Instantly See An Average Airbnb Occupancy Rate
Discover 30+ Airbnb statistics of any city worldwide!
What Is Occupancy Rate?
It is the percentage of nights booked among the available nights on an Airbnb listing. How can you find the average occupancy rate of your market?
Simply enter an address above, and it’ll show you the average occupancy rate of any address in the world for free! The average occupancy rate is calculated by 10-20 similar listings around the input addresses.
“70% is considered a good year-round occupancy rate.”
As a short-term rental data company, we’ve been tracking Airbnb listing occupancy rates and bookings since 2019. This allows us to have comprehensive statistics of listings.
You will be taken to the “calculator” page – a totally free resource! For deeper insights into your city, you should sign up to the platform and use the “Market Research” feature. This dashboard will unlock comprehensive data in your city. It’s all at your fingertips!
Those statistics includes:
- Airbnb booking data
- Average Length of Stay (ALOS)
- Average Daily Rate
- Revenue per bedroom
- Average Daily Rate (ADR)
- Guest Demographics
- Neighbourhood Analysis heatmap
- And many more other Airbnb Statictics
4 Interesting AirBNB Occupancy Rate Facts
Are you thinking of investing on short-term rentals or already have a few? These are some Airbnb Occupancy rate statistics that can be useful for you to know to get more bookings.
Summary: Take professional photos, get more reviews – at least 5 reviews, be a super host to maximise your occupancy rates!
Average Airbnb Occupancy Rates (US)
| City | Active Airbnb Listings | Average Airbnb Occupancy Rate (2023) | Peak Season |
|---|---|---|---|
| Fort Collins | 2,533 | 68% | July |
| Seattle | 5,791 | 76% | July |
| Memphis | 1,488 | 58% | April |
| Milwaukee | 1,552 | 60% | July |
| Ontario, NY | 632 | 56% | July |
| Phoenix | 7,600 | 60% | March |
| Austin | 10,779 | 61% | April |
| San Antonio | 5,290 | 57 % | July |
| Newark, NJ | 1,480 | 60% | July |
| Houston | 10,263 | 56% | July |
| Fresno | 1,830 | 54% | July |
| Chicago | 6,634 | 66% | July |
| New York | 10,048 | 72% | June |
| Boston | 2,690 | 81% | October |
| Gainesville, FL | 871 | 56% | August |
| Nashville | 8,137 | 62% | April |
| Miami | 8,533 | 61% | March |
| Jacksonville | 8,874 | 59% | March |
| Orlando | 1,351 | 64% | March |
| Denver | 4,595 | 77% | June |
| Pittsburgh, PA | 2,195 | 63% | July |
| Wichita, KS | 683 | 60% | July |
| Kansas, MO | 3,433 | 61% | July |
| Tampa | 3,820 | 62% | March |
| Raleigh | 1,504 | 63% | July |
| Baltimore | 1,769 | 58% | June |
| Dallas | 5,025 | 59% | June |
| Birmingham, AL | 1,043 | 57% | July |
| Cleveland | 1,511 | 59% | June |
| Atlanta | 6,224 | 56 % | July |
| Philadelphia | 5,304 | 56.5 % | July |
| Washington | 4,702 | 75 % | April |
| Colorado Springs | 2,530 | 70 % | July |
| Fort Lauderdale | 4,528 | 62 % | March |
| Los Angeles | 15,731 | 66 % | July |
| Las Vegas | 1,776 | 59 % | April |
| Reno | 942 | 61 % | July |
| Greensboro | 797 | 60 % | April |
| Sacramento | 2,298 | 61 % | July |
| Detroit | 1,469 | 51 % | July |
Average Airbnb Occupancy Rates (Canada)
| City | Active Airbnb Listings | Average Airbnb Occupancy Rate (2023) | Peak Season |
|---|---|---|---|
| Toronto | 12,637 | 77 % | September |
| Calgary | 5,290 | 77 % | July |
| Quebec | 1,443 | 76 % | July &August |
| Edmonton | 2,954 | 69 % | July |
| Montreal | 7,605 | 74 % | August |
| Vancouver | 5,478 | 85 % | June-August |
| Winnipeg | 1,588 | 69 % | July |
| Kitchener | 793 | 69 % | September |
| Victoria | 1,267 | 79 % | July & August |
| London, ON | 830 | 66 % | September |
| Halifax | 1,238 | 84 % | July & August |
| Sudbury | 352 | 67 % | April |
| Kingston | 453 | 70 % | August |
| Ottawa | 2,248 | 69 % | July |
Average Airbnb Occupancy Rates (Australia)
| City | Active Airbnb Listings | Average Airbnb Occupancy Rate (2023) | Peak Season |
|---|---|---|---|
| Adelaide | 3,782 | 73 % | April |
| Perth | 5,312 | 87 % | April |
| Canberra | 1,738 | 73 % | April |
| Newcastle | 1,125 | 62 % | January |
| Melbourne | 20,327 | 66 % | April |
| Brisbane | 3,901 | 85 % | July |
| Sydney | 11,732 | 79 % | April |
| Darwin | 1,110 | 69 % | August |
| Wollongong | 855 | 64 % | January |
| Hobart | 1,057 | 72 % | April |
| Toowoomba | 303 | 75% | April |
| Central Coast | 2,598 | 43 % | January |
| Ballarat | 510 | 59 % | April |
| Greater Bendigo | 484 | 60 % | April |
Average Airbnb Occupancy Rates (UK)
| City | Active Airbnb Listings | Average Airbnb Occupancy Rate (2023) | Peak Season |
|---|---|---|---|
| London | 4,000 | 87 % | June & July |
| Edinburgh | 6,857 | 91 % | June- September |
| Liverpool | 3,376 | 57 % | April |
| Manchester | 2,338 | 66 % | July |
| Glasgow | 2,329 | 76 % | August |
| Leeds | 1,465 | 65 % | July |
| York | 1,730 | 66 % | July |
| Birmingham | 2,762 | 61 % | July |
| Nottingham | 1,212 | 61 % | September |
| Bristol | 2,299 | 77 % | September |
| Sheffield | 1,114 | 61 % | July |
| Cardiff | 1,880 | 60 % | July |
| Aberdeen | 725 | 70 % | July |
| Belfast | 1,446 | 74 % | July |
Average Airbnb Occupancy Rates (Top 50 Global Cities)
| City, Country | Active Airbnb Listings | Average Airbnb Occupancy Rate (2023) | Peak Season |
|---|---|---|---|
| Amsterdam, Netherlands | 5,778 | 96 % | April- September |
| Athens, Greece | 11,223 | 79 % | June & September |
| Atlanta City, USA | 6,224 | 56 % | July |
| Auckland, New Zealand | 5,026 | 77 % | December |
| Austin, Texas | 10,779 | 61% | April |
| Bangkok, Thailand | 14,532 | 55 % | December |
| Barcelona, Spain | 13,829 | 88 % | April, July & October |
| Batumi, Georgia | 4,564 | 49 % | August |
| Beyoglu, Turkey | 7,891 | 61 % | October |
| Bogota, Colombia | 11,249 | 54 % | July |
| Bordeaux, France | 4,369 | 82 % | September |
| Berlin, Germany | 7,754 | 87 % | June & September |
| Brooklyn, New York | 8,858 | 79 % | June |
| Budapest, Hungary | 9,741 | 79 % | July |
| Buenos Aires, Argentina | 24,453 | 70 % | April |
Why do you need to know the Airbnb Occupancy Rate?
Market Research: Starting on your Airbnb venture? Knowing the occupancy rate will steer you in the right direction. The two most important factors are 1) choosing the perfect location with the highest average occupancy rate and 2) determining the right number of bedrooms because you can’t change these two once you commit to a property.
Get more bookings: Knowing the peak season allows you to maximize your profit by charging higher fees. During low season, you can consider giving a discount for long-term rates, or it might be the right timing for you to use it as your vacation home!
9 Simple Tips To Boost Your Airbnb Occupancy Rate
1. Choose the Right Airbnb Market
Finding the ideal Airbnb city or market is crucial in optimizing your occupancy rate. Look for popular destinations and analyze their Airbnb demand. These can positively affect your property’s visibility and desirability.
2. Search for the Best Submarket
Identify the most lucrative submarkets within your Airbnb city. A good Airbnb submarket includes the best neighborhoods, property types, and number of bedrooms. Targeting the specific preferences of potential guests in different areas can help you tailor your Airbnb to meet their needs and attract more bookings.
3. Add Some Amenities
Adding basic amenities such as towels, toilet paper, and wifi just meets guests’ expectations. However, going for an extra mile differentiates you from the rest. This may include adding a few small fancy Airbnb amenities, an Airbnb hot tub, or a swimming pool.
4. Furnish your Rental
Don’t skimp on quality furnishings because they will make your rental stand out. A thoughtfully designed and comfortable Airbnb is more likely to receive positive reviews and repeat bookings. Target the needs of your guests then create a welcoming environment conducive to longer stays.
5. Take Nice Photos
First impressions matter. Photos are worth a thousand words. Lure your guests with your property’s features captured in the best light. Showcase each room from different angles and center your rental’s unique aspect. While you can pick up some Airbnb photo tips, opting for a professional photographer can significantly enhance the visual appeal of your listing.
6. Boost Your Listings Visibility
Optimize your listing for Airbnb and search engine algorithms. Use relevant keywords in your title and description to target potential guests. Regular calendar updates and quick responses to guests’ inquiries also improve your search ranking.
7. Enable Airbnb Instant Book
Active Airbnb Instant Book for a seamless booking experience. This attracts spontaneous travelers. Plus, Airbnb often prioritizes and boosts the listings with this feature.
8. Aim To Be An Airbnb Superhost
Aspire to have a Superhost status by giving exceptional hospitality. The rewards can be outstanding. These include increased visibility that can lead to higher occupancy rates and earnings.
9. Consider Professional Airbnb Managers
Consider hiring professional Airbnb managers who specialize in optimizing property listings. Aside from doing the marketing side of your rental, these experts can also handle tasks from the pricing strategy to communication with guests. You can also hire them for property upkeep and maintenance. However, these services come at a cost usually with a commission-based pricing structure.
In the below, I’ve compiled the occupancy rates of major cities in the US, UK, Australia, and Canada. (There’s also a bonus of 50 global cities too!)
