Top Places to Start an Airbnb in Europe
Using Airbnb guest reviews, we identified tourist hotspots across Europe: places guests mention when they stay nearby. For each one, we measured how much extra revenue short-term rentals earn compared to similar listings in the same market.
The table lists 50 markets from our best Airbnb markets in Europe guide. Each row shows one top hotspot, sorted by market rank rather than hotspot premium.
For all hotspot types worldwide, see our Top Places to Start an Airbnb hub. If you are still picking a market, see our best Airbnb markets worldwide guide.
We pulled hotspots from Airbnb review text. These are locations guests name in reviews, not just entries from a generic tourist attraction list.
For each hotspot, we set a search radius based on listing density nearby. In central London, a major landmark might use a 500m radius. A national park might need 5 to 10 km.
For listings near each hotspot, we predicted revenue using comparable listings in the same market (bedrooms, property type, amenities, review scores). Actual revenue minus predicted revenue is the location premium. The table shows the average premium for nearby listings.
Last updated: June, 2026
Top 50 Markets & Hotspots in Europe
| Rank | Market | Hotspot Name | Category | No. of Listings | Premium % | Country |
|---|---|---|---|---|---|---|
| 1 | London | Piccadilly Line | Transport Hubs | 180 | +76% | United Kingdom |
| 2 | Paris | Tuileries Garden | Parks & Gardens | 195 | +65% | France |
| 3 | Rome | Trevi Fountain | Landmarks & Attractions | 672 | +51% | Italy |
| 4 | Madrid | Cibeles | Landmarks & Attractions | 242 | +33% | Spain |
| 5 | Milano | Duomo di Milano | Landmarks & Attractions | 500 | +106% | Italy |
| 6 | Istanbul | Besiktas | Neighborhood Areas | 49 | +53% | Turkey |
| 7 | Lisbon | Rossio Station | Transport Hubs | 1,500 | +17% | Portugal |
| 8 | Cornwall | Minack Theatre | Culture & History | 30 | +36% | UK |
| 9 | Athens | Acropolis | Landmarks & Attractions | 492 | +53% | Greece |
| 10 | Barcelona | Eixample | Neighborhood Areas | 435 | +31% | Spain |
| 11 | Budapest | St. Stephen's Basilica | Culture & History | 817 | +16% | Hungary |
| 12 | Marseille | La Corniche | Beaches & Coastlines | 39 | +33% | France |
| 13 | Nice | Promenade des Anglais | Landmarks & Attractions | 775 | +21% | France |
| 14 | Lake garda | Cisano | Neighborhood Areas | 34 | +20% | Italy |
| 15 | Malta | Valletta | Downtown & City Centers | 539 | +42% | Malta |
| 16 | Porto | Ribeira | Neighborhood Areas | 1,669 | +18% | Portugal |
| 17 | Lake como | Varenna | Neighborhood Areas | 162 | +77% | Italy |
| 18 | Copenhagen | Nyhavn | Landmarks & Attractions | 220 | +51% | Denmark |
| 19 | Warsaw | Warsaw Uprising Museum | Culture & History | 243 | +16% | Poland |
| 20 | Cannes | Lérins Islands | Mountains & Nature | 67 | +24% | France |
| 21 | Valais | Matterhorn | Landmarks & Attractions | 128 | +92% | Switzerland |
| 22 | Prague | Old Town Square | Landmarks & Attractions | 844 | +21% | Republic |
| 23 | Naples | Posillipo | Neighborhood Areas | 21 | +30% | Italy |
| 24 | Málaga | La Malagueta Beach | Beaches & Coastlines | 293 | +40% | Spain |
| 25 | Sevilla | Parque de María Luisa | Parks & Gardens | 22 | +20% | Spain |
| 26 | Valencia | Calle Colón / Colón Shopping Area | Shopping & Retail | 137 | +30% | Spain |
| 27 | Krakow | Floriańska Street | Other | 877 | +23% | Poland |
| 28 | Split | Meje | Neighborhood Areas | 129 | +14% | Croatia |
| 29 | Gdansk | Ergo Arena | Sports & Events | 27 | +28% | Poland |
| 30 | Tbilisi | Abashidze Street | Neighborhood Areas | 132 | +32% | Georgia |
| 31 | Berlin | Berlin Hauptbahnhof | Transport Hubs | 38 | +34% | Germany |
| 32 | Oslo | Tjuvholmen | Beaches & Coastlines | 100 | +43% | Norway |
| 33 | Madeira | Sé Cathedral | Culture & History | 324 | +15% | Portugal |
| 34 | Stockholm | Gamla Stan | Culture & History | 162 | +86% | Sweden |
| 35 | Scottish highlands | Portree | Downtown & City Centers | 80 | +46% | UK |
| 36 | Palermo | Addaura | Beaches & Coastlines | 38 | +5% | Italy |
| 37 | Bern | Wengen | Resort & Hotel Areas | 257 | +48% | Switzerland |
| 38 | South tyrol | Ortisei / St. Ulrich | Resort & Hotel Areas | 114 | +97% | Italy |
| 39 | Marbella | La Concha Mountain | Mountains & Nature | 37 | +69% | Spain |
| 40 | Amalfi coast | Arienzo Beach | Beaches & Coastlines | 25 | +83% | Italy |
| 41 | Bucharest | King Mihai I Park / Herăstrău Park | Parks & Gardens | 43 | +27% | Romania |
| 42 | Frejus | Saint-Aygulf | Neighborhood Areas | 57 | +14% | France |
| 43 | Belgrade | Galerija Belgrade | Shopping & Retail | 209 | +52% | Serbia |
| 44 | Lyon | Confluence | Neighborhood Areas | 27 | +30% | France |
| 45 | City of edinburgh | Grassmarket | Markets & Food | 365 | +24% | UK |
| 46 | Brussels | Sablon | Neighborhood Areas | 84 | +29% | Belgium |
| 47 | Torino | Turin City Center / Historic Center | Downtown & City Centers | 398 | +17% | Italy |
| 48 | Graubunden | Madrisa | Resort & Hotel Areas | 8 | +92% | Switzerland |
| 49 | Amsterdam | Jordaan | Neighborhood Areas | 174 | +26% | Netherlands |
| 50 | Dubrovnik | Bellevue Beach | Beaches & Coastlines | 223 | +22% | Croatia |
Key Findings
- These 50 Airbnb markets in Europe come from our best-markets ranking. Each row includes one top hotspot, sorted by market rank rather than hotspot premium. 50 hotspots have a positive premium; 0 are below the market average.
- The list starts with London (+76%), Paris (+65%), Rome (+51%). Even top-ranked markets can have hotspots with very different premiums.
- The highest premium on this page is Duomo di Milano in Milano (+106%). Many well-known markets still have modest or negative premiums.
What hotspot analysis tells you
Hotspot analysis shows where Airbnb guests pay more to stay, not just where tourists visit on a map.
Property prices and long-term rents often miss this. A neighborhood can look average on paper but still earn strong Airbnb revenue if it sits near a landmark, beach, venue, or other draw that guests mention in reviews.
That is the gap this data fills. It points to areas where acquisition may still be reasonable while short-term rental revenue runs above the market average.
In the Airbtics dashboard, each market includes its own hotspot breakdown so you can compare neighborhoods before buying or listing.
Frequently Asked Questions
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