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airbnb occupancy rates italy

Italy is one of the most beautiful cities as well as the most visited country in Europe. This country offers breathtaking destinations, fascinating ancient culture, and of course, we can’t forget to mention its exquisite cuisine that can easily make everyone’s mouth watery!

Furthermore, an Airbnb property investment in Italy can be a profitable business idea if we consider that this country is not only beautiful but also one of the largest economies in the Eurozone.

Yet, before investing in a property in Italy, you must analyze deeply which city to target and determine the profitability based on Airbnb’s important key metrics.

In this article, you will find the top 20 best cities for Airbnb in Italy along with their respective occupancy rates, monthly & yearly revenue, average daily rates (ADRs), and more. Continue reading to learn more!

Why Invest in an Airbnb Property in Italy?

2,500 years. Its natural landscapes will easily make you fall in love and it offers the most delicious cuisines in the world. But what advantages does this country have for investors? Here are the top reasons why you should invest in an Airbnb property in Italy:

Italy is a country of great tourist importance

In fact, Italy is an attractive country that ranks high when it comes to tourism, welcoming around 65M tourist arrivals every year. Considering that almost all Italian cities are touristy areas, it can really become a profitable business for investors who want to cater to tourist accommodations.

World’s top economy

Aside from being one of the most visited countries, Italy is also a top economy, ranking 8th as the largest economy in the world and 3rd in the Eurozone. Being a country that is open to foreign investment, there are many multinational companies as well.

Airbnb investment profitability in Italy

Italy is certainly a profitable country for Airbnb investments! As a matter of fact, in Rome, a 1 bedroom apartment has an average occupancy rate of 89% and can generate up to €38,374 annually as confirmed by Airbtic’s data!

Still not sure about Italy? There’s another advantage of being a host in this country: an automated tax collection tool that will help you a lot on your journey! As a result of a recent partnership, Airbnb introduced a tool that automatically collects and remits tourist taxes from guests on behalf of hosts!

Is Airbnb legal in Italy?

While knowing Airbnb’s key metrics is important, it’s also a must to consider whether Airbnb is legal in the city you want to invest in. But you won’t need to worry about that, because Airbnb is legal in Italy!

Now that you know about Airbnb’s legality in Italy, you should also check on the regulations that each region has.

For example, to operate a short-term rental in Italy you need to complete and submit an SCIA (Segnalazione Certificata di Inizio Attività). For each Italian region, it’s also required to get permission from your city council for short-term rent in order to receive a CIR code.

Airbnb Occupancy Rates in Italy: Top 20 Profitable Italian Cities

Italy offers great investment opportunities, which is why it’s understandable that this country is attractive to property investors. But there’s still a major doubt: where to invest in real estate in Italy?

To figure out the best cities to do short-term rental investments in this country, we used Airbtics’ calculator and filtered 2-bedroom properties to find out the top 20 markets with the highest occupancy rates:

1. Rome

Total Number of Airbnb Listings: 2,544
Airbnb Annual Revenue: €46,293
Average Daily Rate: €138
Occupancy Rate: 88%
Median Property Price (2-bedroom): €115,000
Gross Rental Yield: 40.25%

2. Bergamo

Total Number of Airbnb Listings: 49
Airbnb Annual Revenue: €30,994
Average Daily Rate: €99
Occupancy Rate: 88%
Median Property Price (2-bedroom): €135,000
Gross Rental Yield: 22.95%

3. Bologna

Total Number of Airbnb Listings: 346
Airbnb Annual Revenue: €38,508
Average Daily Rate: €129
Occupancy Rate: 84%
Median Property Price (2-bedroom): €219,000
Gross Rental Yield: 17.58%

4. Florence

Total Number of Airbnb Listings: 1,358
Airbnb Annual Revenue: €43,560
Average Daily Rate: €135
Occupancy Rate: 82%
Median Property Price (2-bedroom): €235,000
Gross Rental Yield: 18.53%

5. Naples

Total Number of Airbnb Listings: 702
Airbnb Annual Revenue: €26,344
Average Daily Rate: €90
Occupancy Rate: 81%
Median Property Price (2-bedroom): €130,000
Gross Rental Yield: 20.26%

6. Milano

Total Number of Airbnb Listings: 1,284
Airbnb Annual Revenue: €43,235
Average Daily Rate: €163
Occupancy Rate: 80%
Median Property Price (2-bedroom): €190,000
Gross Rental Yield: 22.75%

7. Venice

Total Number of Airbnb Listings: 1,534
Airbnb Annual Revenue: €49,824
Average Daily Rate: €164
Occupancy Rate: 77%
Median Property Price (2-bedroom): €290,000
Gross Rental Yield: 17.18%

8. Bari

Total Number of Airbnb Listings: 160
Airbnb Annual Revenue: €30,201
Average Daily Rate: €106
Occupancy Rate: 77%
Median Property Price (2-bedroom): €95,000
Gross Rental Yield: 31.79%

9. Pisa

Total Number of Airbnb Listings: 122
Airbnb Annual Revenue: €27,567
Average Daily Rate: €95
Occupancy Rate: 77%
Median Property Price: €168,000
Gross Rental Yield: 16.40%

10. Turin

Total Number of Airbnb Listings: 2,398
Airbnb Annual Revenue: €27,575
Average Daily Rate: €99
Occupancy Rate: 76%
Median Property Price (2-bedroom): €79,000
Gross Rental Yield: 34.90%

11. Genoa

Total Number of Airbnb Listings: 311
Airbnb Annual Revenue: €26,474
Average Daily Rate: €92
Occupancy Rate: 74%
Median Property Price (2-bedroom): €78,000
Gross Rental Yield: 33.94%

12. Palermo

Total Number of Airbnb Listings: 688
Airbnb Annual Revenue: €21,581
Average Daily Rate: €83
Occupancy Rate: 71%
Median Property Price (2-bedroom): €70,000
Gross Rental Yield: 30.83%

13. Verona

Total Number of Airbnb Listings: 241
Airbnb Annual Revenue: €34,731
Average Daily Rate: €134
Occupancy Rate: 70%
Median Property Price (2-bedroom): €165,000
Gross Rental Yield: 21.04%

14. Como

Total Number of Airbnb Listings: 100
Airbnb Annual Revenue: €41,124
Average Daily Rate: €161
Occupancy Rate: 65%
Median Property Price (2-bedroom): €130,000
Gross Rental Yield: 31.63%

15. Catania

Total Number of Airbnb Listings: 320
Airbnb Annual Revenue: €18,005
Average Daily Rate: €73
Occupancy Rate: 65%
Median Property Price (2-bedroom): €68,000
Gross Rental Yield: 26.47%

16. Perugia

Total Number of Airbnb Listings: 87
Airbnb Annual Revenue: €17,464
Average Daily Rate: €81
Occupancy Rate: 61%
Median Property Price (2-bedroom): €60,000
Gross Rental Yield: 29.10%

17. Salerno

Total Number of Airbnb Listings: 97
Airbnb Annual Revenue: €24,765
Average Daily Rate: €111
Occupancy Rate: 58%
Median Property Price: €130,000
Gross Rental Yield: 19.05%

18. Ravenna

Total Number of Airbnb Listings: 110
Airbnb Annual Revenue: €20,438
Average Daily Rate: €96
Occupancy Rate: 57%
Median Property Price (2-bedroom): €130,000
Gross Rental Yield: 15.72%

19. Syracuse

Total Number of Airbnb Listings: 350
Airbnb Annual Revenue: €18,066
Average Daily Rate: €88
Occupancy Rate: 53%
Median Property Price (2-bedroom): €85,000
Gross Rental Yield: 21.25%

20. Matera

Total Number of Airbnb Listings: 80
Airbnb Annual Revenue: €18,781
Average Daily Rate: €100
Occupancy Rate: 53%
Median Property Price (2-bedroom): €108,000
Gross Rental Yield: 17.38%

Conclusion

In summary, Italy is not only a place of great cultural importance but it also has one of the world’s top economies and markets. On top of that, most Italian cities offer affordable housing options with attractive markets for Airbnb that can generate a nice amount of cash for investors.

There are many profitable cities in Italy, but there’s always a risk if you decide to invest in a market before analyzing all the metrics. That’s why it’s always recommended to conduct market research and analyze Airbnb data carefully for accuracy using short-term rental analytics tools.

Considering that we live in a digital era with endless possibilities and advantages that can make things easier and allow you to take the best investment decisions. Hence, we encourage you to use a short-term rental calculator to discover your market profitability!

airbnb business in italy

Italy is famous for the Renaissance and the incredible artists it produced. Not to mention the rapid tourism, art cities, and unique scenery! Italy is also known for its language, its opera, fashion and luxury brands! Italy’s economy is expected to increase by 2.5% and the number of tourist arrivals has recorded 4.4 million arrivals as of February 2022.

Relatively, cities in Italy have the highest occupancy rate along with whopping annual revenue of €27,525 according to Airbnb occupancy rates by city.

Italy’s Rules & Regulations

Before starting an Airbnb business in Italy, it’s important to understand the certain rules and regulations that you have to consider. Here are some of the major short-term regulations that you have to follow in Italy:

– Visit your local police headquarters and request access to Allogiati Web

– Prepare a written contract for your guests to sign at check-in

– Submit images of your guests’ passports or national identification to Allogiati Web

– Required to prepare a written short-term rental contract for rentals less than 30 days

– Complete and submit an SCIA (Segnalazione Certificata di Inizio Attività) at Impresa Giorno website

– Request permission from your town or city council to short-term rent

– Verify your permission through the Turismo5 online portal to receive your CIR code

– Display your CIR code on all listings and advertisements for your short-term rental

Rules & Regulations per city in Italy

Since there are various short-term regulations per city in Italy, you will also have to go through each law to make sure that your expectations are met. Learn more about the general legislation, short-term rental policies, Airbnb data, and other relevant info for each major city in Italy:

1. Rome Rules & Regulations

Rome is famous for the Colosseum, the Roman Forum, and a sprawling metropolis of Classical architecture. Here are some of the Airbnb rules in Rome:

– Register online at SUAR of the city of Rome

– Obtain your CIR code from the Latium region

– Email the region with your CIR code to submit tourist flux numbers

– No agreement with Airbnb tax regulation, so hosts must remit the city’s tourism tax on their own

2. Milan Rules & Regulations

Milan is the capital city of the region of Lombardy in northern Italy. Here are some of the Airbnb rules in Milan:

– Complete and submit an SCIA (Segnalazione Certificata di Inizio Attività) at Impresa Giorno website

– Request permission from your town or city council to short-term rent

– Verify your permission through the Turismo5 online portal to receive your CIR code

– Display your CIR code on all listings and advertisements for your short-term rental

3. Florence Rules & Regulations

Florence is abundant in timeless art, rustic Tuscan cuisine, incredible boutique shopping, and mesmerizing views at every turn. Here are some of the Airbnb rules in Florence:

– 90-day annual limit

– Owners are restricted from operating more than 2 holiday rentals in the same city, otherwise, they have to register as a business and pay higher taxes

– All rentals are limited to under 30 days for tourism purposes only

4. Palermo Rules & Regulations

Palermo is a burgeoning destination in Italy for a good reason. It’s a perfect place to experience authentic Sicilian cuisine and culture. Here are some of the Airbnb rules in Palermo:

– Complete and submit an SCIA (Segnalazione Certificata di Inizio Attività) online on the SUAP portal

– Register guests to the police & transmit information to the authorities

– Guests are required to pay Stay Tax (imposta di soggiorno)

5. Venice Rules & Regulations

Venice, also known as The Floating City, is arguably one of Italy’s most picturesque cities. Here are some of the Airbnb rules in Venice:

– 90-day annual limit

– Owners are restricted from operating more than 2 holiday rentals in the same city, otherwise, they have to register as a business and pay higher taxes

– All rentals are limited to under 30 days for tourism purposes only

6. Napoli Rules & Regulations

Napoli is also known for its natural beauties, such as Posillipo, Phlegraean Fields, Nisida, and Vesuvius. Here are some of the Airbnb rules in Napoli:

– The lease contracts for residential properties should NOT exceed for 30 days

– SCIA is NO longer required to present

– Required to register on the web portal of Police Headquarters for the communication of guest data

– Guests are required to pay Stay Tax (imposta di soggiorno)

– Transmission of attendance for statistical purposes through the online platform “Regional Tourist Detector” of the Campania Region

7. Torino Rules & Regulations

Torino has excellent restaurants, beautiful churches and palaces, opera houses, piazzas, parks gardens art galleries and theaters. Here are some of the Airbnb rules in Torino:

– 90-day annual limit

– Owners are restricted from operating more than 2 holiday rentals in the same city, otherwise, they have to register as a business and pay higher taxes

– All rentals are limited to under 30 days for tourism purposes only

8. Bologna Rules & Regulations

Bologna is filled with marvellous medieval centre, piles of perfect pasta and a thriving university. Here are some of the Airbnb rules in Bologna:

– Required to have a Certified Start of Activity Report (SCIA) sent to the Municipality of Bologna

– Contact the Collection and Control Office for the tourist tax

– Required to pay for Tourist Tax: 6% of the listing price with a maximum of €5 per person per night, for reservations 5 nights and shorter in Bologna, Italy

– The minimum duration limit has been eliminated, so it is possible to stipulate transitional contracts with a duration equal to or less than 30 days

Purchasing an Investment Property in Italy

You can purchase an investment property in Italy by considering the different kinds of mortgages, upfront and ongoing costs, and other expenses associated with your preferred property.

Average Property Prices in Abruzzo
For sale (per square meter)	For rent (per square meter)
€1,292	€7,79
Average Property Prices in Liguria
For sale (per square meter)	For rent (per square meter)
€2,522	€10,03

Airbnb Rental Arbitrage in Italy

If you prefer to rent a property instead of owning one, then you can definitely do so through rental arbitrage in Italy! You can expect to spend around €2,500 to €4,000. This cost consists of everything including the deposit, furnishing, amenities, legal paperwork, and LLC Incorporation. Learn everything you need to know through the ultimate Airbnb rental arbitrage guide & start earning profit anywhere in Italy!

How to Find a Profitable Area in Italy

Location analysis must be one of your top priorities when deciding on a rental location in order to increase profitability during such volatile times, especially while the pandemic continues to impact the rental market.

The best way to find a profitable area in Italy is by looking at an accurate Airbnb Market Dashboard & start comparing the profit of your competitors in your preferred location.

Essential Airbnb Data in Italy

The majority of cities in Italy have been recognized from all over the world for perfection & their primary impact on tourism & economic standing. This includes the cities of Milan, Bologna, Napoli, Torino, Florence, Palermo, and Venice based on recent research about occupancy rates by city.

5 Excellent Airbnb Hosting Tips in Italy

1. Learn About Startup Costs

To begin with, it’s important to have an overview of Airbnb Startup Costs in order to prepare for the total expenses. Here’s a summary of the overall expenses per amenities:

List of Amenities	Expenses
Room Amenities (two-bedroom	€3,977 per unit
Hardware Essentials	€1,541
Cameras	€2,485 per property
Kitchen Utensils	€994
Decorations	€99,44 per room
Fresh Paint (with labor and supplies)	€1,988 per unit
Misc. Supplies	€497 per unit

Relatively, it’s important to learn about the process of Airbnb investment, legal considerations, and key metrics for successful Airbnb hosting. With the help of the Airbnb Investment Guide, you’ll be able to get started and have professional knowledge in starting an Airbnb business in Italy!

However, if you are on a limited budget, you can still fulfill your dreams of starting an Airbnb! Start by choosing the right location, creating a business plan, and being able to properly start an Airbnb with a minimal budget.

2. Utilize the Best Hosting Tools

Whether you are a newbie or a pro in the Airbnb industry, there’s no denying that Airbnb hosting tools play a huge role in the overall success of your business. Not only will these tools help you save time and energy, but they will also help you get better reviews and earn more revenue. This includes property management tools, message automation, and market research software.

Managing Airbnb listings alone can already be a difficult task especially if you don’t have much time to focus your attention on the properties that you’re handling all at the same time.

Utilizing short-term rental data analytics such as Airbtics, Mashvisor, AirdDNA, and AllTheRooms can help you present & analyze data to create a strategic analysis for your Airbnb market research. You can also look at the 5 Best AirDNA alternatives in 2022 with vast free & paid options.

3. Essential Airbnb Amenities

Once you have set your eyes on a particular property in Italy and successfully went through all the necessary documentation, don’t forget to add the essential Airbnb Amenities!

Although it’s not necessary to add High-End Airbnb Amenities, you’d be surprised to know that there are affordable ones with great quality on the market. Relatively, there are also suitable amenities for vacation rental homes including a sweet welcome package & a local guidebook.

Finally, if you’re simply forgetful and need a summarized checklist of Airbnb Amenities, feel free to download it in PDF!

4. Effective Strategies for Promoting Airbnb Listings

It’s a given fact that constantly improving your listings will help to maximize your Airbnb revenue & get the highest occupancy rates. The best way to showcase the details of your Airbnb listing is through the power of advertisement! Some of the effective strategies for Promoting Airbnb Listings are:

– Prioritize Booking Channels

– Promote Airbnb listings by ranking on SEO (Search Engine Optimization)

– Learn how to take the Best Airbnb Photos

– Coordinate with your Local Tourism Council

– Ask your Recent Guests to Leave Feedback

5. Know the Right Words to Say with Airbnb Message Templates

It could be a struggle to know what to say when your property is fully-booked with guests! Earn their trust & win your guest’s hearts by sending out the perfect Airbnb Welcome Letter Templates.

Most importantly, once your listing is up on the Airbnb platform, hosts will be evaluated according to their response rates. This means that the faster you respond to inquiries or concerns, the better!

By looking at Airbnb Message Templates for Hosts, you can easily prepare the saved replies according to their inquiry, and will automatically be sent to your guests.

Why Invest in an Airbnb Property in Italy?

Italy is a country of great tourist importance

World’s top economy

Airbnb investment profitability in Italy

Is Airbnb legal in Italy?

Airbnb Occupancy Rates in Italy: Top 20 Profitable Italian Cities

1. Rome

2. Bergamo

3. Bologna

4. Florence

5. Naples

6. Milano

7. Venice

8. Bari

9. Pisa

10. Turin

11. Genoa

12. Palermo

13. Verona

14. Como

15. Catania

16. Perugia

17. Salerno

18. Ravenna

19. Syracuse

20. Matera

Conclusion

Italy’s Rules & Regulations

Rules & Regulations per city in Italy

1. Rome Rules & Regulations

2. Milan Rules & Regulations

3. Florence Rules & Regulations

4. Palermo Rules & Regulations

5. Venice Rules & Regulations

6. Napoli Rules & Regulations

7. Torino Rules & Regulations

8. Bologna Rules & Regulations

Purchasing an Investment Property in Italy

Airbnb Rental Arbitrage in Italy

How to Find a Profitable Area in Italy

Essential Airbnb Data in Italy

5 Excellent Airbnb Hosting Tips in Italy

1. Learn About Startup Costs

2. Utilize the Best Hosting Tools

3. Essential Airbnb Amenities

4. Effective Strategies for Promoting Airbnb Listings

5. Know the Right Words to Say with Airbnb Message Templates

Airbnb Data At Your Fingertips!

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