Last updated on August 29th, 2024
In the dynamic world of Airbnb hosting, particularly in popular beach destinations, understanding and leveraging seasonal trends is crucial. For property owners and managers, aligning with these trends is essential for optimizing pricing, boosting occupancy rates, and refining marketing strategies.
Let’s consider top beach destinations in the Philippines to illustrate the impact of seasonal trends:
Boracay Island, Aklan
Boracay is known for its powdery white-sand beaches, clear turquoise waters, and vibrant nightlife. It’s a tropical paradise offering a mix of relaxation and adventure, from sunbathing and water sports to lively beach bars and diverse dining options.
- Airbnb Occupancy Rate: 54%
- Daily Rate: ₱3,560
- Annual Revenue: ₱709,377
- Total Listings: 712
1-Bedroom Units Overview (177 Listings):
Airbnb Occupancy Rate: 61%
- Lowest Occupancy: 40% (June 2024)
- Highest Occupancy: 79% (Feb. 2024)
Daily Rate: Php 3,170
- Lowest Daily Rate: Php 2.8K (October 2023)
- Highest Daily Rate: Php 3.4K (April 2024)
Annual Revenue: Php 711,880
- Lowest Revenue: Php 37.5K (June 2024)
- Highest Revenue: Php 81.2K (Feb. 2024)
El Nido, Palawan
El Nido is renowned for its dramatic limestone cliffs, crystal-clear lagoons, and stunning island-hopping.
- Airbnb Occupancy Rate: 61%
- Daily Rate: ₱3,282
- Annual Revenue: ₱737,299
- Active Listings: 566
1-Bedroom Units Overview (97 Listings)
Airbnb Occupancy Rate: 72%
- Lowest Occupancy: 40% (June 2024)
- Highest Occupancy: 100% (Feb. & March 2024)
Daily Rate: Php 4,950
- Lowest Daily Rate: Php 4.4K (Sep. 2023)
- Highest Daily Rate: Php 5.9K (July 2023)
Annual Revenue: Php 1,308,182
- Lowest Revenue: Php 59.6K (June 2024)
- Highest Revenue: Php 156.5K (March 2024)
Coron, Palawan
Coron is a paradise for divers and snorkelers, offering multicolored lagoons, serene lakes, and exceptional underwater adventures.
- Airbnb Occupancy Rate: 46%
- Daily Rate: ₱2,280
- Annual Revenue: ₱386,781
- Active Listings: 249
1-Bedroom Units Overview (31 Listings)
Airbnb Occupancy Rate: 62%
- Lowest Occupancy: 33% (Oct. 2023)
- Highest Occupancy: 91% (Feb. 2024)
Daily Rate: Php 2,225
- Lowest Daily Rate: Php 1.4K (Aug. 2023)
- Highest Daily Rate: Php 2.5K (Feb., Mar. & June 2024)
Annual Revenue: Php 506,976
- Lowest Revenue: Php 16.0K (Aug. 2023)
- Highest Revenue: Php 70.0K (Feb. 2024)
Bantayan Island, Cebu
Bantayan Island situated at the northern tip of Cebu known for its beautiful sunsets and charming, friendly local communities.
- Airbnb Occupancy Rate: 38%
- Daily Rate: ₱1,891
- Annual Revenue: ₱267,032
- Active Listings: 251
1-Bedroom Units Overview ( 28 Listings )
Airbnb Occupancy Rate: 50%
- Lowest Occupancy: 35% (Oct. 2023)
- Highest Occupancy: 74% (Feb. 2024)
Daily Rate: Php 1,947
- Lowest Daily Rate: Php 1.7K ( Oct. 2023)
- Highest Daily Rate: Php 2.1K (June 2024)
Annual Revenue: Php 357,748
- Lowest Revenue: Php 18.1K (Oct. 2023)
- Highest Revenue: Php 41.7K (June 2024)
Siargao Island, Surigao del Norte
Siargao, known as the surfing capital of the Philippines, attracts surfers from around the globe with its world-class waves and vibrant surf scene.
- Airbnb Occupancy Rate: 71%
- Daily Rate: ₱2,392
- Annual Revenue: ₱628,228
- Active Listings: 1,117
1-Bedroom Units Overview (274 listings)
Airbnb Occupancy Rate: 80%
- Lowest Occupancy: 70% (Oct. & Dec. 2023)
- Highest Occupancy: 98% ( April 2024)
Daily Rate: Php 2,614
- Lowest Daily Rate: Php 2.6K (March 2024)
- Highest Daily Rate: Php 2.9K (Oct. 2023)
Annual Revenue:Php 771,004
- Lowest Revenue: Php 56.4K (Dec. 2023)
- Highest Revenue: Php 41.7K (June 2024)
Camiguin Island, Camiguin
Camiguin Island is located in the northern Mindanao region and is renowned for its natural beauty, including volcanoes, hot springs, waterfalls, and pristine beaches.
- Airbnb Occupancy Rate: 32%
- Daily Rate: ₱257,521
- Annual Revenue: ₱2,169
- Active Listings: 147
1-Bedroom Units Overview ( 28 Listings )
Airbnb Occupancy Rate: 40%
- Lowest Occupancy: 18% (Sept. 2023)
- Highest Occupancy: 50% (March 2024)
Daily Rate: ₱2,280
- Lowest Daily Rate: Php 1.7K ( Oct. 2023)
- Highest Daily Rate: Php 2.1K (June 2024)
Annual Revenue:Php 335,889
- Lowest Revenue: Php 12.9K (Sept. 2023)
- Highest Revenue: Php 38.0K (March 2024)
Panglao, Bohol is a popular destination for diving and snorkeling, with sites like Balicasag Island offering exceptional underwater experiences, and it also features picturesque resorts and a relaxed, tropical atmosphere.
- Airbnb Occupancy Rate: 49%
- Daily Rate: ₱2,002
- Annual Revenue: ₱365,646
- Active Listings: 783
1-Bedroom Units Overview (193 listings)
Airbnb Occupancy Rate: 64%
- Lowest Occupancy: 42% (Oct. 2023)
- Highest Occupancy: 87% (Feb. 2024)
Daily Rate: Php 2,002
- Lowest Daily Rate: Php 2.0K (Aug, Nov, Dec 2023 & Jan. 2024)
- Highest Daily Rate: Php 2.2K ( Oct. 2023 & April 2024)
Annual Revenue: ₱473,104
- Lowest Revenue: Php 29.0K ( Oct. 2023)
- Highest Revenue: Php 58.4K (Feb. 2024)
- Airbnb Occupancy Rate: 52%
- Daily Rate: ₱1,557
- Annual Revenue: ₱302,684
- Active Listings: 610
1-Bedroom Units Overview (88 listings)
Airbnb Occupancy Rate: 58%
- Lowest Occupancy: 31% (Aug. 2023)
- Highest Occupancy: 99% (Feb. 2024)
Daily Rate: Php 1,669
- Lowest Daily Rate: Php 1.5K (Oct. 2023)
- Highest Daily Rate: Php 1.9K(Nov. 2023 & March 2024)
Annual Revenue: Php 365,257
- Lowest Revenue: Php 16.0K (Oct. 2023)
- Highest Revenue: Php 54.7K (Feb. 2024)
Samal Island, Davao del Norte
Samal Island, officially known as the Island Garden City of Samal, is located in the Davao Region of the Philippines. It is known for its lush resorts, picturesque landscapes, and natural attractions, including waterfalls and coral reefs.
- Airbnb Occupancy Rate: 30%
- Average Daily Rate: ₱3,615
- Annual Revenue: ₱405,359
- Active Listings: 107
1-Bedroom Units Overview(20 listings)
Airbnb Occupancy Rate: 35%
- Lowest Occupancy: 8% (Oct. 2023)
- Highest Occupancy: 60% (April 2024)
Daily Rate: Php 3,615
- Lowest Daily Rate: Php 2.4K (May 2024)
- Highest Daily Rate:Php 3.9K (July 2023)
Annual Revenue: Php 470,879
- Lowest Revenue: Php 9.2K (Oct. 2023)
- Highest Revenue: Php 65.1K (April 2024)
Key Findings from Seasonal Trends Across Beach Locations:
Overall Increase in Daily Rates:
- Significant Variability: Daily rates increase notably from off-peak to peak seasons across all locations, with the percentage increase varying by destination.
- Highest Increase: Coron has the highest percentage increase of 78.57% in daily rates, indicating a substantial rise in pricing during peak times.
Occupancy Rates:
- Peak Season Peaks: Most destinations experience near-full occupancy or high occupancy rates during peak seasons. For example, El Nido and Siargao reach near-full occupancy, with El Nido at 100% and Siargao at 98% in peak months.
- Off-Peak Challenges: Off-peak seasons show significantly lower occupancy rates. Locations like Boracay and Samal Island face substantial drops, reflecting decreased demand.
Revenue Trends:
- Revenue Peaks in Peak Season: Revenue generally peaks during high-demand periods due to increased daily rates and occupancy. For instance, El Nido’s revenue significantly rises in February and March.
- Revenue Decline in Off-Peak: Conversely, revenue drops during off-peak periods due to lower occupancy and reduced daily rates. For example, Boracay’s revenue dips in June, aligning with its lower occupancy.
Regional Variations:
- Consistent Peaks: Popular destinations such as Boracay, El Nido, and Siargao see high demand during peak seasons, reflected in both occupancy and revenue.
- Variable Rates: The percentage increase in daily rates varies across locations, from 10% in Panglao to 78.57% in Coron, indicating differing market dynamics and demand elasticity
Summary
To optimize performance, Airbnb hosts should implement dynamic pricing strategies that adjust daily rates based on seasonal trends. Enhanced marketing efforts should focus on peak seasons to capture higher demand, while promotions and discounts can help attract bookings during off-peak periods. Developing targeted strategies to improve occupancy rates year-round and continuously monitoring performance data will help align with market conditions and maximize profitability.
