Best Airbnb Markets The United Kingdom in 2025

Based on our data, this page shows the top Airbnb locations to invest in The United Kingdom with key statistics and information, like short-term rental regulations, number of listings, occupancy rate, average daily rate, and annual revenue. This allows you to discover the most profitable cities to invest in, buy, and own Airbnb rental properties in The United Kingdom.

Why Invest in Airbnb The United Kingdom in 2025?

In recent years, The United Kingdom has emerged as one of the best locations for investing in short-term rentals thanks to its popular tourist attractions, thriving business activities, growing digital nomad presence, and vibrant cities like City of edinburgh, Cotswold and Perth and kinross. With millions of international visitors coming each year, the demand for vacation rental accommodations is growing, making Airbnb The United Kingdom a lucrative option for both local and foreign investors.

Due to strong demand from travelers, The United Kingdom offers competitive average daily rates (ADR), healthy occupancy rates, and attractive revenue potential in the best Airbnb markets. Whether you’re looking to start your first Airbnb business with a modest budget or to add a luxury short-term rental property to your portfolio, The United Kingdom has a profitable location to meet your budget and aspirations as an investor.

Note on Methodology: The Airbtics Market Score indicates how attractive a location is for investing in an Airbnb rental property. We determine this score based on the following criteria:

Short-term rental yield: The ratio between annual revenue and property price, as a percentage. Locations with higher Airbnb rental yield score better.
Short-term rental regulations: How STR-friendly the local Airbnb rules and laws are. Markets with more lenient regulations get a higher score.
Market size: The number of Airbnb listings. Larger vacation rental markets get a higher score as it is easier for investors to buy and sell properties.
Growth: How fast the market is becoming saturated. Priority is given to markets that are already developed but are not approaching saturation yet.
Seasonality: To what degree Airbnb performance is affected by seasonality. Less seasonal impact is preferred as investors can enjoy a more stable short-term rental performance throughout the year.

Based on this methodology, the best places to buy Airbnb in The United Kingdom are:

Learn more about how we collect the data and accuracy

Top 20 The United Kingdom Cities for Airbnb in 2025

Position	Market Name	Regulation	No of Listings	Avg. Occupancy Rate	Avg. Daily Rate	Revenue	Short-term Rental Yield	Rent Gap
1	London	Lenient	60,608	72%	£143	£38,036	12.3%	34.5%
2	Cornwall	Lenient	13,446	60%	£131	£29,136	12.3%	34.5%
3	Kent	Lenient	6,258	57%	£124	£26,393	12.3%	34.5%
4	Scottish highlands	Lenient	6,071	74%	£145	£39,608	12.3%	34.5%
5	West midlands	Lenient	5,645	56%	£96	£20,131	12.3%	34.5%
6	City of edinburgh	Lenient	5,130	82%	£158	£47,862	12.3%	34.5%
7	Dorset	Lenient	4,148	62%	£133	£30,673	12.3%	34.5%
8	Suffolk	Lenient	3,974	61%	£140	£31,776	12.3%	34.5%
9	Gwynedd	Lenient	3,862	63%	£135	£31,591	12.3%	34.5%
10	Brighton and hove	Lenient	3,554	63%	£124	£29,252	12.3%	34.5%
11	Pembrokeshire	Lenient	3,554	61%	£129	£29,265	12.3%	34.5%
12	Liverpool	Lenient	3,259	54%	£98	£19,834	12.3%	34.5%
13	Birmingham	Lenient	3,251	58%	£98	£21,320	12.3%	34.5%
14	South lakeland	Lenient	3,182	62%	£162	£37,305	12.3%	34.5%
15	Northumberland	Lenient	2,967	68%	£138	£34,759	12.3%	34.5%
16	Manchester	Lenient	2,772	59%	£107	£23,730	12.3%	34.5%
17	Bournemouth	Lenient	2,612	61%	£120	£27,450	12.3%	34.5%
18	Powys	Lenient	2,430	60%	£131	£29,128	12.3%	34.5%
19	East suffolk	Lenient	2,371	62%	£157	£36,382	12.3%	34.5%
20	Surrey	Lenient	2,363	63%	£113	£26,562	12.3%	34.5%

Find the Best Airbnb Markets with Our Interactive Tool

Use our interactive Market Explorer to find the best places to start an Airbnb in COUNTRY. Compare multiple markets side by side, apply filters like regulations, budget (property or rent prices), and market size, and even export the results to Excel.

Explore Interactive Tool

Best Cities for Airbnb in The United Kingdom by Budget

Affordable Airbnb Markets: Under $150,000

Position	Market Name	Regulation	No of Listings	Avg. Occupancy Rate	Avg. Daily Rate	Revenue	Short-term Rental Yield	Rent Gap
1	Hartlepool	Lenient	122	54%	£97	£19,740	12.3%	34.5%
2	Burnley	Lenient	102	44%	£86	£14,260	12.3%	34.5%
3	Blaenau gwent	Lenient	84	52%	£108	£20,863	12.3%	34.5%

Mid-Range Airbnb Markets: $150,000-$300,000

Position	Market Name	Regulation	No of Listings	Avg. Occupancy Rate	Avg. Daily Rate	Revenue	Short-term Rental Yield	Rent Gap
1	Na h-eileanan siar	Lenient	555	68%	£124	£31,215	12.3%	34.5%
2	North ayrshire	Lenient	420	68%	£129	£32,662	12.3%	34.5%
3	Stockton-on-tees	Lenient	333	55%	£101	£21,051	12.3%	34.5%
4	Merthyr tydfil	Lenient	255	52%	£108	£21,143	12.3%	34.5%
5	Middlesbrough	Lenient	230	52%	£75	£14,637	12.3%	34.5%
6	Barnsley	Lenient	165	59%	£107	£23,709	12.3%	34.5%
7	East ayrshire	Lenient	142	68%	£158	£39,832	12.3%	34.5%
8	Blackburn with darwen	Lenient	75	53%	£64	£12,829	12.3%	34.5%
9	Hyndburn	Lenient	65	53%	£94	£18,991	12.3%	34.5%
10	Kingston upon hull	Lenient	441	54%	£88	£18,000	12.3%	34.5%
11	North east lincolnshire	Lenient	385	54%	£95	£19,186	12.3%	34.5%
12	Redcar and cleveland	Lenient	383	58%	£104	£22,621	12.3%	34.5%
13	North lanarkshire	Lenient	275	66%	£106	£26,186	12.3%	34.5%
14	Inverclyde	Lenient	99	72%	£97	£26,001	12.3%	34.5%
15	Causeway coast and glens	Lenient	1,687	54%	£140	£28,192	12.3%	34.5%
16	East lindsey	Lenient	1,492	60%	£104	£23,163	12.3%	34.5%
17	Carmarthenshire	Lenient	1,330	54%	£112	£22,620	12.3%	34.5%
18	Dumfries and galloway	Lenient	1,306	61%	£124	£28,048	12.3%	34.5%
19	County durham	Lenient	1,197	58%	£111	£24,020	12.3%	34.5%
20	Blackpool	Lenient	1,141	44%	£100	£16,690	12.3%	34.5%
21	Bradford	Lenient	862	55%	£97	£20,051	12.3%	34.5%
22	Moray	Lenient	665	67%	£130	£32,345	12.3%	34.5%
23	South ayrshire	Lenient	559	67%	£133	£33,276	12.3%	34.5%
24	Fermanagh and omagh	Lenient	523	48%	£128	£22,988	12.3%	34.5%
25	Derry city and strabane	Lenient	443	57%	£108	£22,816	12.3%	34.5%
26	Angus	Lenient	383	63%	£123	£28,809	12.3%	34.5%
27	Orkney islands	Lenient	354	72%	£124	£32,739	12.3%	34.5%
28	Flintshire	Lenient	333	58%	£120	£25,896	12.3%	34.5%
29	Stoke-on-trent	Lenient	324	52%	£96	£18,859	12.3%	34.5%
30	Sunderland	Lenient	312	62%	£88	£20,544	12.3%	34.5%
31	Rhondda cynon taff	Lenient	309	55%	£98	£20,246	12.3%	34.5%
32	Doncaster	Lenient	307	55%	£88	£18,346	12.3%	34.5%
33	Neath port talbot	Lenient	304	55%	£95	£19,716	12.3%	34.5%
34	Mid and east antrim	Lenient	300	57%	£111	£23,500	12.3%	34.5%
35	South lanarkshire	Lenient	294	62%	£107	£24,739	12.3%	34.5%
36	Mid ulster	Lenient	276	54%	£115	£23,070	12.3%	34.5%
37	West lindsey	Lenient	274	55%	£116	£23,812	12.3%	34.5%
38	Darlington	Lenient	216	56%	£86	£18,516	12.3%	34.5%
39	Wigan	Lenient	211	57%	£89	£19,212	12.3%	34.5%
40	Armagh city	Lenient	208	51%	£108	£20,550	12.3%	34.5%
41	North lincolnshire	Lenient	208	54%	£88	£18,102	12.3%	34.5%
42	Shetland islands	Lenient	208	68%	£120	£29,984	12.3%	34.5%
43	Renfrewshire	Lenient	194	69%	£115	£29,420	12.3%	34.5%
44	South tyneside	Lenient	178	50%	£96	£17,976	12.3%	34.5%
45	Boston	Lenient	170	43%	£101	£16,405	12.3%	34.5%
46	Bassetlaw	Lenient	163	55%	£110	£22,588	12.3%	34.5%
47	Pendle	Lenient	150	58%	£105	£22,841	12.3%	34.5%
48	Falkirk	Lenient	146	74%	£118	£32,460	12.3%	34.5%
49	Rotherham	Lenient	138	52%	£87	£17,143	12.3%	34.5%
50	Rochdale	Lenient	135	51%	£92	£17,608	12.3%	34.5%

Upper-Mid Airbnb Markets: $300,000-$500,000

Position	Market Name	Regulation	No of Listings	Avg. Occupancy Rate	Avg. Daily Rate	Revenue	Short-term Rental Yield	Rent Gap
1	Manchester	Lenient	2,772	59%	£107	£23,730	12.3%	34.5%
2	North norfolk	Lenient	2,290	65%	£157	£37,892	12.3%	34.5%
3	Derbyshire dales	Lenient	1,785	67%	£145	£36,046	12.3%	34.5%
4	Cheshire west and chester	Lenient	1,089	67%	£120	£30,101	12.3%	34.5%
5	Teignbridge	Lenient	1,015	59%	£123	£26,891	12.3%	34.5%
6	Trafford	Lenient	772	62%	£96	£22,510	12.3%	34.5%
7	Plymouth	Lenient	693	59%	£98	£21,710	12.3%	34.5%
8	Hastings	Lenient	629	59%	£97	£21,498	12.3%	34.5%
9	Wychavon	Lenient	524	62%	£134	£30,872	12.3%	34.5%
10	Vale of glamorgan	Lenient	496	56%	£120	£24,985	12.3%	34.5%
11	Huntingdonshire	Lenient	302	60%	£105	£23,521	12.3%	34.5%
12	Rushcliffe	Lenient	251	57%	£100	£21,430	12.3%	34.5%
13	Gloucester	Lenient	218	68%	£118	£29,915	12.3%	34.5%
14	Rugby	Lenient	171	60%	£99	£22,284	12.3%	34.5%
15	Lichfield	Lenient	136	59%	£102	£22,568	12.3%	34.5%
16	Havant	Lenient	184	58%	£110	£23,861	12.3%	34.5%
17	Stevenage	Lenient	116	60%	£128	£28,737	12.3%	34.5%
18	Harlow	Lenient	75	64%	£75	£18,339	12.3%	34.5%
19	Cornwall	Lenient	13,446	60%	£131	£29,136	12.3%	34.5%
20	Suffolk	Lenient	3,974	61%	£140	£31,776	12.3%	34.5%
21	South lakeland	Lenient	3,182	62%	£162	£37,305	12.3%	34.5%
22	East suffolk	Lenient	2,371	62%	£157	£36,382	12.3%	34.5%
23	Wiltshire	Lenient	2,305	61%	£122	£27,709	12.3%	34.5%
24	North devon	Lenient	2,182	59%	£156	£34,220	12.3%	34.5%
25	Isle of wight	Lenient	1,914	57%	£136	£28,697	12.3%	34.5%
26	York	Lenient	1,890	66%	£145	£35,622	12.3%	34.5%
27	Torbay	Lenient	1,323	55%	£114	£23,419	12.3%	34.5%
28	Mendip	Lenient	1,265	63%	£120	£28,016	12.3%	34.5%
29	Rother	Lenient	1,120	59%	£143	£31,246	12.3%	34.5%
30	Somerset west and taunton	Lenient	1,004	62%	£120	£27,520	12.3%	34.5%
31	Milton keynes	Lenient	859	56%	£109	£22,930	12.3%	34.5%
32	Cheshire east	Lenient	830	63%	£110	£25,844	12.3%	34.5%
33	Dover	Lenient	746	56%	£131	£27,372	12.3%	34.5%
34	South gloucestershire	Lenient	713	61%	£108	£24,681	12.3%	34.5%
35	Arun	Lenient	711	59%	£131	£28,720	12.3%	34.5%
36	West devon	Lenient	688	56%	£115	£23,934	12.3%	34.5%
37	North somerset	Lenient	591	65%	£105	£25,509	12.3%	34.5%
38	South norfolk	Lenient	561	60%	£109	£24,397	12.3%	34.5%
39	Malvern hills	Lenient	529	62%	£116	£26,796	12.3%	34.5%
40	East lothian	Lenient	508	69%	£145	£37,224	12.3%	34.5%
41	Eastbourne	Lenient	407	62%	£109	£25,186	12.3%	34.5%
42	Southend-on-sea	Lenient	401	57%	£107	£22,854	12.3%	34.5%
43	Stockport	Lenient	346	66%	£92	£22,854	12.3%	34.5%
44	Bedford	Lenient	331	56%	£112	£23,711	12.3%	34.5%
45	Rutland	Lenient	226	59%	£132	£28,866	12.3%	34.5%
46	Basildon	Lenient	177	46%	£112	£19,493	12.3%	34.5%
47	Fareham	Lenient	134	64%	£95	£22,758	12.3%	34.5%
48	Rochford	Lenient	68	48%	£108	£19,347	12.3%	34.5%
49	Kent	Lenient	6,258	57%	£124	£26,393	12.3%	34.5%
50	City of bristol	Lenient	2,175	69%	£109	£28,132	12.3%	34.5%

Premium Airbnb Markets: $500,000-$1,000,000

Position	Market Name	Regulation	No of Listings	Avg. Occupancy Rate	Avg. Daily Rate	Revenue	Short-term Rental Yield	Rent Gap
1	Brighton and hove	Lenient	3,554	63%	£124	£29,252	12.3%	34.5%
2	South oxfordshire	Lenient	682	62%	£124	£28,869	12.3%	34.5%
3	Oxford	Lenient	1,329	74%	£118	£32,436	12.3%	34.5%
4	Cambridge	Lenient	1,081	72%	£109	£29,408	12.3%	34.5%
5	Windsor and maidenhead	Lenient	873	64%	£140	£33,491	12.3%	34.5%
6	St albans	Lenient	326	67%	£131	£32,588	12.3%	34.5%
7	London	Lenient	60,608	72%	£143	£38,036	12.3%	34.5%

Emerging vs Established Airbnb Markets in The United Kingdom

Top 20 Emerging Short-Term Rental Markets in The United Kingdom

Position	Market Name	Regulation	No of Listings	Avg. Occupancy Rate	Avg. Daily Rate	Revenue	Short-term Rental Yield	Rent Gap
1	Blackburn with darwen	Lenient	75	53%	£64	£12,829	12.3%	34.5%
2	Rochdale	Lenient	135	51%	£92	£17,608	12.3%	34.5%
3	Tameside	Lenient	193	54%	£75	£15,168	12.3%	34.5%
4	Knowsley	Lenient	68	49%	£102	£18,919	12.3%	34.5%
5	Hartlepool	Lenient	122	54%	£97	£19,740	12.3%	34.5%
6	West lothian	Lenient	198	66%	£113	£27,753	12.3%	34.5%
7	Rotherham	Lenient	138	52%	£87	£17,143	12.3%	34.5%
8	Darlington	Lenient	216	56%	£86	£18,516	12.3%	34.5%
9	Erewash	Lenient	73	54%	£80	£16,248	12.3%	34.5%
10	Rhondda cynon taff	Lenient	309	55%	£98	£20,246	12.3%	34.5%
11	Shetland islands	Lenient	208	68%	£120	£29,984	12.3%	34.5%
12	West northamptonshire	Lenient	1,165	55%	£105	£21,656	12.3%	34.5%
13	North east lincolnshire	Lenient	385	54%	£95	£19,186	12.3%	34.5%
14	Bolton	Lenient	192	58%	£86	£18,784	12.3%	34.5%
15	Stockport	Lenient	346	66%	£92	£22,854	12.3%	34.5%
16	Wigan	Lenient	211	57%	£89	£19,212	12.3%	34.5%
17	Pendle	Lenient	150	58%	£105	£22,841	12.3%	34.5%
18	Middlesbrough	Lenient	230	52%	£75	£14,637	12.3%	34.5%
19	Bromsgrove	Lenient	88	60%	£90	£20,284	12.3%	34.5%
20	Wokingham	Lenient	243	58%	£90	£19,537	12.3%	34.5%

Top 14 Established Short-Term Rental Markets in The United Kingdom

Position	Market Name	Regulation	No of Listings	Avg. Occupancy Rate	Avg. Daily Rate	Revenue	Short-term Rental Yield	Rent Gap
1	South lakeland	Lenient	3,182	62%	£162	£37,305	12.3%	34.5%
2	Pembrokeshire	Lenient	3,554	61%	£129	£29,265	12.3%	34.5%
3	Cornwall	Lenient	13,446	60%	£131	£29,136	12.3%	34.5%
4	Dorset	Lenient	4,148	62%	£133	£30,673	12.3%	34.5%
5	London	Lenient	60,608	72%	£143	£38,036	12.3%	34.5%
6	Gwynedd	Lenient	3,862	63%	£135	£31,591	12.3%	34.5%
7	Scottish highlands	Lenient	6,071	74%	£145	£39,608	12.3%	34.5%
8	Suffolk	Lenient	3,974	61%	£140	£31,776	12.3%	34.5%
9	Kent	Lenient	6,258	57%	£124	£26,393	12.3%	34.5%
10	City of edinburgh	Lenient	5,130	82%	£158	£47,862	12.3%	34.5%
11	Brighton and hove	Lenient	3,554	63%	£124	£29,252	12.3%	34.5%
12	West midlands	Lenient	5,645	56%	£96	£20,131	12.3%	34.5%
13	Birmingham	Lenient	3,251	58%	£98	£21,320	12.3%	34.5%
14	Liverpool	Lenient	3,259	54%	£98	£19,834	12.3%	34.5%

50 Best Places for Airbnb Arbitrage in The United Kingdom

Position	Market Name	Regulation	No of Listings	Avg. Occupancy Rate	Avg. Daily Rate	Revenue	Short-term Rental Yield	Rent Gap
1	Mansfield	Lenient	97	62%	£92	£21,452	12.3%	34.5%
2	East ayrshire	Lenient	142	68%	£158	£39,832	12.3%	34.5%
3	City of edinburgh	Lenient	5,130	82%	£158	£47,862	12.3%	34.5%
4	Clackmannanshire	Lenient	95	73%	£121	£32,822	12.3%	34.5%
5	Midlothian	Lenient	196	69%	£132	£33,810	12.3%	34.5%
6	Staffordshire moorlands	Lenient	632	61%	£139	£31,512	12.3%	34.5%
7	Orkney islands	Lenient	354	72%	£124	£32,739	12.3%	34.5%
8	Perth and kinross	Lenient	1,418	69%	£164	£41,711	12.3%	34.5%
9	North ayrshire	Lenient	420	68%	£129	£32,662	12.3%	34.5%
10	Allerdale	Lenient	1,176	70%	£137	£35,596	12.3%	34.5%
11	Powys	Lenient	2,430	60%	£131	£29,128	12.3%	34.5%
12	Scottish highlands	Lenient	6,071	74%	£145	£39,608	12.3%	34.5%
13	Moray	Lenient	665	67%	£130	£32,345	12.3%	34.5%
14	North east derbyshire	Lenient	218	60%	£128	£28,432	12.3%	34.5%
15	Kings lynn and west norfolk	Lenient	1,294	64%	£148	£35,364	12.3%	34.5%
16	Wychavon	Lenient	524	62%	£134	£30,872	12.3%	34.5%
17	Na h-eileanan siar	Lenient	555	68%	£124	£31,215	12.3%	34.5%
18	Derbyshire dales	Lenient	1,785	67%	£145	£36,046	12.3%	34.5%
19	East lothian	Lenient	508	69%	£145	£37,224	12.3%	34.5%
20	East lindsey	Lenient	1,492	60%	£104	£23,163	12.3%	34.5%
21	Eden	Lenient	1,113	61%	£132	£30,048	12.3%	34.5%
22	Dumfries and galloway	Lenient	1,306	61%	£124	£28,048	12.3%	34.5%
23	East renfrewshire	Lenient	57	72%	£136	£36,172	12.3%	34.5%
24	Fife	Lenient	1,540	64%	£163	£38,641	12.3%	34.5%
25	South derbyshire	Lenient	174	66%	£123	£30,279	12.3%	34.5%
26	Stirling	Lenient	810	67%	£145	£36,006	12.3%	34.5%
27	Northumberland	Lenient	2,967	68%	£138	£34,759	12.3%	34.5%
28	Angus	Lenient	383	63%	£123	£28,809	12.3%	34.5%
29	South ayrshire	Lenient	559	67%	£133	£33,276	12.3%	34.5%
30	West lindsey	Lenient	274	55%	£116	£23,812	12.3%	34.5%
31	Newark and sherwood	Lenient	363	60%	£116	£25,916	12.3%	34.5%
32	East riding of yorkshire	Lenient	1,724	59%	£122	£26,879	12.3%	34.5%
33	Ryedale	Lenient	808	58%	£147	£31,562	12.3%	34.5%
34	Barnsley	Lenient	165	59%	£107	£23,709	12.3%	34.5%
35	South lakeland	Lenient	3,182	62%	£162	£37,305	12.3%	34.5%
36	Stroud	Lenient	757	63%	£124	£28,878	12.3%	34.5%
37	Flintshire	Lenient	333	58%	£120	£25,896	12.3%	34.5%
38	Cotswold	Lenient	2,009	61%	£204	£46,118	12.3%	34.5%
39	East suffolk	Lenient	2,371	62%	£157	£36,382	12.3%	34.5%
40	Inverclyde	Lenient	99	72%	£97	£26,001	12.3%	34.5%
41	High peak	Lenient	751	68%	£124	£31,397	12.3%	34.5%
42	Hartlepool	Lenient	122	54%	£97	£19,740	12.3%	34.5%
43	Amber valley	Lenient	248	65%	£122	£29,464	12.3%	34.5%
44	Scarborough	Lenient	2,358	62%	£136	£31,331	12.3%	34.5%
45	North norfolk	Lenient	2,290	65%	£157	£37,892	12.3%	34.5%
46	Mendip	Lenient	1,265	63%	£120	£28,016	12.3%	34.5%
47	Rutland	Lenient	226	59%	£132	£28,866	12.3%	34.5%
48	Gloucester	Lenient	218	68%	£118	£29,915	12.3%	34.5%
49	Bath and north east somerset	Lenient	1,913	68%	£152	£38,517	12.3%	34.5%
50	North kesteven	Lenient	198	62%	£108	£25,077	12.3%	34.5%

Starting an Airbnb in The United Kingdom? Check out our guide on how to start an Airbnb in The United Kingdom (Startup cost, profitability, and nationwide vacation rental statistics)
For short-term rental market analysis, visit our Airbnb Analytics app.

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