Is it profitable to do Airbnb in Santa Monica, The United States?
What is the occupancy rate of Airbnb in Santa Monica, The United States?
What is the average daily rate of Airbnb in Santa Monica, The United States?
Airbnb Revenue in Santa Monica, The United States: 2025 Short-Term Rental Data & Insights
Average Airbnb Revenue in Santa Monica
A typical short-term rental in Santa Monica is booked for 263 nights per year, generating a medium Airbnb occupancy rate of 72% and an average daily rate (ADR) of $210 . In June, 2024 - May, 2025, the average annual short-term rental revenue in Santa Monica was $55K . As of 4th July, 2025, there are 1,084 active Airbnb listings in Santa Monica.
Santa Monica Airbnb Income Data Summary
Santa Monica Average Monthly Revenue
$4,607
Santa Monica YoY Revenue Change
6.72%
Santa Monica Average Airbnb Occupancy Rate
72%
Santa Monica Average Daily Rate
$210
Upscale
Santa Monica Number of Listings
1,547
Medium
Airbnb Seasonality in Santa Monica
Strong
Most Profitable Month for Airbnb in Santa Monica
May
** Period: June, 2024 - May, 2025 | Last Updated on: 4th July, 2025
Santa Monica Airbnb Revenue by Month
June, 2024 - May, 2025
Low
$3,974
Average
$5,078
High
$6,832
Is Airbnb Profitable in Santa Monica, The United States?
Yes, starting an Airbnb business in Santa Monica can be very profitable as there is strong short-term rental demand. An average vacation rental revenue of $55,286 and a median occupancy rate of 72% are considered good in the hospitality space. With 1,547 active listings, the Santa Monica Airbnb market is strong but not oversaturated.
Tip: Investing in a short-term rental can be both stable and highly profitable.
Stability: Vacation rentals in a market like Santa Monica are a stable investment strategy because they combine investing in real estate and in hospitality. While many potential investors worry about increasingly stricter Airbnb laws, if you can no longer rent out your property on Airbnb, you can convert it into a long-term rental and lease it to tenants on a monthly basis. Monthly rentals yield less, but they are less heavily regulated and even more stable than short-term rentals.
Profitability: Buying an Airbnb property in a city like Santa Monica is highly profitable because the monthly cash flow from a short-term rental investment is typically double the rental rate of traditional rentals.
As a Santa Monica Airbnb host, you can boost the performance of your short-term rental by choosing the optimal property type and the right property size and furnishing your listing with the most demanded amenities in the area.
Demand by Amenities
Average Airbnb Occupancy Rate in Santa Monica
You can find the distribution graph of daily rate and revenue in our market dashboard. A typical Santa Monica listing recorded a 72% average short-term rental occupancy between June, 2024 - May, 2025. The Santa Monica vacation rental market has Strong seasonality, with May and April being the busiest months for Airbnb hosts.
About 27.0% of Santa Monica Airbnb guests are international guests, and visitors from United states constitute the largest group. Learn more about guest origin to inform your vacation rental marketing strategy.
On the graph below, you can see the occupancy rate distribution per number of listings.
To view the distribution of average daily rates and annual revenue, refer to our Santa Monica market dashboard.
About 27.0% of Santa Monica Airbnb guests are international guests, and visitors from United states constitute the largest group. Learn more about guest origin to inform your vacation rental marketing strategy.
On the graph below, you can see the occupancy rate distribution per number of listings.
To view the distribution of average daily rates and annual revenue, refer to our Santa Monica market dashboard.
Occupancy Rate: 72%
1,084 Active Listings
Starting an Airbnb in Santa Monica: Short-Term Rental Regulations
Before launching an Airbnb in Santa Monica, it's important to understand the local short-term rental rules and regulations. While Airbnb, Vrbo, and similar listing platforms are widely used in Santa Monica, the legal landscape can be complex, especially for a beginner host.
In general, Santa Monica Airbnb regulations are strict at the city level, but zoning regulations might apply to some parts of the market. Hosts might be required to register their short-term rentals with local authorities, and there might be limitations on the number of licenses that a single host can hold. You also need to pay applicable Airbnb taxes to make your Santa Monica vacation rental business legally compliant.
Learn more about the Airbnb rules in Santa Monica, United States.
In general, Santa Monica Airbnb regulations are strict at the city level, but zoning regulations might apply to some parts of the market. Hosts might be required to register their short-term rentals with local authorities, and there might be limitations on the number of licenses that a single host can hold. You also need to pay applicable Airbnb taxes to make your Santa Monica vacation rental business legally compliant.
Learn more about the Airbnb rules in Santa Monica, United States.
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Explore Santa Monica's Airbnb Data ⟶
Most Popular Airbnbs in Santa Monica
Airbtics has been tracking all Airbnb listings since 2019. This allows us to understand interesting metrics, like which properties earn the most in the market. Here are our top picks. Go to the app to find detailed information about 1,084 listings.
See Airbnb Statistics on All 1,084 Listings
Professional Airbnb Property Managers in Santa Monica
You can turn your Santa Monica Airbnb investment into a source of passive income and navigate the short-term rental regulatory framework easily by hiring one of the best Airbnb property management companies in the area.
To help you get started, we’ve compiled a list of the professional short-term rental property managers in Santa Monica with the most Airbnb properties.
To help you get started, we’ve compiled a list of the professional short-term rental property managers in Santa Monica with the most Airbnb properties.
| Name | Listings | Rating | Revenue |
|---|---|---|---|
| Evolve | 36934 | 4.73★ | $1,23,234 |
| The Line Collection | 74 | 4.5★ | $1,23,234 |
| Orange Door | 71 | 4.9★ | $1,23,234 |
| Just Bring Your Toothbrush | 44 | 4.6★ | $1,23,234 |
| At-Homeness Vacation Rentals | 32 | 4.8★ | $1,23,234 |
Find out the top Airbnb management company in Santa Monica, United States for your needs.
Other short-term rental market data in Santa Monica
Here is a breakdown of short-let properties in Santa Monica. You might wonder about more specific data before buying an Airbnb property. For example, how much can an average listing with 4 bedrooms and a pool make? Or, what is the seasonality in booking? When is the peak month? Click the below button and check out more in-depth vacation rental data for free.
Santa Monica Airbnb Listings by Property Size
Santa Monica Airbnb Listings by Property Type
Santa Monica Airbnb Listings by Cancelation Policy Type
Santa Monica Vacation Rentals by Channel
Estimate Your Potential Earnings in Santa Monica with the Airbtics Airbnb Calculator
Ready to start looking for the most profitable Airbnb investment opportunities in Santa Monica?
Use our Airbnb income calculator to instantly get an accurate estimate of the earning potential of any neighborhood and area.
Use our Airbnb income calculator to instantly get an accurate estimate of the earning potential of any neighborhood and area.
Santa Monica Airbnb FAQs
How Much Can You Make on Airbnb in Santa Monica, The United States?
The average Santa Monica Airbnb host was able to make $55K in June, 2024 - May, 2025. Your actual vacation rental revenue can vary depending on your listing's location, type, size, amenities, target guest persona, property management style, marketing strategy, and other factors. Check out our detailed Santa Monica Airbnb data to see how different factors affect revenue and estimate your potential income.
How Profitable Is Airbnb in Santa Monica?
With an ADR of $210 and a median occupancy rate of 72%, short-term rentals in Santa Monica can be very profitable. However, exactly how much money you can make from Airbnb in Santa Monica is determined by multiple factors. Remember that profitable Airbnb investments start with the best location. Buy an Airbnb property in one of the most profitable locations in Santa Monica.
What Is the ROI on Airbnb in Santa Monica?
The return on investment (ROI) on Airbnb properties in Santa Monica depends on factors like the purchase price, rental income, and operating costs. While the exact ROI varies by property, you can get an estimate by using key metrics such as annual rental income, daily rates, and occupancy.In Santa Monica, the annual Airbnb revenue is $55K . To estimate your ROI, compare this income against your property's purchase price and operating expenses. Our Airbnb calculator can help you run the numbers based on your investment and strategy.
What Is the Average Occupancy Rate for Airbnb in Santa Monica?
The median Airbnb occupancy rate in Santa Monica was 72% in June, 2024 - May, 2025. However, your actual occupancy depends on many factors, such as your property type, number of bedrooms, pricing strategy, and marketing efforts.
How Many Airbnbs Are There in Santa Monica?
As of March 2025, there are 1,084 active listings on the Airbnb platform in Santa Monica.