Since there are numerous Airbnb listings on the internet, you want to make sure that you choose the right keywords and optimize the title to catch your reader’s attention.

Primarily, if you do this part correctly, it can increase your bookings, help you rank better in the search results, and bring more traffic to your listing. 

There are many complex things that need to be taken into consideration when writing a title for your listing such as the title length, optimal keywords, symbols/icons, and abbreviations. Your title should be thorough enough to give a brief idea about your property in less than 50 characters.

Though this may sound a little bit difficult, we have compiled a list of the best Airbnb titles to help you enhance your ideas and bring out the best version of your listings in the business!

How to write an attention-grabbing title?

Image and title are going to be the most important factor in optimizing your conversion rate and increasing your bookings. Having a catchy and attention-grabbing title can do wonders if you keep a few things in the back of your mind while writing it and make sure to include all the things we are about to tell you in this blog.

1. Use the right and relevant keywords

After the pandemic, people’s habits and perceptions of cleanliness have changed a lot. This pandemic has made hygiene and cleanliness the topmost priority when moving into a vacation home.  Our research found out that before the pandemic words like “Modern”, “Historic”, and “Luxury” were some of the best performing keywords but after the pandemic words like “Seclude”, “Sanitized”, “No sharing” etc were the top-performing words. 

This same logic can be applied in other areas as well, for example, if your property is near a ski lodge or a beach using that in the title can help you land more guests on your listing. Also if there is some big event or conference happening in your city, having that in the title can also help attract people who will be visiting your city to attend that event, and having the name of the conference or event in the title will definitely grab their attention and let them know that your property is in the vicinity of that location thus making it an ideal place.

2. Use all 50 characters

Airbnb limits title length to 50 characters, make sure you are using them all. By keeping your title shorter you will not be able to use the right keywords and describe your property to the guests. 

Using all the characters and many keywords will help to grab the attention of people who are looking for something specific, like a certain number of rooms, or amenities. Having all of these things will broaden your spectrum of potential guests. 

3. Use abbreviations and symbols to save Characters

As mentioned above Airbnb only provides 50 characters, so you need to be a little creative to fit all the details about your property into these 50 characters. Using some abbreviations and symbols which are largely recognized can help you save a lot of characters.

Example:

• Air Conditioning – AC
• And – &
• Apartment – Apt
• Bathroom – Bath
• Bedroom – BR
• Downtown – Dt
• House – HS
• Private – Pvt
• With – W/

4. Keep the title audience-specific!

What do I mean by “audience-specific”? Well if you are a new host then it is going to be a lot harder to identify this but if you have some experience hosting then you will have a brief idea of who your ideal guests are and what kind of guest keep booking your place frequently.

 Are most people on a business trip, solo travelers, or young couples? Once you have that figured out make sure to have something in your title that is specific to the needs of this particular demographic.

5. Avoid using generic adjectives

If you want to stand out from the crowd then avoid using very generic adjectives like “Good”, “Nice”, “Comfy”, and “Lovely”. From the guests’ perspective, you are saying all these nice words about your own house, which don’t have a significant impact on the guest and don’t give them an idea about the house. Instead, use adjectives that describe what you are offering because that gives them some image in their minds about the house. 

Example:

• Airy
• Apartment
• Artsy
• Clean
• Green
• Hidden Gem
• Hygienic
• Modern
• New Construction
• Remodeled
• Renovated
• Rustic
• Secluded
• Spacious
• Villa
• Working station

6. Remove irrelevant words

As mentioned above, having the right words in the title is very important but not having the wrong words is even more important. As they eat up most of your 50-character limit and don’t help in conveying any message about the property. 

Some of these things are mentioning your street name or your neighborhood name. The guest doesn’t know anything about your area so mentioning street names will not help at all. Also, most people filter their searches by bedroom and locality so mentioning them again in your title is a waste of title space that can be utilized for something else.

7. Avoid Capitalization

Never have your title in all caps! Using all capital letters is considered to be shouting in internet language. Also, not only will it look like you are screaming the title of your listing but, capital letters tend to occupy more space and your whole title might not show up in search results, cutting out the last few words of your title.

8. Make sure it doesn’t look scammy

When writing your perfect title you need to make sure you are not having any spelling mistakes, grammar mistakes, or ALL CAP titles as mentioned above. These make your listing look unprofessional and scammy and might steer away guests from trusting the host.

9. Mention upgrades & what’s unique about the property

Highlight something which is unique and different about the property, like if the building recently got remodeled or renovated. If you did the flooring again, or if you replaced the furniture. These things ensure the guest that the property is in optimum condition and they’ll have a better experience.

10. Mention a Nearby Landmark

If your property is near an important landmark or if your city is famous for something, make sure to mention it in the title, like a stadium or a big hospital. Having them in your title will grab the attention of people who are specifically coming to visit these places and your property will stand out to them. 

Real-World Best Airbnb Titles Example

Using the Airbtics Data Analytics dashboard we can see the list of trending listings in different cities around the globe. Most of them are using similar formats and tips that we have shared above.  

Check Out the data for your own city! Click Here!

New York:

London:

Paris:

Formula to create the best Airbnb titles!

Formula 1: {Adjective} {Property Type} w/ {Top Features}

Example 1: Modern Villa  w/ 2 Queen Bed & Lake View

Formula 2: {Adjective} {Property Type} Near {Landmark} – {Distance}

Example 2: Secluded Studio Apt Near Time Square – 3 Min Walk

Formula 3: {Adjective} {Property Type} Great for {Vacation  Type}

Example 3: Renovated Beach House Great for Long Weekend Getaway

Formula 4: Relish {Selling Point} at {Adjective}  {Property Type} in/at {Location}

Example 4: Relish Mountain View at a Fully Equipped 2BR cottage in the Alps

Read More: The Rise of Domestic Tourism in 2020 and how to leverage data to increase tourism in your city.