for optimizing pricing, boosting occupancy rates, and refining marketing strategies.
Let’s consider top beach destinations in the Florida to illustrate the impact of seasonal trends:
Clearwater Beach
Famous for its white sand and clear waters, this Gulf Coast beach near Tampa is ideal for families and features a lively pier and various activities.
- Airbnb Occupancy Rate: 65%
- Daily Rate: $225
- Annual Revenue: $55,481
- Total Listings: 907
1-Bedroom Units Overview ( 259 Listings):
Airbnb Occupancy Rate: 66%
- Lowest Occupancy: 54% (Aug. 2023 & Jan. 2024)
- Highest Occupancy: 100% (March 2024)
Daily Rate: $158
- Lowest Daily Rate: $123 (Sept. 2023)
- Highest Daily Rate: $152 (March 2024)
Annual Revenue: $39,460
- Lowest Monthly: $2.2K (Oct. 2023)
- Highest Monthly: $4.8K (March 2024)
Miami Beach
Located on the Southeastern coast of Miami. Miami Beach is famous for its vibrant nightlife, Art Deco Historic District, and luxury resorts.
- Airbnb Occupancy Rate: 67%
- Daily Rate: $51,244
- Annual Revenue: $203
- Active Listings: 4,706
1-Bedroom Units Overview (1,632 Listings)
Airbnb Occupancy Rate: 68%
- Lowest Occupancy: 54% (Oct. 2023)
- Highest Occupancy: 89% (Mar. 2024)
Daily Rate: $176
- Lowest Daily Rate: $116 (Sept. 2023)
- Highest Daily Rate: $199 (Feb, Mar, Apr & June 2024)
Annual Revenue: $45,438
- Lowest Revenue: $2.1K (Sept. 2023)
- Highest Revenue: $5.6K (March 2024)
Siesta Key, Florida
Off Sarasota’s coast, Siesta Key is renowned for its powdery white sand and clear waters, making it a top choice for a relaxed beach experience.
- Airbnb Occupancy Rate: 72%
- Daily Rate: $276
- Annual Revenue: $73,933
- Active Listings: 1,010
1-Bedroom Units Overview (168 Listings)
Airbnb Occupancy Rate: 73%
- Lowest Occupancy: 56% (Sept. 2023)
- Highest Occupancy: 100% (Feb & Mar. 2024)
Daily Rate: $190
- Lowest Daily Rate: $167 (Sept. 2023)
- Highest Daily Rate: $197 (July 2023)
Annual Revenue: $52,240
- Lowest Monthly: $3.0K (Sept. 2023)
- Highest Monthly: $5.9K (March 2024)
St Pete Beach
St. Pete Beach, located on the Gulf Coast of Florida, is renowned for its stunning white sand beaches and clear blue waters. The area is popular for its laid-back atmosphere, year-round sunshine, and diverse outdoor activities.
- Airbnb Occupancy Rate: 68%
- Daily Rate: $174
- Annual Revenue: $44,837
- Active Listings: 846
1-Bedroom Units Overview ( 58 Listings )
Airbnb Occupancy Rate: 70%
- Lowest Occupancy: 40% (June 2024)
- Highest Occupancy: 100% ( Feb. 2024)
Daily Rate: $170
- Lowest Daily Rate: $144 (Sept. 2023)
- Highest Daily Rate: $226 (March 2024)
Annual Revenue: $44,371
- Lowest Monthly: $2.1k (Sept. 2023)
- Highest Revenue: $6.3k (March 2024)
Destin
Located on the Emerald Coast, Destin is famous for its white sand and emerald waters, popular for fishing and family-friendly activities.
- Airbnb Occupancy Rate: 64%
- Daily Rate: $241
- Annual Revenue: $58,578
- Active Listings: 2,652
1-Bedroom Units Overview (717 listings)
Airbnb Occupancy Rate: 65%
- Lowest Occupancy: 25% (Nov. 2023)
- Highest Occupancy: 100% (June 2024)
Daily Rate: $217
- Lowest Daily Rate: $174 (Oct. 2023)
- Highest Daily Rate: $253 (July 2023)
Annual Revenue: $53,741
- Lowest Revenue: $1.8K (Nov. 2023)
- Highest Revenue: $8.2K (July 2023)
Fort Lauderdale
Known for its beautiful beaches and canal system, Fort Lauderdale offers a range of attractions including a bustling waterfront and diverse nightlife.
- Airbnb Occupancy Rate: 68%
- Daily Rate: $192
- Annual Revenue: $49,539
- Active Listings: 4,834
1-Bedroom Units Overview (1,481 Listings )
Airbnb Occupancy Rate: 72%
- Lowest Occupancy: 54% (Oct. 2023)
- Highest Occupancy: 99% (Feb. 2024)
Daily Rate: $120
- Lowest Daily Rate: $93 (Sept. 2023)
- Highest Daily Rate: $132 (May 2024)
Annual Revenue: $32,866
- Lowest Revenue: $1.8K (Oct. 2023)
- Highest Revenue: $4.0K (Feb. 2024)
On the east coast, near Cape Canaveral. Cocoa Beach is known for its great surfing conditions, thanks to the consistent waves.
- Airbnb Occupancy Rate: 70%
- Daily Rate: $204
- Annual Revenue: $53,922
- Active Listings: 794
1-Bedroom Units Overview (99 listings)
Airbnb Occupancy Rate: 68%
- Lowest Occupancy: 44% (Sept. 2023)
- Highest Occupancy: 100% ( Feb.& March 2024)
Daily Rate: $126
- Lowest Daily Rate: $100 (Oct. 2023)
- Highest Daily Rate: $142 (May & June 2024)
Annual Revenue: $33,156
- Lowest Revenue: $1.5K (Oct. 2023)
- Highest Revenue: $4.4K (March 2024)
On the Florida Panhandle, Panama City Beach offers stunning white sand and clear waters, with a family-friendly atmosphere and a variety of recreational activities.
- Airbnb Occupancy Rate: 58%
- Daily Rate: $205
- Annual Revenue: $45,500
- Active Listings: 3,848
1-Bedroom Units Overview (1,145 listings)
Airbnb Occupancy Rate: 59%
- Lowest Occupancy: 20% (Nov. 2023)
- Highest Occupancy: 100% (June 2024)
Daily Rate: $173
- Lowest Daily Rate: $129 (Oct. 2023)
- Highest Daily Rate: $185 (June 2024)
Annual Revenue: $39,356
- Lowest Revenue: $1.1K ( Nov. 2023)
- Highest Revenue: $6.1K (July 2023)
Key West
The southernmost point in Florida, Key West is famous for its unique island charm, vibrant sunset celebrations, and eclectic mix of cultural attractions and water activities.
- Airbnb Occupancy Rate: 73%
- Daily Rate: $346
- Annual Revenue: $95,117
- Active Listings: 1,037
1-Bedroom Units Overview (106 listings)
Airbnb Occupancy Rate: 62%
- Lowest Occupancy: 35%(Aug. & Sept. 2023)
- Highest Occupancy: 99% (Feb. 2024)
Daily Rate: $286
- Lowest Daily Rate: $207 (Sept. 2023)
- Highest Daily Rate: $308 (December 2023; January 2024; April 2024)
Annual Revenue: $78,095
- Lowest Revenue: $4.1K (Sept. 2023
- Highest Revenue: $9.1K (Feb. 2024)
Key Findings on Florida Beachfront Markets
Daily Rate Trends:
- Highest Peak Rate: Key West has the highest daily rate, reaching up to $308 during peak demand periods (Dec. 2023, Jan. 2024, Apr. 2024).
- Lowest Overall Rate: Fort Lauderdale offers the lowest daily rate, with prices as low as $93 (Sept. 2023).
Occupancy Rates:
- High Occupancy During Peak Season: Occupancy rates peak at 100% across several locations during high-demand periods, including Clearwater (March 2024), Siesta Key (February and March 2024), St. Pete Beach (February 2024), Destin (June 2024), Cocoa Beach (February and March 2024), and Panama City Beach (June 2024).
- Lower Occupancy: Panama City Beach experiences an average occupancy of 59%, with a notable decline to 20% in November. Destin has an average occupancy rate of 65%, with significant drops to 25% during off-peak months.
Revenue Trends:
- Top Revenue: Key West leads with the highest annual revenue of $78,095 and a peak monthly revenue of $9.1K in 2024. Siesta Key and Destin also show strong annual revenues, with $52,240 and $53,741, respectively
- Lower Revenue: Fort Lauderdale has the lowest annual revenue at $32,866, with its lowest monthly revenue dropping to $1.8K in October 2023. Cocoa Beach follows with a lower annual revenue of $33,156.
Seasonal Trends:
- Peak Season Highs: Occupancy and revenue typically surge during peak travel periods in February, March, June, and July, particularly in Clearwater, Siesta Key, Destin, Cocoa Beach, Panama City Beach, and Key West.
- Off-Peak Seasons: Performance generally declines from September through November due to the end of summer vacations, potential hurricane activity, and other factors, with notable impacts in Panama City Beach and Fort Lauderdale.
Summary
Florida’s beachfront markets display diverse performance metrics influenced by daily rates, occupancy, and revenue. Siesta Key also performs well with high occupancy and substantial revenue. Fort Lauderdale and Cocoa Beach, while offering lower daily rates, show lower revenue and occupancy. Regional variations highlight the Gulf Coast’s strong performance compared to the East Coast and Southeastern regions. Seasonal trends indicate peak performance in winter and summer, with a notable decline during the fall. Understanding these trends can help property owners and investors optimize their strategies for pricing, occupancy, and revenue throughout the year.
