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A Guide to Being an Airbnb Host in Italy in 2023: Airbnb Rules + Top 10 Profitable Areas for Airbnb

Last updated on December 18th, 2023

Airbnb host Italy

Italy is undoubtedly one of the remarkable countries that complete the beauty of Europe. Its world-renowned attractions, classic architecture, and renaissance art have always attracted tourists from across the globe.

Apart from this, Italy’s top economy makes it an ideal country to start successful property investments. Let’s not forget that it’s also known for being the 8th largest economy and the 31st richest country as confirmed by World Data.

But let’s discuss the legality of Airbnb in Italy – is it allowed? What are the local rules and regulations, and which are the most recommended areas?

In this article, we’ll answer all of these questions. Bonus: We included the most profitable areas for property investors! Continue reading to learn more.

Is Property Investment Worth it in Italy?

Starting an investment property in Italy opens the possibility of owning a vacation home. At the same time, it can also be turned into a rental for passive income.

Airbtics confirms that property investment is worth it in Italy. There are several undervalued properties that can grow into blossoming investments. For instance, an average host can expect annual revenue of €19,962  in Pisa, Tuscany. And this is for hosting a 1-bedroom property alone! 

At the same time, Italy’s transaction costs are not expensive compared to other European countries. Not to mention how the interest rate on properties is generally low, which makes the country a property investment worth it.

By the way – If you are considering an Airbnb in Italy, take a look on our Airbnb market research dashboard to see if it has good occupancy rate or not. It’s free. 

What are the Airbnb regulations in Italy?

The good news is that if you’re wondering, “is Airbnb legal in Italy?” – yes it is! According to a guide for starting an Airbnb in Italy, here is the step-by-step process for Airbnb rules Italy:

  • Visit your local police headquarters and request access to Allogiati Web
  • Prepare a written contract for your guests to sign at check-in
  • Submit images of your guests’ passports or national identification to Allogiati Web
  • Prepare a written short-term rental contract for rentals less than 30 days
  • Complete and submit an SCIA (Segnalazione Certificata di Inizio Attività) at Impresa Giorno website
  • Request permission from your town or city council for short-term rent
  • Verify your permission through the Turismo5 online portal to receive your CIR code
  • Display your CIR code on all listings and advertisements for your short-term rental

Note: These rules may vary according to your local city’s laws. For instance, Airbnb rules in Florence have a 90-day annual limit for short-term rentals. While Airbnb rules in Rome are not specific with limits, they require obtaining a CIR code. 

Are Foreigners Eligible for Property Investment in Italy?

Foreigners are definitely eligible to purchase a property investment in Italy. Immigrant Invest even guarantees that there are no restrictions on sale or rent! Buying a property in Italy is doable, whatever your nationality is. 

Check out the three easy steps for foreigners who want to invest in a property in Italy:

  • Submit a written bid and fill out the form “Proposta d’acquisto” to formally communicate your bid price and pay a deposit or down payment.
  • Sign a preliminary contract as required by the city hall. The preliminary contract is also known as the compromesso. This refers to a written and stamped document registered in the Land Registry.
  • The last step is to undergo the conveyance or “Rogito”. This is a process where legal ownership is transferred.
  • Tips for easy approval: You can seek a local attorney’s legal advice in order to gain insights and techniques for easy approval. At the same time, joining local online forums such as Bigger Pockets can certainly help to learn about others’ experiences. It’s also an option to visit the local city hall to get a clearer overview of the process, but it can be a challenge if the locals can’t speak English fluently.
Airbnb host Italy

Top 10 Profitable Airbnb Cities in Italy

So let’s get down to it. Here are the profitable areas to do Airbnb in Italy:

1. Rome
  • Average sale price (1-bedroom property): €1,575
  • Airbnb annual revenue: €38,355
  • Average Daily Rate: €111
  • Occupancy Rate: 89%
2. Positano
  • Average rent price (1-bedroom property): €1,550
  • Airbnb annual revenue: €85,629
  • Average Daily Rate: €394
  • Occupancy Rate: 65%
3. Capri
  • Average rent price (1-bedroom property): €1,450
  • Airbnb annual revenue: €49,076
  • Average Daily Rate: €289
  • Occupancy Rate: 46%
4. Sorrento
  • Average rent price (1-bedroom property): €1,600
  • Airbnb annual revenue: €41,473
  • Average Daily Rate: €169
  • Occupancy Rate: 63%
5. Venice
  • Average rent price (1-bedroom property): €1,638 
  • Airbnb annual revenue: €43,367
  • Average Daily Rate: €146
  • Occupancy Rate: 77%
6. Sicily
  • Average rent price (1-bedroom property): €1,139
  • Airbnb annual revenue: €10,416
  • Average Daily Rate: €76
  • Occupancy Rate: 35%
7. Amalfi
  • Average rent price (1-bedroom property): €800
  • Airbnb annual revenue: €38,373
  • Average Daily Rate: €157
  • Occupancy Rate: 60%
8. Milan
  • Average rent price (1-bedroom property): €1,500
  • Airbnb annual revenue: €28,770
  • Average Daily Rate: €109
  • Occupancy Rate: 80%
9. Florence
  • Average rent price (1-bedroom property): €1,200
  • Airbnb annual revenue: €34,350
  • Average Daily Rate: €111
  • Occupancy Rate: 81%
10. Tuscany
  • Average rent price (1-bedroom property): €1,156
  • Airbnb annual revenue: €25,546
  • Average Daily Rate: €107
  • Occupancy Rate: 67%

Conclusion

There are several property investments in Italy that one can easily discover. However, not all of them can guarantee long-term profitability. Real estate investment in Italy requires thorough analysis and research. This is where a short-term rental analytics tool becomes helpful! And if you’re not keen enough about investing in Italy, you can check other markets, such as the best places for Airbnb in the UK.

You can leverage your game and make informed decisions about property investment before spending all the hard-earned money. Using an Airbnb profit calculator, you can easily understand the market that you want to target – anywhere in the world.

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