Based on Airbtics data from September 2025 to August 2026, this page ranks the best Airbnb markets in Europe by Market Grade.
The grade compares short-term rental yield, year-over-year revenue growth, and occupancy (demand), then adjusts for local regulation.
The table also shows listing count, average daily rate, and annual revenue for every market.
Markets on this page are ranked by the Airbtics Market Grade, not by the number of listings.
The grade compares each market with the other markets in this ranking on three measures, then adjusts for local short-term rental regulation.
Yield: Annual short-term rental revenue divided by property price. A higher yield ranks higher.
Growth: Year-over-year change in revenue. Faster revenue growth ranks higher.
Demand: Average occupancy rate over the last 12 months. Higher occupancy ranks higher.
Stricter short-term rental regulation lowers the letter grade. Occupancy, average daily rate, and annual revenue are shown for every market.
Exact yield and revenue growth are published for the three highest-graded markets. For every other market those two figures are in Market Explorer.
The rankboard plots the same markets by occupancy and average daily rate, and the table under the chart lists those values in text.
Find the Best Airbnb Markets with Our Interactive Tool
Use our interactive Market Explorer to find the best places to start an Airbnb in Europe. Compare multiple markets side by side, apply filters like regulations, budget (property or rent prices), and market size, and even export the results to Excel.
The highest-graded short-term rental markets in Europe are Palermo, Paris and Rome.
The table ranks every tracked market by Airbtics Market Grade. Occupancy, average daily rate, annual revenue, yield, and revenue growth are the figures behind that grade.
Top 3 Airbnb markets in Europe by Market Grade
These are the three highest-graded Airbnb markets in Europe. Market Grade compares yield, revenue growth, and occupancy (demand) with the other markets on this page, then adjusts for short-term rental regulation. The chart repeats those three percentiles in text so the ranking is readable without the graphic.
Palermo is rank 1 of 100 markets in this Europe ranking by Airbtics Market Grade A, with 22.6% short-term rental yield, 68.0% occupancy, and +12.3% year-over-year revenue growth.
Compared with the other markets on this page, Palermo ranks top 6% for yield, top 18% for growth, and top 45% for demand. The market shows an average daily rate of $107, annual revenue of $27,283, a rent gap of 4139.2%, 5,674 active listings, strict short-term rental regulation, and a typical 2-bedroom property price of $150,000.
Market gradeA
Yield22.6%
Revenue growth+12.3%
Occupancy68.0%
Average daily rate$107
Annual revenue$27,283
Rent gap4139.2%
Active listings5,674
2-bedroom price$150,000
RegulationStrict
Percentile versus other Europe markets on this page. Farther from the center is stronger.
Paris is rank 2 of 100 markets in this Europe ranking by Airbtics Market Grade B, with 13.1% short-term rental yield, 80.0% occupancy, and +12.2% year-over-year revenue growth.
Compared with the other markets on this page, Paris ranks lowest 36% for yield, top 20% for growth, and top 7% for demand. The market shows an average daily rate of $199, annual revenue of $58,993, a rent gap of 3818.7%, 39,257 active listings, strict short-term rental regulation, and a typical 2-bedroom property price of $750,000.
Market gradeB
Yield13.1%
Revenue growth+12.2%
Occupancy80.0%
Average daily rate$199
Annual revenue$58,993
Rent gap3818.7%
Active listings39,257
2-bedroom price$750,000
RegulationStrict
Percentile versus other Europe markets on this page. Farther from the center is stronger.
Rome is rank 3 of 100 markets in this Europe ranking by Airbtics Market Grade B, with 13.8% short-term rental yield, 76.0% occupancy, and +13.2% year-over-year revenue growth.
Compared with the other markets on this page, Rome ranks lowest 42% for yield, top 16% for growth, and top 18% for demand. The market shows an average daily rate of $173, annual revenue of $49,394, a rent gap of 3347.3%, 28,025 active listings, strict short-term rental regulation, and a typical 2-bedroom property price of $450,000.
Market gradeB
Yield13.8%
Revenue growth+13.2%
Occupancy76.0%
Average daily rate$173
Annual revenue$49,394
Rent gap3347.3%
Active listings28,025
2-bedroom price$450,000
RegulationStrict
Percentile versus other Europe markets on this page. Farther from the center is stronger.
Yield: lowest 42%
Growth: top 16%
Demand: top 18%
Market Rankboard: Europe
Each dot is a vacation rental market in Europe, plotted by
occupancy rate (x-axis) and average daily rate (ADR) (y-axis).
Dashed lines mark the national median.
Occupancy rate and average daily rate for each Europe market plotted in the chart above, in Market Grade order.
Market
Occupancy rate
Average daily rate
Palermo
68.0%
$107
Paris
80.0%
$199
Rome
76.0%
$173
Athens
69.0%
$99
Budapest
80.0%
$93
Valais
56.0%
$248
Warsaw
67.0%
$91
Marseille
70.0%
$122
Málaga
84.0%
$149
Krakow
75.0%
$96
Sevilla
77.0%
$145
Gdansk
60.0%
$113
Berlin
74.0%
$144
Bucharest
64.0%
$69
Amsterdam
78.0%
$280
Fethiye
54.0%
$172
Pula Airport Area
63.0%
$124
Dublin
76.0%
$186
Ticino
58.0%
$199
Valle d'Aosta/Vallée d'Aoste (Province)
54.0%
$160
Catania
65.0%
$94
Wroclaw
59.0%
$88
Sofia
67.0%
$71
Zakinthos
72.0%
$166
Malta
77.0%
$140
Madeira
83.0%
$152
Valencia
79.0%
$141
City of Edinburgh
82.0%
$245
Graubunden
55.0%
$255
Brussels
78.0%
$130
Kefalonia
73.0%
$166
Extended Grand Paris
73.0%
$152
London
71.0%
$206
Lisbon
76.0%
$132
Cornwall
60.0%
$192
Florence
71.0%
$172
Vienna
74.0%
$135
Naples
64.0%
$112
Venice
69.0%
$200
Tbilisi
64.0%
$45
Oslo
69.0%
$156
Split
72.0%
$136
Stockholm
66.0%
$162
Lyon
68.0%
$109
Dubrovnik
79.0%
$154
Toulouse
68.0%
$83
Kaş
56.0%
$176
Bordeaux
69.0%
$123
La Teste-De-Buch
54.0%
$149
Munich
59.0%
$151
Pembrokeshire
61.0%
$181
Zadar
68.0%
$120
Audenge
55.0%
$182
Zakopane
55.0%
$123
Northumberland
66.0%
$185
Mijas
69.0%
$181
Adeje
77.0%
$153
Madrid
81.0%
$149
Barcelona
83.0%
$221
Copenhagen
81.0%
$222
Porto
73.0%
$106
Lake Garda
62.0%
$182
Prague
78.0%
$123
Istanbul
52.0%
$70
Scottish Highlands
72.0%
$203
Bern
68.0%
$242
Belgrade
62.0%
$65
Kotor-Tivat
64.0%
$110
Torino
66.0%
$110
Azores
66.0%
$133
Rhodes
71.0%
$150
Bologna
73.0%
$144
Antibes
68.0%
$160
Tirana
62.0%
$54
Gwynedd
59.0%
$190
Cagliari
64.0%
$127
Sunnmøre Og Nordmøre
50.0%
$171
Soustons
57.0%
$144
South Lakeland
61.0%
$225
Verona
64.0%
$146
Granada
68.0%
$113
Le Mans
41.0%
$122
Montpellier
69.0%
$92
Bari
73.0%
$122
Budva
60.0%
$95
Lake Como
62.0%
$191
Cannes
50.0%
$203
South Tyrol
55.0%
$223
Marbella
66.0%
$238
Agde
52.0%
$104
Milano
68.0%
$153
Nice
74.0%
$159
Frejus
59.0%
$130
Albufeira
66.0%
$171
Genoa
60.0%
$126
Amalfi Coast
66.0%
$201
Santorini
65.0%
$190
Dorset
59.0%
$194
Batumi
54.0%
$46
Kyiv
49.0%
$40
Compare property prices, short-term rental yield, rent gap, annual revenue, and supply growth in the
Airbtics Market Explorer watchlist.
See all Airbnb markets in Europe
Browse all 100 markets we track in Europe. Each link opens the market's Airbnb revenue and performance data page.
Airbtics ranks short-term rental markets in Europe by Market Grade. The grade compares yield (annual revenue divided by property price), year-over-year revenue growth, and occupancy, then adjusts for regulation. The highest-graded market in this dataset is Palermo. The main table lists markets in that order; use the Market Explorer to filter by budget, regulations, and more.
How many Airbnb markets does Airbtics track in Europe?
We currently analyze 100 active short-term rental markets in Europe with listing supply, median occupancy, ADR, and revenue estimates.
What is the average Airbnb occupancy rate in Europe?
The national average occupancy rate across tracked markets is 66.59% (LTM). Rates differ by city. Use the rankboard on this page, or open a market page for that city's numbers.
How do I compare Airbnb markets in Europe?
Use the occupancy vs ADR rankboard on this page for a quick view, or open the Market Explorer to compare markets side by side, change chart axes, export to Excel, and save markets to a watchlist.
How can I estimate Airbnb income in Europe?
Use our Airbnb income calculator to estimate revenue for a specific address, or open any market link below for median revenue and occupancy benchmarks.
