Is it profitable to do Airbnb in Madison, The United States?

What is the occupancy rate of Airbnb in Madison, The United States?

What is the average daily rate of Airbnb in Madison, The United States?

Madison, Airbnb Market Statistics & Data, The United States

A typical short-term rental listing in Madison is booked for 285 nights a year, with a median occupancy rate of 78% and an average daily rate of $126. In 2023, a typical host income (annual revenue) was $34K. As of 12th September, 2024, there are 319 active Airbnb listings.

Average Revenue: $34K/yr
Occupancy Rate
78%
Avg Daily Rate
$126
Mid Scale
No. of Listings
515
Small
YoY Revenue Change
-7.27%
Best Month
August
Regulation
Lenient
Learn More >
** Period: 2023 Aug - 2024 July | Last Updated on: 12th September, 2024
Revenue By Month
2023-08 - 2024-07
Low
$1,701
Average
$3,210
High
$4,956



Is Airbnb Profitable in Madison?

Yes, there is good short-term rental demand. A 78% median occupancy rate is considered a good market for Airbnb. The graph below shows the average monthly host income by month.
Tip! investing in a short-term rental can be highly stable and profitable. It’s stable because housing has been one of the most stable asset classes. Also, when you can’t do an Airbnb anymore, you can still rent it out to a long-term tenant with a lower yield. It is highly profitable because the monthly cash flow from short-term rental investment typically is double the amount of traditional rentals.

Starting an Airbnb in Madison

Short-term rental regulation is lenient in Madison. Very few Airbnb listing currently have put their license number on their Airbnb listing. This likely means the local government is not strictly enforcing the short-term rental-related regulations.
We made a guide on things you need to know before starting an Airbnb in The United States, learn how much it costs to start an Airbnb and if it’s profitable to start an Airbnb.
Average Airbnb Occupancy Rate in Madison
A typical listing recorded a 78% average occupancy rate between 2023-08 - 2024-07. In this graph, you can see the occupancy rate distribution. About 5.4% of the guests are international guests, and visitors from United states is the largest group. Learn more about guest origin!.

You can find the distribution graph of daily rate and revenue in our market dashboard.
Occupancy Rate: 78%
319 Active Listings
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Explore Madison's Airbnb Data
market map image
Best Areas in Madison for Airbnb
Are you wondering where to invest in Madison? Look no further!
  1. State Street
  2. Capitol Square
  3. Memorial Union Terrace
  4. Olbrich Botanical Gardens
  5. Chazen Museum of Art
  6. University of Wisconsin-Madison Arboretum
  7. Henry Vilas Zoo
  8. Wisconsin State Capitol
  9. Madison Museum of Contemporary Art
  10. Devil's Lake State Park
Top demand Airbnb in Madison
Airbtics has been tracking all Airbnb listings since 2019. This allows us to understand interesting metrics, like which properties earn the most in the market. Here are our top picks. Go to the app to find detailed information about 319 listings.
listing_image
Entire home & 3 Bed
⭐5.0 (77)
Spacious Residence with Scenic Golf Course View
$12,345
Revenue Potential
234
Days Available
$121,345
Revenue
74%
Occupancy Rate
$312
Daily Rate
View Listing
listing_image
Private room & 1 Bed
⭐5.0 (447)
Spacious private level with garden view and more.
$12,345
Revenue Potential
234
Days Available
$121,345
Revenue
74%
Occupancy Rate
$80
Daily Rate
View Listing
listing_image
Entire home & 1 Bed
⭐5.0 (339)
Far Westside Home Away From Home
$12,345
Revenue Potential
234
Days Available
$121,345
Revenue
74%
Occupancy Rate
$83
Daily Rate
View Listing
listing_image
Entire home & 3 Bed
⭐5.0 (8)
Charming West Side Home
$12,345
Revenue Potential
234
Days Available
$121,345
Revenue
74%
Occupancy Rate
$381
Daily Rate
View Listing
listing_image
Entire home & 2 Bed
⭐5.0 (157)
Comfy Convenience Upper
$12,345
Revenue Potential
234
Days Available
$121,345
Revenue
74%
Occupancy Rate
$156
Daily Rate
View Listing
listing_image
Private room & 1 Bed
⭐5.0 (287)
Private bed/bath + cozy lounge area
$12,345
Revenue Potential
234
Days Available
$121,345
Revenue
74%
Occupancy Rate
$56
Daily Rate
View Listing
See 319 listing Statistics
Professional Short-term rental property managers in Madison
We've compiled a list of host profiles that manage the most Airbnb properties in Madison. The dashboard shows their average occupancy rate, revenue, and year-over-year changes.
NameListingsRatingRevenue
Brian174.8$1,23,234
David64.8$1,23,234
Remotely134.8$1,23,234
The Marquette74.8$1,23,234
Other short-term rental market data in Madison
Here is a breakdown of short-let properties in Madison. You might wonder about more specific data before buying an Airbnb property. For example, how much can an average listing with 4 bedrooms and a pool make? Or, what is the seasonality in booking? When is the peak month? Click the below button and check out more in-depth vacation rental data for free.
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