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Best Airbnb Markets in Europe (2026)

Based on Airbtics data from January 2025 to December 2025, this page shows the top Airbnb locations to invest in Europe with key statistics and information, like short-term rental regulations, number of listings, occupancy rate, average daily rate, and annual revenue. This allows you to discover the most profitable cities to invest in, buy, and own Airbnb rental properties in Europe.

The Airbtics Market Score indicates how attractive a location is for investing in an Airbnb rental property. We determine this score based on the following criteria:

  1. Short-term rental yield: The ratio between annual revenue and property price, as a percentage. Locations with higher Airbnb rental yield score better.
  2. Short-term rental regulations: How STR-friendly the local Airbnb rules and laws are. Markets with more lenient regulations get a higher score.
  3. Market size: The number of Airbnb listings. Larger vacation rental markets get a higher score as it is easier for investors to buy and sell properties.
  4. Growth: How fast the market is becoming saturated. Priority is given to markets that are already developed but are not approaching saturation yet.
  5. Seasonality: To what degree Airbnb performance is affected by seasonality. Less seasonal impact is preferred as investors can enjoy a more stable short-term rental performance throughout the year.
Learn more about how we collect the data and accuracy

Last updated: February, 2026

Europe Short-Term Rental Market Overview (Full-Year 2025 Analysis)

National averages across all Europe markets
Average Occupancy Rate i
68.63%
Average Annual Revenue i
€32,558
Average Daily Rate (ADR) i
€127
YoY Supply Growth i
22.52%
YoY Revenue Change i
15.40%

Top 100 Europe Cities for Airbnb in 2026

Position Market Grade Market Name Regulation No of Listings Avg. Occupancy Rate Avg. Daily Rate Revenue Short-term Rental Yield Rent Gap
1DLondon
Lenient
49,16674%€176€48,31212.3%34.5%
2CParis
Strict
45,09880%€164€48,56812.3%34.5%
3DRome
Strict
28,03477%€146€41,68912.3%34.5%
4E+Madrid
Lenient
17,23583%€119€36,64312.3%34.5%
5DMilano
Strict
16,97673%€131€35,76112.3%34.5%
6D+Istanbul
Strict
13,07659%€63€13,96912.3%34.5%
7DLisbon
Strict
13,01981%€114€34,31012.3%34.5%
8BCornwall
Lenient
12,88362%€162€37,35812.3%34.5%
9DAthens
Strict
12,62671%€81€21,62512.3%34.5%
10D+Barcelona
Strict
11,38083%€168€51,83212.3%34.5%
11CBudapest
Strict
11,17878%€70€20,64312.3%34.5%
12D+Florence
Strict
10,88473%€150€40,80112.3%34.5%
13B+Marseille
Strict
9,73871%€101€26,74912.3%34.5%
14C+Nice
Strict
9,44476%€132€37,42612.3%34.5%
15B+Lake garda
Strict
9,17864%€158€37,42012.3%34.5%
16C+Malta
Lenient
9,17477%€112€31,97812.3%34.5%
17CPorto
Strict
9,17278%€90€26,14212.3%34.5%
18CLake como
Strict
9,16066%€163€40,08112.3%34.5%
19CCopenhagen
Lenient
9,14781%€181€53,99312.3%34.5%
20C+Warsaw
Lenient
8,98068%€75€19,41912.3%34.5%
21CCannes
Strict
8,95652%€165€32,05812.3%34.5%
22D+Vienna
Lenient
8,88978%€112€32,67812.3%34.5%
23C+Valais
Lenient
8,81059%€209€46,66912.3%34.5%
24D+Prague
Lenient
8,55181%€99€29,92612.3%34.5%
25DNaples
Strict
8,13466%€97€23,94012.3%34.5%
26C+Málaga
Strict
8,04184%€122€38,11712.3%34.5%
27E+Venice
Strict
7,43770%€169€43,95912.3%34.5%
28D+Sevilla
Strict
7,43378%€121€35,18012.3%34.5%
29CValencia
Strict
7,29177%€111€31,85612.3%34.5%
30BKrakow
Lenient
7,04777%€79€22,74612.3%34.5%
31BSplit
Lenient
6,90375%€116€31,97412.3%34.5%
32AGdansk
Lenient
6,78562%€93€21,74312.3%34.5%
33DTbilisi
Lenient
6,57963%€39€9,18612.3%34.5%
34CBerlin
Strict
6,50477%€124€35,57712.3%34.5%
35COslo
Lenient
6,50471%€127€33,44612.3%34.5%
36AMadeira
Strict
6,37288%€129€41,85012.3%34.5%
37D+Stockholm
Lenient
6,15364%€132€31,43412.3%34.5%
38B+Scottish highlands
Lenient
6,03575%€175€48,52712.3%34.5%
39BPalermo
Strict
5,84567%€90€22,39812.3%34.5%
40C+Bern
Lenient
5,69471%€202€53,61412.3%34.5%
41C+South tyrol
Strict
5,67157%€197€41,42112.3%34.5%
42CMarbella
Strict
5,58267%€201€50,05512.3%34.5%
43E+Amalfi coast
Strict
5,26170%€178€46,02312.3%34.5%
44D+Bucharest
Lenient
5,19667%€58€14,71712.3%34.5%
45C+Frejus
Lenient
5,06458%€112€24,30612.3%34.5%
46DBelgrade
Lenient
4,96160%€55€12,44312.3%34.5%
47DLyon
Strict
4,95272%€94€25,52912.3%34.5%
48ACity of edinburgh
Lenient
4,80984%€210€65,11612.3%34.5%
49C+Kotor-tivat
Lenient
4,74462%€92€21,01112.3%34.5%
50CBrussels
Lenient
4,58780%€106€31,78912.3%34.5%
51D+Torino
Strict
4,54569%€94€24,36612.3%34.5%
52B+Graubunden
Lenient
4,49758%€215€47,36312.3%34.5%
53C+Amsterdam
Strict
4,48780%€239€70,56412.3%34.5%
54C+Dubrovnik
Lenient
4,48184%€131€40,36712.3%34.5%
55E+Santorini
Strict
4,44169%€161€40,99412.3%34.5%
56B+Azores
Strict
4,32568%€118€29,55412.3%34.5%
57B+Rhodes
Strict
4,28572%€124€32,87212.3%34.5%
58BPula airport area
Lenient
4,10666%€107€26,13612.3%34.5%
59AFethiye
Strict
4,06856%€142€29,33712.3%34.5%
60BAgde
Lenient
4,05450%€92€17,25512.3%34.5%
61D+Toulouse
Strict
4,02371%€71€19,14312.3%34.5%
62C+Kaş
Strict
4,00157%€153€32,18712.3%34.5%
63D+Dorset
Lenient
3,94763%€165€38,63412.3%34.5%
64DBologna
Strict
3,90877%€123€35,40312.3%34.5%
65CDublin
Lenient
3,85877%€161€45,93112.3%34.5%
66BTicino
Strict
3,76957%€170€36,48212.3%34.5%
67BGwynedd
Lenient
3,69664%€163€38,87212.3%34.5%
68DTirana
Lenient
3,65062%€45€10,46612.3%34.5%
69C+Antibes
Lenient
3,63567%€134€33,43312.3%34.5%
70DBatumi
Lenient
3,60753%€39€7,84712.3%34.5%
71C+Albufeira
Strict
3,57668%€144€36,10312.3%34.5%
72CBordeaux
Strict
3,57472%€106€28,38112.3%34.5%
73CCagliari
Strict
3,54465%€108€26,31712.3%34.5%
74CMunich
Lenient
3,53963%€135€31,59412.3%34.5%
75BAlicante
Strict
3,53577%€106€30,55112.3%34.5%
76C+Montpellier
Strict
3,46572%€78€20,98712.3%34.5%
77BLa teste-de-buch
Strict
3,43654%€129€26,10612.3%34.5%
78CAdeje
Strict
3,42382%€124€37,64712.3%34.5%
79B+Pembrokeshire
Lenient
3,40063%€159€37,09812.3%34.5%
80C+Torrevieja
Strict
3,39462%€90€20,83212.3%34.5%
81C+Zadar
Lenient
3,38971%€103€26,90312.3%34.5%
82B+Soustons
Strict
3,38655%€123€25,52812.3%34.5%
83C+Sunnmøre og nordmøre
Lenient
3,35252%€139€26,97912.3%34.5%
84D+Izmir
Strict
3,32642%€91€14,20612.3%34.5%
85CValle d'aosta/vallée d'aoste (province)
Strict
3,29356%€134€28,11512.3%34.5%
86C+Catania
Strict
3,24266%€79€19,59312.3%34.5%
87D+Granada
Strict
3,22269%€93€24,04712.3%34.5%
88CMijas
Strict
3,22267%€147€36,81812.3%34.5%
89CWroclaw
Lenient
3,21260%€72€16,50012.3%34.5%
90C+South lakeland
Lenient
3,17563%€196€45,82512.3%34.5%
91C+Kefalonia
Strict
3,17273%€139€37,27612.3%34.5%
92C+San bartolomé de tirajana
Strict
3,14378%€114€32,85512.3%34.5%
93CArona
Strict
3,10984%€107€33,37812.3%34.5%
94D+Brighton and hove
Lenient
3,03664%€154€36,76612.3%34.5%
95D+Vaud
Lenient
3,01862%€161€37,51912.3%34.5%
96C+La oliva
Strict
3,01483%€96€29,60312.3%34.5%
97CTrouville sur mer
Strict
2,99746%€130€22,46312.3%34.5%
98BAudenge
Strict
2,97055%€151€31,23112.3%34.5%
99C+Costa brava
Strict
2,95357%€169€35,85412.3%34.5%
100C+Zakinthos
Strict
2,95175%€136€37,51312.3%34.5%

Find the Best Airbnb Markets with Our Interactive Tool

Use our interactive Market Explorer to find the best places to start an Airbnb in Europe. Compare multiple markets side by side, apply filters like regulations, budget (property or rent prices), and market size, and even export the results to Excel.

Explore Interactive Tool

📊 Want a deeper dive into Europe's STR market?

Explore our comprehensive 2025 Short-Term Rental Market Report for Europe, featuring detailed market trends, supply analysis, and year-over-year insights.

View 2025 Market Report

Why Invest in Airbnb Europe in 2026?

In recent years, Europe has emerged as one of the best locations for investing in short-term rentals thanks to its popular tourist attractions, thriving business activities, growing digital nomad presence, and vibrant cities like Amsterdam, City of edinburgh and Copenhagen. With millions of international visitors coming each year, the demand for vacation rental accommodations is growing, making Airbnb Europe a lucrative option for both local and foreign investors.

Due to strong demand from travelers, Europe offers competitive average daily rates (ADR), healthy occupancy rates, and attractive revenue potential in the best Airbnb markets. Whether you're looking to start your first Airbnb business with a modest budget or to add a luxury short-term rental property to your portfolio, Europe has a profitable location to meet your budget and aspirations as an investor.

Market Saturation Analysis: Europe

Benchmark: Markets are categorized relative to Europe's national averages (Supply: +22.5%, Revenue: +15.4%). Markets above the national average are marked with ↑, while those below are marked with ↓.

🟢

Healthy Growth

Supply > avg, Revenue > avg
Expansion with demand keeping up

  • Gdansk Supply: +32.5% | Revenue: +49.5%
  • Marbella Supply: +23.1% | Revenue: +30.8%
  • Soustons Supply: +28.9% | Revenue: +30.6%
  • Fethiye Supply: +28.0% | Revenue: +30.1%
  • Cannes Supply: +25.3% | Revenue: +28.0%
  • Mijas Supply: +24.8% | Revenue: +27.8%
  • Agde Supply: +36.8% | Revenue: +27.5%
  • Madeira Supply: +22.7% | Revenue: +27.2%
  • Lake garda Supply: +22.9% | Revenue: +26.6%
  • Wroclaw Supply: +23.1% | Revenue: +25.5%
  • +14 more markets
🟡

Early Saturation

Supply > avg, Revenue ≤ avg
Competition rising

  • Oslo Supply: +46.6% | Revenue: +14.4%
  • Batumi Supply: +46.1% | Revenue: +13.1%
  • Copenhagen Supply: +42.7% | Revenue: +12.5%
  • Izmir Supply: +36.1% | Revenue: +6.4%
  • London Supply: +33.8% | Revenue: +3.8%
  • Tirana Supply: +33.4% | Revenue: +4.4%
  • Dublin Supply: +31.2% | Revenue: +9.6%
  • Istanbul Supply: +31.0% | Revenue: -9.3%
  • Bucharest Supply: +27.9% | Revenue: +5.2%
  • Amsterdam Supply: +27.7% | Revenue: +5.9%
  • +14 more markets
🔵

Under-the-Radar

Supply ≤ avg, Revenue > avg
Hidden opportunities

  • Kaş Supply: +21.0% | Revenue: +38.0%
  • Costa brava Supply: +18.8% | Revenue: +34.8%
  • Alicante Supply: +19.1% | Revenue: +32.6%
  • Torrevieja Supply: +20.2% | Revenue: +32.1%
  • Split Supply: +18.4% | Revenue: +31.9%
  • La oliva Supply: +10.4% | Revenue: +30.8%
  • Warsaw Supply: +18.2% | Revenue: +27.3%
  • Marseille Supply: +17.8% | Revenue: +27.3%
  • Ticino Supply: +18.1% | Revenue: +25.9%
  • Valle d'aosta/vallée d'aoste (province) Supply: +15.0% | Revenue: +25.2%
  • +15 more markets
🔴

Declining

Supply ≤ avg, Revenue ≤ avg
Risky markets

  • Santorini Supply: +17.5% | Revenue: -14.8%
  • Bologna Supply: +12.8% | Revenue: -4.9%
  • Sevilla Supply: +13.2% | Revenue: -4.4%
  • Venice Supply: +15.2% | Revenue: -2.6%
  • Florence Supply: +17.3% | Revenue: -0.2%
  • Madrid Supply: +19.2% | Revenue: +0.0%
  • Belgrade Supply: +14.4% | Revenue: +0.5%
  • Berlin Supply: +21.3% | Revenue: +1.4%
  • Bordeaux Supply: +20.7% | Revenue: +2.4%
  • Dubrovnik Supply: +9.7% | Revenue: +4.0%
  • +17 more markets

Best Cities for Airbnb in Europe by Budget

Top 3 Affordable Airbnb Markets: Under $150,000

These markets offer entry-level investment opportunities with lower property prices, making them ideal for first-time investors or those with limited capital.

  1. Tbilisi
    • Property price: €111,600
    • STR revenue: €9,186/year
    • Yield: 11.1%
  2. Tirana
    • Property price: €111,600
    • STR revenue: €10,466/year
    • Yield: 12.4%
  3. Batumi
    • Property price: €111,600
    • STR revenue: €7,847/year
    • Yield: 10.5%

Top 3 Premium Airbnb Markets: $500,000-$1,000,000

These markets represent mid-to-high-end investment opportunities with strong potential for steady returns and property appreciation.

  1. Milano
    • Property price: €465,000
    • STR revenue: €35,761/year
    • Yield: 10.6%
  2. Berlin
    • Property price: €465,000
    • STR revenue: €35,577/year
    • Yield: 12.1%
  3. Brighton and hove
    • Property price: €465,000
    • STR revenue: €36,766/year
    • Yield: 10.4%

Top 3 Best Places for Airbnb Arbitrage in Europe

  1. Kefalonia
    • STR revenue: €37,276/year
    • Rent gap: €5,685
  2. Lake garda
    • STR revenue: €37,420/year
    • Rent gap: €5,441
  3. Zakinthos
    • STR revenue: €37,513/year
    • Rent gap: €5,353



Estimate Your Airbnb Income in Europe



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