Best Airbnb Markets Europe

Based on data from Airbtics, this page shows the largest Airbnb markets with key statistics like regulations, average occupancy rate and daily rate. This allows you to discover the most profitable locations to buy, own or invest in rental properties.

Top 100 Largest Airbnb Markets in Europe
Updated May, 2025

The occupancy rate, daily rate, and revenue are averages from the last twelve months, starting from the last updated period. Methodology for Airbtics Market Score: The Airbtics Market Score indicates how attractive a location is for Airbnb investment. The primary criterion is short-term rental yield, which is the percentage of revenue relative to property price. The second criterion is regulation, with markets that have STR-friendly rules receiving a higher score. The remaining three criteria are:

  1. Market size (larger markets score higher due to the ease of acquiring and selling properties)
  2. Growth (whether the market is becoming saturated)
  3. Seasonality (less seasonality is preferred)
Learn more about how we collect the data and accuracy

PositionMarket NameRegulation No of ListingsAvg. Occupancy RateAvg. Daily RateRevenueShort-term Rental Yield Rent Gap
1 London
lenient
60,30672%€163€43,48412.3%34.5%
2 Paris
strict
55,85575%€150€41,74512.3%34.5%
3 Rome
strict
29,33277%€138€39,49712.3%34.5%
4 Istanbul
strict
22,43156%€54€11,44112.3%34.5%
5 Milano
strict
21,27970%€125€32,72812.3%34.5%
6 Madrid
lenient
21,14583%€107€33,21712.3%34.5%
7 Lisbon
strict
13,97582%€101€30,78612.3%34.5%
8 Barcelona
strict
13,46684%€141€44,05612.3%34.5%
9 Athens
strict
13,44371%€71€18,94512.3%34.5%
10 Cornwall
lenient
13,40361%€145€32,77012.3%34.5%
11 Cyprus
lenient
12,63663%€87€20,50312.3%34.5%
12 Budapest
strict
12,00376%€60€17,22412.3%34.5%
13 Marseille
strict
11,82666%€85€21,09112.3%34.5%
14 Florence
strict
11,48476%€141€39,71512.3%34.5%
15 Vienna
lenient
11,43577%€96€27,67512.3%34.5%
16 Warsaw
lenient
10,27565%€62€15,36812.3%34.5%
17 Copenhagen
lenient
10,07180%€156€45,99912.3%34.5%
18 Napoli
strict
9,99763%€88€20,67212.3%34.5%
19 Naples
strict
9,89463%€88€20,67212.3%34.5%
20 Porto
strict
9,58378%€83€24,25312.3%34.5%
21 Nice
strict
9,33676%€106€30,14412.3%34.5%
22 Lake como
strict
9,20566%€133€32,84712.3%34.5%
23 Valais
lenient
9,08959%€186€41,51712.3%34.5%
24 Prague
lenient
8,97279%€88€25,89212.3%34.5%
25 Cannes
strict
8,89150%€133€25,08012.3%34.5%
26 Valencia
lenient
8,72175%€96€26,92312.3%34.5%
27 Málaga
strict
8,53983%€102€31,43212.3%34.5%
28 Venice
strict
8,00474%€155€42,49812.3%34.5%
29 Sevilla
strict
7,81779%€122€35,82112.3%34.5%
30 Krakow
lenient
7,27272%€67€18,31512.3%34.5%
31 Berlin
strict
7,20178%€115€33,28312.3%34.5%
32 Split
lenient
6,93273%€97€26,16912.3%34.5%
33 Stockholm
lenient
6,89362%€112€25,98612.3%34.5%
34 Oslo
lenient
6,64369%€109€28,06512.3%34.5%
35 Gdansk
lenient
6,53461%€69€16,13412.3%34.5%
36 Kent
lenient
6,22857%€139€29,72512.3%34.5%
37 Palermo
strict
6,16367%€77€19,20412.3%34.5%
38 Scottish highlands
lenient
6,03774%€160€43,82412.3%34.5%
39 Madeira
strict
5,99188%€106€34,62612.3%34.5%
40 Lyon
strict
5,87272%€86€23,28912.3%34.5%
41 Torino
strict
5,82366%€81€20,10112.3%34.5%
42 Turin
strict
5,81366%€81€20,10112.3%34.5%
43 Marbella
strict
5,72865%€162€39,31512.3%34.5%
44 South tyrol
strict
5,71957%€170€35,80912.3%34.5%
45 Bern
lenient
5,68871%€164€43,58912.3%34.5%
46 Brussels
lenient
5,60280%€94€28,12812.3%34.5%
47 West midlands
lenient
5,57557%€108€23,22912.3%34.5%
48 Belgrade
lenient
5,55660%€53€11,81712.3%34.5%
49 Amalfi coast
strict
5,38170%€153€39,60712.3%34.5%
50 City of edinburgh
lenient
5,12883%€172€52,65012.3%34.5%
51 Frejus fr
lenient
4,98957%€92€19,69912.3%34.5%
52 Fethiye
strict
4,90455%€100€20,41012.3%34.5%
53 Kaş
strict
4,89456%€117€24,21312.3%34.5%
54 Amsterdam
strict
4,84481%€223€66,39012.3%34.5%
55 Izmir
strict
4,81941%€68€10,49112.3%34.5%
56 Graubunden
lenient
4,70957%€187€40,77212.3%34.5%
57 Toulouse
strict
4,68471%€61€16,40812.3%34.5%
58 Bologna
strict
4,63574%€119€32,64712.3%34.5%
59 Santorini
strict
4,55975%€172€47,60112.3%34.5%
60 Dubrovnik
lenient
4,53786%€124€39,28712.3%34.5%
61 Dublin
lenient
4,42873%€145€39,05812.3%34.5%
62 Munich
lenient
4,21366%€134€32,83612.3%34.5%
63 Dorset
lenient
4,12462%€150€34,60612.3%34.5%
64 Bordeaux
strict
4,04872%€96€25,89712.3%34.5%
65 Rhodes
strict
3,98373%€105€28,12412.3%34.5%
66 Suffolk
lenient
3,96361%€159€36,16912.3%34.5%
67 Alicante
lenient
3,96374%€83€23,00912.3%34.5%
68 Montpellier
strict
3,90970%€66€17,53212.3%34.5%
69 Gwynedd
lenient
3,83963%€151€35,44112.3%34.5%
70 Antibes
lenient
3,82367%€106€26,61012.3%34.5%
71 Ticino
strict
3,81755%€141€29,45212.3%34.5%
72 Saint-denis
lenient
3,81759%€92€20,30712.3%34.5%
73 Agde
lenient
3,80250%€74€14,08012.3%34.5%
74 Adeje
lenient
3,70083%€109€33,59412.3%34.5%
75 Antalya (turkey)
strict
3,68451%€49€9,36112.3%34.5%
76 Tirana
lenient
3,59161%€40€9,26412.3%34.5%
77 Albufeira
strict
3,59069%€117€29,83712.3%34.5%
78 La teste-de-buch
strict
3,59053%€108€21,67712.3%34.5%
79 Granada
strict
3,57666%€87€21,39812.3%34.5%
80 Brighton and hove
lenient
3,55963%€141€33,14912.3%34.5%
81 Catania
strict
3,53366%€69€17,10412.3%34.5%
82 Torrevieja
lenient
3,53062%€71€16,69312.3%34.5%
83 Pembrokeshire
lenient
3,51061%€144€32,62512.3%34.5%
84 San bartolomé de tirajana
lenient
3,42378%€100€28,88312.3%34.5%
85 Vaud
lenient
3,42062%€134€31,36512.3%34.5%
86 Wroclaw
lenient
3,40457%€60€13,14512.3%34.5%
87 Arona
lenient
3,38485%€94€29,73212.3%34.5%
88 Zadar
lenient
3,38274%€87€23,76212.3%34.5%
89 Soustons
strict
3,29454%€103€21,04412.3%34.5%
90 La oliva
lenient
3,27281%€79€23,94812.3%34.5%
91 Zagreb
lenient
3,23765%€67€16,47412.3%34.5%
92 Mijas
strict
3,23066%€119€29,34012.3%34.5%
93 Liverpool
lenient
3,21955%€113€23,28912.3%34.5%
94 Birmingham
lenient
3,21858%€112€24,39212.3%34.5%
95 South lakeland
lenient
3,15963%€180€42,13112.3%34.5%
96 Genoa
strict
3,15363%€92€21,63012.3%34.5%
97 Helsinki
lenient
3,11570%€85€22,22812.3%34.5%
98 Thessaloniki
strict
3,11361%€60€13,82712.3%34.5%
99 Audenge
strict
3,09254%€130€26,38212.3%34.5%
100 Trouville sur mer
strict
3,09144%€113€18,77312.3%34.5%


  1. Download the entire list in Excel. Also available in the zip code level. Request to purchase here.
  2. For short-term rental market analysis, visit our Airbnb Analytics app.