Is it profitable to do Airbnb in Stirling, The United Kingdom?
What is the occupancy rate of Airbnb in Stirling, The United Kingdom?
What is the average daily rate of Airbnb in Stirling, The United Kingdom?
The United Kingdom / Stirling
Airbnb Revenue in Stirling, The United Kingdom: 2025 Short-Term Rental Data & Insights
Average Airbnb Revenue in Stirling
A typical short-term rental in Stirling is booked for 248 nights per year, generating a medium Airbnb occupancy rate of 68% and an average daily rate (ADR) of £144 in local currency ($181). In June, 2024 - May, 2025, the average annual short-term rental revenue in Stirling was £34K in local currency ($43K). As of 4th July, 2025, there are 808 active Airbnb listings in Stirling.
Stirling Airbnb Income Data Summary
Stirling Average Monthly Revenue
£2,878 ($3,598)
Stirling YoY Revenue Change
8.08%
Stirling Average Airbnb Occupancy Rate
68%
Stirling Average Daily Rate
£144 ($181)
Mid Scale
Stirling Number of Listings
1,017
Medium
Airbnb Seasonality in Stirling
Strong
Most Profitable Month for Airbnb in Stirling
May
** Period: June, 2024 - May, 2025 | Last Updated on: 4th July, 2025
Stirling Airbnb Revenue by Month
June, 2024 - May, 2025
Low
£2,004
Average
£2,902
High
£4,123
Is Airbnb Profitable in Stirling, The United Kingdom?
Yes, starting an Airbnb business in Stirling can be very profitable as there is strong short-term rental demand. An average vacation rental revenue of £34,544 in local currency ($43,181) and a median occupancy rate of 68% are considered good in the hospitality space. With 1,017 active listings, the Stirling Airbnb market is strong but not oversaturated.
Tip: Investing in a short-term rental can be both stable and highly profitable.
Stability: Vacation rentals in a market like Stirling are a stable investment strategy because they combine investing in real estate and in hospitality. While many potential investors worry about increasingly stricter Airbnb laws, if you can no longer rent out your property on Airbnb, you can convert it into a long-term rental and lease it to tenants on a monthly basis. Monthly rentals yield less, but they are less heavily regulated and even more stable than short-term rentals.
Profitability: Buying an Airbnb property in a city like Stirling is highly profitable because the monthly cash flow from a short-term rental investment is typically double the rental rate of traditional rentals.
As a Stirling Airbnb host, you can boost the performance of your short-term rental by choosing the optimal property type and the right property size and furnishing your listing with the most demanded amenities in the area.
Demand by Amenities
Average Airbnb Occupancy Rate in Stirling
You can find the distribution graph of daily rate and revenue in our market dashboard. A typical Stirling listing recorded a 68% average short-term rental occupancy between June, 2024 - May, 2025. The Stirling vacation rental market has Strong seasonality, with May and August being the busiest months for Airbnb hosts.
About 35.01% of Stirling Airbnb guests are international guests, and visitors from United kingdom constitute the largest group. Learn more about guest origin to inform your vacation rental marketing strategy.
On the graph below, you can see the occupancy rate distribution per number of listings.
To view the distribution of average daily rates and annual revenue, refer to our Stirling market dashboard.
About 35.01% of Stirling Airbnb guests are international guests, and visitors from United kingdom constitute the largest group. Learn more about guest origin to inform your vacation rental marketing strategy.
On the graph below, you can see the occupancy rate distribution per number of listings.
To view the distribution of average daily rates and annual revenue, refer to our Stirling market dashboard.
Occupancy Rate: 68%
808 Active Listings
Starting an Airbnb in Stirling: Short-Term Rental Regulations
Before launching an Airbnb in Stirling, it's important to understand the local short-term rental rules and regulations. While Airbnb, Vrbo, and similar listing platforms are widely used in Stirling, the legal landscape can be complex, especially for a beginner host.
In general, Stirling Airbnb regulations are lenient at the city level, but zoning regulations might apply to some parts of the market. Hosts might be required to register their short-term rentals with local authorities, and there might be limitations on the number of licenses that a single host can hold. You also need to pay applicable Airbnb taxes to make your Stirling vacation rental business legally compliant.
In general, Stirling Airbnb regulations are lenient at the city level, but zoning regulations might apply to some parts of the market. Hosts might be required to register their short-term rentals with local authorities, and there might be limitations on the number of licenses that a single host can hold. You also need to pay applicable Airbnb taxes to make your Stirling vacation rental business legally compliant.
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Explore Stirling's Airbnb Data ⟶
Most Popular Airbnbs in Stirling
Airbtics has been tracking all Airbnb listings since 2019. This allows us to understand interesting metrics, like which properties earn the most in the market. Here are our top picks. Go to the app to find detailed information about 808 listings.
See Airbnb Statistics on All 808 Listings
Professional Airbnb Property Managers in Stirling
You can turn your Stirling Airbnb investment into a source of passive income and navigate the short-term rental regulatory framework easily by hiring one of the best Airbnb property management companies in the area.
To help you get started, we’ve compiled a list of the professional short-term rental property managers in Stirling with the most Airbnb properties.
To help you get started, we’ve compiled a list of the professional short-term rental property managers in Stirling with the most Airbnb properties.
| Name | Listings | Rating | Revenue |
|---|---|---|---|
| Travelnest | 3715 | 4.53★ | $1,23,234 |
| Kevin Dawn And Team | 268 | 4.3★ | $1,23,234 |
| Discover Scotland | 134 | 4.9★ | $1,23,234 |
| LuxuryCottages.Com | 99 | 4.9★ | $1,23,234 |
| Map Short Stays | 39 | 4.8★ | $1,23,234 |
Find out the top Airbnb management company in Stirling, United Kingdom for your needs.
Other short-term rental market data in Stirling
Here is a breakdown of short-let properties in Stirling. You might wonder about more specific data before buying an Airbnb property. For example, how much can an average listing with 4 bedrooms and a pool make? Or, what is the seasonality in booking? When is the peak month? Click the below button and check out more in-depth vacation rental data for free.
Stirling Airbnb Listings by Property Size
Stirling Airbnb Listings by Property Type
Stirling Airbnb Listings by Cancelation Policy Type
Stirling Vacation Rentals by Channel
Estimate Your Potential Earnings in Stirling with the Airbtics Airbnb Calculator
Ready to start looking for the most profitable Airbnb investment opportunities in Stirling?
Use our Airbnb income calculator to instantly get an accurate estimate of the earning potential of any neighborhood and area.
Use our Airbnb income calculator to instantly get an accurate estimate of the earning potential of any neighborhood and area.
Stirling Airbnb FAQs
How Much Can You Make on Airbnb in Stirling, The United Kingdom?
The average Stirling Airbnb host was able to make £34K in local currency ($43K) in June, 2024 - May, 2025. Your actual vacation rental revenue can vary depending on your listing's location, type, size, amenities, target guest persona, property management style, marketing strategy, and other factors. Check out our detailed Stirling Airbnb data to see how different factors affect revenue and estimate your potential income.
How Profitable Is Airbnb in Stirling?
With an ADR of £144 local currency ($181) and a median occupancy rate of 68%, short-term rentals in Stirling can be very profitable. However, exactly how much money you can make from Airbnb in Stirling is determined by multiple factors. Remember that profitable Airbnb investments start with the best location. Buy an Airbnb property in one of the most profitable locations in Stirling.
What Is the ROI on Airbnb in Stirling?
The return on investment (ROI) on Airbnb properties in Stirling depends on factors like the purchase price, rental income, and operating costs. While the exact ROI varies by property, you can get an estimate by using key metrics such as annual rental income, daily rates, and occupancy.In Stirling, the annual Airbnb revenue is £34K in local currency ($43K). To estimate your ROI, compare this income against your property's purchase price and operating expenses. Our Airbnb calculator can help you run the numbers based on your investment and strategy.
What Is the Average Occupancy Rate for Airbnb in Stirling?
The median Airbnb occupancy rate in Stirling was 68% in June, 2024 - May, 2025. However, your actual occupancy depends on many factors, such as your property type, number of bedrooms, pricing strategy, and marketing efforts.
How Many Airbnbs Are There in Stirling?
As of March 2025, there are 808 active listings on the Airbnb platform in Stirling.